MARKETING PLANNER MAGAZINE TIREREVIEW.COM

Transcription

1 2016 MARKETING PLANNER MAGAZINE TIREREVIEW.COM

2 Tire Review is turning 115 this year and we need your help to celebrate! As Tire Review celebrates its 115th anniversary in 2016, we also want to celebrate the people that make our industry what it is today the Independent Tire Dealer. Our theme for 2016 is Proud to be an Independent Tire Dealer. You will see this theme carried out in the media kit, in house ads and on our trade show booth at the Global Tire Expo at SEMA. We will kick-off this celebration in January with a special issue focus Proud to be an Independent Tire Dealer. This issue will include profiles of our industry s best and brightest dealers. Anyone can submit a nomination of a dealer to profile. Advertisers may sponsor a specific dealer to be profiled with a full page ad adjacent to the article for $4,995. Tire Review s editorial staff will interview the dealer. Advertisers can purchase as many profiles as they wish. This theme is also carried out throughout the year with various levels of advertiser involvement including: New monthly Proud to be dealer profile features Proud to be an Independent Tire Dealer Window Decal The 10th Anniversary of our TOP SHOP AWARD in October Our first Young Tire Dealers profiles in June. Speaking of sponsorship opportunities, Tire Review will offer more than ever before. Highlights of new and expanded sponsorship opportunities in 2016 include: January February March April May June July August September October November December Proud to be an Independent Tire Dealer Profiles and Window Decal Program Medium Truck Tires and Retread Supplement Consumer Tire Education and Safety Guide Young Tire Dealers Profiles Vehicle Service Guidebook for Tire Dealers Future Store Designs and Shop Layouts Succession Planning Webinar New data in our SourceBook 2016 Issue Benchmarking Issue and State of the Industry Supplement Top Shop 10th Anniversary and reunion Purchasing Guide and Business Planner & Product Superstars Supplement 115 Things to Remember issue For 115 years, Tire Review has been counted on to provide thought leadership to support independent tire dealers. We are proud to be a part of the tire industry and proud to celebrate this huge milestone with our readers and advertisers. Please join us in the celebration!

3 I think Tire Review s Top Shop Awards and Platinum Performers, and all those businesses that are featured in those articles, provide insight to a business owner and help me make better decisions. The articles that are written, whether historical or looking ahead, help a tire dealer/ automotive repair shop stay competitive. And if they read the material and apply it, that s the key. I think it can make a difference in their business and their business model. We were part of the Platinum Performer Awards last year. A great deal of time was spent gathering and submitting results from our business in order to have access to the collective benchmarks from all the participants. The reports are helping us identify our strengths and weaknesses in multiple areas of our business. Tire Review plays an instrumental role in helping the independent tire dealer move their business forward by providing timely and insightful information. CHRIS MONROE Owner Monroe Tire & Service Tire Review Testimonial 1 Retail Store Second Generation Owner Founded in 1974 Shelby, NC

4 Tire Review does a great job keeping us up to date on current events and trends. They offer very educational stories. A few years back as I was beginning to create a womenfriendly website, Tire Review did an article on AskPatty.com. As a result we started working with AskPatty.com; we all know it is better to rent than to build from the bottom, so our program turned out much better than I could have done myself. That s the kind of forward-thinking Tire Review brings. We re always looking for ideas to improve, watching other dealers to take advantage of learning from their success. Sharing best practices among independent dealers will continue to help us all. Tire Review keeps focused on new technology, both for marketing and to keep us upto-date on what the new car manufacturers are actively doing to make our jobs more difficult. HOWARD FLEISCHMANN SR. Owner Community Tire Pros & Auto Repair Tire Review Testimonial Community Tire Pros & Auto Repair 6 Retail Stores, 1 Commercial Tire Center First Generation Owner Founded in 1945 Based in Phoenix

