Chris King, President, emeter Strategic Consulting. Copyright 2011 emeter Corp. All rights reserved.

Transcription

1 The Smart Grid: Consumer Perspectives Chris King, President, emeter Strategic Consulting

2 emeter Overview Company Corporate headquarters in Silicon Valley Executive team average 25 years experience - Enterprise software (e.g. Oracle) - Utility metering and communications Business Smart meter and smart grid software Operates in utility back office - Links utility applications to smart meters, networks, and devices AMI/Meter vendor-neutral eut Embrace system integrators and other business partners emeter HQ SanMateo Mateo, CA Slide 1

3 Our customers: in production, at scale around the world. Slide 2

4 emeter Direct Consumer Experience Anaheim Public Utilities First ever critical peak rebate program PG&E - Smart meters for PG&E s customers above 200 kw representing $3B annual revenue California Large IOUs - Data management for the California Statewide Pricing Pilot PowerCentsDC Project design, implementation and operation for Washington D.C. smart meter/thermostat program Ontario Smart Price Pilot Project design, implementation, and operation for time-of-use and critical peak pricing/rebate pilot Southern Company Integrated AMI-distribution automation pilot Slide 3

5 Mini-Case Study Smart Grid pilot About 1,000 residential customers across District of Columbia Designed and evaluated by Dr. Frank Wolak, Stanford U. Random sample, including low-income Covered summers of 2008 and 2009, winter of Integrated smart products and services approach Smart, dynamic prices: CPP and PTR Smart energy information feedback: Energy Reports with bills, Web portal, seasonal bill inserts, quasi-in in home display Smart appliances: automated control via smart thermostats Slide 4

6 What motivated you to participate in the pilot program? 73% 34% 33% 32% 18% 11% Saving Money Reducing Power Plant Emissions Improving Reliability of Electricity Supply Exploring the Advantages of a Smarter Grid Assisting Public Policy Makers Other Slide 5

7 PowerCentsDC Results Would you recommend PowerCentsDC electricity pricing to your friends and family? 11% Which price plan did you prefer? 7% Overall, were you satisfied, neutral, or dissatisfied with the PowerCentsDC program? 74% 89% 93% 20% 6% Yes No PowerCentsDC Plan Former Pricing Plan Slide 6

8 Consumer Smart Meter Attitudes Slide 7

9 Smart Grid Appeal by Segment Slide 8

10 Willingness to Pay Slide 9 CONFIDENTIAL

11 The Frugal Consumer I want to pay as little as possible for power Regular electricity service Monthly or weekly s or bill inserts on spending - Usage by appliance, peer comparisons Alerts (price changes, real-time) - , cell phone, computer Annual price selection (TOU, PTR, CPP, etc.) Reducing high bills Events Targeted savings tips - Energy efficiency, proactive price plan changes - Set and forget thermostats and appliances Pay as you go Utility load reduction programs Appliance purchases only as needed Lifestyle changes (residence, family) Slide 10

12 The Sustainability Promoter I want to maintain a healthy planet and lifestyle Regular electricity service s or bill inserts on carbon footprint Annual price selection - Types, levels of renewable energy Managing consumption Usage by appliance Responsive appliances - Schedule to operate in parallel with wind and sun Net metering Leverage technology Energy storage - Building mass, refrigeration, water heater Electric vehicles Slide 11

13 The Technophile I want to write on your Facebook wall Regular electricity service s or bill inserts on carbon footprint and generation sources Peer comparisons and tweets Click-through price changes to save money Managing consumption View data and alerts on smart phones and ipads Set and forget appliances to increase use of renewables and reduce emissions Celebrate technology Post energy savings on social networking sites Increase use of renewable energy, electric vehicles, and other sustainable technologies Slide 12

14 Smart Grid Business Case Annualized Savings and Costs for U.S. Billi ions of Do ollars $80 $70 $60 $50 $40 $30 $20 $10 $0 Slide 13 CONFIDENTIAL

15 Smart Grid Technology and Standards Utility Data Center Authorized Third Party Open ADE Meter Utility Utility Internet Energy Data Mgmt Billing & CIS Web Site Open ADE Information Application Smart Network Application Platform Communication Network Head End Internet Home Router Smart Meter Communications Network AMI Radio HAN Radio Wi Fi Radio HAN Radio HAN Device (e.g. Dryer) Appliance HAN Radio Slide 14

16 Summary All the pieces are needed to make the smart grid work Consumers Savers, Sustainers, Technophiles Applications Energy information, dynamic pricing, and smart appliances Technologies Devices, communications networks, standard interfaces, IT platforms The HAN standard is key to unleashing availability of smart appliances and devices Consumers Technologies Applications Slide 15