Christy Molnar Digital Production Portfolio

Transcription

1 Christy Molnar Digital Production Portfolio Sebastopol California > PROFESSIONAL PROFILE Expert in all phases of print and multimedia production (15+ years experience) Experienced updating web content, links and creation of graphics Worked with creative teams to produce marketing collateral, packaging and POS Worked with multimedia creative teams to produce digital files for static and animated web graphics and video Created, color corrected and retouched digital photography files in layout and final images Created digital illustrations (logo types, icons, charts, die lines, etc.) Produced web-ready, text-editable and photo uploadable PDF files for client instant-print projects and online widgets Excellent problem-solving skills, extremely detail oriented and able to work efficiently on multiple projects to meet tight deadlines

2 THE IDEA Refine brand essence, evolve their creative and strengthen their appeal to their main target: young, social, working women. THE RESULT The brand was refreshed with witty, playful and fun creative executions. 2

3 Valentines s Kiss & Tell In-Store al Display 3

4 Valentines s Kiss & Tell In-Store Display Base Card 4

5 Valentines s Kiss & Tell In-Store Case Display Case Card 5

6 Valentines s Kiss & Tell al Tear Pad Wine Bottle Necker 6

7 Valentines s Kiss & Tell Kiss & Tell Sell-In Sheet 7

8 THE IDEA Inspire HP printer owners with cool things to print with materials leveraged through existing retail channel partners. THE RESULT We took the mystery out of printing digital photos and made it all incredibly easy to do. 8

9 Digital Photo Creative Kit Side-Loading Envelope with Paper Samples, Software and Idea Booklet 9

10 Digital Photo Idea Booklet Idea Booklet Featuring HP Activity Center Projects 10

11 Photo Center In-Store HP Photo Center Brochure HP Photo Center Monitor Topper 11

12 Photo Center In-Store HP Photo Center In-Store Posters 12

13 Wish You Were Here! Two-Sided Folded Booklet and Software, on Inkjet Cartridge Package 13

14 Wish You Were Here! Two-Sided Booklet Booklet Spreads Featuring HP Activity Center Projects 14

15 THE IDEA Create a consistent, unifying campaign aimed at the most desirable consumer target - moms within digital families. THE RESULT Through online demos and targeted direct mail more families embraced the Home Software division products than ever before. 15

16 Encarta Encarta Reference Library Direct Mail and Software Bundle 16

17 Encarta Encarta Magazine Ad and Sweepstakes Insert 17

18 Encarta Encarta Sweepstakes Blast 18

19 THE IDEA Generate holiday buzz for a new toy product launch. THE RESULT Packaging and promotional ideas showcased these pocket-sized,radio-controlled car that kids could snap together and race around the house. The unique packaging design raised the perceived value of this tiny toy car, making it the must-have present of the year selling 200% over forecast. 19

20 ZipZaps Micro RC ZipZaps Starter Kits 20

21 ZipZaps Micro RC < ZipZaps Body Kit, Upgrade Kit and Accessories 21