5 THE READER PROFILE The average Tire Review reader is male and 52 years old 46% of Tire Review readers are identified as the President, Owner, Partner, or a Corporate Officer, while 42% are a Senior Manager, Department Manager or Assistant Manager. With one copy sent to a dealership, advertisers can expect their message in Tire Review is being delivered to the buyer, specifier or influencer of your product or service. 72 %of 94 %prefer 63 %will Tire Dealers own and use a smartphone or tablet device. to receive industry 45 %of information in a printed magazine. Tire Dealers prefer to receive both a print use YouTube to find 75 %use issue and digital issue of the magazine. technical repair information. a smartphone for work and personal use, same as a personal computer 50.5 % of independent tire dealers have annual revenues over $1 million; 9% post sales of $5 million or more. Tire dealers averaged 50.3 % gross profit margin on vehicle service in of independent tire dealers said their sales volume increased 10% from % Customer and employee retention, profitability and payroll/insurance are the top issues independent tire dealers face in their business.

6 DEALER INFORMATION Whether you sell tires, parts and equipment or provide business or financial services, Tire Review Readers need information about what you can do for them here s why: Average Number of Tire Brands Retail Dealers Carry Standard Passenger Major 1 HP/UHP 1 LT/SUV 1 1 House/Associate Private Chinese % Succession Plan of independent tire dealers say trade publications are their top choice for business and management information % of customers will ask for a specific brand of tire. 64 % switch brands based upon the dealer s recommendation. Overwhelmingly, independent tire dealers cite Internet sellers as their #1 competitor. The largest growth area for independent tire dealers to promote their business is through website advertising, up 7% from % 18 % Won t retire 32 % Have no plan 25 % Will pass business along to family member 37 % of tire dealers actively follow automotive companies on Twitter or Facebook. summer When it comes to tire and service sales, SUMMER remains the busiest time of the year for independent tire dealers.

7 DEALER INFORMATION 48 % over 4 %YoY 69% of tire dealers said 2014 tire unit sales were up 4% YoY. 77 % of commercial tire dealers reported unit sales were up in of commercial tire dealers reported sales $1 million % of tires purchased by tire dealers were from wholesalers. Training & Certification is extremely important to tire dealers. 90% have ASE-certified technicians, and more than 33% are TIAcertified. 90% of the service techs received manufacturer training or attended a clinic within the past year. 60% of tire dealers offer in-house training for tire techs, up 18% from Average labor rate per hour $85.10 $87.50 Passenger $86.90 $88.40 Commercial 244,491,713 estimated number of repair and service-related jobs performed by independent tire dealers in % Only 24 % of retail customers replace OE tires with the exact same brand/ model. of dealers operate shops with 5 bays or more.

8 OUR READERS Every year, independent tire dealers account for the majority of service work performed in the United States. If you need product placed and sold, look no further than Tire Review s readers. Projected service and repair work performed by independent tire dealers in 2015 Wiper Blade 5,070,041 Spark Plug Replacement 4,408,731 TPMS Diagnostics 16,753,179 Filter Replacement (fuel, cabin, air) 8,045,935 Brake Pad Replacement 13,336,413 Alignments 39,899,019 Oil Changes 39,678,583 Suspension Services 12,509,775 Brake Rotor Repair 13,226,194 Battery Replacement 3,306,549 Where Dealers Get Service Parts 45% - Local parts jobber (NAPA, etc.) 22% - Local parts retailer (AutoZone, etc.) 16% - Warehouse parts distributor 9% - New car dealer (OE parts) 3% - Direct from manufacturer 2% - Tire company 1% - Order online 1% - Other sources 1% - Wagon jobber Where Dealers Get Consumer Tires 61% - Wholesale distributor 23% - Tire manufacturer direct 6% - Private brands 5% - Other tire dealers 4% - Overseas manufacturer 1% - Other

