Linking You to Your Customers
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1 THE SHOW 2018 April 26 28, 2018 Las Vegas Convention Center Las Vegas, NV Exhibit Guide
2 Linking You to Your Customers Each year, thousands of prominent car care owners and operators attend The Car Wash ShowTM to network with peers, educate themselves on emerging trends, and purchase products to enhance their businesses. This is your chance to connect with customers and showcase your products and services. As a result of the International Carwash Association s (ICA) strong partnerships with the Automotive Oil Change Association (AOCA) and the Western Carwash Association (WCA), The Car Wash Show represents the largest audience of car wash and fast lube buyers, all in one place; the Show continues to provide maximum return on investment through the generation of strong, qualified leads. Contact me today to learn more or reserve your space. I can be reached at , cnorth@carwash.org, or via my mobile at CARRIE NORTH Director of Sales, International Carwash Association 2
3 About the International Carwash Association The International Carwash Association is the non-profit trade group representing the retail and supply segments of the professional car wash industry in North America and around the globe. The Association s member companies represent more than 15,000 car washes in nearly two dozen countries. The Association is the voice of the professional car wash industry, serving as its spokesperson to business and consumer media, investors, governmental agencies, allied associations and related industries. As part of this role, the Association produces the industry s leading research in the areas of consumer habits and preferences, the environmental attributes of professional car washing and industry equipment sales. About the Partnership + + The International Carwash Association (ICA) is proud to partner with the Automotive Oil Change Association (AOCA) and the Western Carwash Association (WCA) for The Car Wash Show 2018 and future shows. Partnerships like these provide exhibitors the opportunity to reach an even larger audience and increase the value of your exhibit. 3
4 Header Here 10,362 Total car wash locations represented at the 2017 Show puts you face-to-face with your target audience. 8,147 Total number of attendees at the 2017 Show the largest attendance since ,711 Number of fast lube locations represented at the 2017 Show Number of fast lube/ oil change operators in attendance
5 Full-Service 21 Car Wash Models Represented Exterior/ Flex/Express 33 Self-Service spent of 2017 attendees were decision makers were first-time attendees to The Car Wash Show 73 Other 2 Exhibitor Data stated that interacting with an exhibitor at The Car Wash Show makes them more likely to do business with them 21 Attendee Data 94 In-Bay/ Automatic 7+ hours on the Show floor 5 99 of exhibitors state that attending the Show is important to maintaining or strengthening existing customer relationships 99 of exhibitors that are likely or very likely to attend The Car Wash Show 2018 in Las Vegas
6 Exhibit Basics Exhibitor Booth Fees for The Car Wash Show 2018 All prices are per square foot. First-time Exhibitor Package NEW TO THE CAR WASH SHOW? We ll make sure that you stand out. After you ve purchased booth space, ask about our First-time Exhibitor Package. Special call-out on the website and pocket program Branded floor decal at the Show Option to include a piece of marketing collateral in attendee tote bags ICA MEMBERS MEMBERS 9/8/17 2/7/18 2/7/18 OR AFTER 100 sq. ft ,499 sq. ft. 1,500+ sq. ft. $25.75 $25.25 $24.75 $26.50 $26.00 $25.50 $31.25 $30.75 $30.25 $32.25 $31.75 $31.25 NON-MEMBERS 100 sq. ft ,499 sq. ft. 1,500+ sq. ft. JOIN ICA FOR JUST $349 Value-Adds Included in ALL Booth Purchases Complimentary allotment of Trade Show Only Passes for booth personnel (detailed allotments will be included in the Exhibitor Services Manual) Complimentary 9' x 10' carpet included in booth price for 100 square foot exhibitors* Promotion in pre-show communications and onsite materials Company contact listing on the online floor plan and mobile app One pre- and one post-show attendee list to include contact name, company name, city, state and country (additional attendee lists available for purchase) Registration for The Car Wash Show 2018 Bootcamp**, to be held in Chicago on December 6, 2017, providing all you need to know to have a successful Show experience *This is for exhibitors who purchase a 10 x 10 booth only **Only cost to exhibitor is travel WANT TO SEE THE TRADE SHOW FLOOR? View the latest version of this year s trade show floor at floorplan.carwash.org/
7 Advertising Connect with Engaged International Carwash Association Members All Year Long: CAR WASH MAGAZINE Reach more than 2,000 association members through the print edition of this quarterly, mustread publication and thousands more car wash owners and operators via the digital edition. CAR WASH NEWS CAR WASH NEWS Reach potential customers directly in their inboxes by advertising in Car Wash News, an electronic newsletter sent weekly to 10,000 professionals in the car wash industry. CARWASH.ORG BANNER ADS Carwash.org receives approximately 5,700 unique visitors each month, from new investors and established operators. Place your ad on the home page and align your brand with the world s largest car wash association. Available exclusively to ICA members. SUPPLIER GUIDE This online catalog, directly from is targeted at owners and operators and helps them find vendors from all over the world in a variety of product categories. CENTURY CLUB The Century Club is an exclusive opportunity for vendors in the car wash segment to build brand awareness and reach new customers throughout the year, while aligning themselves with a global industry association the International Carwash Association. 7
8 230 East Ohio Street Suite 603 Chicago, IL USA phone: Contact Carrie North, Director of Sales phone: mobile:
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