The Passion, Products & Personalities of Diecast Media Kit

Transcription

1 The Passion, Products & Personalities of Diecast 2014 Media Kit

2 The magazine Igniting readers enthusiasm for diecast collecting is the goal of every issue of Die Cast X. Each issue is filled with the latest model reviews, first looks at new vehicles, interviews with industry icons, behind-the-scenes news, and much more. Styled and dialed, Die Cast X provides a breakthrough avenue to build your brand and deliver your message to a highly interested reader base. With awardwinning journalists, industry pros, and renowned photographers contributing expertly written editorial and visually compelling photography, Die Cast X goes far beyond the typical price and buying guide. From muscle, sports, and race cars, to trucks and big rigs, Die Cast X focuses on the vehicles that stoke collectors passions and the products that fuel their imagination.

3 our readers The Die Cast X reader is active, interested, and ready to spend. More than just a hobby, diecast is a passion and a lifestyle. It influences the products diecast collectors purchase, the way they spend their leisure time, and the channels of communication they use. Diecast collecting creates a unique sense of community that our readers identify with as participants and enthusiasts. 69% of readers consider themselves a serious collector 92% male 71% involved in diecast for more than 10 years 48 average age $62,466 average household income Paid Circulation 35,174 BONUS distribution 2,500 TOTAL Distribution 37,674 TOTAL readership PER ISSUE 131,859* *Based on a circulation of 37,674 and average pass-along rate of 3.5 readers per copy. 60% make most of their purchases on the internet 74% value their collection at more than $2,000 59% plan on spending $500 or more on diecast in the next year Readers value Die Cast X 68% 75% 89% 72% of all readers are subscribers read each issue of Die Cast X say that Die Cast X influences their purchasing decisions prefer to get news about diecast from magazines 68% own more than 100 diecast cars

4 the scope of DIE CAST X The leader in integrated media, circulation, and distribution among diecast publications, Die Cast X delivers the widest exposure in the business across all media platforms. Our powerful distribution system reaches more targeted readers than any other media company. #1 in Integrated Media Die Cast X is published by Air Age Media, the world s leading multimedia company for enthusiasts of diecast collecting, radiocontrol planes and cars, and aviation. Air Age Media products reach more than one million interested consumers across the full age spectrum, from young action-sports fans to diecast collectors. This is accomplished through our six category-leading magazines plus special issues, books, DVDs, 7 websites, various social media outlets, and The Radio Control Show (a weekly web broadcast). A fully integrated media strategy cross-promotes all of our brands in print, online, via social media, interactive community outlets and by continuously developing new products. #1 in Newsstand Distribution n Found in all leading national chain stores, including supermarkets, drugstores, mass merchandisers, bookstores, and top-quality independent stores #1 in Mass Distribution n Distributed nationally and to more than 104 countries internationally by Kable Distribution Services, Inc. n Available in more than 900 hobby shops across the U.S. and Canada through an exclusive partnership with Kalmbach Distribution n Bonus copies are delivered to shows and events nationwide #1 in Circulation n Largest paid circulation among all diecast publications n Ongoing subscription marketing programs ensure that Die Cast X continues to have a higher paid circulation than any other diecast magazine Sponsorship opportunities are available for Air Age Media s many ancillary products.