9 I send articles from Tire Review to our team quite often. Anything customer-service related in Tire Review gets my attention, and that can mean just about any article in Tire Review, because everything effects the customer in one way or another. For us, winning Top Shop in 2014 has been well worth the effort. We have been able to advertise that, and when people see the Top Shop Award logo it means something. Our entire team is very proud of that, too Requirements for entering and participating in the contest were very clearly and professionally communicated. The amount of information and work that goes into participating is probably much more than many people may realize. But that s a great thing. They have made sure that not just anyone can win. When a tire dealer wins Top Shop, it really means something. TANIA FLYNN-WARMINSKI Vice President Flynn s Tire & Auto Service Tire Review Testimonial 19 Retail Stores, 4 Wholesale Warehouses, 6 Commercial/Retread Centers Third Generation Owner - Founded in 1964 Based in West Middlesex, PA

10 Tire Review Testimonial We ve been reading Tire Review for as long as we have been in business. It was helpful as we started out in this industry, and we continue to find valuable information in each issue. It is THE go-to publication for information about our industry. We look forward to the arrival of each issue, as well as the daily e-newsletter updates. We appreciate the fact that Tire Review makes it a priority to recognize businesses and dealers around the country through programs like the Top Shop Awards. We also love the way Tire Review incorporates input from dealers into the articles, allowing all of us to hear from our colleagues around the country and have the opportunity to share our own insights and best practices. We look forward to getting our magazine every month. Jim and the entire staff do an amazing job! DAN AND DALE NOTHDURFT Co-Owners Tires, Tires, Tires 3 Retail Stores First Generation Owners - Founded in 1986 Based in Sioux Falls, SD

11 AUDIENCE PROFILE Print 32,400 Subscribers* 81,000 Pass Along Distribution 113,400 Average Print Audience * Source: BPA Website 89,058 Visitors* 123,312 Monthly Page Views* * Source: Google Analytics 3 month average (June-August 2015) Digital Edition 30,833 Monthly Page Views 5:09 Average Visit Duration 1,660 App Users * Source: Google Analytics 3 month average (June-August 2015) Newsletter 15,412 Daily Distribution 102,435 Monthly Opens Average Monthly Impressions: 369,980 A leader in social media Tire Review is committed to reaching your customers with relevant news and information, keeping them informed about the industry as well as helping to promote your products and services. Publication Linked In Facebook Twitter Tweets Total Followers Likes Followers Tire Review... 2, , , , ,975 Modern Tire Dealer , , , ,111 Tire Business , , , ,585

12 2016 EDITORIAL CALENDAR TireReview.com Founded: 1901 Editor: Jim Smith, ext. 298 facebook.com/tirereview twitter.com/tire_review JANUARY Primary Feature: Proud to be a Tire Dealer Service Focus: Brakes Tire Technology TPMS Sales Support Personal Finance Ensanity Business Toolbox Ad Closing: December 14 Ad Materials Due: December 18 FEBRUARY Primary Feature: The Real Deal on Real Estate Service Focus: Chassis/Steering Tire Focus: Giant OTR Marketing Matters You & The Law Business Toolbox Proud To Be A Dealer Profile S pecial Supplement: Medium Truck Tires and Retreads Ad Closing: January 15 Ad Materials Due: January 27 MARCH Primary Feature: Dealer Programs Service Focus: Shocks/Struts Tire Technology Truck Tires: Steer Tire Market OTR Tires TPMS Sales Support Personal Finance Ensanity Business Toolbox Proud To Be A Dealer Profile S pecial Supplement: Tire Education & Safety Guide Ad Closing: February 12 Ad Materials Due: February 19 APRIL Primary Feature: TireNextGen Service Focus: A/C Service Tire Focus: Fuel Efficient Consumer Tires Agricultural Tires Marketing Matters You & The Law Proud To Be A Dealer Profile Ad Closing: March 7 Ad Materials Due: March 18 MAY Primary Feature: What I Wish I Knew Service Focus: Vehicle Maintenance Tire Technology Truck Tires: Wide-Base Tire Market TPMS Sales Support Personal Finance Ensanity Business Toolbox Proud To Be A Dealer Profile S pecial Supplement: Vehicle Service Guidebook Ad Closing: April 8 Ad Materials Due: April 18 JUNE Primary Feature: Future Store Service Focus: Chassis/Steering Tire Focus: Winter Tires OTR Tires Marketing Matters You & The Law Proud To Be A Dealer Profile Ad Closing: May 13 Ad Materials Due: May 20

