PRINT & ONLINE. ADVERTISING RATE CARD NO. 45 EFFECTIVE JANUARY 1, DESCRIPTION 3 THE MOTOR PRESSE STUTTGART

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1 PRINT & ONLINE ADVERTISING RATE CARD NO. 45 EFFECTIVE JANUARY 1, DESCRIPTION 3 THE MOTOR PRESSE STUTTGART 4 ADVERTISING SIZES AND RATES 6 AD SPECIALS 7 EVENTS & HIGHLIGHTS 8 COMBINATIONS 9 PUBLISHING AND CLOSING DATES 10 AD SPECIALS, PRINTING MATERIAL TECHNICAL DATA 12 SPORTAUTO.DE 16 CONTACTS Further information on

2 DESCRIPTION PUBLISHER Motor Presse Stuttgart GmbH & Co. KG PZN: sport auto Testing the limits sport auto chooses the toughest racing circuits to push all sporty cars right to the stability limit of their high-performance tech nology. The compelling editorial concept can be best seen in the sport auto Supertest. It takes place where sporty cars belong: on the Nürburgring North Loop and the Hocken heim Ring. It includes lap and sector times, transversal-acceleration data and an aero-dynamics check in the wind tunnel. The goal of sport auto is to answer the all-decisive question: Is it truly a sporty car? Or is it just a wannabe? This is supplemented by in-depth reports of new vehicle concepts as well as competent and solidly researched motor-racing analyses and background cover age. This is a magazine in which fascinating automobiles can be emotionally experienced month by month. Readership profile Typical sport auto readers are male, individualistic, with a foible for speed and sporty cars. Yet in no way does their world consist exclusively of cars. Extremely performance-orientated and enjoying greater than average success in life, their horizon of interests is broadly diverse and they are open to pur-chas ing on impulse. 2 Founded in: 1969 Published: monthly Cover price: Euro 4.20 Paid circulation: IVW III/2013: 44,844

3 THE MOTOR PRESSE STUTTGART Motor Presse Stuttgart is the leading publishing group for special interest magazines in Germany with a strong international presence and interests in 22 countries. Mobility, leisure and lifestyle are the main topic areas covered by over 113 magazines of the Group. All magazines are quality titles with high-income and consumer-intensive readers made OTHER AUTOMOBILE PUBLICATIONS BY MOTOR PRESSE STUTTGART auto motor und sport Get ready to be amazed; dive in and discover, relax and dream, get yourself up to speed. For over 65 years, auto motor und sport has followed those guiding principles and its name symbolizes passion for cars, spirit of discovery, as well as the independent and unique car journalism. The strong sense of tradition is not at odds with the exceptional focus on innovation. auto motor und sport has long established itself as a multimedia brand for car enthusiasts, car buyers and market insiders. True to the motto: top-quality journalism while keeping a finger on the pulse of the car community! auto-motor-und-sport.de is the internet presence of Europe s renowned motoring magazine. The site offers material that supplements, consolidates and broadens the content of the parent magazine, keeping it right up-to-date. The portal aims to provide a service to both the readers of the print version and internet users who are looking for a higher quality of information and entertainment. MOTORSPORT aktuell Europe s fastest motorsports newspaper is the only one to provide all that makes racing fans hearts beat faster, by the Tuesday after the race weekend: full, hot-off-the-press race reports from national and international car and motorbike racing. All Formula classes, touring car and rally races, popular motorsports, Moto Grand Prix, Superbike Championships and Motocross. In short: whoever has anything to say in motor racing, says it in MOTORSPORT aktuell. motorsport-aktuell.com The editors full expertise is focused on supplying material to complement the weekly print edition in an extremely attractive online form, with same-day news updates, exclusively researched news, interviews and background stories. Constantly updated photo galleries of the major race series offer additional impressions of a wide variety of auto and motorcycle championships. A community platform is provided for the vast motorsports fan community with online specials, forum and blogs. by professionals for experts, enthusiasts and the lay public. Their functions lies as much in influencing purchasing decisions as in forming opinions about markets, brands and products. They stimulate, give orientation when buying, initiate market developments, form opinions, fascinate and entertain. Motor Klassik Motor Klassik opens a door on the fascinating world of automobile classics comprising vintage cars and younger classics from 1886 up to the 1980s. The era of classic cars is brought back to life by the coverage of historical racing events, rallies and the vintage scene, plus the typical Motor Klassik driving reports. Soundly researched and presented quidance and service topics are the core expertise of this unique premium magazine. motor-klassik.de motor-klassik.de opens a door on the fascinating world of vintage cars from 1886 up to the 1980s. Soundly researched articles on motoring legends go a step further in lifting users out of the drudgery of everyday life. The era of classic cars is brought back to life by the informative and passionate coverage of historical racing events, rallies and the vintage scene, also inspiring users to get involved. MOTOR PRESSE STUTTGART GMBH & CO.KG P.O. Box: Stuttgart Street address: Leuschnerstr. 1, Stuttgart Bank account: Baden-Württembergische Bank, Stuttgart a/c no Routing code IBAN DE BIC/SWIFT Code SOLADEST600 Due to cogent tax regulations, please indicate your VAT Registration no. and your tax identification no. when ordering. AUTOStraßenverkehr With its objectivity and clarity of structure, AUTOStraßenverkehr brings order into the dynamic car market, creating transparency and giving clear recommendations. In concise, comprehensible terms, AUTO- Straßenverkehr outlines significant trends, heralds upcoming developments and conducts individual, comparison and endurance tests on current models. Value-for-money is the key focus throughout. Tips on insurance, financing and running costs, as well as on used cars, always offer the greatest possible practical value for the car owner and enable real savings to be made. sportauto.de allows the editors of sport auto to expand the spectrum of information and content they provide for the target group, focusing on the areas of tests, brands, tuning and customisation, events as well as topics relating to motor sports. The large fan community is informed via online-specials about events, special topics and tips. 3

