MEDIA KIT 2018 T he best marketing solution for electronics applications

Transcription

1 MEDIA KIT 2018 T he best marketing solution for electronics applications

2 Contents 01. Company introduction 02. Media introduction 03. Media plan 04. Marketing solution 05. Contact

3 01 Company introduction Outline -Specialized technology and market information provider for electronics, electrical, energy, telecom and automotive industries -Publisher of Electronic Science, Automotive Electronics and Electrical Information magazines. -Organizer of exhibition, meeting, conference and seminar -Specialized marketing solution company with online and offline magazines, push s, seminar lecture and demo sponsorship and exhibition participation. -Professional education service provider covering online, mobile and offline educations, online and mobile video lectures,etc.. Company stats Name: Smart & Company, Ltd. Address: #302, 122, Yeongdeungporo 122, Yeongdeungpo-gu, Seoul Established: Feb, 2004 Staffs: 14 Website: (Company) /( ES magazine) / (AE magazine) / (Digital education) SNS: (ES)

4 01 Smart & Company, Ltd. introduction History 2000~ Established as ad agency for KEEA, KEA juornals Hosted the 1 st Global Electric PowerTech Exhibition Changed to Incorporation, Nano P&C, Ltd Hosted the 2 nd Global Electric PowerTech Exhibition Hosted the 3rd Global Electric PowerTech Exhibition Hosted the 4 th Global Electric PowerTech Exhibition Agency for Electrical Information monthly by KEMC Launched Automotive Electronics Magazine bi-monthly Hosted the 5th Electric PowerTech Exhibition Hosted the 6th Global Electric PowerTech Exhibition Agency for Railway Electrificaion journal by KRETA Hosted the 7th Global Electric PowerTech Exhibition Company name change to Smart & Company, Ltd Hosted the 8th Global Electric PowerTech Exhibition 2011~ Hosted the 9th Global Electric PowerTech Exhibition Hosted the 1 st ISO26262 World Seminar Hosted the 10th Global Electric PowerTech Exhibition Merged Electronics Science magazine Hosted the 2 nd AUTOSAR/ISO26262 Seminar Hosted Energy Storage System Seminar. PQ Seminar Hosted the 11th Global Electric PowerTech Exhibition Organized Metropolitan tour Seminars on PQ & PD Hosted the 1 st Automotive Innovation Day Seminar Hosted Smart DR seminar Hosted Energy Management System seminar Hosted the 1st AutoSecure Seminar 2014~ Hosted the 2 nd AUTOSAR/ISO26262 Breakthrough Seminar Energy Storage System Seminar. PQ & Energy Saving Seminar Hosted the 12th Global Electric PowerTech Exhibition Launched Online Education_Elecingang.com_government certified Energy Storage System Seminar. Smart DR seminar The 2 nd Automotive Innovation Day Seminar Electrical/Energy-ICT convergence & systems technology seminar Toyota Camry UA Analysis and Production of Safe Software seminar the 1 st Elec Service Forum Launching Anniversary Seminar Hosted the 3rd AUTOSAR/ISO26262 Seminar Organized the 13th Global Electric PowerTech Exhibition Hosted the 3rd Automotive Innovation Day Seminar Hosted the 4 th AUTOSAR/ISO26262 Seminar Oragnized the 14th Global Electric PowerTech Exhibition Hosted the 4th Automotive Innovation Day Seminar Hosted the 4 th Energy Innovation Tech Seminar at Korea Electronics Show Hosted the 5 th AUTOSAR/ISO26262 Seminar Oragnized the 15th Global Electric PowerTech Exhibition Hosted the 1 st PV System Operation and Maintenance Technology Education Hosted the 5 th Automotive Innovation Day Seminar Hosted the 2 nd PV System Operation and Maintenance Technology Education Hosted the 1 st Job Capability Improvement Education based upon government s 3020 energy pollicy 2018 Plan Mar The 1 st Smart Energy Solution Summit IIoT Seminar ISO26262 Autosar One day Seminar May The 16 th Global Electric Power Tech Exhibition July The 6 th Automotive Innovation Day Seminar Aug The 2 nd Smart Energy Solution Summit Oct Autonomous Vehicle Summit Nov 2019 Trend Seminar Dec AutoSecure Korea Introduction of Joint Training & Education Course on Electrical & Energy with Korea Electric Manufacturers Cooperative

