AD SPECS. 275mm x 210mm 200 gm, Matt Varnish 80gsm, Saddle Stiched. 275mm x 210mm (Vertical) 137mm x 105 mm. 275mm x 70mm (Vertical) 92mm x 70 mm

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1 RATE CARD 201

2 BOOKINGS

3 BOOKING PRICE AGENCY AD SPECS INSERTATION RATES Random Insert Specified Insert R 750 per 1000 R 850 per 1000 Double Page Spread R R mm x 420mm Full Page Inside Front Cover (SPS) Inside Front Cover (DPS) R R R R R R mm x 210mm 275mm x 210mm 275mm x 420mm MAG DIMESIONS SIZE COVER PAPER STOCK 275mm x 210mm 200 gm, Matt Varnish 80gsm, Saddle Stiched Inside Back Cover (SPS) R R mm x 210mm Inside Back Cover (DPS) R R mm x 420mm MATERIAL REQUIREMENTS Outside Back Cover 1/2 Page (Landscape) R R R R mm x 210mm 275mm x 210mm (Vertical) 137mm x 105 mm PROCESS Heatset Web Offset Press. 1/3 Page (Portrait) Top Strip Tipping per 1000 R R R R mm x 70mm (Vertical) 92mm x 70 mm 55mm x 210 mm (Landsacpe) MATERIAL Material is required in hi-res (300 dpi) digital PDF format delivered via , or WeTransfer. Preferred format for open files includes: Adobe Illustator, Adobe InDesign and Adobe Photoshop. Add 5mm bleed and 3mm in from trimline for type. Showcase R % INCREASE ACROSS THE BOARD FROM 2017, IN LINE WITH INFLATION. NO FURTHER INCREASE IN AD PRICES FOR 2018 PROOF A hi-res colour proof of the material is required. PDFs must be supplied in CMYK. (Use Fogra27 if you understand colour profiles) No Spot or RGB colour. WESTERN CAPE 49% TOTAL MAGAZINE SALES ( AVERAGE) KZN 25% EASTERN CAPE 14% GAUTENG 7% OTHER 5%

4 PUBLISHING SCHEDULE

5 ZIGZAG PUBLISHING SCHEDULE ISSUE BOOKING MATERIAL PRINT IN SURFSHOPS RNA RNA OFF ON SALE ON SALE SALE NAMED BRAND EXTENSION WEEKS ON SALE NOV NOV NOV DEC DEC FEB. 18 JAN/FEB TABLOID JAN JAN JAN JAN FEB MAR. 18 MAR FEB MAR MAR MAR MAR MAY. 18 APR/MAY WETSUIT APR APR APR MAY MAY JUN. 18 JUN STICKER MAY MAY MAY JUN JUN AUG. 18 JUL JUN JUL JUL JUL JUL SEP. 18 AUG/SEP AUG AUG AUG SEP SEP NOV. 18 OCT BOARDSHORTS SEP OCT OCT OCT OCT DEC. 18 NOV/DEC SUMMER NOV NOV NOV DEC DEC FEB. 19 JAN/FEB TABLOID JAN JAN JAN JAN FEB MAR. 19 MAR - 6.5

6 ZIGZGAG BRAND EXTENTIONS 2018 WETSUIT GUIDE STICKER ISSUE BOARDSHORT & BIKINI GUIDE GIFT GUIDE TABLOID ISSUE The Zigzag wetsuit guide is issued in issue number 41.3 It is a showcase for the top of the line wetsuits. Stickers end up on boards, cars, fridges, windows, sign posts, books - the sticker is the advertising freebee that always works, and works long term...people LOVE stickers. The Zigzag Boardshort & Bikini Guide is issued mid year. It is a showcase for the best deals and the top brands. The Zigzag Gift Guide is issued along with issue number 41.8, each year. This guide is a showcase for any products that are in hot demand over the Christmas season. Tabloid Issue Blurb DIMENSIONS 210mm x 275mm ISSUE 42.3 DPS R DOUBLE DPS R FULL PAGE R DIMENSIONS QUANTITY INSERT RATE No bigger than 210mm x 160mm for surfshops & subscribers OR for entire print run R2 000 as opposed to R8 250 DIMENSIONS 210mm x 275mm ISSUE 42.7 DPS R DOUBLE DPS R FULL PAGE R DIMENSIONS 210mm x 275mm ISSUE 42.8 DPS R DOUBLE DPS R FULL PAGE R DIMENSIONS 275mm x 330mm ISSUE 43.1 DPS R DOUBLE DPS R FULL PAGE R20 200