4 ADVERTISING SIZES AND RATES PAGE FRACTIONS SIZES* 4C /SPOT / B/W CLASSIFIED SECTION AUTOMARKT 1/1 page TA: 190 x 251 mm TS: 230 x 300 mm 11,100 Our automobile publications offer you the opportunity of placing line ads at favourable rates. Commercial ads Price per mm, column width 43 mm. 3/4 page (a) TA: 142 x 251 mm TS: 166 x 300 mm (b) TA: 190 x 188 mm TS: 230 x 212 mm 1/2 page (a) TA: 93 x 251 mm TS: 117 x 300 mm (b) TA: 190 x 126 mm TS: 230 x 150 mm 9,300 7,200 b/w... 4,70 (minimum size 10 mm) Spot colour... 6,00 (minimum size 20 mm) 4c... 7,30 (minimum size 40 mm) For further information on our line rates in the AUTO- MARKT classifieds section and our special AUTOMÄRKTE combinations, please request our separate price list by calling Thomas Ullrich, phone or tullrich@motorpresse.de 4 1/3 page TA: 59 x 251 mm TS: 77 x 300 mm 5,300 2/1 pages TA: 410 x 251 mm TS: 460 x 300 mm 22,000

5 1 1/2 pages (a) TA: 313 x 251 mm TS: 337 x 300 mm (b) TA: 410 x 188 mm TS: 460 x 212 mm 1 1/4 pages TA: 264 x 251mm TS: 288 x 300mm 2 x 1/2 pages TA: 410 x 126 mm TS: 460 x 150 mm 1/1 page magazine + 1 advertisement ipad TA: 190 x 251 mm TS: 230 x 300 mm 18,200 15,900 13,700 13,650 Placements within one order year: Discounts for display ads only! 3+ pages 3 % 6+ pages 6 % 9+ pages 9 % 12+ pages 12 % 15+ pages 15 % DISCOUNTS Terms of payment Payment due within 30 days of invoice date. A discount of 2 % will be allowed for prepayment of the full amount before the on sale date, provided that no previous invoices are outstanding. From 2014, the bank direct debits have to fulfill the requirements defined in the SEPA regulation. If payment is not received by the above date interest in the amount of 5 % above the current standard interest rate of the German Bundesbank will be charged in addition to debt collection fees. 5 ipad: full screen advertisement width x height TA: Type Area / TS: Trim Size All prices in plus VAT. * For bleed advertisements please add additional 5 mm on all sides for trimming. Other formats on request.