5 more power... more outlets 32 DCXmag.com FALL MORE POWER... MORE OUTLETS The Die Cast X app (available on the ios devices, Android, Kindle Fire, NOOK, and also Mac and PC) allows RC fans to get the most up-to-date information whenever and wherever they want. ALL SUBSCRIBERS HAVE FULL DIGITAL ACCESS Our highly popular app allows Die Cast X to further innovate and integrate its media properties while giving advertisers the ability to interact even more effectively with consumers. n High-action photos and video in full-screen mode n Information can be shared via , Facebook and Twitter n Additional videos, photos, editorial, plus live links n Newsfeed to the latest news and events on DieCastX.com DAVID S GOLIATH How to build an empire (hint: don t be afraid) BY JOE KELLY, JR. ALL YOU NEED IS LOVE. The Beatles knew it. So does Boise, Idaho s own Stacey David. Like any good kid from the Gem State, Stacey loved his folks and his family, and always had a smile for the neighbors but two sounds always got Stacey smiling the brightest: the rumble of a glass pack muffler and the wail of an electric guitar. Those are sounds that Stacey gets to hear a lot, these days, as one of the trickest car builders on the scene, and as the host, producer, and occasional riff master on his own series of automotive-themed shows most recently, Gearz. We caught up with Stacey one night after he d spent the day moving cars, equipment, and parts between his old shop and a new, larger facility. Despite the long day, Stacey sounded just as happy, relaxed, and genuine as he does on camera and the story of how he got where he is today was inspirational.

6 E-newsletter Deliver your message to a targeted and receptive audience. The Die Cast X e-newsletter is sent exclusively to subscribers who have opted in to receive this monthly information-filled e-newsletter. The Die Cast X e-newsletter is received monthly by more than 18,000 enthusiastic and engaged subscribers. Including your message in this opt-in e-newsletter through banner advertising, sponsoring specific content, or with direct links to your website are highly effective ways to stay in touch with an existing audience, reach out to new prospects, and raise awareness for your products and/or services. When you utilize the Die Cast X e-newsletter to deliver your message, we will provide you with tracking information on the total number of people who have read the e-newsletter and how many times links have been accessed. The Die Cast X e-newsletter is a superb tool for strengthening customer loyalty, building awareness and establishing your brand and position. Opportunities available n Featured banner advertising n Sponsored content n Direct links to your website n In video ad (30 second maximum, one month) n Seasonal opportunities can be timed to help customers take advantage of offers and promotions at specific times. 18,000 opt-in recipients

7 E-newsletter promotion campaigns Leverage Air Age Media s vast audience assets through targeted promotional campaigns. Whether you access segments of our list or our total audience, is one of the most highly effective ways to promote your products or brand. With an e-marketing list of more than 18,000 customers, Die Cast X s campaigns reach a targeted and receptive audience who has opted in to receive s and offers from partners they trust. Geo-targeting is available, ensuring your message is reaching the right audience. The results of your campaign are monitored and will be reported at the end of the program. DCX recommends To: your customer Get instant results with a sponsored e-blast promoting a product, sale, or special offer. promotions and offers will generate immediate action with customers: sales, downloads, inquiries, registrations, etc. s can send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust, and cement loyalty. marketing works! n It allows targeting n It is data driven n It creates direct sales n It builds relationships, loyalty, and trust n It supports sales through other channels n It drives traffic to your website We have had a long and fruitful relationship with Die Cast X as a key partner in helping the CMC brand name in the USA. James Zhao, Director of USA Operations, CMC

8 DcXmag.com Brand your business with the only website offering the diecast content your customers are looking for. Regularly posted features on DCXmag.com include the latest industry news, behind-the-scenes looks, product reviews, event coverage, videos, blogs, forums, contests, and reader commentary. Our online advertising opportunities offer the most cost-effective, immediate and measurable way to reach the largest audience of your targeted consumers and sell products, build brand awareness and encourage direct action. We connect with consumers at every possible touchpoint anytime, anywhere, we are there, delivering the total diecast experience to the customer!

9 product/brand awareness campaigns Utilize the powerful media components of Die Cast X to build your brand, promote your products, and reach your target audience. Whether you are looking to promote a single product, a new offer, or your entire product line, partnering with the #1 diecast collectors magazine will give you access to the largest audience of eager-to-know and ready-to-buy consumers. Leverage our integrated media strategy and reach our customers who are at the heart of your targeted audience. Build your brand and promote sales by giving the largest community of actively engaged collectors an in-depth look at your newest and most important products. Your message on DCXmag.com and in the pages of Die Cast X magazine reaches the largest audience of diecast collectors. DCXMAG.COM Your product will be featured in one of the billboard sliders on the home page and will be the first post in the daily news Editorial Blogs Where readers get in touch with the experts Die Cast X The world s #1 diecast collectors magazine 131,859 readers per issue Links to your company website Direct traffic to your website Your Brand & Products Dedicated landing page Photos, videos, and editorial coverage converge to maximize the audience experience and your exposure Facebook Social media is one of our most important brand builders 5,500+ likes promote your products and brand via exposure across all DIE CAST X distribution channels We have worked with Die Cast X magazine since the first issue published, and have always valued our relationship with the company. We have tried other magazines, but nothing lights up our website like an ad in Die Cast X! Drew Heitner, CEO, M&D International E-newsletter posts and ads Reach a highly targeted and engaged audience of 18,000+ with our monthly, opt-in e-newsletter which includes links to website coverage promotions Target an opt-in audience of more than 18,000+ with your promotional messages Twitter Tap into the enormous popularity of mobile instant messaging Pinterest Follow us and repin the stuff you like. We joined in June 2013 and are quickly growing

10 rates & calendar Rates Print 1x 4x Spread $8,546 $7,692 Full page $4,498 $4, page $3,239 $2, page $2,744 $2, page $1,934 $1,741 1/6 page $990 $891 Cover 2 N/A $5,622 Cover 3 N/A $5,173 Cover 4 N/A $6,072 Online DCXmagazine.com Rate size Slider (home page only) $200 per month 700x320 3-pack $150 per month 250x250 5-pack $200 per month 250x250 E-Newsletter rate size Top $450 per send 728x90 Center $400 per send 468x60 Right $300 per send 120x240 Custom rate size Advertiser $50 CPM Custom Banner Opportunities: Contact your sales representative custom sponsorships are available. 72 dpi, RGB static gif or jpeg. File size 60k max. All dimensions are in pixels. Issue Closing Date Materials due On Sale Spring 11/11/13 11/15/13 12/31/13 Summer 2/10/14 2/14/14 4/1/14 Fall 5/12/14 5/16/14 7/1/14 Winter 8/11/14 8/15/14 9/30/14

11 ad specifications SIZES width height Spread With 1 8" bleed on all sides 16.25" " Spread Non-Bleed 15" 10" Full Page Non-Bleed 7" 10" Full Page With 1 8" bleed on all sides 8.25" " 2 3 Page 4.625" 10" 1 2 Page (V) 4.625" 7.375" 1 2 Page (H) 7" 4.875" 1 3 Page (V) 2.25" 10" 1 3 Page (S) 4.625" 4.875" 1 6 Page (H) 4.625" 2.375" 1 6 Page (V) 2.25" 4.875" H = Horizontal, V = Vertical, S = Square on all ads with bleeds, keep live material.375 from trim and gutter DCXmag.com Trim Size: 8" x " Printing process: Web Offset Required Ad material: -300 dpi PDF files, created to PDF/X-1a settings, are strong preferred -All fonts must be embedded/included -File must be built to the precise height/width listed in the table to the left -Maximum combined ink density (total of all CMYK percentages) must not exceed 300% -All material must be prepared according to SWOP (Specifications for Web Offset Publications) standards Proofs: To help ensure accurate color reproduction, you must supply a SWOP standard proof (Kodak Approval preferred). Laser printouts will be used to confirm content integrity only, and will not be accepted as proofs for color. Files up to 10MB can be ed to production@airage.com (large files should be zipped). FOR FTP INFORMATION CONTACT: Paul Streeto (203) production@airage.com two-page spread bleed two-page spread non-bleed full- Page bleed full- Page nonbleed 2 3 Page Contact Us To discuss how we can help you reach your target audience, please contact sales at (203) or advertising@airage.com 1 2 Page 1 3 Page 1 6 Page 88 Danbury Road Wilton, CT USA (203) diecastx@airage.com DCXmag.com