AUTOMOTIVE REPORT. ChattanoogaHasCars. 7/5/2016 Hamilton County Vehicle Registrations. A Monthly Snapshot Of Local Vehicle Sales and Trends

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1 AUTOMOTIVE REPORT 7/5/20 Hamilton County Vehicle Registrations A Monthly Snapshot Of Local Vehicle Sales and Trends

2 H A M I L T O N C O U N T Y V E H I C L E R E G I S T R A T I O N S ABOUT THIS REPORT The Automotive Report is prepared by.com, a service of the Brewer Media Group, and is compiled monthly from raw data released from the Hamilton County Clerk s Office This report is based solely upon vehicles reported Registered By Dealers in Hamilton County, Tennessee and does not reflect vehicles sold and registered in another State or County. The report is provided for informational purposes only and Brewer Media Group offers no warranty, expressed or implied, as to the accuracy of data contained herein. Reporting Period: July 20 through June 20 Hamilton County, Tennessee Hamilton County represents 52.0% of the total population of the nine-county Chattanooga Metropolitan Area. While this report does not reflect Total Sales Volume, it does provide a snapshot of relative strength within the heaviest concentration of local consumers. About Brewer Media Group Brewer Media Group is Chattanooga s only locally owned mass communications company and offers the unique ability to fully integrate Radio, Print, Television, and Internet campaigns in a single platform. About.com.com has become the Tennessee Valley s most powerful automotive shopping marketplace with consistent branding across 10 radio and 1 television station every week in prime drive periods. Local dealer inventory is refreshed daily with automated feeds from various data providers. June 20 Top Dealers MTN VIEW NISSAN INTEGRITY CARMAX MARSHAL MIZE FORD ECONOMY HONDA Page 1

3 ANNUAL METAL COUNT July 20 through June 20 New Vehicle Leading Brands Rank Brand Vehicle Count Market % % Change* #1 FORD 2, % +0.1% #2 HONDA 1, % -- #3 NISSAN 1, % -0.1% #4 CHEVROLET 1, % +0.2% #5 TOYOTA 1, % -0.1% #6 KIA % +0.3% #7 JEEP % -- #8 DODGE % -- #9 SUBARU % +0.2% #10 HYUNDAI 3 2.4% -0.1% #11 VOLKSWAGEN % -- #12 BMW % -0.1% #13 GMC % -- #14 LEXUS % -0.1% # MERCEDES 8 1.3% -- # AUDI 2 1.2% +0.1% #17 MAZDA % +0.1% #18 BUICK % -- #19 INFINITI % -0.1% Other % +0.1% TOTALS 13, % *Difference in Market % from previous Annual Reporting Period (Jun through May ). On Average,.com Hosts More Than 5,000 Unique Shoppers Each Month Page 2

4 Used Vehicle Leading Brands Rank Brand Vehicle Count Market % % Change* #1 FORD 3,704.4% -- #2 CHEVROLET 3, % +0.1% #3 NISSAN 2, % -0.1% #4 TOYOTA 1, % +0.1% #5 HONDA 1, % -0.1% #6 DODGE 1, % -- #7 KIA % +0.1% #8 JEEP % -- #9 CHRYSLER % -- #10 HYUNDAI % -0.1% #11 BMW % -- #12 VOLKSWAGEN % -- #13 GMC % -- #14 LEXUS % -- # MERCEDES % -- # BUICK % -- #17 INFINITI % +0.1% #18 CADILLAC % -- #19 MAZDA % +0.1% Other 2, % -- TOTALS 24, % *Difference in Market % from previous Annual Reporting Period (Jun through May ). **Now reporting ALL VEHICLE TYPES including Motorcycles, RVs and Trailers April 8, Page 3