13 EDITORIAL CALENDAR JULY Primary Feature: Buying, Selling & Succession Planning Service Focus: Wheel Bearings Truck Tires: Super Wide Market Tire Focus: Skid-Steer Tire Technology TPMS Sales Support Personal Finance Ensanity Business Toolbox Proud To Be A Dealer Profile Ad Closing: June 10 Ad Materials Due: June 14 AUGUST SourceBook16 Market Profile Dealer Profile Consumer Profile TIRES Study Results Tire Brands Study Buyer s Guide & Index Industry Associations Supplement: State of the Industry B onus Distribution: 2016 SEMA/GTE Show & AAPEX Show Ad Closing: July 8 Ad Materials Due: July 15 SEPTEMBER Primary Feature: Tire Industry Benchmarking Study Results Feature: SEMA/GTE Show Preview Service Focus: Brakes Tire Technology Agricultural Tires Marketing Matters You & The Law Proud To Be A Dealer Profile B onus Distribution: 2016 SEMA/GTE Show & AAPEX Show Ad Closing: August 8 Ad Materials Due: August 15 OCTOBER NOVEMBER DECEMBER Primary Feature: Top Shop Award 10th Anniversary Winner & Finalists - A Look Back at Past Winners Tire Focus: ATV/UTV Market Service Focus: Shocks/Struts Truck Tires: Drive Tire Market OTR Tires TPMS Sales Support Ensanity Marketing Matters Personal Finance You & The Law Business Toolbox B onus Distribution: 2016 SEMA/GTE Show & AAPEX Show Ad Closing: September 9 Ad Materials Due: September 19 Primary Feature: Purchasing Guide & 2017 Business Planner Bonus Coverage: SEMA/GTE Show Report Service Focus: Brakes Tire Focus: RV/Camper Tires Tire Technology TPMS Sales Support Personal Finance Ensanity Business Toolbox Proud To Be A Dealer Profile S pecial Supplement: Product Superstars Ad Closing: October 10 Ad Materials Due: October 18 Primary Feature: Our 115th Year in Review Service Focus: Wheel Bearings Tire Technology Agricultural Tires Marketing Matters You & The Law Proud To Be A Dealer Profile Ad Closing: November 7 Ad Materials Due: November 17

14 SPONSORSHIP OPPORTUNITIES January Proud to be an Independent Tire Dealer This issue will include profiles of our industry s best and brightest dealers. Anyone can nominate a dealer for Tire Review to profile. Advertisers, in particular, may sponsor a specific dealer to be profiled and earn a full-page ad adjacent to the article for just $4,995. Tire Review s editorial staff will interview the dealer. Advertisers can purchase as many profiles as they wish. Additional Sponsorship Opportunity Proud to Be an Independent Tire Dealer Window Decal Insert (one available). Distributed with the January issue. February Medium Truck and Retread Supplement In this special edition, Tire Review editors will update readers on the current status of the commercial truck tire market new and retreaded tires including market trends, TPMS, on-board inflation systems, and the impact of low-cost radials. Included will be a special product spotlight section, with quarter-page new product spotlights for $950. Bonus distribution: Mid-America Truck Show (March 31- April 2) and North America Tire and Retread Expo (April 19-21) March Tire Education and Safety Guide A first of its kind consumer publication designed to help tire dealers educate consumers about tire maintenance, repair and safety, and explain the value of having the tire dealer perform vehicle service and repair. This is the ultimate waiting room publication. Additional opportunities include posters, education guides and advertorials. April Young Tire Professionals Nominate a young tire industry professional (40 and younger) who shows great promise on either the corporate or distribution sides of the business. We ll feature vignettes on these rising tire stars. Sponsorship options include congratulatory ads, roundtable event, or national contest. May Vehicle Service Guide Book Tire Dealers continue to increase revenue and profitability through repair services. This supplement will feature articles based on most popular topics searched on TireReview.com: Suspension bushings, brakes, tire maintenance, O2 sensors, alignment, fuel system, diagnostic trouble codes, and air suspensions. Limited sponsorships available to parts, service and tool manufacturers. June The Future Tire Store Building upon the popular feature from 2015, our look at the future of retail tire stores will once again offer unique concepts from design students as well as a drive into the service bay portion of the business, and some subtle things dealers should consider when refurbishing an existing store or building an all-new facility. Sponsorship opportunities include a national contest, scholarships and web conference.

