Integrated Sales Plan: Wild Country Cash Machine. Kelli Frieler
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1 Integrated Sales Plan: Wild Country Cash Machine Kelli Frieler
2 Marketing Components On-air Campaign Billboards Live Broadcast Facebook posts and Facebook Live Digital banner and on-line contest page Our Mission To Serve Connect & Celebrate Our Community
3 ENTER Components CLIENT of the NAME Campaign HERE Cash Machine Title Sponsor Billboards, on-air contest, digital banner ads, Facebook, listener e-blasts Cash Stops live remote, Facebook live, on-air contest, webpage inclusion
4 Client Objectives Create an engaging promotion for listeners, Lutgens, the title sponsor, wanted to use the promotion to generate top of mind during the beginning of their busy season. They enjoy multiple types of radio and crave more than just ads Eich Motor, the cash stop sponsor, wanted to drive traffic to their location with the use of live broadcasts and listener engagement at the events
5 ENTER Cash Machine CLIENT Title NAME Sponsor HERE Concept: Wild Country 99 will be giving away thousands of dollars with the WILD Country Cash Machine! Look in your wallet or purse, do you have a dollar bill? Does it have 99 in the serial number? If so you re going to GET PAID up to $5,000 cash! Execution: Five times each weekday, at 7am, 10am, 1pm, 4pm and 7pm we ll call out a portion of a serial number with 99 in it. If the sequence of numbers, we call out, matches what you have on your dollar bill, call us and WIN! The more numbers you match, the bigger the cash prize. Example: 99 in serial number = $50 cash 992 in serial number = $100 cash in serial number = $250 cash D (pre-registered serial number at wildcountry99.com) = $500 Plus, we ll drop a specific dollar bill in a public location that ll be worth $5,000 cash! Find it and WIN 5,000 cash INSTANTLY!
6 Cash ENTER Machine CLIENT Title NAME Sponsor HERE cont. Wild Country 99 Responsibility: A minimum of 500 recorded promos A minimum of 250 live mentions Main page website exposure on the Wild Country main page Logo inclusion on KZPK Cash Machine billboards Inclusion in a minimum of 2 Wild Country blasts Social Media exposure on the Wild Country Facebook page which includes: Inclusion in the $5,000 grand prize viral video A minimum of 5 interactive social media posts per week Inclusion in the events section of our Facebook page A Facebook live video each week building hype and awareness Total Promotional Value: $44,688 Lutgen Responsibility: $7,000 cash for contesting Includes: 80 :30 ad bank to be used April/May 2017 at best pricing discount Please provide a high resolution logos and brand messaging for website and viral video/social media use
7 ENTER Wild Country CLIENT Cash NAME Stop HERE Detail Concept: Wild Country 99 will invite listeners to YOUR BUSINESS for a live broadcast as we give away WINNING DOLLAR BILLS. Execution: Wild Country 99 will show up at your place of business for a live broadcast. We ll invite listeners to show up to win dollar bills every 5 minutes. Then, on May 1 st, at 7:10am, we ll pick one specific dollar bill from the ones distributed, at the live broadcasts, and make it worth $1,000! How? We ll read a specific serial number on-air, and if the person who has that specific dollar bill calls us back (within 9 minutes and 9 seconds) at 656-WILD, they ll win $1,000 cash!
8 ENTER Wild Country CLIENT Cash NAME Stop HERE Detail cont. Wild Country 99 Responsibility: 50 winning dollar bills with 99 in the serial number A minimum of 50 recorded mentions leading up to your remote (based on 5-day advance notice/10 per day) A minimum of 50 live mentions leading up to your remote (based on 5-day advance notice/10 per day) Back page website exposure on the WildCountry99.com Social Media exposure on the Wild Country Facebook page Wild Country 99 Live Broadcast which includes: 6 :60 Live Breaks 3 :30 Pre Remote Ads 10 :10 ads leading up to your event Station Vehicle and Live Talent on location Wild Country 99 Prize Pack Total Promotional Value: $ Sponsor Responsibility: Investment: $695 per event (5 events) High Resolution logo for website and social media use
9 ENTER Results: CLIENT Creating NAME a tangible HERE for the customer Video will be sent via We Transfer
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