6 SPECIAL ADVERTISING FORMS IN SPECIAL ENVIRONMENTS WITH SPECIAL IMPACT First double page after magazine title: Placed directly inside the front cover First ad in the magazine No surcharge High advertising impact Examples Make the most of the prominent placement of your double-page ad for a high-impact campaign that readers remember for a long time. Race series presentations: Intensify the communication of your involvement in motorsports Benefit from the positive advertising impact in an emotional environment that stirs passion Take advantage of the increased attention of the readers and fans of the race series 6 Present your brand exclusively in the coverage of your race series and generate the highest levels of goodwill. Centrefold poster: Front of poster Examples Back of poster As a sponsor, you present the best lap times of the sport auto tests with a presentation strip Additionally, as presenter of the poster of the month (DIN A3), your logo is featured on the front By presenting the lap times the heart of sport auto you take advantage of a highly emotionally and technically charged environment to emphasise the sporty positioning of your brand.

7 SPORT AUTO ACTIVITIES, ACTIONS, EVENTS More than sport, more than cars, more than a magazine the world of the sports car community The media brand for sports car enthusiasts: sport auto sport auto sees itself as not just a car magazine, but as a media umbrella brand that offers sports car enthusiasts everything they need to live out their greatest passion. Besides the orientation and facts in the print magazine, the user also finds all the important information online. But we take it one step further and pick the sports driver up where he can actually use his sports machine: on the racetrack. sport auto takes the readers from the road to the racetrack sport auto offers numerous events and training courses that capture the fascination of sport auto in a tangible form. On our sports driver training courses we give specific instructions on how to successfully master the circuits. Our big event, the High Performance Days, draws up to 30,000 enthusiastic spectators to the Hockenheim Ring every year. With Tuner Grand Prix, Drift-Challenge, Super Sports Car Exhibition and Race Taxi rides, we demonstrate on the ground the passion and expertise of sport auto for sports cars and motorsports. From the racetrack to the road sport auto makes it credible This dual passion of testing and technology on the one hand and motorsports on the other is likewise reflected in the magazine concept. The same cars that are thoroughly put through their paces in the first section of the magazine are also paid specific close attention in the racing section. In particular, near-series racing categories from the area of sports-car and endurance racing are intensely accompanied and promoted by sport auto. This begins with media coverage, for example about the VLN, and ends with our own racing projects such as the Nürburgring 24-hour race. Here sport auto offers the sponsors of the race series and teams precisely the right environment to assist the image transfer from their motorsports involvement in a credible way. sport auto guides the readers comprehensively from the starter s gun to the finishing line sport auto offers enthusiastic sports drivers the whole bandwidth of sports driving. From orientation as to which is the ideal sports vehicle, to targeted racetrack training sessions, through to motorsports involvement that can lead the readers as far as actually taking up motor racing. Our activities your advantages Naturally we offer sponsors the option of taking part in numerous events, trainings and motorsports occasions. Secure yourself the optimum presence at the racetrack and in our media channels. Make use of the direct contact with our readers, your target group, and generate maximum goodwill for your brand. sport auto events and highlights in 2014 Event Prov. Date Probable Issue* Geneva Motor Show March 03+04/2014 sport auto survey April + May 05+06/2014 Bodensee Show May 06/2014 High Performance Days May 06-08/ h LeMans June 06-08/ h Nürburgring June 07+08/2014 sport auto AWARD July 08+09/2014 Advanced Driver Training May-Sept. ongoing Essen Motor Show Nov. - Dec. 12/ /2015 *Subject to change We would be pleased to inform you about all the options available to you please get in touch with us. Contact: Stefan Granzer, Advertising Manager sport auto, sgranzer@motorpresse.de, /

8 COMBINATIONS Further combinations: The following titles can be booked in a package with auto motor und sport. A combination discount of 5 % respectively 10 % is granted on these titles. + -5% Combination discount + -5% Combination discount FURTHER COMBINATIONS + -5% Combination discount + -5% Combination discount Combination terms: The combination discount may be claimed if, during a 12-month period, an advertiser books one of the combination titles in addition to a booking in auto motor und sport. The combination discount is granted on the price for the insertion in the additional title. Change of design, differing advertisement formats and variable scheduling dates are permitted. Quantity discounts are given based on the volume for each title in that order year % Combination discount + -10% Print-iPad discount