5 01 Company introduction Business Publishing Exhibition & seminar PR & marketing Magazine - Electonic Science - Automotive Electronics Magazine - Elecreview online Media agency - Electrical Information - Railway Electrification Book - Patent Analysis Report on AI based Smart Car - Drone Poliy and Strategy of USA - Building Management - Predictive Management of Switchgear - Others PR & marketing process Exhibition - Global Electric Power Tech (every May since 2003) Seminars - Automotive Innovation Day (every July since 2013) - Autosar (since 2011) - AutoSecure (since 2013) - Electric Energy ICT Convergence & System Seminar - ESS Key and Application Tech - Smart Grid & Micro Grid - DC Distribution - Energy IoT - PCS, etc. Special coverage EDM Advertising (online/offline) Education Online education for electrical engineers - Eugineering Solution for Building Electric System Professionals - Engineering Solution for T&M Professionals - Switchgear Management Practice - Others Request Planning Production Examination Practice Report Review & Planning Production Review& Inspection Practice & Application Result Report Preparation

6 02 Media introduction Electronic Science Electronic Science is welcoming 59 th anniversary in Since the 1 st publication in 1959, the magazine has been not only the handy book but also technology information source book for electronic engineers providing R&D and design tips, technology and market trends, and so forth. Recently, with coming of the 4 th Industry Revoluion, Electronic Science is trying to give insights to engineers and administrators reflecting the era s technological and sociological trends. Electronic Science promises to be the number one magazine as we always has been to review new stream of trends and suggest new trends.

7 02 Media introduction Offline Readership Stat. Test/Measurement 4% IoT 8% Others 3% Industrial 25% Purchasing 6% Others 6% Avionics/Defense 3% Medical 2% By Industry Management 13% By Job Function Automotive 10% Renewable Energy 8% Semicon/Comp 8% Consumer 15% Communication 12% Sales / Marketing 15% R&D / Design 61% Offline Readership: 7,021

8 02 Media introduction Online Readership stat Power Quality, Conditioning & Control 5% LED Lighting 4% Display 4% PV 3% IoT 17% Power Supply, ESS, Fuel Cell 5% Automotive Electronics 5% Test & Measurement 6% Online Subscribers: 80,968 Telecom & Broadcasting 12% Electronic Manufacturing 6% Mobile 13% S/W & Solution 7% Digital & Industrial 13%

9 02 Introduction of the Electronic Science online 2017 ES website stats for elec4.co.kr Visitors PVs 42,606 33,453 32,122 19,828 20,408 15,522 15,553 25,025 25,086 24,848 23,889 24,033 19,731 19,674 18,547 19,062 18,981 18,125 22,598 22,606 27,836 25,567 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV Data shows rapid increase in November

10 02 Media introduction Editorial coverage Electronic Science covers informations about semiconductors, components and systems related tod applications such as IoT, connected car, energy and robotics, etc. specified but not limited to below sectors which we believe change the shape of the world. IoT Connected Car 3D Printing Embedded Tech Industry Sensor Healthcare Big Data Robotics Society Wearable Device AI Design Network VR/AR/MR Communication Test & Measurement Market Power Electronics Energy Automation Drone Application Infra

11 Editorial calendar & Event Plan Mon th Closing date Sepcial feature Inside market & Technology Trend Event Plan JAN AD: DEC, 26, 2017 Editorial: DEC, 22, CEO Interview 2018 Forecast Startup Market FEB AD: JAN, 22, 2018 Editorial: JAN, 25, 2018 AI (artificial intelligence) Big Data Recognition MAR APR AD: FEB, 21, 2018 Editorial: FEB, 22, 2018 AD: MAR, 22, 2018 Editorial: MAR, 23, 2018 Industrial IoT & Smart Factory PCB Technology IoT Device, IoST 3D Printing Technology Display Mobile IIoT Seminar 1 st Smart Energy Solutioon Summit ISO26262/Autosar Seminar MAY JUN AD: APR, 20, 2018 Editorial: APR, 20, 2018 AD: MAY, 23, 2018 Editorial: MAY, 24, 2018 VR/AR for Future Robotics Smart Sensor Display OS MCU 16 th Global Electric Power Tech Exhibition JUL AD: JUN, 22, 2018 Editorial: JUN, 22, 2018 Wearable Device Smart Band Audio / Video 6 th Automotive Innovation Day AUG AD: JUL, 23, 2018 Editorial: JUL, 20, 2018 Self-Driving Car Unmanned Technology Connected Car, ITS 2 nd Smart Energy Solution Summit SEP AD: AUG, 24, 2018 Editorial: AUG, 23, 2018 Medical & Healthcare Bio Semiconductor OCT AD: SEP, 19, 2018 Editorial: MAY, 18, 2018 Test & Measurement Power Communication Autonomous Vehicle Summit NOV AD: OCT, 23, 2018 Editorial: OCT, 22, G Tech Drone Wireless Technology 2019 Trend Seminar DEC AD: NOV, 23, 2018 Editorial: NOV, 23, 2018 Security Technology Cloud Automotive AutoSecure Korea