15 SPONSORSHIP OPPORTUNITIES July Succession Planning Webinar Did you know that only 25% of tire dealers have a plan for the business when they retire? This webinar will feature experts in succession, financial and estate planning and will be archived on TireReview.com for one year. August Sourcebook 16 Our most popular single issue every year includes exclusive sponsorship opportunities for our Tire Market Profile, Brand Study, TIRES Study, Consumer Profile and the annual Buyers Guide. September Benchmarking and State of the Industry Now in its third year, Tire Review s annual Tire Industry Benchmarking Study provides a close look at how the best performing tire dealers operate and what makes them stand out among their peers. Also in its third year, our State of the Tire Industry supplement takes a global look at the tire industry with content not found anywhere else it s a must read (and advertise) opportunity. October 10th Anniversary of the Top Shop Awards and Reunion The industry s most prestigious dealer award celebrates its 10th anniversary with a very special issue that will not only highlight the 2016 Top Shop Winner and Finalists, but will also take a look back at the previous winners and provide an update about how the Top Shop Award impacted their businesses. Multiple sponsorships are available. November 2017 Purchasing Guide and Business Planner plus Product Superstars We ll get readers ready for the year ahead with this issue dedicated to purchasing and business planning needs. Every full-page advertiser receives a business profile/ advertorial to help independent tire dealers maximize buying knowledge and power. December 115 Things to Remember After a year of celebrating the independent spirit of our readers, we look at 115 things from the past year that shaped the industry, made news or even provided a laugh. In addition, we ll highlight the latest products and innovations in our Product Superstars special edition. Our editors will highlight the most-read and inquired about products from the past year. In addition, advertisers may purchase as many quarter-page Products Spotlights as they wish to complement our Product Superstars, making this the industry s premier resource focused on the latest products, equipment and tools. Products Spotlights are $500 each, three for $1,350 or five for $2,000.

16 Tire Review Testimonial Tire Review s Top Shop Award is great because I m always striving to be the Top Shop. We ve been a runner-up twice, and it just pushes me to make my store that much better because I want to win it one year. The Top Shop is very important to me. It may not be to somebody else, but to me it s about pride. I want to be the best of the best, and I think that s what drives our store. Jim Smith s editorial is one thing I key on because I like to know what is going on in the industry I ve picked up the phone and actually called him, and that s the other thing that I like about Tire Review: I can pick up the phone and talk to Jim. I feel like I have his personal number, and he picks up the phone. ALPIO BARBARA President Redwood General Tire 1 Retail Store Current Owner - Founded in 1957 Based in Redwood City, CA

17 TIRE REVIEW STAFF Our staff is unquestionably the most qualified and respected in the field. Randy Loeser Publisher 16 years experience Jim Smith Editor 41 years experience Kristen Criswell Associate Editor 6 years experience Carley Hull Associate Editor 1 year experience Denise Koeth Senior Contributing Editor 11 years experience Joanne Draus Klein Contributing Editor Steve Ferrante Contributing Editor Rich Ashley Contributing Editor Tim Good Contributing Editor Jeff Wallick Contributing Editor Darrell Rowe Contributing Editor Susan Basford Wilson Contributing Editor Roger McManus Contributing Editor Andrew Markel Contributing Editor