9 PUBLISHING AND CLOSING DATES ISSUE PUBLISHING DATE IPAD CALENDAR BOOKING AND COPY DATE** WEEK CLOSING DATE FOR DISPLAY ADS* 01/ Dec Dec Nov Nov / / Jan Feb Jan Feb Dec Jan Dec Jan HIGH-SPEED ADS sport auto offers the possibility of placing a limited number of ads after the official booking deadline. 04/ / / / / / Mar Apr May Jun Jul Aug Mar Apr May Jun Jul Aug Feb Mar Apr May Jun Jul Feb Mar Apr May Jun Jul For information regarding the dates and technical specifications, please contact: Beate Engelhard Phone bengelhard@ motorpresse.de 9 10/ Sep Sep Aug Aug / Oct Oct Sep Sep / Nov Nov Oct Oct / Dec Dec Nov Nov * ipad ads: closing date 14 days before magazine ads closing date. ** ipad ads: copy date 10 days before magazine ads copy date.

10 AD SPECIALS, PRINTING MATERIAL AND TECHNICAL SPECIFICATIONS For detailed, up-to-date information on Ad Specials, please refer to GATEFOLD Gatefold inside front cover Extra technical costs on request Minimum order: 3 pages 4c LOOSE INSERTS Printed material not bound into the magazine. PAPER NON- SUBSCRIBERS WEIGHT up to 10 g up to 20 g up to 25 g up to 30 g up to 35 g SUBSCRIBERS What you can book: Entire circulation or parts thereof (Nielsen regions). Subscriber circulation may be excluded. Further details on request. Insert sizes: minimum size: 105 x 148 mm (DIN A6) maximum size: 200 x 280 mm Minimum paper weight: 2 -page inserts: 135 g/sqm 4- page inserts: 100 g/sqm larger inserts: 60 g/sqm All prices in plus VAT. TIPPED INSERTS Tipped inserts are glued to a master advertisement in such a way as to allow the reader to detach and use them easily. The following tip-ins are possible: STUCK-ON POSTCARD (+ other rectangular, unfolded printed matter) Non-subscribers from Subscribers from PRODUCT SAMPLE Non-subscribers, up to 10 g from Subscribers, up to 10 g from BOOKLET PAPER NON- SUBSCRIBERS WEIGHT up to 20 g up to 30 g up to 40 g up to 50 g SUBSCRIBERS CDs / DVDs / OBJECTS up to 20 g, up to 2.4 mm height Non-subscribers Subscribers What you can book / advertisements specs.: 1/1 master advertisement in entire circulation as specified in rate card. For tip-ins, certain parts of the circulation may be excluded (e.g. postal circulation for product samples, foreign circulation). Size of tipped insert: min. 52 x 74 mm, max. 175 x 210 mm. Product samples must fullfil certain technical requirements. Details on request. Minimum master ad size: full page. For prices see rate card. TECHNICAL SPECIFICATIONS PRINTING MATERIAL The current and binding technical specifications can be found at: Printing process: Web offset, FOGRA ISO Bleed advertisements, ads printed across the gutter: No surcharge. For bleed ads all important text and graphic elements must be kept a sufficient distance from trim format (min. 10 mm). 2/1 page advertisements must be supplied as double pages with a 5 mm bleed difference on all sides. Colour advertisements: Euro-Scale. Special colour hues or shades which cannot be created out of the basic colour range require an explicit agreement. For technical reasons, special colours are composed from the European colour scale. Slight variations of shade may occur within the normal tolerances of the offset printing process. Additional colour means that, beside black (and/or white), your advertisement may be composed of no more than two of the other three primary colours (cyan, magenta or yellow). With colour advertisements, the omission of the elementary colour black has no influence on the price. 10

