NOW INCLUDED WITH V-Twin. Advertising Media Kit. Paisano Publications, LLC Dorothy Drive, Agoura Hills, CA (818) PaisanoPub.

Transcription

1 Advertising Media Kit

2 2016 Editorial Profile & Calendar RIDERS OF CUSTOM BAGGERS AND TRIKES Beginning with the June 2015 issue, ROAD IRON is now packaged with V-Twin. ROAD IRON is devoted to the thousands of bagger and trike owners and builders who want to customize their rides. From state-of-the-art stereo systems, performance enhancements, new products, and more, each issue features the coolest baggers in existence and shows you how to make yours stand out from the crowd Editorial Calendar Jan 16...Sheetmetal Guide Outsert: 2016 Calendar Includes V-Twin mag. Feb 16...Biketoberfest, Winter Riding Gear Includes V-Twin magazine Mar 16...Vegas Bikefest Baggers Wheel Guide Includes V-Twin magazine Apr 16...Sacramento Baggers Tire Guide Includes V-Twin magazine Best Bagger Fetures May 16...Spring Maintenance Includes V-Twin magazine Jun 16...Seat & Luggage Guide Includes V-Twin magazine Jul 16...Audio System Guide Includes V-Twin magazine Aug 16...Suspension & Brakes Guide Includes V-Twin magazine Sep 16...Laughlin Baggers Lighting Guide Includes V-Twin magazine Oct 16...Laconia Baggers Performance Guide Includes V-Twin magazine Nov Exhaust System Guide Includes V-Twin magazine Dec 16...New 2017 Bagger Models Includes V-Twin magazine 8/19/14 2

3 Demographic & Psychographic Profile Custom baggers are much more than just functional bikes for bringing along your gear; they are also personal statements from proud owners that are willing to spend lavishly for their rides. Typically older, with decades of riding experience, readers of ROAD IRON are looking for the best equipment and have the means to get what they want. Reach Active Buyers $40,000 Spent Annually 70% $30,000 60% $20,000 $26,000 50% $10,000 40% $5,000 $5,600 30% $3,000 20% $2,000 10% $1,000 $2,600 $1,900 0% $500 New Motorcycle Parts & Accessories Stereos Riding Gear / Clothing Source: Publisher Estimate 8/19/14 3

4 1 ROAD IRON 62 2 couple of years ago wh Harley launched its ne middleweight bagger th Dyna Switchback we to one on an approximately 200-mile ride. Like all D models, it handled great, its big plus was the builtstorage it came with. Wit same 103-inch motor pus a hundred fewer pounds, other Harley bagger could keep up with us. Its one drawback was in the exha area; its sound quality lac personality and the 2-into right side only system did really look like the bagger are used to. Never one to be far aw from any of Harley s bike boys at Vance & Hines ha developed four systems fo the Switchback: a pair of dual exhaust systems Tw Slash Duals and Monster Duals along with a pair 2-into-1 systems Twin S and Pro-Pipe. For its two Distribution, Circulation and Readership Newsstands Distributed by Curtis Circulation, ROAD IRON is available on newsstands nationwide through thousands of outlets each month. From book stores to airports to bike shops, you are assured of reaching riders wherever they shop. Digital Editions ROAD IRON is now in Digital Format, reaching over 211,000 readers each month. Subscriptions Mailed directly to the homes of thousands of readers each month, subscriber copies allow you to repeatedly target the most avid fans. ROAD IRON is the number one selling publication for bagger enthusiasts. Since its launch it has set the standard for others to follow. More than 45,000 copies are distributed each issue, through newsstands nationwide, subscriptions both print and online, through controlled circulation to current Harley-Davidson buyers and at leading bike events nationwide. With a pass-along readership of 10:1 you will receive unparalleled coverage. Unparalleled Coverage More than 50,000 copies are printed and distributed each issue. With a pass-along rate of 8.6:1, each edition has an average monthly readership of over 116,000. Source: 2015 Publisher s Statement Print and Digital Circ - 189,751 Facebook stats: total Paisano fans = 974,148 Website: Average total visitors = 139,206 Average unique visitors = 105,692 E-blast: approx. 221,000 Digital Editions Extend Your Reach Controlled Circulation Copies are strategically sent to customers who are currently buying bagger parts from leading suppliers with their actual orders. A Every edition is entirely online for digital subscribers to access from their ipads, smart phones, desktop computers or laptops, including direct links to all advertisers. An active online presence through Facebook and Twitter, ROAD IRON magazine is available to fans 24/7. 8/19/14 4

