Automotive Industry Insights Summary: Q1 2012

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1 Automotive Industry Insights Summary: Q Jeffrey Anderson, Director of Consulting & Analytics 2012 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.

2 Presentation Overview First Quarter 2012 Automotive Market Overview Vehicles in Operation (VIO) Vehicle Registrations New and Used New Vehicle Market Share Purchase Loyalty Corporate, Brand and Segment Additional Industry Insight Length of Ownership Vehicle Lifespan Vehicle Mileage 2012 Experian Information Solutions, Inc. All rights reserved. 2

3 Understanding the Customer Leveraging Experian s best in class data assets Integrated Information Assets Consumer Marketing Databases Credit Databases North American Vehicle Database Online Activity Databases Simmons National Consumer Study National Fraud Database 235 million consumers, 113 million households 1,500+ data attributes per record Attitudinal segments and touch-points 3,200 public and proprietary sources 110 million catalog buyers 148 million magazine subscribers Consumer 2 million credit inquiries daily 1.3 billion transaction updates/month 99.9% system availability 1.3 second response rate 220 million credit active consumers 50 million public records Business 22 million businesses Nearly 700 million vehicles in U.S. (all 50 states & Wash. D.C.) and Canada, including more than 280 million vehicles in operation Includes title, registration, mileage readings, key vehicle events Over 7 billion vehicle history records, incl. 295 million title brands and 125 million accident related events 25 million Internet users interacting with one million Websites across 160+ industries Average of 60 billion s sent on behalf of clients per year 50,000 + adults surveyed annually 8,000+ brands in 450+ product categories Measures television viewing, newspaper and magazine readership, internet usage, radio listening plus mobile 700+ psychographic measures Easily extrapolated to any target file Approximately 600,000 known fraud records 186+ million cross-industry credit applications 215+ million consumer 200 +demographic and credit records 2012 Experian Information Solutions, Inc. All rights reserved. 3

4 VEHICLES IN OPERATION 2012 Experian Information Solutions, Inc. All rights reserved. 4

5 Current VIO U.S. Summary by Model Year There are 245,071,195 light duty vehicles on the road Source: Experian Automotive as of March 31, 2012 (U.S. light duty vehicles only) Average Vehicle Age = 11.0 years 78.5% 78.5 percent of vehicles are 15 years old or less 2012 Experian Information Solutions, Inc. All rights reserved. 5

6 Current VIO Vehicle Segment Top 5 Segments = 50.1 percent of VIO Hybrid Vehicles represent 0.9 percent of current VIO (nearly half are Prius) Source: Experian Automotive as of March 31, 2012 (U.S. light duty vehicles only) 2012 Experian Information Solutions, Inc. All rights reserved. 6

7 Current VIO Percent Share Vehicles In Operation: Share by Manufacturer Hyundai Nissan Honda Toyota Other GM Domestic brands represent more than 60 percent of all vehicles in operation Chrysler Ford Source: Experian Automotive as of March 31, 2012 (U.S. light duty vehicles only) 2012 Experian Information Solutions, Inc. All rights reserved. 7

8 Current VIO Import Share Trend Import Brand VIO Share VIO Share Source: Experian Automotive as of March 31, 2012 (U.S. light duty vehicles only) Experian Information Solutions, Inc. All rights reserved. 8

9 VEHICLE REGISTRATIONS 2012 Experian Information Solutions, Inc. All rights reserved. 9

10 U.S. Vehicle Registrations - New Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 10

11 U.S. Vehicle Registrations: New and Used New Vehicle Registrations Used Vehicle Registrations Source: Experian Automotive Q1 increase of 365,000 units is greater than increase observed in prior four quarters Very stable quarter over quarter, with Q having some growth (4.2%) 2012 Experian Information Solutions, Inc. All rights reserved

12 New Vehicle Market: New Vehicle Registrations Ford: +50k units Toyota: +46k units Chrysler: +115k units Corporation Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 12

13 Market Changers Ranked by Unit Change New Registrations Ford Focus up more than 29,000 units Camry up more than 25,000 units Chrysler 200 up more than 22,000 units Accord down more than 8,000 units Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 13

14 M&M s (Market Movers) Ranked by % change New Registrations GS350 up 3,487 units Chrysler 300 and 200 up a combined 38,000 units Volt up over 2,500 units Kia Rio and Optima up a combined 25,000 units Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 14