11 BOUND INSERTS A bound insert is printed material bound into the magazine. PAGES / NON- SUBSCRIBERS WEIGHT 4-page/up to 13g 6-page/up to 20g 8-page/up to 26g 12-page/up to 37g SUBSCRIBERS Prices for bound inserts in combination with postcards, booklets or product samples on request. Prices per 1000 copies or part thereof; other weights and formats on request. All prices in plus VAT. Delivery of advertisements: The reception of ads in the editorial section occurs via the DUON-Portal by the VDZ-publishers at Support is available at: support@duon-portal.de or directly by phone: Ads for the AUTOMÄRKTE shall be sent only via our website making use of the sport auto electronic data transmission. 11 What you can book: Entire circulation. Subscriber and foreign circulations may be excluded. Details on request. Bind-in sizes: Untrimmed size: 233/243 mm (folded) x 306 mm (3 mm each head and foot trim) Trimmed size: 230 x 300 mm Untrimmed size is to be supplied. Minimum paper weight: 4 pages: 100 g/sqm 8 pages: 70 g/sqm 12 pages: 70 g/sqm 16 pages: 65 g/sqm Further information For dates/deadlines, technical details, other Ad Special options and delivery terms for products printed elsewhere, please call Order and cancellation deadlines Loose inserts 3 weeks prior to publication date. Tipped and bound-in inserts see closing date. To be supplied as early as possible. Please furnish 5 samples when placing order. Delivery 2 weeks prior to publication date at the latest. All inserts must be suitable for mechanised processing, perfectly packed and ready for production, stating magazine title and issue, including 3 % surplus, on EURO interchangeable pallets only and delivered DDP to: Vogel Druck Leibnizstraße Höchberg, Germany

12 sportauto.de The goal of sport auto on the internet too is to answer the all-decisive question: is it truly a sporty car? Or just a wannabe? With sportauto.de the editors of sport auto have expanded the spectrum of information and offerings for the target group, focusing particularly on the topics tests, brands, tuning, events and themes around motorsports. With online specials (e.g. events, ideal line and drift tips), a forum and blogs, this community platform meets the needs of the large fan community. Specially filmed videos of testing procedures and additional photo galleries convey emotions and impressions as a multimedia addition to the print edition of sport auto. The video sequences with original soundtrack and varying camera angles showcase the hard daily work involved in testing, and the high level of driving skills displayed in pursuit of the fastest lap time on the racetrack. Just like the readers of the magazine, the users of sportauto.de are passionate automotive enthusiasts and individualists. 12 Target group: Just like the readers of the magazine, the users of sportauto.de are passionate automotive enthusiasts and individualists. With the sport auto iphone App the contents are also useable on the way. Coverage: Page Impression: 4.19 million* Visits: 532,453* Unique User: 176,000** *Source: IVW August 2013, **av. per month, AGOF internet-facts 2013-II Placement units: Home News Vehicles Tests Motorsports Rotation Minimum booking volume: 1,500

13 SPORT AUTO ON THE IPAD CROSSMEDIA SHOW CASE The new ipad issue of sport auto is available since spring % Besides the paid issue, an excerpt of the digital magazine is available for free. The ipad edition, which appears two days before the on-sale date of the printed magazine, is not simply a digital version of the magazine, but differs in both layout and navigation. Significant value-added is delivered through multimedia content such as videos, photo galleries, interactive graphics and a newsfeed that is updated daily. Combined print- und online campaign for example of Bilstein and Eibach in the print issue and on the website of sport auto.de + 13 With its technical features and brilliant screen display, the ipad greatly expands the possibilities in terms of high advertising quality and special effects. Ads can contain interactive elements such as video integration, links, varying subject matter or animations programmed in HTML 5. The print ads of the magazine are not transferred to the digital edition. Booking deadline: 14 days before the publication of the ipad edition. Price for one ipad advertisement: 3,000 plus VAT. Print-advertorials in sport auto Crossmedia advantages Competition and advertorial on sportauto.de Crossmedia helps to increase your coverage and reaches a broad and diverse target group Multiplying effects enhance the advertising appeal Multiple contacts produce the highest advertising pressure Increase of the advertising message and attachement to the product Crossmedia-advertisement is seen as innovative

14 APPS AND MOBILE WEBSITE FORMATS AND PRICES sport auto in the mobile web ADVERTISING FORM CPM AT&T 3G 6:13 Saturday, ay June 13 The content of sportauto.de now is optimized perfectly for the use with mobile devices. Fans of unique sports cars can experience the world of extreme sports cars, that have to prove their sportive potential in line with the famous supertests on the Nürburgring North Loop with the free sport auto app. Further more there are fascinating benchmark tests of all important sports cars, prototype-photos and picture galleries. The app and mobile website contains for example news about the topics motor sports and tuning, detailed tests with picture galleries and technical data such as data and supertests with editorial evaluation and lap times on the Nürburgring North Loop. Mobile Banner 6:1 Mobile Banner 4:1 Mobile Content Ad 2:1 Expandable mobile Banner Mobile Interstitial Mobile Flip Ad With banner advertisement on our mobile website and our app you can reach your target group twenty-four-seven where their attention is the highest on the most personal of all media In the large data base information on 800 different model ranges can be found. We would like to inform you about the possibilities to place advertisement in the apps and on the mobile website of sport auto!

