TURNPIKEADVERTISING

Transcription

1 TURNPIKEADVERTISING

2 About Travel Boards, Inc Cochran Rd., Suite 100 Solon, OH Phone: Ext. 11 Fax: Founded in 1992, by travel industry professionals, Travel Boards, Inc. is a specialized marketing and advertising company, with a focus on limited access, interstate highways. Today, Travel Board products are seen by millions of travelers each year, across over 1,200 miles of interstate highways. In addition to establishing a regional presence with our InfoCenters, Travel Boards has expanded its advertising and marketing programs to include logo signs, toll plaza signs, toll receipt coupons, backlit signs, digital advertising, and maps. Advertisers are able to use a variety of cost-effective mediums across hundreds of highway miles to reach existing and potential customers. To complement its sales and marketing services, Travel Boards also staffs and operates a full service, in-house graphic design and large format printing department. About The Ohio Turnpike The Ohio Turnpike is a 241 mile toll road, offering one of the safest, best, and most convenient routes for motorists to reach east/west destinations along the northern corridor of Ohio. In 1956, its first full year of operation, approximately 10 million cars and trucks used the Turnpike. By 2007, total traffic had increased to more than 51.5 million vehicles, logging more than 2.9 billion miles. With a conservative average of two people per vehicle, the Turnpike serves over 100,000,000 travelers annually.

3 Contents Ticket Machines 2-3 Toll Booth Windows 4-5 Toll Receipt Coupons 6-7 Turnpike Television 8-10 Backlit Signs Map & Lodging Guide s & Interchanges ,978,442,472 Total vehicle miles traveled on the Ohio Turnpike, 12 months ending 12/31/07. Source: Ohio Turnpike Commission.

4 Toll Plaza Advertising Ticket Machines Features: Direct ticket machine ads reach all drivers as they enter the turnpike. Exclusive only one advertiser per entrance. Flexible advertise at one or multiple interchanges. Ticket Machine Sign 13 / ,526,524 The number of vehicles that ticket in stopped for a Source: Ohio Turnpike Commission. 2

5 Rates & Info Exit Name Entering Vehicles* Ticket Machines Annual Cost 2 Westgate 3,972,299 8 $9, Bryan-Montpelier 375,901 3 $2, Archbold-Fayette 223,568 2 $2, Wauseon 396,686 3 $2, Delta-Lyons 303,647 2 $2, Toledo Airport-Swanton 731,485 2 $2, Maumee-Toledo 1,996,072 4 $5, Perrysburg-Toledo 2,459,785 2 $6, Stony Ridge-Toledo 3,304,094 5 $8, Elmore-Woodville-Gibsonburg 370,302 2 $2, Fremont-Port Clinton 856,428 3 $2, Sandusky-Bellevue 733,054 2 $2, Sandusky-Norwalk 965,577 2 $2, Vermilion-Baumhart Road 377,974 2 $2, Amherst-Oberlin 587,283 3 $2, Lorain County-West 1,644,674 3 $4, Lorain-Elyria 2,857,687 3 $7, North Ridgeville-Cleveland 2,647,429 4 $6, North Olmsted-Cleveland 1,275,971 2 $3, Strongsville-Cleveland 3,726,710 4 $9, Cleveland 3,756,161 4 $9, Akron 2,697,075 2 $6, Streetsboro 3,314,488 4 $8, Ravenna 822,442 3 $2, Warren 1,087,107 2 $2, Lordstown-West 230,661 2 $2, Lordstown-East 145,675 2 $2, Niles-Youngstown 4,167,670 4 $10, Youngstown 748,915 2 $2, Youngstown-Poland 584,768 2 $2, Eastgate 4,164,936 4 $10,250 TOTALS 51,526, N/A *Source: Ohio Turnpike Commission. Calendar year ending 12/31/07 3

6 Toll Plaza Advertising Window Advertising Toll Booth Windows Window Signs are seen by drivers and passengers as they enter and exit the Turnpike. Features: Ideal for branding, local and regional advertising, public safety announcements, informational and directional signage. Target your advertising based upon Turnpike-audited traffic counts. 100% The percent of vehicles that toll booths in front of stop at your ad. 4