15 NVE (New Vehicle Entries) Q Performance Toyota has three of top ten new vehicles New entries equal nearly 84,000 additional sales for 1 st Quarter Source: Experian Automotive New Vehicle Registrations 2012 Experian Information Solutions, Inc. All rights reserved. 15

16 MARKET SHARE 2012 Experian Information Solutions, Inc. All rights reserved. 16

17 Manufacturer Market Share Analysis Q vs Q Market Share Hyundai Nissan Other 2011 GM Ford Who is up? Chrysler 2.4% share Nissan 0.2% share Hyundai 0.1% share Other GM Chrysler Hyundai Honda Toyota Who is down? GM -1.7% share Honda -1.0% share Ford -0.3% share Toyota -0.2% share Nissan Honda Chrysler 2012 Toyota Ford Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 17

18 Manufacturer Market Share Analysis Market Share Trend Source: Experian Automotive Experian Information Solutions, Inc. All rights reserved

19 Manufacturer Market Share Analysis - The Others Q vs Q Market Share Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved

20 Market Share Analysis: Segment Level Q vs Q Market Share Mid-Range and Small car segments had largest market share increases Hybrid cars also gained more than half a point in share Market Share Change Mid Range Car Premium Small Car Budget Hybrid Car Mid Range Car Lower SUV Lower Mid Range SUV Large CUV Premium Upscale Luxury Upscale Near Luxury CUV Mid Range CUV, SUV and Luxury segments had greatest share drops Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 20

21 Market Share Analysis U.S. Imports vs. Domestics Import Brand Market Share Import brands over 50 percent share Cash For Clunkers Japan Tsunami Gas Price Spikes to over $4.00 per gallon Registrations Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 21

22 Market Share Analysis: New Vehicle Registrations and VIO Import Brand Market Share Market Share Source: Experian Automotive as of March 31, 2012 (U.S. light duty vehicles only) Experian Information Solutions, Inc. All rights reserved. 22

23 CUSTOMER LOYALTY 2012 Experian Information Solutions, Inc. All rights reserved. 23

24 Loyalty Methodology Garage loyalty measures whether a new vehicle purchase matches a prior new vehicle owned, including vehicles currently in the garage or disposed up to 90 days prior to the new vehicle purchase. Provides complete view of repurchase activity Owned Vehicle: Honda Honda Honda Acura Disposal loyalty measure whether a new vehicle purchase matches a Multiple vehicle disposed of +/- 90 days of the new Levels vehicle purchase. Essentially tracking vehicle replacement 2012 Experian Information Solutions, Inc. All rights reserved. 24

25 Loyalty Types Corporate Loyalty measures whether a new vehicle purchase matches a prior new vehicle owned at the corporate level. Includes all brands under the corporate umbrella Corporate Loyalty Example: Owned Vehicle: Brand Loyalty Example: Brand Loyalty measures whether Multiple a new vehicle purchase matches a prior Levels new vehicle owned at the brand level. Owned Vehicle: Honda Honda Honda Acura 2012 Experian Information Solutions, Inc. All rights reserved. 25

26 Market Overview - Loyalty 48.4% 47.4% 45.7% 44.4% 42.1% Q Corporate Loyalty 40.4% 36.2% 36.0% 33.5% 31.8% 31.0% Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved

27 Market Overview - Loyalty Corporate Loyalty by Quarter Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved

28 Corporate Loyalty Impact in Q Registrations Loyalty Impact on New Registrations Corporate Loyalty Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 28

29 Market Overview - Loyalty Q Brand Loyalty Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 29

30 Brand Loyalty Top Gainers for Q Q vs Q Brand Loyalty: ranked by percentage point increase Chrysler had highest increase, increasing their brand loyalty by more than 23 percent vs. Q VW had the second highest gain, a more than 19 percent gain Ram and Jeep brands also in top ten Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 30

31 Brand Loyalty by Model: Top 10 70% 60% 50% 40% 30% 20% 10% Q Brand Loyalty Ford Fusion owners were most brand loyal, with more than six out of ten returning to Ford Ford vehicles made up seven of the top ten in brand loyalty Chevrolet, Kia and Toyota each had vehicle in top ten of brand loyal vehicles 0% Ford Fusion Ford Flex Ford Edge Ford Five Hundred Chevrolet Cruze Ford Escape Ford Focus Kia Forte Toyota Prius Ford Fiesta Source: Experian Automotive Model Owned 2012 Experian Information Solutions, Inc. All rights reserved