5 LEADING DEALERS (New and Used Combined) Rank Dealer Name Vehicle Count Market % % Change* #1 ECONOMY HONDA 2,4 6.5% -0.1% #2 CARMAX 2, % -0.1% #3 MARSHAL MIZE FORD 1, % +0.1% #4 INTEGRITY 1,6 4.3% -0.1% #5 MTN VIEW NISSAN 1, % -0.1% #6 MTN VIEW FORD 1, % -0.1% #7 NISSAN OF CHATTANOOGA 1, % -0.2% #8 CAPITAL TOYOTA 1, % -- #9 MTN % -- #10 MTN VIEW CHEVROLET % +0.1% #11 CROWN AUTOMOTIVE % -- #12 LONG OF CHATTANOOGA % -0.1% #13 KIA OF CHATTANOOGA % +0.1% #14 BMW OF CHATTANOOGA % -- # KELLY AUTO GROUP % +0.1% # VILLAGE VW % +0.1% #17 EASY AUTO % -- #18 HONDA OF CLEVELAND % -- #19 DRIVETIME % -0.1% Other 17, % +0.4% TOTALS 37, % *Difference in Market % from previous annual reporting period (Jun through May ). Featured Listings Appear First In Search Results Every Vehicle Listed From Your Inventory Includes Both A Hyperlink To Your Website and Direct Contact Information All Inventory Is Updated Daily From Various Data Providers So Listings Are Always Fresh And Ready To Sell! Supported With The Equivalent Of More Than A Quarter Million Dollars Of Local Media Annually Page 4

6 New Vehicle Leading Dealers Rank Dealer Name Vehicle Count Market % % Change #1 ECONOMY HONDA 1, % -- #2 MARSHAL MIZE FORD % -- #3 MTN VIEW NISSAN % -- #4 INTEGRITY % -0.1% #5 MTN VIEW FORD % +0.1% #6 CROWN AUTOMOTIVE % -- #7 NISSAN OF CHATTANOOGA % -0.3% #8 MTN VIEW CHEVROLET % -- #9 CAPITAL TOYOTA % -- #10 KIA OF CHATTANOOGA % +0.3% #11 LONG OF CHATTANOOGA % -0.1% #12 KELLY AUTO GROUP % +0.1% #13 HONDA OF CLEVELAND % -0.1% #14 VILLAGE VW % +0.1% # TOYOTA OF CLEVELAND % -- # BMW OF CHATTANOOGA % -0.1% #17 EDD KIRBY % -- #18 MTN VIEW CDJ % -- #19 LEXUS OF CHATTANOOGA % -- Other 3, % +0.2% TOTALS 13, % *Difference in Market % from previous annual reporting period (Jun through May ). Local Ownership provides the ability to respond to customer needs rapidly and the flexibility to think outside the box. We strive every day to assure a Superior level of customer service with the area s largest collection of media properties and creative professionals under one roof. Page 5

7 Used Vehicle Leading Dealers Rank Dealer Name Vehicle Market % % Change Count #1 CARMAX 1, % -0.2% #2 ECONOMY HONDA % -0.1% #3 MTN % -- #4 INTEGRITY % -- #5 MARSHAL MIZE FORD % +0.1% #6 CAPITAL TOYOTA % -- #7 EASY AUTO % -- #8 NISSAN OF CHATTANOOGA % -0.1% #9 DRIVETIME % -0.2% #10 MTN VIEW NISSAN % -0.1% #11 MTN VIEW FORD % -0.1% #12 CHATTANOOGA MOTORS % -0.2% #13 MTN VIEW CHEVROLET % -- #14 WRIGHT MOTOR COMPANY % -- # BMW OF CHATTANOOGA % -- # TWEETY AUTOMART % -0.1% #17 BUY HERE PAY HERE % #18 LONG OF CHATTANOOGA % -- #19 VILLAGE VW % +0.1% Other 12, % +0.4% TOTALS 24, % Getting your entire vehicle inventory listed on is simple and free (basic listings) for dealers within a 50-mile radius of downtown Chattanooga. Dealers using a third-party data provider to send automated feeds to other search engines can simply instruct their provider to include in their daily update. Featured Listing Packages start at just $300 per month, depending on the amount of inventory, appear first in search results, are highlighted and rotate through the Featured Listings display on our home page. For more information contact Mike Baskin, Director of Sales at (423) or via MikeBaskin@BrewerMediaGroup.com Page 6

8 Vehicles Registered in Hamilton County Monthly Tracking Top Brands 250 Monthly Tracking: Top 5 New Brands FORD HONDA NISSAN CHEVROLET TOYOTA 50 0 Monthly Tracking Totals Monthly Tracking 4,000 3,500 3,000 2,500 2,000 1,500 1, Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- New Pre-Owned Total Page 7