15 ADVERTISING FORMATS SIZE (IN PIXELS) CPM TARGETING OPTIONS* Ad Bundle Banderole Ad Banner Billboard Double Superbanner Expandable Banner Expandable Medium Rectangle Expandable Skyscraper Expandable Splitscreen Ad Expandable Wallpaper Fireplace Flash Layer Interstitial Medium Rectangle PreRoll Ad 20 PreRoll Ad 30 Skyscraper (incl. Sticky a. Long Sky) Splitscreen Ad Tandem Ad (Banner/MR/Sky+Layer) Tandem Ad (Wallpaper+Layer) Wallpaper 728 x x x x x x 250 / individual 728 x x 90 > 728 x x 250 > individual 120 x 600 > 360 x 600 / 160 x 600 > 480 x x 600 > 900 x 600 refer to respective sizes individual 400 x 400 / individual 800 x x 250 max. 20 seconds max. 30 seconds 120 x 600 / 160 x x 600 refer to respective sizes refer to respective sizes refer to respective sizes frequency capping per session per day per multiple days during runtime of campaign age, sex geographic behaviour bandwidth, time * 2.50 per item (except for frequency capping per session and time targeting) Combine a maximum of 3 items. Further targeting options coming soon. 15 All prices in plus VAT. In addition to standard banner placements we offer online specials and cooperation opportunities, such as topic specials, newsletters, contest sponsorships, advertorials, etc. For further information please get in touch with: Nicole Tilly, Motor Presse Stuttgart, phone , ntilly@motorpresse.de Zeljko Berden, Motor Presse Stuttgart, phone , zberden@motorpresse.de Lena Schmid, Motor Presse Stuttgart, phone , lschmid@motorpresse.de Advertising formats and rates: effective September Prices are subject to change without notice in Minimum booking volume: 1,500. For current ad formats, prices and technical specifications see

16 Motor Presse Stuttgart Stuttgart Street address Motor Presse Stuttgart GmbH & Co. KG Leuschnerstraße 1, Stuttgart Germany General Advertising Director Car Magazines: Markus Eiberger Phone: Advertising Director Stefan Granzer Phone: Advertising Sales Vanessa Reif Phone: Fax: Online Sales Zeljko Berden Phone: Nicole Tilly Phone: Berlin Motor Presse Stuttgart GmbH & Co. KG Bärbel Kubisch Storkower Str. 132, Berlin Phone: Fax: Hamburg/Hannover/Bremen Motor Presse Stuttgart GmbH & Co. KG Corinna Stahlke, Maike Mente Leverkusenstraße 54, Hamburg Phone: Fax: Düsseldorf/Köln Motor Presse Stuttgart GmbH & Co. KG Reinhard Oppermann, Thorsten Treppe, Simone Schroer-Thewalt Neubrückstraße 2, Düsseldorf Phone: Fax: Frankfurt Motor Presse Stuttgart GmbH & Co. KG Gerhard Reith, Normann Bretz, Evelin Knies-Gansert Kurhessenstraße 95, Frankfurt Phone: Fax: Stuttgart Motor Presse Stuttgart GmbH & Co. KG Michael Roy, Bettina Mertz Leuschnerstr. 1, Stuttgart Phone: Fax: Munich/Austria Motor Presse Stuttgart GmbH & Co. KG Claus Mayer, Renate Weiland Parkstraße 27 / Fasanenpark Unterhaching Phone: Fax: rweiland@motorpresse.de Advertising Production Beate Engelhard Phone: Fax: bengelhard@motorpresse.de All advertising orders are processed exclusively in accordance with our General Terms and Conditions. For the current Gerneral Terms and Conditions, please see