Dedicated to Undercar Specialists PRINT DIGITAL VIDEO

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Millicent Crawford
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1 Dedicated to Undercar Specialists PRINT DIGITAL VIDEO

INTRODUCTION 2015 Dedicated to Undercar Specialists 84 years of servicing the undercar market Brake & Front End has been serving high-volume repair shops

Brake & Front End has stayed relevant by knowing its readers, the vehicles they service and trends in the undercar repair segment.

the most advanced vehicles with ABS, ESC and TPMS. PRINT Brake & Front End Custom Publishing Franchise Pieces DIGITAL BrakeandFrontEnd.

2 INTRODUCTION 2015 Dedicated to Undercar Specialists 84 years of servicing the undercar market Brake & Front End has been serving high-volume repair shops focused on brake, chassis and exhaust repairs. It has been a trusted name in the bays and at the front counter since Brake & Front End has stayed relevant by knowing its readers, the vehicles they service and trends in the undercar repair segment. Brake & Front End delivers the application-specific technical information and the diagnostic strategies to its readers so they can be profitable even on the most advanced vehicles with ABS, ESC and TPMS. PRINT Brake & Front End Custom Publishing Franchise Pieces DIGITAL BrakeandFrontEnd.com E-Zine Edition AutoCarePro e-newsletter Custom Webinars elearning Platforms Social Media Campaigns Custom Apps VIDEO Training Video Product Video Event Video Corporate Video On Demand List Rental Research Planning Events 4

trusted by readers and focused to deliver the

Print 35,484 Qualified Circulation 88,690

Audience Website 50,729 Monthly Visitors

26,446 Monthly Page Views 5:44 Average Visit

3 2015 AUDIENCE PROFILE Whether you re launching a new product, building awareness of a brand or educating technicians, Brake & Front End offers you a multi-media channel trusted by readers and focused to deliver the best possible undercar content. Print 35,484 Qualified Circulation 88,690 Pass Along Distribution 124,174 Average Print Audience Website 50,729 Monthly Visitors 74,044 Monthly Page Views Digital Edition 26,446 Monthly Page Views 5:44 Average Visit Duration (Web) 7:29 Average Visit Duration (App) Total Monthly Impressions: 224,664 5

4 EDITORIAL CALENDAR 2015 JANUARY ALIGNMENT SPECS: Nissan Versa 2014 ABS Brake TSBs: The Year in Review Your Obligation to Measure Brake Rotors for Thickness, Runout and DTV Is Selling Wheel Bearings In Pairs Ethical? Reading Alignment Specs To Find Bent Chassis Control and Trailing Arms Selling Steering Tie-Rod End Assemblies AIR RIDE: What to Know Before You Make an Estimate For New Shocks and Struts Sensitive Oxygen Sensor and Catalytic Converter Vehicles TPMS: Winter TPMS Problems Ad Closing: December 22 Ad Materials Due: December 29 Editor: Andrew Markel, ext. 296 FEBRUARY BRAKE JOB: Nissan Titan ALIGNMENT SPECS: Ford Fusion Ceramic vs. Semi-Met Brake Pads Materials: What to Use and When to Use Loaded Brake Caliper Installation Checklist Five Signs a Chassis Control Arm Should Be Replaced Ride Control: Detecting Struts with Bent Rods Manual Transmission: No Release Diagnostics Detecting Slow Oxygen Sensors and Dead Catalytic Converters Drivetrain Diagnostics: CVT Transmission Diagnostics and Service Ad Closing: January 16 Ad Materials Due: January 23 MARCH BRAKE JOB: Chevy Sonic ALIGNMENT SPECS: Chrysler Town and Country Intermittent ABS/ESC Brake Activation Problems Aluminum Composite Brake Rotors Replacement and Machining Live-Axle Wheel Bearing Replacement Chassis: Five Questions You Should Be Asking Before You Sell an Alignment Installing Press-Fit Ball Joints and Suspension Bushings Solving Intermittent Heavy Power Steering Problems TPMS: Servicing Vehicles With Mixed Sensors Ad Closing: Febraury 13 Ad Materials Due: Febraury 18 MAY BRAKE JOB: Chrysler 200 ALIGNMENT SPECS: Honda Accord Electronic Brake Force Distribution: Reflash and Friction Solutions Q&A: Selling Brake Rotor Machining Services Wheel Bearing Torque Tools and Procedures Servicing Hydraulic Control Arm and Suspension Bushings Electric Power Steering Codes and MIL Lights Inspecting and Replacing Drivetrain CV-Joints Sealing Turbocharged Exhaust Systems TPMS: Re-Learn Problems and Solutions Ad Closing: April 10 Ad Materials Due: April 17 APRIL BRAKE JOB: Honda Element ALIGNMENT SPECS: Hyundai Genesis Brake Service Warranties and Guarantees for Pads, Rotors and Labor Avoiding Brake Master Cylinder Comebacks and Returns Control Arm Corrosion: Spotting Rust Before it Can Cause a Catastrophic Failure Ride Control: Servicing Nivomat Shocks Air Ride Control Scan Tool Diagnostics Code P420: Catalytic Converter and Oxygen Sensor Diagnostics Manual Transmission: Top Five Reasons Why a Clutch Can Slip Ad Closing: March 19 Ad Materials Due: March 23 JUNE BRAKE JOB: Ford F-150 ALIGNMENT SPECS: Saab 9-3 Top 10 Brake Job Mistakes Drum Brakes: Making a Comeback Top Five Reasons Why Brake Boosters Need Replacement How to Quote, Estimate and Sell Chassis Alignments Ride Control: Why Selling Just Two Struts or Shocks is Worse Than Selling Nothing Solving Premature Catalytic Converter Failures Turbo Diesel Exhaust System Replacement and Upgrades Diagnosing Brake Pedal Sensors Recalibrating ABS and ESC Sensors Ad Closing: May 18 Ad Materials Due: May 20 6

