The 15th Shanghai International Automobile Industry Exhibition is. The 15th Shanghai International Automobile Industry Exhibition (Auto

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1 The 15th Shanghai International Automobile Industry Exhibition is finished successfully The 15th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2013) with the tagline "Innovation for Better Life" was successfully finished on April 29. Auto Shanghai 2013, with a combined show space of 280,000 square meters, brought together 2,000 Chinese and foreign exhibitors from 18 countries and regions worldwide. Up to 1,300 complete vehicles were on display at the event, including 69 concept cars and 91 new energy vehicles, while 111 new models had their world debuts at the event. In addition to 813,000 visitor arrivals, the show attracted 10,493 journalists from 2,718 domestic and abroad news media organizations who provided on-site reporting of the event. The success of Auto Shanghai 2013 created an excellent platform for exchange and cooperation between global carmakers, drawing wide attention from the automobile industry and from every community across China. After a 7.0-magnitude earthquake struck Ya'an City, Sichuan Province on April 20 (Media Day), causing many fatalities and injuries, the organizers of Auto Shanghai 2013 immediately decided to donate 1 million yuan to the earthquake relief efforts. Automakers, journalists and visitors on site also joined the efforts by taking part in a variety of care activities,

2 spreading positive energy for earthquake relief efforts at Auto Shanghai Summit Forum for brainstorming and opinion exchange On April 19, the organizers held the 3rd Auto Shanghai Summit 2013 at the Shanghai International Convention Center. The summit with the tagline of "gathering positive energy to propel cooperation and innovation" addressed by Shanghai Municipal People s Government Vice Mayor Zhou Bo, China Machinery Industry Federation Executive Vice Chairman Xue Yiping, CCPIT Secretary General Xu Hubin, CCPIT Shanghai Sub-Council Chairman Cen Furongand as well as CCPIT Auto Sub-Council Chairman Wang Xia. The event also invited 420 Chinese and foreign business executives, leading economists, business association representatives and foreign ambassadors to brainstorm on how to enhance cooperation and innovation and transform the industry in a changing world in a move to help China meet the strategic goal of evolving from a major manufacturer to an innovation leader. Chinese domestic brands collectively showing increasing global presence China's domestic carmakers, among them the six major players, FAW, SAIC Group, Dongfeng Motor, Changan Automobile, GAC Group and

3 BAIC Motor, and well as other Chinese brands including Chery, Brilliance Auto, Geely, BYD and Great Wall Motor, gathered at Auto Shanghai 2013, posing a significant challenge to traditional multinational industry leaders. Chinese domestic brands have experienced a giant leap forward in progress by shifting from mere imitation of foreign counterparts to self-innovation. Accelerating new energy vehicles, while hybrid vehicles becoming highlights Almost all the leading complete vehicle makers showcased their hybrid models at the event, with the number of hybrid vehicles and plug-in hybrid vehicles or concept cars increasing significantly. Multinational automotive giants increasingly valuing the Chinese market Today's Auto Shanghai is considered as one of the most important auto shows worldwide by all multinational automotive giants. European, Japanese, American and other well-known automakers all set up booths in accordance with their best design of international A-Level auto show. Auto Shanghai not only further demonstrates the automakers' confidence in the Chinese automotive market, but also shows them the tremendous potential of the market in the future.

4 The auto show deploying the latest modern technologies At Auto Shanghai 2013, automakers significantly enriched visitors' experience through 3D videos, model demonstrations, simulation runs, interactive experiences and even actual operation of a vehicle, while allow drivers to have the real-life experience of actually driving the vehicle. Many visitors gathered at the vehicle dynamic demo area, watching breathtaking stunt shows and experiencing exciting off-road driving. On Media Day, automakers held 100 press conferences. International mainstream media, including Reuters, Associated Press, Agence France Presse, CNN, BBC, the Wall Street Journal and Kyodo News, all gave the show positive reviews. Major media in China, including Xinhua News Agency, CCTV, Sina, Sohu, Tencent, ifeng.com, 163.com and people.com.cn, provided blow by blow coverage through their networks; Shanghai TV News Comprehensive Channel broadcast live from the show for a consecutive eight hours, the first time in the history of auto shows. In order to assure a safe, civilized, environmentally friendly and comfortable experience for every attendee, the organizer issued a statement, asking all parties who attend the show to act and comport themselves in a civilized manner at all times. The high quality of the

5 products and the beauty of models on display served as testament to the professional level and the maturity of the show. Auto Shanghai 2013 has received positive responses and high appraisals from exhibitors, audiences and the media. As the Chinese automotive industry moving to the next stage of its development, Auto Shanghai also enter a maturity stage. With a focus of the entire automotive supply chain, Auto Shanghai fully demonstrates its confidence of auto show, while further exploring the culture of the industry. The auto show is striving to develop itself as one of the world's leading auto shows.

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