7 Rates & Info Entering Vehicles* Lanes Annual Cost Exit Name Exiting Vehicles* Lanes Annual Cost 3,972,299 8 $6,950 2 Westgate 3,928,081 8 $9, ,901 3 $1, Bryan-Montpelier 374,717 3 $2, ,568 2 $1, Archbold-Fayette 229,197 2 $2, ,686 3 $1, Wauseon 371,437 3 $2, ,647 2 $1, Delta-Lyons 286,709 2 $2, ,485 2 $1, Toledo Airport-Swanton 744,027 3 $2,520 1,996,072 4 $3, Maumee-Toledo 1,932,333 5 $5,200 2,459,785 2 $4, Perrysburg-Toledo 2,598,114 4 $6,760 3,304,094 5 $5, Stony Ridge-Toledo 3,222,927 7 $8, ,302 2 $1, Elmore-Woodville-Gibsonburg 328,724 2 $2, ,428 3 $1, Fremont-Port Clinton 876,725 4 $2, ,054 2 $1, Sandusky-Bellevue 836,860 2 $2, ,577 2 $1, Sandusky-Norwalk 967,482 4 $2, ,974 2 $1, Vermilion-Baumhart Road 424,184 2 $2, ,283 3 $1, Amherst-Oberlin 619,998 3 $2,400 1,644,674 3 $3, Lorain County-West 1,501,497 5 $4,060 2,857,687 3 $5, Lorain-Elyria 2,892,170 5 $7,500 2,647,429 4 $4, North Ridgeville-Cleveland 2,676,406 4 $6,960 1,275,971 2 $2, North Olmsted-Cleveland 1,279,098 3 $3,450 3,726,710 4 $6, Strongsville-Cleveland 3,696,580 5 $9,240 3,756,161 4 $6, Cleveland 3,793,026 5 $9,500 2,697,075 2 $4, Akron 2,672,904 4 $6,950 3,314,488 4 $5, Streetsboro 3,357,033 7 $8, ,442 3 $1, Ravenna 827,172 4 $2,400 1,087,107 2 $1, Warren 1,005,411 3 $2, ,661 2 $1, Lordstown-West 242,669 2 $2, ,675 2 $1, Lordstown-East 181,056 3 $2,100 4,167,670 4 $7, Niles-Youngstown 4,204,850 8 $10, ,915 2 $1, Youngstown 828,551 3 $2, ,768 2 $1, Youngstown-Poland 656,801 2 $2,400 4,164,936 4 $7, Eastgate 3,969,785 8 $9,930 *Source: Ohio Turnpike Commission. Calendar year ending 12/31/07 5

8 Toll Plaza Advertising Exit Advertising Targeted Measurable Cost Effective Toll Receipt Coupons Printed directly on toll receipts and perforated for easy detachment. Features: Receipt distribution at interchanges, verified by turnpike audits, ensures your coupons will reach travelers. Use for quarterly, semi-annual, or annual promotions at one or multiple interchanges. 1 1 / 4 Rates & Info Print runs less than 200,000 or greater than 2,500,000, are priced on an individual basis. Coupon image area shown below is actual size. 3 3 / 4 1 The average ccost of one coupon. CALL for details. 6

9 Toll Receipts Issued Exit Name Estimated Number of Receipts per Interchange 12 Months 6 Months 3 Months 2 Westgate 2,546,000 1,273, , Bryan-Montpelier 147,400 73,700 36, Archbold-Fayette 80,400 40,200 20, Wauseon 127,300 63,650 31, Delta-Lyons 87,100 43,550 21, Toledo Airport-Swanton 160,800 80,400 40, Maumee-Toledo 536, , , Perrysburg-Toledo 871, , , Stony Ridge-Toledo 1,273, , , Elmore-Woodville-Gibsonburg 97,820 48,910 24, Fremont-Port Clinton 308, ,100 77, Sandusky-Bellevue 274, ,350 68, Sandusky-Norwalk 294, ,400 73, Vermilion-Baumhart Road 107,200 53,600 26, Amherst-Oberlin 46,900 23,450 11, Lorain County West 556, , , Lorain-Elyria 562, , , North Ridgeville-Cleveland 804, , , North Olmsted-Cleveland 209, ,520 52, Strongsville-Cleveland 670, , , Cleveland 804, , , Akron 536, , , Streetsboro 804, , , Ravenna 143,380 71,690 35, Warren 289, ,720 72, Lordstown West 56,280 28,140 14, Lordstown East 32,160 16,080 8, Niles-Youngstown 1,206, , , Youngstown 227, ,900 56, Youngstown-Poland 268, ,000 67, Eastgate 1,340, , ,000 All 31 Interchanges 15,467,620 7,733,810 3,866,905 Source: Ohio Turnpike Commission 7

10 Advertising Turnpike Television System Unsurpassed Value YOUR AD HERE 42 television monitors have been installed at the 10 modernized service plazas. 361/ 2 203/ 4 Ad Space 121/ 2 16 Screen Dimensions 8

