NATIONALS 2018 MEDIA GUIDE

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Evelyn Fox
6 years ago
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1 NATIONALS 2018 MEDIA GUIDE

WEST COAST EVENTS OFF-ROAD EXPO Off-Road Expo offers the greatest collection of off-road companies, parts, equipment, gear and experts ever assembled in America.

2 WEST COAST EVENTS OFF-ROAD EXPO Off-Road Expo offers the greatest collection of off-road companies, parts, equipment, gear and experts ever assembled in America. From off-road racing to rock crawling, trail riding to sand sports, to motorcycles and UTV/ATV s to camping and adventure travel, fans have the unique opportunity to meet and talk with industry experts. SAND SPORTS SUPER SHOW Each September, hundreds of exhibitors and thousands of attendees come together for the biggest and most exciting dune and dirt sports EXPO in the world. Join us for three days of fun and the latest Sand Rails, UTVs, ATVs, Side x Sides, accessories, apparel and a whole lot more.

EAST COAST EVENTS NATIONALS 4-WHEEL JAMBOREE The 4-Wheel Jamboree Nationals Series are geared toward the truck, jeep and off-road enthusiast, drawing fans from across the country

New for 2018, TERRACROSS racing will be an integral part of the series.

3 EAST COAST EVENTS NATIONALS 4-WHEEL JAMBOREE The 4-Wheel Jamboree Nationals Series are geared toward the truck, jeep and off-road enthusiast, drawing fans from across the country and Canada. The Fairgrounds at all three Jamborees become a 4x4 playground for the 4-wheel drive hobbyist whether the participant likes to drive it, race it or show it off. New for 2018, TERRACROSS racing will be an integral part of the series. Designed to bring partners and athletes together, TERRACROSS sponsorship offers on-site exposure, print, digital and television opportunities. SILVER LAKE JEEP INVASION Join more than 1,000 Jeep owners for a weekend of duning, Jeep trial rides, live music and access to latest jeep products.

180,000+ PRINT COPIES OF SAND 115,100+ SOCIAL MEDIA AUDIENCE 180,000+ PRINT COPIES OF SAND SPORTS 102,124

4 WEST COAST EVENT OVERVIEW OFF-ROAD EXPO SAND SPORTS SUPER SHOW 18,800+ OPT-IN SUBSCRIBERS 329,895 PAGE VIEWS PER YEAR 21,500+ OPT-IN SUBSCRIBERS 308,078 PAGE VIEWS PER YEAR 59,200+ SOCIAL MEDIA AUDIENCE 180,000+ PRINT COPIES OF SAND 115,100+ SOCIAL MEDIA AUDIENCE 180,000+ PRINT COPIES OF SAND SPORTS 102,124 UNIQUE WEB SPORTS AND OFF-ROAD GEAR GUIDE 81,750 UNIQUE WEB AND OFF-ROAD GEAR GUIDE VISITORS PER YEAR VISITORS PER YEAR

EAST COAST EVENT OVERVIEW NATIONALS 4-WHEEL

WEB VISITORS PER YEAR 924,369 PAGE VIEWS

5 EAST COAST EVENT OVERVIEW NATIONALS 4-WHEEL JAMBOREE 30, 800+ OPT-IN SUBSCRIBERS 66,450+ SOCIAL MEDIA AUDIENCE 30,000+ PRINT COPIES OF THE 4WJ FAN GUIDE 136,325 UNIQUE WEB VISITORS PER YEAR 924,369 PAGE VIEWS PER YEAR SILVER LAKE JEEP INVASION 1,000+ JEEPS

6 AUDIENCE PROFILE Bonnier s Off-Road event audiences represent the most passionate 4x4 enthusiasts in the off-roading industry. They are an active, adventurous market whose passions are inspired by the outdoors and the thrill of off-roading. NATIONALS GENERAL INFORMATION: AVERAGE HOUSEHOLD INCOME 75, % AGE MARRIED 40 % 27 % OF ATTENDEES TRAILER OR FLAT TOW THEIR VEHICLES 1.3 AVERAGE NUMBER OF OFF-ROAD VEHICLES 38 % OWNED PER HOUSE OF ATTENDEES OWN AN ATV 3.2 AVERAGE NUMBER OF AUTOMOBILES OWNED PER HOUSEHOLD

7 AUDIENCE PROFILE Bonnier s Off-Road event audiences represent the most passionate 4x4 enthusiasts in the off-roading industry. They are an active, adventurous market whose passions are inspired by the outdoors and the thrill of off-roading. GENERAL INFORMATION: AVERAGE HOUSEHOLD INCOME 153, % AGE MARRIED 45 % 34 % AVERAGE AMOUNT SPENT AT THE EXPO 97 % OWN AT LEAST ONE OFF-ROAD VEHICLE 37 % OF ATTENDEES OWN A UTV/ ATV OWN A 4-WHEEL 36 % DRIVE TRUCK

8 AUDIENCE PROFILE Bonnier s Off-Road event audiences represent the most passionate 4x4 enthusiasts in the off-roading industry. They are an active, adventurous market whose passions are inspired by the outdoors and the thrill of off-roading. GENERAL INFORMATION: AVERAGE HOUSEHOLD INCOME 161, % AGE MARRIED 76 % 42 % ARE IN MARKET OR POTENTIALLY IN MARKET TO PURCHASE AN ATV OR UTV 92 % OWN AT LEAST ONE OFF-ROAD VEHICLE 91 % 57 % OF ATTENDEES OWN A UTV/ ATV OWN A MOTORCYCLE

9 ON-SITE EXPOSURE Business-to-consumer and experiential marketing prove to be the most effective tool for sponsors. Bonnier s off-road event audiences attract the most passionate and extreme off-roading audience in the country. As a sponsor, your brand will connect with your target market face-to-face within a high-energy, meaningful atmosphere. OPPORTUNITY FOR ENGAGEMENT INCLUDES: - Interact with attendees at the event - On-site presence for your company - Signage, logo inclusion and literature distribution - Product sales opportunity - Customized programming to fit client needs NATIONALS SCOTTSDALE, AZ April 21 & 22 POMONA, CA September 29 & 30 COSTA MESA, CA September LIMA, OH June 8-10 BLOOMSBURG, PA July INDIANAPOLIS, IN September SILVER LAKE, MI June 1-3

EXTENSIVE EXPOSURE Bonnier s off-road events are supported by a comprehensive campaign with national, regional, and/or local advertising through print, radio and television, a well-publicized

10 EXTENSIVE EXPOSURE Bonnier s off-road events are supported by a comprehensive campaign with national, regional, and/or local advertising through print, radio and television, a well-publicized website, campaigns, social media promotion and much more. SPONSORSHIP COMPONENTS PRINT: Sponsor advertising and brand presence on all national, regional, and/or local promotional materials Advertising opportunity in the 4-Wheel Jamboree Fan Guide and the Sand Sports and Off-Road Gear Guide DIGITAL: Name and/or logo inclusion on website, custom , video opportunity and ROS banner ads ON SITE: Up to 80 x30 space for engaging with attendees, signage, banner inclusion, and direct-to-consumer product sales SOCIAL: Inclusion in social media campaign targeting off-road and 4x4 enthusiasts and owners Opportunity for customized print & digital campaigns

XTERRA is committed to becoming the leading lifestyle and adventure sports brand in the world.

STRATEGIC ALLIANCE PROGRAM OVERVIEW Produced by: 1 Vision XTERRA is committed to becoming the leading lifestyle and adventure sports brand in the world. Embodying the phrase Live More, XTERRA inspires