Industry Overview. Powersports Market Update

Transcription

1 2017 Q1

2 Industry Overview Powersports Market Update Sport side-by-sides continue to lead led the powersports industry, with that segment s pricing once again averaging higher than any of the previous three years. Utility side-by-sides were on par with recent years, with very stable pricing over time. Sportbikes showed some strength in the September-October period, eclipsing the same period of 2017 by 2%, but trailing 2016 by 1%. Cruisers continue to struggle, performing similarly to 2017 but off the recent peak in 2015 by 9%. Economic factors continue to support discretionary spending. Segments that are performing well should continue to do so, and segments that have room for improvement could see increased demand as more customers potentially enter the market.

3 Powersport Values Average Retail Value by Category Cruisers Sportbikes $6,600 $6,400 $6,200 $6,000 $5,800 $5,600 $5,400 $5,200 Jan-Feb Mar-Apr May-Jun Jul-Aug Sep-Oct Nov-Dec Values in 2015 $5,873 $5,748 $6,033 $6,074 $5,957 $5,909 Values in 2016 $5,872 $5,864 $6,046 $6,272 $6,159 $6,063 Values in 2017 $6,071 $5,982 $6,376 $6,375 $5,961 $5,647 Values in 2018 $5,860 $5,731 $6,113 $6,133 $6,100 Values in 2015 Values in 2016 Values in 2017 Values in 2018

4 Powersport Values Average Retail Value by Category Utility Side By Sides Sport Side By Sides

5 Powersport Values vs. Traffic Average Retail Value and Traffic Views by Category Cruisers Sportbikes

6 Powersport Values vs. Traffic Average Retail Value and Traffic Views by Category Utility Side By Sides Sport Side By Sides

7 Powersport Categories Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2018 Q1-Q3

8 Motorcycle Brands NADAguides.com Top Researched Brands in 2018 Q1-Q3 Cruiser Brands Touring Brands

9 Motorcycle Brands NADAguides.com Top Researched Brands in 2018 Q1-Q3 Sportbike Brands Off-Highway Brands

10 Off-Road Vehicle Brands NADAguides.com Top Researched Brands in 2018 Q1-Q3 All-terrain Vehicle Brands Side By Side Brands

11 Model Years NADAguides.com Top Researched Model Years by Category Sportbikes Utility Side By Sides

12 Web Traffic by State NADAguides.com Traffic by State in 2018 Q1-Q3 Motorcycles

13 Web Traffic by State NADAguides.com Traffic by State in 2018 Q1-Q3 Side By Sides

14 Fuel Price Data Regular Grade Gasoline Prices vs. Consumer Traffic by Category Motorcycles Side By Sides

15 Economic Data Unemployment & Labor Participation Rate (Seasonally Adjusted)

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