18 2016 PRINT RATES ADVERTISER BONUS: ENHANCE YOUR PRINT AD with video, audio, augmented reality, and slideshows, making your ad in our digital edition completely interactive. Our readers will also be able to share pages with other decision makers and influencers via , Facebook, LinkedIn, Twitter or click straight through to link to your website. Only $500 with your print ad in Tire Review. ROP Display Rates & Sizes Ad Unit Size OPEN 3X 6X 12X 18X 24X 2 Page Spread trim size 15-3/4 x 10-3/4, Live Area 1/2 inside trim, Full Page Bleed, add 1/8 all sides past trim $15,955 $14,359 $12,925 $11,633 $10,470 $9,432 Full page trim size 7-7/8 x 10-3/4 Live Area 1/2 inside trim Full Page Bleed, add 1/8 all sides past trim $10,424 $9,633 $9,389 $8,869 $8,514 $7,851 1/2 page Horizontal 7 x 5 1/2 page Vertical 3-3/8 x 10 $6,588 $6,249 $5,941 $5,638 $5,320 $4,965 1/2 page Island 4-1/2 x 7-1/2 1/3 page Horizontal 7 x 3-5/16 1/3 page Vertical $4,688 $4,445 $4,212 $3,989 $3,782 $3, /8 x 10 1/3 page Island 4-1/2 x 5 1/4 page Horizontal 7 x 2-1/2 1/4 page Vertical 3-3/8 x 5 $3,649 $3,479 $3,310 $3,130 $2,944 $2,748 1/4 page Square 4-1/2 x 3-3/4 1/6 page Horizontal 4-1/2 x 2-1/2 1/6 page Vertical $2,620 $2,494 $2,388 $2,228 $2,117 $1, /8 x 5 Preferred positions available upon request: Second cover, third cover, fourth cover, center spread, islandspread, consecutive fractional units, other preferred positions Electronic File Transfer: Questions: x284 Kelly McAleese - kmcaleese@babcox.com Print & Digital Advertising Terms and Conditions Classified Rates & Sizes Rates are per column-inch, per insertion: Frequency Ad size 1x 3x 6x 12x 1 5 $150 $143 $136 $ $140 $133 $126 $ $130 $124 $116 $110 Contact: x224 Jennifer Hazen - jhazen@babcox.com Display classified advertising units do not serve as rate holders and are not subject to agency commission. Payment is required with order.

19 I ve been in the business for 34 years and I ve been reading Tire Review as long as I can remember. I think Tire Review is always informative; it not only keeps you aware of industry happenings, but it s a great tool for profitability and managing the health of your business. I think Tire Review s greatest attribute is industry insight. I think that there is a vision there for our business. The tire industry, like all business, constantly changes, and I think Tire Review stays intune with the independent tire dealer. And anytime that there is any type of hot topic or issue on the horizon, Tire Review is pretty quick to bring it to the attention of dealers. JIM MELVIN JR. President Melvin s Tire Pros & Auto Service Centers 5 Retail Stores Second Generation Owner - Founded in 1975 Based in North Kingstown, RI Tire Review Testimonial

