Evolving our Customer Relationship: Edison SmartConnect Programs & Services Mark Podorsky, Sr. Manager Business Design

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1 Edison SmartConnect Evolving our Customer Relationship: Edison SmartConnect Programs & Services Mark Podorsky, Sr. Manager Business Design

2 Southern California Edison An Edison International Company Southern California Edison (SCE), headquartered in Rosemead, California, employs approximately 17,000 people PG&E Serves a population of more than 14 million people in a 50,000 square mile area of Central, Coastal, and Southern California Service territory includes more than 180 cities and communities 9,000 MW of generating capacity from interests in nuclear, hydroelectric, and fossil-fueled power plants SCE Award-winning energy efficiency & demand response customer programs Industry leader in renewable energy, electric transportation, Smart Grid, and smart metering SDG&E Serving customers for 125 years 2

3 Edison SmartConnect 3

4 Edison SmartConnect Improve customer experience Reduce peak load by 1,000 MWs Reduce residential energy consumption by 1% (minimum) Reduce GHG by 365,000 tons/yr Increase operational efficiencies Provide platform for the future Edison SmartConnect will enable new and innovative customer programs and services to reduce energy costs. 4

5 Deploying Meters and Empowering Customers Adding Value Through Tools & Information New Customer Partnership 2012 Begin interval billing New tiered and time of use rates Next day energy information on SCE.com Automated service switch for move ins/outs Enhanced information and services on SCE.com Outage Information Automated service switch for credit & collections Plug-in electric and hybrid vehicles Link to Grid Ops & Energy Procurement Advanced Load Control Contributing to a better environment 100% meters installed 5 Million Meter Deployment 2010 ~2.1M 2011 ~3.8 M 2012 ~ 5 M 5

6 Providing Helpful Tools 6

7 Residential Tier Position Customers will have access to enhanced usage information and reports. The new online information is updated daily by 8:00 am 7

8 Budget Assistant Simple process to set a monthly budget target and start receiving weekly updates about progress against goal No elaborate enrollment process to impede users from participating Participation in Budget Assistant also includes Peak Time Rebate (PTR) event alert 8

9 SCE Future Demand Response Programs Agricultural & Large Commercial Direct Load Control Local Dispatch Capability Base Interruptible Program (BIP) Emergency 700 MW Price 1,600 MW Agricultural & Large Commercial Critical Peak Pricing Real Time Pricing Energy & Capacity Bidding Third Party Aggregators Enabling Technology through Auto DR Residential & Small Commercial A/C Cycling Load Control Local Dispatch Capability Residential & Small Commercial Critical Peak Pricing Peak Time Rebate Load Control 9

10 Edison SmartConnect Enabled Rates Segment *Accounts SmartConnect Residential 4,700,000 PTR CPP TOU Small Biz 480,000 Med Biz 120,000 Ag & Pump 21,000 CPP TOU CPP TOU RTP CPP CPP-Lite TOU RTP PTR = Save Power Day Incentive CPP = Summer Advantage Incentive TOU = Off-peak savings plan Tools to help transition customers to more complex rates 12 months of interval data prior to default dynamic pricing Web presentment of 15 minute/ hourly usage data (previous day) Web present of daily / maximum demands (C&I customers) Custom rate analysis / bill impact analysis prior to transition On-line rate analysis tools (self service) CPP Bill Protection (12 months) TOU / Demand Vignettes Optional Rates *Otherwise Applicable Rate 10

11 Save Power Day Incentive Program Highlights PTR Incentive ($/kwh) 2-6PM during PTR events w/o Enabling Technology $0.75 w/ Enabling Technology $1.25 Description: Provides for significant credits for usage reductions during peak periods (e.g. 2 pm to 6 pm) of critical peak days. The Save Power Day Incentive is included (embedded) in Schedule D rates. Applicability: Available to Residential customers ONLY. Events: Unlimited events (i.e., no max or min # of events), designed for 12 events, may occur any time of year (i.e. not limited to summer months), called on a day-ahead basis. Bill Credit: $0.75 for customers without enabling technology. CSRL Baseline: Average 2 pm to 6 pm usage for the highest of 3 of 5 previous weekdays, excluding previous event days and holidays. Dual Participation: No dual participation with the Summer Advantage Program, but can participate on the Summer Discount Plan (AC cycling program). Implementation Timing: Summer 2011 (customers with an Edison SmartConnect meter). 11

12 Summer Advantage Incentive Program Highlights Description: Provides for bill credits for all summer (non-event) kwh consumption. Also imposes significant price increases for all usage during event periods (e.g. 2 pm to 6 pm). Applicability: Residential, C&I < 200 kw, and Agricultural customers. Events: 9 minimum, 15 maximum. SCE will plan to call 12 events annually. Events are limited to summer months, called on day-ahead basis. Charge: $1.36/kWh adder during event hours. CPP Charges ($1.36/kWh) Non-event summer kwh consumption Residential CPP Credits Small C&I CPP Credits Medium C&I CPP Credits $.04/kWh $.04/kWh $10.19/kW Credit: $0.04 per kwh consumed for all kwh during the 4 summer months excluding kwh consumed during event window. Demand credit for GS-2 customers. Customer Bills: Included in customer s next bill as line item charges and credits as separate line items. Dual Participation: No dual participation with Save Power Day Incentive for Residential customers, but can participate on Summer Discount Plan (AC cycling program). Bill Protection: 12 months of bill protection applied at end of the first 12 months of enrollment. 12

13 Edison SmartConnect Enhanced Outreach 13

14 Mark Podorsky Sr. Manager, Business Design Edison Smart Connect Southern California Edison Office: