GENERAL MEDIA OFFER. Effective as from 12 February 2018 until withdrawal

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Cecily Burke
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1 GENERAL MEDIA OFFER Effective as from 2 February 208 until withdrawal

media market Strong opinion leader effect, hundred thousandwatched live streamings The 24 hours continuosly

2 ABOUT INDEX Leading domestic news website, one of the most characteristic internet brand, which has been on the market since May 999 Through original style, independent news service of the Index has become a concept on the media market Strong opinion leader effect, hundred thousandwatched live streamings The 24 hours continuosly updated public magazine s Hungarian and foreign political, economic, scientifictechnical, cultural and sports-themed news service attract real user a day Index journalists and videographers collected dozens of awards over the past few years Source: Gemius DKT/gX 207/0 (5+ domestic audience), Index full site, multiplatform total data. 2

DAILY AVERAGE REACH ON INDEX FRONT PAGE multiplatform: 387.

000 RU Source: Gemius DKT/gX 207/0 (5+ domestic audience), Index

3 DAILY AVERAGE REACH ON INDEX FRONT PAGE multiplatform: RU RU RU RU Source: Gemius DKT/gX 207/0 (5+ domestic audience), Index front page, daily average real user, multplatform total data and data by platforms (desktop, mobile web, tablet). 3

AUDIENCE OF FRONT PAGE 64% male (aff. 30) 59% 25-49 year-old (aff. ) 37% live in Budapest (aff. 8) 46% graduated (aff.

4 AUDIENCE OF FRONT PAGE 64% male (aff. 30) 59% year-old (aff. ) 37% live in Budapest (aff. 8) 46% graduated (aff. 209) 44% Esomar AB (aff. 88) 6% main income earner (aff. 35) Source: Gemius DKT/gX 207/0 (5+ domestic audience), audience composition, multiplatform total data. 4

RATE CARD OF BANNER ON INDEX FRONT PAGE () Site: Index front page Platform: desktop Ad format and daily rate card: Billboard (970x250 px): 3.900.

5 RATE CARD OF BANNER ON INDEX FRONT PAGE () Site: Index front page Platform: desktop Ad format and daily rate card: Billboard (970x250 px): HUF 3D billboard (970x250 px, transparent, static): HUF Atomic billboard 2 (970x250 px): HUF The ad appears above the fold. 970x90 px sized creative also can be appeared in this zone (super leaderboard). Billboard, 3D billboard, flipside and pushdown can not be ordered for same day and site. It appears with 4 static (still) pictures (it can not be animated gif). Automatically it takes round to call attention to the ad, hereafter it can be taken by user. 3D banner and rich media solutions can not be ordered for same day and site. 2 It appears with unique effect, and two static pictures can be delivered. The pictures are located one above the other, and unique effect is used on the assigned picture. The picture is atomized, after eye-catching collapsing/reforming the user can actuate the assigned elements. Atomic banners (atomic billboard, atomic landscape, atomic half page) can not be ordered for same day and site. Atomic banner and rich media solutions can not be ordered for same day and site. 5

RATE CARD OF BANNER ON INDEX FRONT PAGE (2) Site: Index front page Platform: desktop Ad format and daily rate card: Half page (300x600 px): 3.900.

The pictures are located one above the other, and unique effect is used on the assigned picture.

6 RATE CARD OF BANNER ON INDEX FRONT PAGE (2) Site: Index front page Platform: desktop Ad format and daily rate card: Half page (300x600 px): HUF Atomic half page (300x600 px): HUF It appears with unique effect, and two static pictures can be delivered. The pictures are located one above the other, and unique effect is used on the assigned picture. The picture is atomized, after eye-catching collapsing/reforming the user can actuate the assigned elements. Atomic banners (atomic billboard, atomic landscape, atomic half page) can not be ordered for same day and site. Atomic banner and rich media solutions can not be ordered for same day and site. 6

RATE CARD OF ADAPTIVE AD JUST-ONE ON INDEX FRONT PAGE NEW!

Just-One (38x640 px, static) Adaptive ad Just-One 38x640 px Daily rate card: 3.900.

HERE (Use incognito mode in browser, or after looking at the test link delete cookies.

7 RATE CARD OF ADAPTIVE AD JUST-ONE ON INDEX FRONT PAGE NEW! WITH UNIQUE SOLUTION Site: Index front page Platform: desktop Ad format: Adaptive Ad Just-One (38x640 px, static) Adaptive ad Just-One 38x640 px Daily rate card: HUF Adaptive Ad Just-One also can be ordered with unique solution (magic or parallax), without extra charge. Adaptive Ad Just-One parallax in action HERE Adaptive Ad Just-One magic in action HERE (Use incognito mode in browser, or after looking at the test link delete cookies.) Adaptive ad Just-One 38x640 px Big sized, static (png, jpg) creative. Operation: scrolling down the creative stops at the top of the screen and the content scrolls over the ad. 7

RATE CARD OF LANDSCAPE ON INDEX FRONT PAGE Site: Index front page Platform: desktop Ad format: still landscape (728x40 px, static, not moving (.jpg vagy.png)).

8 RATE CARD OF LANDSCAPE ON INDEX FRONT PAGE Site: Index front page Platform: desktop Ad format: still landscape (728x40 px, static, not moving (.jpg vagy.png)). It is available with adaptive ad function. Introductory daily rate card: HUF Only available for weekdays. Operation: scrolling down the creative stops at the top of the screen and the content scrolls over the ad. 8

9 DAILY RATE CARD OF RICH MEDIA ON INDEX FRONT PAGE Site Platform Ad format Daily rate card Index front page Desktop XL layer (max. 970x550 px, 8 sec) HUF Index front page Desktop Interstitial 2 (970x550 px, 8 sec) HUF Index front page Desktop Flipside 3 (970x90 px 008 or 40 px width, 580 or 560 px height) HUF Index front page Desktop Pushdown 4 (970x90 px 970x45 px) HUF It appears on a layer above the site. Frequency capping: /user/day, up to 8 seconds. The format can be closed manually during the whole appearance. 2 After loading the site, the creative appears on a separate layer which covers the whole content. Frequency capping: /user/day. After 8 seconds, the user is automatically redirected to the site. 3 Frequency capping: /user/day automatically, hereafter it can be activated on click from super leaderboard (970x90 px). Flipside and billboard can not be ordered for same day and site. View in action! 4 Freq. capping: user/day automatically, it opens upwards. Every other time it expands on click. Pushdown and billboard can not be ordered for same day and site. Rich media solutions can not be ordered for same day and site. Atomic banner, 3D banner and rich media solutions can not be ordered for same day and site. 9

10 SAMPLE OF RICH MEDIA ON INDEX FRONT PAGE XL layer (max. 970x550 px, 8 sec) Interstitial (970x550 px, 8 sec) 0

DAILY RATE CARD OF ADVERTORIAL ON INDEX FRONT PAGE Ad format: advertorial (lead) appears with ad sign highlighted among the editorial contents, which links to the pr article in the publication s

11 DAILY RATE CARD OF ADVERTORIAL ON INDEX FRONT PAGE Ad format: advertorial (lead) appears with ad sign highlighted among the editorial contents, which links to the pr article in the publication s design: title: max. 35 characters including spaces ( line) lead: max. 200 characters including spaces (max. 5 lines) The top pr lead appears in feeds of Mindeközben, the center pr lead appears below in Mindeközben box. 2 Daily rate card: Index front page, top position: HUF Index front page, center position: HUF A The long of the article in not limited, but more than one page is not recommended. Format:.doc. Picture(s), video can be placed in the article. Please upload the video to indavideo.hu, and send us the embedded url.

12 Billboard 970x250 px DAILY RATE CARD OF BANNER ON INDEX SECTIONS () 3D billboard,2 970x250 px Atomic billboard,3 970x250 px Half page 300x600 px Atomic half page 3 300x600 px Index Belföld HUF HUF HUF HUF HUF Index Külföld HUF HUF HUF HUF HUF Index Gazdaság HUF HUF HUF HUF HUF Index Tech HUF HUF HUF HUF HUF Index Tudomány HUF HUF HUF HUF HUF Index Kult HUF HUF HUF HUF HUF Index Sport HUF HUF HUF HUF HUF It appears on every page of the section under the heading. It does not appear in longform articles. 970x90 px sized creative also can be appeared in this zone (super leaderboard). Billboard, 3D billboard and atomic billboard can not be ordered for same day and site. 3D banner and rich media solutions can not be ordered for same day and site. 2 It appears with 4 static (still) pictures (it can not be animated gif). Automatically it takes round to call attention to the ad, hereafter it can be taken by user. 3 It appears with unique effect, and two static pictures can be delivered. The pictures are located one above the other, and unique effect is used on the assigned picture. The picture is atomized, after eye-catching collapsing/reforming the user can actuate the assigned elements. Atomic banners (atomic billboard, atomic landscape, atomic half page) can not be ordered for same day and site. Atomic banner and rich media solutions can not be ordered for same day and site. 2

DAILY RATE CARD OF BANNER ON INDEX SECTIONS (2) Roadblock Landscape 3D landscape,2 Atomic landscape,3 Adaptive ad: George 4 (748x560 px) Index Belföld 300 000 HUF 400 000 HUF 400 000 HUF 540 000 HUF

13 DAILY RATE CARD OF BANNER ON INDEX SECTIONS (2) Roadblock Landscape 3D landscape,2 Atomic landscape,3 Adaptive ad: George 4 (748x560 px) Index Belföld HUF HUF HUF HUF HUF Index Külföld HUF HUF HUF HUF HUF Index Gazdaság HUF HUF HUF HUF HUF Index Tech HUF HUF HUF HUF HUF Index Tudomány HUF HUF HUF HUF HUF Index Kult HUF HUF HUF HUF HUF Index Sport HUF HUF HUF HUF HUF Roadblock, 3D roadblock, landscape, 3D landscape and adaptive ad can not be ordered for same day and site. It appears on article pages only. Landscape does not appear under 245 px screen width, instead of it 640x360 px can be reached. Landscape with still creative can be ordered on roadblock rate card price of the same column. 3D banner and rich media solutions can not be ordered for same day and site. 2 It appears with 4 static (still) pictures (it can not be animated gif). Automatically it takes round to call attention to the ad, hereafter it can be taken by user. Billboard, 3D billboard, flipside and pushdown can not be ordered for same day and site. 3 It appears with unique effect, and two static pictures can be delivered. The pictures are located one above the other, and unique effect is used on the assigned picture. The picture is atomized, after eye-catching collapsing/reforming the user can actuate the assigned elements. Atomic banners (atomic billboard, atomic landscape, atomic half page) can not be ordered for same day and site. Atomic banner and rich media solutions can not be ordered for same day and site. 4 Big sized, static (png, jpg) creative. Operation: scrolling down the creative stops at the top of the screen and the content scrolls over the ad. 3

14 SAMPLE OF BANNERS ON INDEX SECTIONS 4

DAILY RATE CARD OF RICH MEDIA ON INDEX SECTIONS Sections of Index XL layer (max. 970x550 px, 8 sec) Interstitial (970x550 px, 8 sec) Sections of Index XL layer (max.

630 000 HUF Index Kult 840 000 HUF 760 000 HUF Index Sport 250 000 HUF 30 000 HUF Index Tech 700 000 HUF 630 000 HUF It appears on a layer above the site.

