WOLLONGONG CENTRAL POP UP LEASING + ADVERTISING OPPORTUNITIES

Transcription

1 WOLLONGONG CENTRAL POP UP LEASING + ADVERTISING OPPORTUNITIES

2 POP UP LEASING Make your brand stand out at Wollongong Central Pop-up shops have proven to be a popular concept overseas over recent years and is an emerging trend in Australia used to build brand awareness, launch a new product or test a consumer market. Wollongong Central has various pop-up leasing sites, located in variety of key precincts across three buildings, providing you the opportunity to show case your product or service. Benefits of a pop-up store: Access to a new audience: Pop-up space is a great way for you to take a product from online to real world or beyond the immediate catchment of your existing premises. Test a business idea: Pop-up space is a great way to test your product with less risk. Expand your market: Pop-up space is a great way to promote your brand name to a broader audience at mass, or target a specific new audience.

3 WHY THE GONG? WOLLONGONG CENTRAL HEART OF THE GONG Wollongong Central is located in the heart of Wollongong and is the only regional shopping centre located in its Main Trade Area. Servicing the community since 1975, Wollongong Central is home to Myer, Target, Coles, Rebel, JB Hi-Fi Home, Best & Less, Club Lime and over 220 leading specialty retailers. In late 2014, GPT completed a $200 million expansion of Wollongong Central, adding an additional 18,000sqm of new retail space over three levels. Introducing 80 new retailers, the redefined retail mix within each building and precinct showcases a dynamic range of great food-on-thego, café and street-front dining options, sought-after fashion, contemporary home wares and cutting-edge technology from national and local brands. As well as retail space, the expansion also included 650 new car spaces, bring the total to over 2,000 car spaces available in the CBD. The expansion created a renewed social heart as well as a retail destination that combines architecture, art and culture.

4 OUR MARKET.AT A SNAP SHOT Families Represent 52% of all Wollongong Central customers. Wollongong is located just 90 minutes drive south of Sydney s CBD. In 2015, there were more than 12 million visitors to Wollongong Central and the future is looking even brighter. Retail expenditure for the Total Trade Area is currently $3.3 billion per annum as at June The Centre s Total Trade Area is 291,556 and the Main Trade Area population is estimated at 178,229, made up of 97,447 in the Primary Trade Area. There are approximately 12,000 businesses located in the Wollongong CBD, employing up to 28,000 workers. A recent shift toward a more skilled and adaptable work force has seen an increase in the white-collar worker. The education sector is also growing at an impressive rate, with The University of Wollongong internationally recognised and twice-named Australian University of the Year. Also enhancing Wollongong s growth is its rich sense of community and cultural heritage, with more than 30 different cultures and 20 religious backgrounds calling the area home. Students 26,000 students at the University of Wollongong, with the vast majority residing in the primary core trade area, resulting in a higher than average Asian population. CBD Workers 28,000 people work in the Wollongong CBD across 12,000 businesses. Tourist Tourism is growing in the Illawarra with 1.1 million domestic overnight visitors to the region (+26.1%) from 2014.

5 CUSTOMER SNAP SHOT

6 POP UP LEASING What you need to know: Pop-up leasing periods can range from weekly through to 6-12 month bookings. Pop-up leasing furniture is available should you require additional merchandising and display assistance at no additional charge, subject to availability. All clients utilising our furniture must attach professionally printed signage which fits the dimensions of the furniture. Exceptional presentation standards are expected from all activations. Please refer to our Mall Merchandising Guidelines for ideas and inspiration as to the design possibilities of your pop-up as well as guidelines to work within. Wollongong Central requires all tenants to provide a copy of their Certificate of Currency to the value of $20 million.