5 Founded: 1931 JULY BRAKE JOB: Buick Regal ALIGNMENT SPECS: VW Passat Hybrid Regenerative Braking Drivability Diagnostics Deciphering OE Brake Rotor Runout and DTV Specs Top Ten Wheel Bearing Hub Unit Mistakes Measuring Inner and Outer Steering Tie-Rod Wear Offering Customers Options For Ride Control Replacement Manual Transmission Clutch Replacement Liability and Warranty TPMS: Creating Efficient TPMS Relearn Procedures and Practices Ad Closing: June 16 Ad Materials Due: June 18 SEPTEMBER BRAKE JOB: KIA Soul ALIGNMENT SPECS: Chevy SS Electric Parking Brakes: Adjustments and Diagnostics Selling Premium Brake Rotors Bench Brake Lathe Basics: Service, Tricks and Maintenance Wheel Bearing Post Mortem: Knowing Why a Bearing Failed Inspecting Chassis Sway Bar Links U-Joint Replacement on an Aluminum Driveshaft Understanding Limp Home and Safe Modes TPMS: The TPMS Rebuild and Remount Ad Closing: August 14 Ad Materials Due: August 19 NOVEMBER BRAKE JOB: Toyota Avalon ALIGNMENT SPECS: Subaru Legacy ABS/ESC Brake Sensor Diagnostics Brake Rotor Metallurgy and Casting Wheel Bearing Specifications and Measurement Suggestions Power Steering Hose Inspection Manual Transmission Throw Out and Pilot Bearing Inspection and Replacement TPMS: TPMS Trouble Codes and Warning Messages Ad Closing: October 9 Ad Materials Due: October EDITORIAL CALENDAR AUGUST BRAKE JOB: Subaru Forester ALIGNMENT SPECS: Ford Focus What is a Premium Brake Pad? ABS Brakes: Pre- and Assisted Brake System Sensors and Operation Chassis Alignment Math: Shifting the Sub-Frame to Change Caster and Camber Electric Power Steering Rack Inspection and Replacement Ride Control: Shock and Strut Noise Diagnostics Techniques Drivetrain Diagnostics: Reprogramming Modules, Sensor and Actuators After Transmission Replacement Ad Closing: July 20 Ad Materials Due: July 24 OCTOBER BRAKE JOB: Chevy Full Size Pickup ALIGNMENT SPECS: Toyota RAV4 How-to Sell the Complete Brake Job Five Questions You Should Ask the Customer Before a Brake Job Ford Hybrid Brake Service Reading Tire Wear Patterns to Find Chassis Repairs Problem Struts: Top 10 Toughest Vehicles Exhaust Backpressure and Oxygen Sensors Dual Clutch Transmission Diagnostics Ad Closing: September 11 Ad Materials Due: September 18 DECEMBER BRAKE JOB: Cadillac ATS ALIGNMENT SPECS: Chrysler 300 Lo-Met Brake Pads: The New Friction Formulation New Brake Rotor Finishes and Treatments: What They do and How-To Remove On-The-Car Brake Lathe Advantages when Machining Rotors Wheel Bearing Hub Unit Sensor Diagnostics & Scope Procedures Inspecting Electric and Vacuum Actuated Motor Mounts Ride Control: 2015 Shock and Strut TSBs Ad Closing: November 16 Ad Materials Due: November 20 7

