Presentation MOTORRAD digital. July 2018

Transcription

1 Presentation MOTORRAD digital July 2018

2 More than 1.4 million opinion leaders, advisors and experts on the subject of motorcycles Crossmedia reach million brand scope* 0.94 print* 0.67 online & mobile* Only 16% of the readers (print) also use the digital offer in an average month, so different groups of people get in touch with the MOTORRAD brand Source: B4P 2017; *Base: 2 issues // 2

3 The brand environment of MOTORRAD Print Online & Mobile E-Paper Newsletter Apps Social 640T readers p. issue (AWA 2018) 849T UU p. month (AGOF June 18) Reach p. moth (IVW 02/2018) 28,861 subscribers (status: 24/07/2018) > 197k Downloads In total (publisher information) Likes 254,139 Follower 6,395 Subscribers 55,780 Subscribers 3,453 (Stand: 24/07/2018) // 3

4 motorradonline.de EUROPE S NUMBER ONE ONLINE! MOTORRAD online is produced by an independent editorial and combines the expertise of the market leader MOTORRAD with highest relevance and multimedia products. digital reach: 13,692,880* page impressions 2,259,138* visits 849,000** unique users per month motorradonline.de 429,000** unique user per month mobile 436,000** unique user per month (source *IVW 6/2018, ** AGOF June 18) // 4

5 MOTORRAD Mobile MOTORRAD mobile: The contents of m.motorradonline.de are adapted for the use on mobile devices and were specially developed for motorcyclists. The mobile portal offers access to the main contents of the site via smart phone. With the free app MOTORRAD iphone users have a particularly convenient way to visit the areas of news, multimedia and market. We offer the option of booking a mobile banner in the app. The banner will be displayed "Run of Site. current reach: Page Impressions: 7,947,805* Visits: 1,199,529* Unique User (MEW + App mobil): 436,000** available for (source *IVW 6/2018, ** AGOF June 18) // 5

6 User-Profile Print/Online sex education female 8% 15% lower secondary education 33% 31% Print Online male age years of age years of age years of age 50 and above 19% 27% 18% 18% 23% 24% 41% 31% 92% 85% secondary education a level university degree household net income up to 1,000 1,000-2,000 2,000-3,000 3,000 and more 37% 30% 13% 15% 17% 21% 4% 7% 18% 19% 17% 28% 46% 62% AGOF daily digital facts & AWA 2018 // 6

7 FUEL, PS and MOTORRAD CLASSIC FUEL, PS and MOTORRAD CLASSIC can be booked as individual booking units. // 7

8 MOTORRAD International English speaking website produced by MOTORRAD focusing on news, bike reviews and manufacturers // 8

9 FUEL our magazine for retro bikes Solely without performance thoughts and test character. FUEL our new magazine for retro bikes, the scene and the creators behind it is also available digital, as website and mobile site on fuel-online.de. fuel-online.de is the perfect environment to promote products like retro bikes, jet helmets, clothing- and accessories in vintage style. Formats: Medium Rectangle 300x250 px, cpm Billboard Ad, 1,000x250 px, cpm An online campaign on fuel-online.de is the consequent complement to your print ad. // 9

10 1000PS.de at a glance The 1000PS crew offers unique connections of content and commerce. On YouTube and 1000PS.de the 1000PS crew rocks the 1000 PS Scene with cool and fresh videos. 1000PS.de dealers publish new and secondhand motorcycles on 1000PS.de video views per month subscribers on YouTube 482 retailers in Germany fans on Facebook 1000PS.de*: Page Impressions: 3,320,000* Visits: 560,000* Registered users: 121,000* Newsletter receivers: 25,000* *publisher indication January 2018 Relaunch 1000PS.de // 10

11 Online Specials/topics The following specials/topics can be booked in 2018: Thema motorcycling good and safe special beginner special clothing special helmet special tires special accessories special BMW special INTERMOT 2018 special EICMA 2018 Online-Special / Tutorial Online-Special Online-Special / section Online-Special Online-Special Online-Special / section Online-Special Fair-Special Fair-Special // 11

12 ad formats, examples Banner 728 x 90 Pixel Banner 728 x 90 Pixel Medium Rectangle 300 x 250 Pixel Medium Rectangle 300 x 250 Pixel Sky Scraper 160 x 600 Pixel Wide Sky 300 x 600 Pixel Promotion-Box 300 x 150 Pixel Not animated // 12

13 fix price placements on motorradonline.de Fixed placed promotion box (300 x 150 pixels, gif, jpg not animated) on all sides of the respective category. Promotion-Box 300 x 150 Pixel Nicht animiert Topic Motorräder Bekleidung Zubehör Reise Szene + Sport Startseite Price* p. month in in , , , ,- 600, ,- * The offer is free. All prices excl. VAT. // 13

14 new format: video ad Video plus 6 Links direkt im Artikel platziert Integration of your videos incl. 6 deep links in the editorial content. The video is rotating or displayed with a targeting like Manufacturers. This advertising format is only available in combination with a standard banner campaign. // 14

15 Native advertising on motorradonline.de Example Liqui Molys oil tutorial Advertising Promotion Advertorial online + mobile Post on facebook Article teaser and banner Benefits: Editorial call on motorradonline.de Teaser package Online / Mobile Advertorial Contact the fans of motorradonline.de on facebook (more than 255 tsd.) // 15

16 Contact MOTOR PRESSE STUTTGART GmbH & Co. KG Leuschnerstraße Stuttgart Tel: ITALY Rosy Pommerschein Via Reno 2c Rome Tel: Fax: pommerschein@tin.it UNIT SALES DIRECTOR Marcus Schardt Tel: / Fax: / mschardt@motorpresse.de SENIOR SALES MANAGER Silke Röber Tel.: Fax: sroeber@motorpresse.de UNIT SALES DIRECTOR DIGITAL Nicole Tilly Tel: / Fax: / ntilly@motorpresse.de // 16