9 Dealer Brand Share (New) Brand Dealer Count Brand % % Change FORD Marshal Mize Ford % -0.2% Mtn View Ford % +0.4% Larry Hill Ford 1 6.6% Other % -- HONDA Economy Honda 1, % -0.3% Honda of Cleveland 296.0% -0.2% Pye Honda % -- Other % +0.5% NISSAN Mtn View Nissan % +0.9% Nissan of Chattanooga % -1.8% Other % +0.9% TOYOTA Capital Toyota % +0.5% Toyota of Cleveland % -0.7% North Georgia Toyota % +0.6% Other % -0.4% CHEVROLET Mtn View Chevrolet % +0.1% Integrity % -1.0% Don Ledford % +0.4% Other % +0.5% KIA Kia of Chattanooga % +1.4% Kia of Cleveland % -1.3% Other % -0.1% VOLKSWAGEN Village Volkswagen % -0.1% VW Credit 9 3.1% +1.0% Jim Ellis Volkswagen 8 2.8% -0.6% Al Johnson Volkswagen 3 1.0% -0.4% Other % +0.1% DODGE Crown Automotive % +0.2% Mtn View CDJ % +0.1% Other % -0.3% HYUNDAI Long of Chattanooga % -0.7% Other % +0.7% SUBARU Kelly Auto Group % -0.6% Subaru of Kennesaw % -0.2% Other % +0.8% JEEP Crown Automotive % +0.2% Mtn View CDJ % -1.2% Edd Kirby % -0.3% Other % +1.3% LEXUS Lexus of Chattanooga % -1.1% Nalley Automotive % +0.4% Hennessey 7 2.8% -0.6% Other % +1.3% Page 8

10 Brand Dealer Count Brand % % Change BMW BMW of Chattanooga % +0.5% Other % -0.5% GMC Integrity % -0.9% Don Ledford % +0.4% Other % +0.5% MERCEDES Long of Chattanooga % +1.4% RBM of Atlanta 3 1.8% -0.4% Other % -1.0% CADILLAC Integrity % -3.4% Classic Cadillac 4 3.9% Other.7% +0.5% BUICK Integrity % +2.6% Don Ledford 6 5.1% -1.4% Gentry Chevrolet 4 3.4% +0.1% Other % -1.4% MAZDA Edd Kirby % -1.9% Hennessey 7 5.5% -0.1% Other % +2.0% INFINITI Infiniti of Chattanooga % +0.6% Nalley Automotive 5 4.6% +0.2% Other 2 1.8% -0.8% Page 9

11 JUNE 20 DEALER RANKINGS Dealer Jul- Aug - Sep- Oct- ECONOMY HONDA New Used MARSHAL MIZE FORD New Used CARMAX New Used INTEGRITY New Used MTN VIEW NISSAN New Used MTN VIEW FORD New Used MTN VIEW CHEVROLET New Used KIA OF CHATTANOOGA New Used MTN Used CAPITAL TOYOTA New Used CROWN AUTOMOTIVE New Used VILLAGE VW New Used KELLY AUTO GROUP New Used LONG OF CHATTANOOGA New Used NISSAN OF CHATTANOOGA EAST Nov - Dec- New Used Jan- Feb- Mar - Apr- May - Jun- Jun- Page 10

12 Dealer Jul- Aug - Sep- Oct- EASY AUTO Used BUY HERE PAY HERE Used HONDA OF CLEVELAND New Used LARRY HILL FORD New Used BMW OF CHATTANOOGA New Used MTN VIEW CDJR New Used WRIGHT MOTOR COMPANY Used TWEETY AUTOMART INC Used CHATTANOOGA MOTORS Used DRIVETIME Used REDS AUTO SALES Used EDD KIRBY New Used ACURA OF CHATTANOOGA New Used UNIVERSITY MOTORS Used CAMPING WORLD New Used WHOLESALE IMPORT Used CARMART Used DEALERS AUTO AUCTION Used TOYOTA OF CLEVELAND New Used Nov - Dec- Jan- Feb- Mar - Apr- May - Jun- Jun- Page 11

13 Dealer Jul- Aug - Sep- Oct- AIRPORT AUTO BROKERS Used IMPORT AUTO AND TRUC Used GREGG MOTOR CO Used INFINITI OF CHATTANOOGA New Used LEXUS OF CHATTANOOGA New Used AUTOMAX Used HENNESSEY New Used DON LEDFORD New Used RIVER CITY AUTO Used SUPER TOYS Used HOLMAN FORD New Nov - Dec- Jan- Feb- Mar - Apr- May - Jun- Jun- If you ve missed a report, find them online at Top 10 Dealers YOY Comparison Jun- Jun- Page 12

14 Urban Adult Contemporary Urban Contemporary Classic Hits Soft Adult Contemporary Sports 1305 Carter Street Chattanooga Tennessee Page 13