THE RACING EVENT FOR THE WHOLE FAMILY THE FUSION OF VIRTUAL AND REAL RACING

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1 THE RACING EVENT FOR THE WHOLE FAMILY THE FUSION OF VIRTUAL AND REAL RACING SIMRACING, GAMING, RC & SLOT CARS, MODEL MAKING, BLANCPAIN GT SERIES ADAC s SimRacing Expo turns five with a bigger event than ever before. The racing event highlights all facets of racing for the whole family.

2 THE RACING FESTIVAL OF THE YEAR ESPORTS COMPETITIONS GAMING AND RACING EXHIBITIONS RC CAR RACES SLOT CAR RACE TRACKS BLANCPAIN GT SERIES Cars don t just race on real tracks. Drivers are fighting for victory in ultra-realistic simulations. We chose the best virtual racers in single and team competitions world-wide live streaming included. The ADAC SimRacing Expo is a racing playground with hands-on opportunities. Fans of professional simulations, gaming equipment, model making, Carrera slot cars and all things racing cannot miss to stop by. These remotely controlled racers are taking names: they are screaming over the track with up to 80 km/h. The official Euro Touring Series warmup with up to 300 drivers will take place exclusively at the ADAC SimRacing Expo both on and off the road. In Germany, the name Carrera is synonymous for slot car racing toys. Slot cars are an exciting hobby for the whole family naturally, at the ADAC SimRacing Expo everybody can try to win a race or two. What would a racing event be without real cars? That s why at the ADAC SimRacing Expo race cars of the world s biggest GT3 series will hunt each other on the Nürburgring s GP track.

3 HARD FACTS 45 Million Contacts Media Reach (TV, online, magazines, newspapers) 26 Exhibitors Interactive exhibits and sponsors 437 Competitors esports gaming competition 187,000 Live Stream Views Online, Facebook, YouTube, Twitch 12,000 m² Event Space ADAC SimRacing Expo and RC Car Races 300 Participants RC Car Championship

4 OUR REACH YOUR POLE POSITION CONCEPT ONLINE, TV & PRINT SOCIAL MEDIA LIVE STREAM EVENT AS A BRAND 45 MILLION CONTACTS 1 MILLION FANS 500,000 VIEWERS We re shifting into high gear to make the ADAC SimRacing Expo even bigger and more professional. This starts with the iconic ADAC name and continues to a thematically even wider event. We are relaunching the expo s look and feel and get it on track for brand recognition. Sport1, SWR, welt.de, Kicker Online and TV Mittelrhein are just some of the media outlets that have featured the ADAC SimRacing Expo big time. We make sure that it s present in free papers, Rhein- Zeitung, Wochenspiegel and Motorwelt all in all 3.5 million readers. We don t just create postings on the Facebook page of the ADAC SimRacing Expo. Thanks to our partners at Nürburgring and the ADAC we are able to present content to a much larger target audience. In numbers: that s one million fans that we can activate e. g. for your sweepstake. The ADAC SimRacing Expo isn t just a live event: in 2017, 187,000 fans kept track of the action at Nürburgring online. Starting 2018, we will stream bilingually and expect up to half a million viewers. That s why ad placements in the live stream makes sense and have been long overdue.

5 EXHIBITION PLAN RC Cars & Slotcar Exhibition Main Entrance ring boulevard ring boulevard ring arena Gaming Entertainment Exhibitors RC Cars Course Onroad RC Cars Course Offroad SimRacing Event Area SimRacing Exhibitors

6 BOOTH CHOICES 16 m² 24 m² 32 m² 40 m² OPTIONAL UPGRADES Exhibition booth system Full-surface branding Exhibition booth system Full-surface branding Exhibition booth system Full-surface branding Exhibition booth system Full-surface branding Multi roll booth system (see below) Basic lighting Basic lighting Basic lighting Basic lighting Roll-up banner 6 Mbit ADSL Ethernet Power outlet 16A 230V Carpet 6 Mbit ADSL Ethernet Power outlet 16A 230V Carpet 6 Mbit ADSL Ethernet Power outlet 16A 230V Carpet 6 Mbit ADSL Ethernet Power outlet 16A 230V Carpet WLAN (variable speeds) 1 x Table 2 x Stool 1 x Bar 1 x Sideboard 1 x Table 2 x Stool 1 x Bar 1 x Sideboard 2 x Table 4 x Stool 1 x Bar 1 x Sideboard 2 x Table 4 x Stool 1 x Bar 1 x Sideboard Additional services, furniture and special booth placements upon request