32 Segment Loyalty: Select High-Volume Segments Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved

33 2007 Who took from Whom? Net Units Ford (471,254) GM (330,313) Chrysler (225,213) Honda 325,555 Toyota 701,225 GM 64,000 Ford Honda Toyota Source: Experian Automotive Chrysler 2012 Experian Information Solutions, Inc. All rights reserved. 33 Net Owner Migration

34 Q1 2012: Who s taking from Whom? Net Units GM (62,513) Chrysler 2,976 Ford 7,435 Toyota 29,176 Honda 22,925 GM 17,517 Ford Honda Toyota Source: Experian Automotive Chrysler 2012 Experian Information Solutions, Inc. All rights reserved. 34 Net Owner Migration

35 ADDITIONAL INDUSTRY INSIGHTS 2012 Experian Information Solutions, Inc. All rights reserved. 35

36 LENGTH OF OWNERSHIP 2012 Experian Information Solutions, Inc. All rights reserved. 36

37 How Long are Vehicles Owned? Distribution by Purchased New vs Purchased Used Number of Months Owned 2012 Experian Information Solutions, Inc. All rights reserved

38 How Long are Vehicles Owned? Distribution by Purchased New Brands Number of Months Owned 2012 Experian Information Solutions, Inc. All rights reserved

39 VEHICLE LIFESPAN 2012 Experian Information Solutions, Inc. All rights reserved. 39

40 Vehicles Out of Operation Most frequent age at time of disposal = 17 years Average Lifespan of vehicles = 16.1 years Source: Experian Automotive 2012 Experian Information Solutions, Inc. All rights reserved. 40

41 VEHICLE MILEAGE 2012 Experian Information Solutions, Inc. All rights reserved. 41

42 How Quickly to Vehicles Accumulate Miles? Average mileage by vehicle age Average Vehicle Mileage Year vs Year Difference Source: Experian Automotive Vehicle Age in Years 2012 Experian Information Solutions, Inc. All rights reserved

43 How Quickly to Vehicles Accumulate Miles? Average mileage by vehicle age Average Vehicle Mileage Source: Experian Automotive Vehicle Age in Years 2012 Experian Information Solutions, Inc. All rights reserved

44 How Quickly to Vehicles Accumulate Miles? Average mileage by vehicle age Average Vehicle Mileage Source: Experian Automotive Vehicle Age in Years 2012 Experian Information Solutions, Inc. All rights reserved

45 How Quickly to Vehicles Accumulate Miles? Average mileage by vehicle age Average Vehicle Mileage Source: Experian Automotive Vehicle Age in Years 2012 Experian Information Solutions, Inc. All rights reserved

46 How Quickly to Vehicles Accumulate Miles? Mileage Trends by Region Estimated Vehicle-Miles of Travel by Region March 2012 (in Billions) Change in Traffic as compared to same month last year % % % % % Source: U.S. Department of Transportation, May 2012 Traffic Volume Trends 2012 Experian Information Solutions, Inc. All rights reserved

47 Conclusions Average age of vehicles is now at 11 years, while hybrid vehicles continue to make up less than one percent of all vehicles in operation. Quarter-over-quarter growth in new vehicles registrations continues, with Q1 having greatest percentage gain (11.6%) in last 4 quarters Volume gains led by mid-size and small cars: Focus, Altima, Camry, 200, Optima Chrysler, Nissan and Hyundai gained market share, while GM, Honda, Ford and Toyota lost share Overall, corporate loyalty decreased slightly across the industry, with GM taking top spot, followed closely by Ford. Toyota had third highest corporate loyalty, followed by Hyundai and Honda. Differing patterns of length of ownership and mileage accumulation based on brand and type of vehicle 2012 Experian Information Solutions, Inc. All rights reserved. 47

48 Thank you for attending The presentation will be available later today Please watch for your survey to receive the link 2012 Experian Information Solutions, Inc. All rights reserved. 48

49 Questions? 2012 Experian Information Solutions, Inc. All rights reserved. 49

50 2012 Experian Information Solutions, Inc. All rights reserved. 50