5 2016 Display Advertising Rates Reach the most affluent and profitable segment of the motorcycle industry through the pages of ROAD IRON magazine. They are passionate and spend willingly on their devoted lifestyle. With the exceptional quality of photography and paper, your own brand image is enhanced even further. Call and let us help customize a plan just for you. Black & White Rates 1x 3x 6x 12x ⅓ Page ½ Horizontal ⅔ Vertical 1,155 1,120 1,100 1,040 Full Page 1,500 1,455 1,425 1,350 Four Color Rates 1x 3x 6x 12x ⅓ Page ½ Horizontal 1,200 1,165 1,140 1,080 ⅔ Vertical 1,540 1,495 1,465 1,385 Full Page 2,000 1,940 1,900 1,800 COVER 2 2,200 2,135 2,090 1,980 COVER 3 2,100 2,035 1,995 1,890 COVER 4 2,300 2,230 2,185 2,070 8/19/14 5

6 2016 Advertising Deadlines & On-Sale Dates ROAD IRON magazine is available to readers one month prior to the issue date. You can plan ahead and coordinate your advertising message at the time and season you want to reach customers. Please note production schedules are subject to change, so call for the latest information or for deadline extensions. Production Deadlines Issue Ad Closing Art Due On Sale Jan 16 09/13/ /24/ /01/15 Feb 16 10/11/ /22/ /29/15 Mar 16 11/08/ /17/ /26/16 Apr 16 12/06/ /15/ /23/16 May 16 01/22/ /29/ /22/16 Jun 16 02/05/ /12/ /05/16 Jul 16 03/18/ /25/ /17/16 Aug 16 04/15/ /22/ /14/16 Sep 16 05/13/ /20/ /12/16 Oct 16 06/10/ /17/ /09/16 Nov 16 07/15/ /22/ /13/16 Dec 16 08/12/ /19/ /11/16 8/19/14 6

7 Advertising Digital Mechanical Requirements Magazine Trim Size: 8 3/8 x 10 3/4 NON-BLEED Full Page 7 1 /8 W x 9 9 /16 2/3 Vertical 4 11 /16 W x 9 9 /16 H 1/2 Horizontal 7 1 /8 W x 4 11 /16 H 1/3 Square 4 11 /16 W x 4 11 /16 H 1/3 Vertical 2 1 /4 W x 9 9 /16 H TRIM- BLEED- 8 3 /8 x 10 3 /4 8 5 /8 x /4 x 10 3 /4 5 3 /8 x /8 x 5 3 /8 8 5 /8 x 5 3 /8 5 1 /4 x 5 3 /8 5 3 /8 x 5 5 /8 2 7 /8 x 10 3 /4 3 x 11 TRIM- BLEED- 2-Page Spread 16 3 /4 x 10 3 /4 17 x 11 NOTE: For all bleed ads, please keep non-bleed images and text 1/4 from the trim. DMAGS ads will utilize the same file as supplied for print. Internet links listed in the ad will be activated in the DMAGS edition. To include additional linking for an ad, simply supply a separate PDF file for DMAGS and add all special links to the PDF by either adding comments to the PDF or by embedding links directly in the PDF ad file. DMAGS SPECIFICATIONS: supply the complete URL weblinks when you supply your ad files. For submitted video files, please upload to < username: buzzmarketingandentertainment@gmail.com password: kroll123. Supply both your print and DMAGS ad files if you want enhanced features in the DMAGS edition. Label your ad files accordingly Print and DMAGS. For video features follow these specifications: For links to videos posted online (YouTube, Vimeo, web-hosted), please Please follow with an to: TPorter@paisanopub.com and Tucker@TK3Agency.com Include in the the name of the video file, advertiser name and contact information. Please note that multiple videos per ad are accepted. Advertising file format/basic requirements Paisano Publications, LLC utilizes a 100% digital workflow, therefore, ad materials are accepted in digital format only. s Please submit your ad in a flat file format. To ensure the ad will reproduce as you intended, follow these guidelines: Create ad in professional layout or drawing program such as: Quark, Illustrator, Photoshop or InDesign CMYK format (no RGB images) 300dpi minimum (ad and all images within the ad must be 300dpi) Do not use TrueType fonts Flat file format preferred: PDF/X1 Also accepted: Press quality (high resolution) PDF, TIFF, and JPG All ads must be submitted with a FINAL HARD COPY PROOF. Send ads to Tammy Porter TPorter@paisanopub.com FTP site: ftp://ftp.easyriders.net (or ftp:// ) Login: advertiser Password: paisano Please notify Tammy Porter once the ad has been downloaded: (TIP - problem w/ the FTP? Under your Internet Options/Properties, make sure passive transfer setting is turned OFF) Web: Hightail.com If you have any questions regarding the submission of your ad material or deadlines, please contact Tammy , Ext or Tammy at: TPorter@paisanopub.com 8/19/14 7

8 RATED R RATED G 8/19/14 8