6 PRINT RATES 2015 Rates [2015] Times 1pg 2/3pg 1/2pg 1/3pg 1/4pg 1/6pg 1x $7,375 $5,390 $4,430 $3,110 $2,470 $1,765 3x $7,345 $5,365 $4,405 $3,100 $2,460 $1,760 6x $7,315 $5,335 $4,390 $3,075 $2,445 $1,755 9x $7,235 $5,285 $4,340 $3,035 $2,430 $1,740 12x $7,090 $5,175 $4,250 $2,970 $2,370 $1,700 18x $6,940 $5,060 $4,165 $2,925 $2,320 $1,665 24x $6,790 $4,955 $4,075 $2,855 $2,270 $1,630 36x $6,490 $4,745 $3,905 $2,730 $2,110 $1,560 TechGroup Multiple Magazine Discounts: Earn 20% off the 2015 rates when placing an ad schedule with two TechGroup magazines Earn 30% off the 2015 rates when placing an ad schedule with three TechGroup magazines Color Rates Standard Process Colors $925 Four-Color Process, per page $1,125 PMS Colors $1,000 Specialty Inks & Varnish per request Insert Mechanical Charges Handling, bind-in, tip-in $1,400 net Preferred positions available upon request: Second cover, third cover, fourth cover, center spread, island, consecutive fractional units, other preferred positions 2/3 Page 1/3 Page Vertical 1/6 Page Horizontal 1/2 Page Island 1/4 Page Horizontal 1/2 Page Horizontal 1/2 Page Vert. 1/4 Page Vert. 1/4 Square 1/3 Page Island 1/3 Page Horizontal 1/4 1Col. 1/6 Vert. Classified Ads Reach more than 100,000 shops across the country with a Tech Group Direct Classified ad. These rates reflect the ad being placed in Brake & Front End, ImportCar and Underhood Service Magazines Rates Postage Stamp: $263 1/6-Page: $875 1/4-Page: $1,313 1/3-Page: $1,750 Color Charges Black + 1 Color $75, 2 Colors $100, + 3Colors $125, + 4 Colors $150 Display classified advertising units do not serve as rate holders and are not subject to agency commission. Payment is required with order. 8

7 2015 SPECS Ad Unit Dimensions Width-inches Depth-inches Full page trim size 7-7/8 10-3/4 Live Area 1/2 inside trim Full Page Bleed, add 1/8 all sides past trim Spread non-bleed Spread bleed 15-3/4 10-3/4 Send spreads as one document 2/3 page 4-1/2 10 1/2 page Horizontal 7 5 1/2 page Vertical 3-3/8 10 1/2 page Island 4-1/2 7-1/2 1/3 page Horizontal 7 3-5/16 1/3 page Vertical 2-1/8 10 1/3 page Island 4-1/2 5 1/4 page Horizontal 7 2-1/2 1/4 page Vertical 3-3/8 5 1/4 page Square 4-1/2 3-3/4 1/4 page One-column 2-1/8 7 1/6 page Horizontal 4-1/2 2-1/2 1/6 page Vertical 2-1/8 5 Postage Stamp Classified 2-1/8 1-1/2 Format: PDF (Press optimized) Advertising Terms and Conditions Trapping: We process all ads through a workflow system that traps the ads (to SWOP specifications) for print, overriding application trap settings. Overprinting/trap settings within vector EPS files are maintained. Note: We recommend color type over any black or color background should be 8 pt. or larger. Electronic File Transfer: files accepted up to 10MB Electronic File Transfer: You will receive an acceptance and can then log in and upload files. Uploading files: 1. Create a directory if you wish, otherwise files will just be placed in the UserID folder. 2. Open directory you wish to place files in. 3. Type in comments, regarding ads, publication, etc. 4. Click the Browse button and navigate to select the files you want to upload. 5. After the files are selected, click the Upload button to send. We will receive an automated that files have been uploaded and it will display the file name and any comments. Using a web browser, go to First time only, click the RequestAcct button. Complete the form (both User ID and Company fields should be the Advertiser Name) and click the Save button. ADVERTISING SERVICES: Cindy Ott cott@babcox.com , ext Embassy Pkwy. Akron, Ohio

DIGITAL 2015 BrakeandFrontEnd.com The most-visited website in the B2B undercar space BrakeandFrontEnd.

com also has expanded technical content, enhanced video and a vast products section. BrakeandFrontEnd.com delivers customers your display ad will get plenty of eyeballs.