7 EXPO MARKETING We make sure that your brand is represented at the ADAC SimRacing Expo in the best possible way and everything is possible, just get in touch! Social media integration (sweepstakes, sponsored posts) 600 m² mega banner at the SimRacing Area 350 m² mega banner at the Gaming Area Branding areas for your logo at Nürburgring Out-of-home ads in catchment area logo embedding Print integration (event program, flyer) Promotion girls as walking acts

8 COMMERCIALS: LIVE STREAM AND VIDEO WALL While watching the ADAC SimRacing Expo live stream, up to 500,000 racing fans are cheering on their favorite professional driver. Starting in 2018, this will be a bilingual broadcast in both German and English. This way, international simulation and racing fans will be able to take part in the excitement. But we are not forgetting the viewers on site: they will be able to follow every single moment of excitement as everything will be shown live on a huge video wall measuring 495 square meters. You have the unique opportunity to present yourself and your brand during the live stream and on the video wall. Your options are: FRIDAY PACKAGES Commercial Package (8 spots per day) Program Split (8 spots per day) Sponsoring Livestream (Presenter/Closer) SATURDAY PACKAGES Commercial Package (20 spots per day) Program Split (20 spots per day) Sponsoring Livestream (Presenter/Closer) SUNDAY PACKAGES Commercial Package (20 spots per day) Program Split (20 spots per day) Sponsoring Livestream (Presenter/Closer) All statements without warranty.

9 YOUR OWN PIT STOP AT THE VIP LOUNGE You are looking for a sanctuary to take care of business meetings? Or simply to shift down a gear in the excitement that is the ADAC SimRacing Expo? Reserve one of only six available VIP lounges at the Expo for your very own pit stop today. We will find out your needs and wants so we can make sure that your time in your VIP lounge is as comfortable as possible. This includes catering, furniture and digital infrastructure.

10 SPORTS CAR SWEEPSTAKE Imagine having the once-in-a-lifetime chance to win a slick sports car. All that stands between you and your new four wheels are a plexiglass window and a seven-digit code. Our exclusive offer: you can be the sponsor of the grand prize a moving billboard worth up to 170,000. Should a visitor be lucky enough to crack the code, you don t have to pay for the car, of course we will take care of that.

11 SPONSORING PACKAGES 1 x Platinum Package 2 x Gold Package 4 x Silver Package 1 x VIP box main entrance car display area 9 x social media posts (over 6 months) 6 x commercials during live broadcasts 6 x video wall spots per day Sponsored by logo integration on all branding areas at Nürburgring 4 x cab racing out-of-home integration print promotion girls 6 x social media posts (over 6 months) 4 x commercials during live broadcasts 3 x video wall spots per day Sponsored by logo integration on all branding areas at Nürburgring 2 x cab racing out-of-home integration print promotion girls 3 x social media posts (over 6 months) 2 x commercials during live broadcasts 1 x video wall spot per day Sponsored by logo integration on all branding areas at Nürburgring print

12 BLANCPAIN SPONSORING Your brand will shine on the race track, too. The world s biggest GT3 series is taking place at Nürburgring together with the ADAC SimRacing Expo. All of the following offers are exclusive bookings. Title sponsorship of the Blancpain GT Series Your brand name will be an exclusive part of the race title. In other words: in all communication channels, your brand will be linked to the Blancpain GT Series for maximum visibility. Banner ads at the race track Out of the seven TV sections of the Nürburgring s Grand Prix track, we are going to brand a full section with your logo. Car integration in the event s key visual The key visual is the official face of the Blancpain GT Series and will be displayed on all advertising material and event posters. You want your car brand as the figurehead on the key visual? Not a problem!

13 ARE YOU INTERESTED? LET S GET IN TOUCH: Phone Fax co wana GmbH

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