7 ONLINE AUDITED BY NIELSENS

8 RECENT DEVELOPMENTS GREATER AUDIENCE ONLINE THAN IN PRINT SHOT BRU HAS OVER 2000 MEMBERS PHOTOS UNIQUE USERS WITH HELP FROM OUR SPECIAL PROJECTS AUDIENCE CAPTURE IN 2015 CONSTANTLY EVOLVING OUR ONLINE CONTENT OFFERING ATTRACTING MORE TRAFFIC & AWARENESS FOR YOUR BRAND

9 RECENT FACTS UNIQUE USERS & PAGE IMPRESSIONS ATTRACTING MORE TRAFFIC & AWARENESS FOR YOUR BRAND 7 MINUTES AVERAGE LENGTH OF A VISIT GOOGLE ANALYTICS THE BEST ORIGINAL & EXCLUSIVE RETAINED SURF PHOTOGRAPHY IN SOUTH AFRICA THE GO TO SITE FOR BREAKING S.A. SURF NEWS

10 BANNERS AND WEBSITE TAKEOVER (EITHER SIDE OR FULL BACKGROUND DUO TONE, RECESSIVE COLOR, CALL TO ACTION) - R WEBSITE TAKEOVER COLLABORATIONS RUN OF SITE - ABOVE AND ALONG SIDE R1500 DAY INSTAGRAM TAKEOVER 1 week - up to 15 photos R3 000 CPM BOOSTED SOCIAL POST REACH YOUR TARGET AND BEYOND R2 000 CPM ALL BANNERS ROTATE - MAX 3 ADVERTS FEATURED ARTICLE COMPETITION BRAND CONTENT ALONG WITH ADS ENGAGE WITH OUR COMMUNITY R CPM R4 000 CPM ABOVE THE FOLD TOP BANNER 300px x 150px 728px X 90px R200 CPM R160 CPM PRODUCT REVIEW HAND OVER ITEM SQ ISLAND BANNER SKYSCRAPER BANNER FOOTER BANNER FAT SKYSCRAPER BANNER 300px X 250px 160px X 600 px 1240px X 80px 300px X 600px R180 CPM R150 CPM R160 CPM R180 CPM WEBSITE TAKEOVER (SLEEVES) 300 x x x x x x 80

11 MARKET LEADER

12 2ND HIGHEST HOUSEHOLD INCOME OUT OF ALL MAGAZINES MAGAZINE READERS CIRCULATION 86% ZIGZAG READERS ARE LSM WEBSITE USERS INSTAGRAM FOLLOWERS FACEBOOK FANS TWITTER FOLLOWERS

13 TOP 10 MOST AFFLUENT MAGAZINE READERS IN SA RANK MAGAZINE COMPLEAT GOLFER ZIGZAG NOSEWEEK POPULAR MECHANICS NAG TASTE FINWEEK HABITAT DEKAT BICYCLING AVERAGE HH INCOME R R R R R R R R R R

14 AUDIENCE PROFILE

15 ZIGZAG DELIVERS AN AFFLUENT, YOUNG, DYNAMIC AND HIGHLY ENGAGED AUDIENCE 71% 29% 14% READERS UNDER 18 OUT OF ALL MAGAZINES MALE FEMALE 61% YEARS OLD 86% LSM % WORK FULL TIME R AVG HH INCOME

16 THANK YOU!