Average Monthly Page Views.............................74,044 Average Monthly Visitors.

8 DIGITAL 2015 BrakeandFrontEnd.com The most-visited website in the B2B undercar space BrakeandFrontEnd.com provides the same high-quality editorial online that our readers have always received in print. In addition to lots of easily searchable content, BrakeandFrontEnd.com also has expanded technical content, enhanced video and a vast products section. BrakeandFrontEnd.com delivers customers your display ad will get plenty of eyeballs. Combine that with large, run of site ad positions in addition to special opportunities and sponsorships, and BrakeandFrontEnd.com is your perfect online media partner. Average Monthly Page Views ,044 Average Monthly Visitors ,729 Digital Edition Sponsorship An Exclusive Sponsorship Program is available with each monthly edition of Brake & Front End For complete information, see page 12 of the Brake & Front End Media Guide AutoCarePro e-newsletter AutoCarePro AutoCarePro: Import Edition AutoCarePro: Tech Report For complete information see page 41 of the TechGoup Media Kit 10

2015 DIGITAL 2 1 3 4 Website Sizes 1-6 blocks 7 or more 1,

$2,585 $2,326 925 x 50 to 925 x 300 3, 4, 5, 6 - Medium

$700 $625 125 x 125 Transitional $2,045 per week 500 x 500

the month Website - High Impact Ad Positions 5 6 1-6

$2,320 Sidebars (160x600) (two creatives needed) $2,470

Video $2,150 $1900 7 8 Transitional (500x500) $2,250 per

Accepted: GIF, Animated GIF, JPG, SWF, Rich Media, 3rd

9 2015 DIGITAL Website Sizes 1-6 blocks 7 or more 1, 2 - Leaderboard $2,250 $2, x 90 2b - Content Pusher $2,585 $2, x 50 to 925 x 300 3, 4, 5, 6 - Medium Rectangle $1,915 $1, x 250 7, 8, 9, 10 - Button $700 $ x 125 Transitional $2,045 per week 500 x 500 Block 1 = Day 1 thru 15 Block 2 = Day 16 thru last day of the month Website - High Impact Ad Positions Blocks 7 or more Wallpaper (1920x1080) $2,700 $2,430 GIF, JPG, BMP, PNG; click URL. 100KB Page Peel (640x480) (collapse ad (100x100) $2,590 $2,320 Sidebars (160x600) (two creatives needed) $2,470 $2,225 In Story (300x250) $2,300 $2,070 Homepage Featured Video $2,150 $ Transitional (500x500) $2,250 per week 9 10 Page-Peel Sidebars In Story Ad File Formats Accepted: GIF, Animated GIF, JPG, SWF, Rich Media, 3rd Party Ad Tags Max File Size: 80k URL: Please include URL for click-through link (Note: Do not embed URL into Flash ads.) 11

DIGITAL 2015 Digital Sponsorship BRAKE & FRONT END S

impressions and touch points to enhance your

Sponsorship of BRAKE & FRONT END S digital issue

social media channels, providing readers with an

Two Monthly Emails to BRAKE & FRONT END Subscribers

10 DIGITAL 2015 Digital Sponsorship BRAKE & FRONT END S Digital Edition and App deliver additional impressions and touch points to enhance your marketing message. Sponsorship of BRAKE & FRONT END S digital issue expands marketing opportunities via print, online and social media channels, providing readers with an engaging interactive experience that only BRAKE & FRONT END can deliver. This exclusive monthly sponsorship is available for only $5,000 per month. Sponsored by Sponsorship Package Includes: Five targeted branding positions 1. Two Monthly s to BRAKE & FRONT END Subscribers Banner Logo 2. Web Edition of BRAKE & FRONT END Banner Logo Video 3. App App Launch Image "Sponsored By" callout with logo displays when App version launches. Provide logo. App banners 4. Promotion via BRAKE & FRONT END's Online Properties TireReview.com World Tire Report Newsletter ad Social Media Sponsorship mention when the Digital Edition is ready for viewing 5. Print Ad Logo and Sponsored By message Ad specs available upon request. 12

Dedicated to Underhood Specialists PRINT DIGITAL VIDEO

Dedicated to Underhood Specialists PRINT DIGITAL VIDEO INTRODUCTION 2015 Dedicated to Underhood Specialists 20 years of servicing the Underhood repair market Underhood Service delivers your message to