12 04 Marketing solution Special coverage Optimized promotion trageting our website and news portal visitors with specially planned coverage Promotion and marketing for products and/or technologies with planned articles Article be located on main article section of the website Attract website visitors resistant to online ads 메인기사 주요기사 Webcast section Can be run within the range not hindering editorials with prior consultation

13 04 Marketing solution Online banner Website Technology & new product promotion Elec 4 website bannerllocations Elec4 e-newsletter banner locations A1 (350Ⅹ100) A2 (350Ⅹ100) A (350Ⅹ100) C1 (250Ⅹ100) B (850Ⅹ100) C2 (250Ⅹ100) C3 (250Ⅹ100) C4 (250Ⅹ100) B (850Ⅹ100) C1 (250Ⅹ100) C2 (250Ⅹ100) C3 (250Ⅹ100)

14 04 Marketing solution Optimized home page Tag Search Click Optimized article impression Optimized tag/contents search. Tag Search Click Contents Serach Click

15 04 Marketing solution Webcast Online subscriber and visitor service with videos for new products, technology company and/or campaign, etc. Video impression New product, technology. design, etc. Company impression

16 04 Marketing solution EDM Information about events, new products and technologies, etc. will be sent to audiences by push Event Subscription

17 04 Marketing solution Customized exhibition seminar 미나기획 Planning & progress Promotion in advance Event coverage One-stop service - planning, targeting, progress, result report Our own database Electronic Science and other media partners Video production Provide optimized articles - New product & technology, design, interview, company report, etc Event Plan Smart Energy Solution Summit (March 9; August) Global Electric PowerTech (May 30-June 1) IIOT Seminar (March) Automotive Innovation Day (1 st or 2 nd week of July) ISO26262 Autosar Seminar (March) Autonomous Vehicle Summit (October) 2019 Trend Seminar (November) AutoSecure Seminar (December)

18 04 Marketing solution Price information Electronic Science, print ad. (Unit price in US$) Position 1X 6X 12X Position 1X 6X 12X Cover & Page 1 Cover 1 4,000 3,900 3,800 Cover 2 3,000 2,900 2,800 Cover 3 2,000 1,900 1,800 Cover 4 3,500 3,400 3,300 Page 1 3,000 2,900 2,800 Inside Page(2~11 page) Inside Page(12~104 page) Right Hand side 1,500 1,400 1,300 Right Hand side 1,100 1, Left Hand side 1,200 1,100 1,000 Left Hand side Double Hand side 2,500 2,400 2,300 Double Hand side 1,800 1,700 1,600 Special Page Insert(per page) 1,500 1,400 1,300

19 04 Marketing solution Price information ELEC4.CO.KR -Electronic Science online (Unit Price in US$) A1 A2 C1 C2 Website banner Position Unit Price Size (Pixel) others B C3 C4 A 1, X100 B 1, X100 Applicable to 6 months C 1, X100 A enewsletter banner B Position Unit Price Size others A 1, X100 B 1, X100 Applicable to 6 months C 1, X100 C1 C2 C3

20 05 Contact For further information contact Marketing solutions Director : Won Seon Kim smart@smartn.co.kr Tel: / Fax: Editorial Editor-in-Chief : Yoon Oh Shin yoshin@elec4.co.kr Tel: / Fax: Office Address: #302, 122 Yeongdeungpo-ro, Yeongdeungpo-gu, Seoul, South Korea