7 SITE INFORMATION Anaconda Rebel Site Dimensions (m) Grade Power (Y/N) Site 4 opposite JB Hi-Fi Home 3.0 (L) x 2.0 (W) B Y Site 5 opposite Strandbags 4.0 (L) x 3.0 (W) A Y Site 6 opposite Sunglass Hut 4.0 (L) x 3.0 (W) A Y Site 7 Opposite KFC 4.0 (L) x 3.0 (W) A Y Site 8 Opposite Parma Café 5.0 (L) x 3.0 (W) A Y Site 9 Opposite Priceline 6.0 (L) x 3.0 (W) A+ Y Site 10 Opposite Nadia s Café 2.0 (L) x 2.0 (W) B Y Site 11 Opposite Wanted Shoes 5.0 (L) x 2.0 (W) B N Site 12 Opposite MIMCO 5.0 (L) x 2.0 (W) B N Site 13 Opposite Country Road 4.0 (L) x 4.0 (W) B Y All prices listed are exclusive of GST, correct as at 1 January 2016, subject to change at the discretion of The GPT Group and may be subjected to seasonal loadings. *Weekly rate applies to Monday-Sunday bookings only. Site 14 Opposite Myer L3 3.0 (L) x 2.0 (W) B N

8 SITE INFORMATION H&M ASK US About our experiential site located in Crown Street Mall Site Dimensions (m) Grade Power (Y/N) Site 1 Opposite Forever New (External) 6.0 (L) x 3.0 (W) A+ Y Site 2 Opposite Pandora 4.0 (L) x 2.0 (W) A+ Y Site 15 Opposite Reject Shop 4.0 (L) x 2.0 (W) C N Site 16 Opposite Myer L2 4.0 (L) x 2.0 (W) C N Site 17 Opposite Parliament 8.0 (L) x 2.0 (W) C Y All prices listed are exclusive of GST, correct as at 1 January 2016, subject to change at the discretion of The GPT Group and may be subjected to seasonal loadings. *Weekly rate applies to Monday-Sunday bookings only.

9 SITE INFORMATION Liquorland ASK US About our experiential site located in Crown Street Mall Best & Less Site Dimensions (m) Grade Power (Y/N) Site 3 Opposite Chemist Warehouse Site 18 External Entrance Coles Site 19 Opposite My Supplements Site 20 Opposite Bannos Brownies 6.0 (L) x 4.0 (W) B Y 2.0 (L) x 2.0 (W) B Y 4.0 (L) x 2.0 (W) B Y 3.0 (L) x 2.0 (W) B Y All prices listed are exclusive of GST, correct as at 1 January 2016, subject to change at the discretion of The GPT Group and may be subjected to seasonal loadings. *Weekly rate applies to Monday-Sunday bookings only.

10 MAXIMUM BRAND AWARNESS LET YOUR BRAND REACH ITS POTENTIAL AT WOLLONGONG CENTRAL In-centre advertising is an excellent way to tap into the power of the retail environment and promote brand awareness to a captured audience. Wollongong Central has a number of marketing platforms across the centre including vinyl decals, banners, hoarding treatments and roaming/sampling opportunities, perfect for any key seasonal or brand launch campaigns. Benefits to your brand: Captured audience Excellent brand reach Strong sales potential High traffic and exposure assets

11 Rates For reference: Packages available on request Loadings are applicable in peak periods All spaces are subject to availability All prices exclude production and install Description Dimensions 2016 Market Rate Weekly Rate Experiential Varies POA NA Entry Doors Varies $375- $1,375 $Production Large format Atrium Banner Escalator Panels (4 x panels) Production and Install + GST (Guide only) 2500mm (L) x 4000mm (H) $850 $Production + $200 install Varies $675 $360 Void Balustrade Varies $1,000 $1,800 Glass Baffle Decal Roaming & Sampling Varies $675 $1,560 Not Applicable $550 per day Not Applicable Experiential Varies POA Not Applicable Car park boom gates Large Banner: 2000mm (L) x 750mm (H) Small Banner: 850mm (L) x 550mm (H) P1: $275 P2: $220 P3: $200 $Production + $100 install Car park tickets (100,000 tickets allocated to one car park) mm (L) x 53.8mm (H) $650 (full cost until tickets all 100,000 tickets have taken) $2,420 4 colours 100,000 tickets

12 CONTACT For further information or to make a booking, please contact: Madeline Cross Madeline.cross@gpt.com.au (02)