11 Rates & Info Milepost & Direction Name 30-Second Spot Annual Cost 60-Second Spot Annual Cost 76.9 WB 76.9 EB WB EB WB EB WB EB WB Blue Heron Wyandot Erie Islands Commodore Perry Middle Ridge Vermilion Valley Great Lakes Towpath Portage $1,200 $2,280 $1,400 $2,660 $2,000 $3,800 $2,000 $3,800 $2,400 $4,560 $2,400 $4,560 $1,400 $2,660 $1,200 $2,280 $1,600 $3, EB Scheduled Number of Spots Aired Brady's Leap Spots are scheduled to air 184 times per day, 365 days per year. Regular frequency is 8 times per screen hour. $1,250 $2,280 Week Month Year 1,288 5,596 67,160 Features: Monitor placement guarantees reaching the maximum number of travelers. Viewers attention is held by real time weather and road information. Ad frequency allows advertisers to reach thousands daily, millions annually. Flexibility - Advertisers have a choice of 30 or 60 second spots, video or slide shows. Your ad 7.5* runs every minutes. 9

12 Turnpike Television Ad Sequences Sponsored Weather Video 60 Minute Screen Hour* Ad Loop* ad loop 6 minute World News, PSA s & Missing Children World News, PSA s & Missing Children 6 minute ad loop minute ad loop *Subject to change 6 minute ad loop Sponsored Weather Video Sponsored Weather Video minute ad 5 loop 6 minute ad loop World News, PSA s & Missing Children 15 ad ad loop loop 6 minute 6 minute World News, PSA s & Missing Children Ad loop sequence Sponsored Weather Video T Sponsored Weather Video Local Conditions Health Module Local Conditions Travel Forecast 10

13 Advertising Backlit Signs Prime locations ensure your ad is seen. 36 Restroom Entrance Signs Commercial/RV Entrance Signs 11

14 Rates & Info Milepost & Direction Name Rest Room Entrance Annual Cost Commercial/RV Entrance Annual Cost 76.9 WB Blue Heron $2, EB Wyandot $2, WB Erie Islands $3, EB Commodore Perry $3, WB Middle Ridge $3, EB Vermilion Valley $3, WB Great Lakes $2, EB Towpath $2, WB Portage $2, EB Brady's Leap $2,040 $1,200 $1,400 $2,000 $2,000 $2,400 $2,400 $1,600 $1,200 $1,800 $1,200 Features: Restroom Signs reach virtually all travelers utilizing service plazas. Commercial Entrance Signs are an ideal way to target truckers and RV users. Multiple locations - up to 3 signs per service plaza. Advertise for 6 or 12 months, at single or multiple locations. 98% of travelers in service The percent plazas that use the restrooms. 12

15 Turnpike Map & Lodging Guide Turnpike Map Advertising Front Features: Turnpike Map & Lodging Guide is printed annually in advance of the peak travel season. Turnpike-wide distribution at all service plazas and available at interchanges. Placement and size of ads are on a first come, first served basis. Distribution at s & Interchanges 13

16 24 18 The number of 500,000maps & lodging Back guides distributed each year. 14

17 s & Interchanges Detroit Bryan Wauseon Oak Openings 39 Turnpike Map Only Fallen Timbers Turnpike Map Only 475 Toledo 2 20 Sandusky Maumee e 59 Perrysburg rys rg Bowling Green Blue Heron 76.9 Wyandot Fremont Port Clinton Erie Islands Commodore Perry 4 4 Vermilion ion Huron Milan 250 Norwalk Baumhart Road Mid Serv Vermili Servic Turnpike Traffic Statistics* 100% stop for toll booth ads. 77.9% of all vehicles are passenger cars average number of miles driven - passenger cars. 42.4% of all vehicles enter/exit via Cleveland/Akron area interchanges. 22.4% of all vehicles enter/exit via Cleveland area commuter interchanges. 1.2% of all vehicles enter/exit at state lines and drive straight through. *Source: Ohio Turnpike Commission 100,000,000+ travelers each year. 15

18 Advertising Opportunities Toll Plazas Toll Booth Window Signs Ticket Machine Advertising Toll Receipt Coupons s Turnpike Televisions Backlit Signs Turnpike Map dle Ridge ice Plaza on Valley e Plaza Lorain Lakewood 142 Elyria Oberlin Cleveland Westlake Strongsville Medina 480 Parma a Cleveland eland Heights Beachwood Euclid 77 Towpath Great Lakes Aurora Streetsboro e Akron Portage Warren Brady s Leap Youngstown Mahoning Valley Turnpike Map Only User Statistics* Glacier Hills Turnpike Map Only 98.0% use the restroom. 90.0% use service plazas frequently. 67.4% are traveling to/from Ohio, Michigan & Pennsylvania. 53.5% are female. 46.5% are male. 36.5% are traveling to/from Ohio. 2.4 average passengers per car. *Based upon on-site traveler surveys, conducted by the Ohio Turnpike Commission in March and July of 2003 at various service plazas. 16