15 DAILY RATE CARD OF RICH MEDIA ON INDEX SECTIONS Sections of Index XL layer (max. 970x550 px, 8 sec) Interstitial (970x550 px, 8 sec) Sections of Index XL layer (max. 970x550 px, 8 sec) Interstitial (970x550 px, 8 sec) Index Belföld HUF HUF Index Külföld HUF HUF Index Gazdaság HUF HUF Index Tudomány HUF HUF Index Kult HUF HUF Index Sport HUF HUF Index Tech HUF HUF It appears on a layer above the site. Frequency capping: /user/day, up to 8 seconds. The format can be closed manually during the whole appearance. 2 After loading the site, the creative appears on a separate layer which covers the whole content. Frequency capping: /user/day. After 8 seconds, the user is automatically redirected to the site. Rich media solutions can not be ordered for same day and site. Rich media solutions, 3D banners and atomic banners can not be ordered for same day and site. 5

WEEKLY RATE CARD OF TEXT LINK Site: chosen Index section Platform: desktop Ad format: it appears under every article of the chosen column (except of PR article), it is limited in max.

16 WEEKLY RATE CARD OF TEXT LINK Site: chosen Index section Platform: desktop Ad format: it appears under every article of the chosen column (except of PR article), it is limited in max. 85 characters (with spaces). Weekly rate card of Index sections: Index Belföld: HUF Index Külföld: HUF Index Gazdaság: HUF Index Kult: HUF Index Sport: HUF Index Tudomány: F HUF Index Tech: HUF 6

RATE CARD OF ADVERTORIAL ON INDEX SECTIONS Advertorial (lead) appears with ad sign highlighted among the editorial contents, which links to the pr article in the publication s design:

5 lines) The long of the article in not limited, but more than one page is not recommended. Format:.doc. Picture(s), video can be placed in the article. Please upload the video to indavideo.

17 RATE CARD OF ADVERTORIAL ON INDEX SECTIONS Advertorial (lead) appears with ad sign highlighted among the editorial contents, which links to the pr article in the publication s design: title: max. 35 characters including spaces ( line) lead: max. 200 characters including spaces (max. 5 lines) The long of the article in not limited, but more than one page is not recommended. Format:.doc. Picture(s), video can be placed in the article. Please upload the video to indavideo.hu, and send us the embedded url. Index rovatok Index Belföld Index Külföld Index Gazdaság Index Kult Index Sport Index Tudomány Index Tech PR cikk listaár HUF / day HUF / day HUF / day HUF / day HUF / day HUF / day HUF / 3 days 7

18 SEPARATE INDEX CONTENTS About appearance on separate Index contents (eg. Mindeközben) and on Index blogs (eg. Ma is tanultam valamit) please ask your sales contact person. 8

19 ABOUT ADVERTISING PLEASE ASK YOUR SALES ACCOUT! 9

20 ABOUT OUR MOBILE AND TABLET AD FORMATS PLEASE ASK YOUR CONTACT PERSON! 20

Prices do not include appearance on seasonal sections of publications. VAT not included. CEMP Sales House reserves the right of changing rate cards. The pictures in the offer are illustrated.

21 Prices do not include appearance on seasonal sections of publications. VAT not included. CEMP Sales House reserves the right of changing rate cards. The pictures in the offer are illustrated. The estimated datas in this offer was determined by results of DKT OLA, gemius / Ipsos Audience and Adverticum Adserver. The informations included in the offer are the property of CEMP SH Ltd., Index.hu and Central European Media and Publishing Ltd. ( CEMP ). This offer may contain strictly confidential and/or privileged information and/or data which was delivered to the addressee only in order to make an offer. Addressee shall undertake that any form of publication, disclosure, or providing access to third parties to such information and/or data is strictly prohibited. Otherwise the recipient of the offer acknowledges the fact that CEMP SH Ltd., Index.hu Ltd. or any member of the CEMP Group has the right to ask restitution from them or the third party, in case of unauthorizedly sending or using the informations. Adverticum Adserver is the ad serving partner of CEMP Sales House.

CEMP SALES HOUSE RATE CARD Effective from 3rd of December 2012

CEMP SALES HOUSE RATE CARD Effective from rd of December 0 CEMP (Central European Media & Publishing) Sales House Cím: 0 Budapest, Flórián tér. Email: sales@cemp.hu Blog: cemp.blog.hu Twitter: twitter.com/cempsh