20 2016 DIGITAL RATES D World Tire Report Daily E-Newsletter All banners are 605 x 80 pixels Banner Positions Monthly Quarterly Dateline Sponsorship D $2,500 $7,200 Banner #1 $3,000 $8,300 Banner #2 $2,900 $8,100 Banner #3 $2,800 $7,600 Banner #4 $2,700 $7,300 Banner #5 $2,000 $5,750 Banner #6 $1,600 $4,600 Banner #7 $1,400 $4,000 Banner #8 $1,300 $3,750 Banner #9 $1,200 $3,500 Sponsored Content: Required materials: headline, body copy (120 words max), click URL, product image or logo (72 dpi). Copy can change as often as needed. Position A $2,000 $5,750 Position B $1,900 $5,500 Position C $1,800 $5,250 File Formats Accepted: JPG, GIF, Animated GIF Max File Size: 80k URL: Please include URL for click-through link Contact your Tire Review Sales Manager to place your order, or call x 285 Extended Network Retargeting Program The Extended Network Retargeting Program allows you to reach the Tire Review audience on hundreds of other high-quality websites across the web. Your ad will be served exclusively to users after they have left the Tire Review website, giving you a new way to reach your valuable audience. Reinforce your brand message to Tire Review users Keep your brand top of mind Boost ROI by serving your ads to a pre-qualified audience Investment: $20 per thousand ad impressions, minimum 300,000 impression commitment

21 DIGITAL RATES TireReview.com- High Impact Ad Positions Monthly Quarterly Wallpaper (1920x1080) $6,000 $16,200 (GIF, JPG, BMP, PNG; click URL) Page Peel (640x480) (collapse ad (100x100) $4,500 $12,000 Sidebars (160x600) (two creatives needed) $3,500 $10,000 In Story (300x250) $3,500 $10,000 Homepage Featured Video $3,000 $9,000 Transitional (500x500) $2,000 per week Page-Peel Homepage Featured Video Website Rates Monthly Quarterly Sidebars #1 or #2 Leaderboard (728 x90)* $3,300 $9,500 #3 Medium Rectangle (300x250)* $3,100 $9,000 #4 Half Page (300x600) $3,200 $9,200 #5 Medium Rectangle (300x250)* $2,300 $6,300 #6,#7,#8, #9 Button (125x125) ** $1,100 $3,000 *positions #1-5 may rotate with up to two (2) other advertisers. **positions 6-9 are single advertiser positions In Story Ad File Formats Accepted: GIF, Animated GIF, JPG, Rich Media, 3rd Party Ad Tags, HTML 5 Max File Size: 80k URL: Please include URL for click-through link

22 MARKETING SERVICES SEMA Show Daily The SEMA Show Daily will be distributed to attendees and exhibitors of the 2016 SEMA Show 70,000 copies in total. This four-color daily newspaper will include advertising and show-related editorial content via Tire Review, the official host publisher of the Tires, Wheels & Global Tire Expo section of the SEMA Show Daily. Your ad will appear in one pre-show issue and three live onsite issues. Final Trim: 10.5 x 14.5 Two-Tab Page Spread (no bleeds) 20 x 13 $10,000 gross Single-Tab Page (no bleeds) 9.75 x 13.. $5,400 gross Custom Marketing Solutions Marketers looking for a turnkey solution turn to Babcox Media for its industry knowledge and ability to connect buyers and sellers. Whether your objectives are to build brand awareness, generate leads or provide information to your customers, Babcox Media can help. Our team can create a custom solution for any marketing need including: Lead generation campaigns Direct mail Video production Custom publication (print and online) Branded content and content for social media Custom events Webinars List Rental Reach thousands of automotive aftermarket professionals by using one or more of our key audience lists. Our audience runs both wide and deep throughout the industry with our BPAaudited, controlled circulation subscriber lists in the automotive aftermarket, powersports and truck fleet markets. Recognized as the go-to lists for multiple uses, Babcox Media lists contain everything you need to execute powerful , telemarketing or direct-mail campaigns to your target audience. Whether you want to reach customers and prospects through the mail, phone, or an integrated campaign, we can tailor a program to help you achieve your marketing goals.

23 MARKETING SERVICES Babcox Media can help you reach the right audience, with the right message, every time, with our integrated, centralized audience resource and our custom marketing services and solutions. Maximize your marketing spend by using CAR, our Centralized Audience Resource. The Babcox CAR helps you identify the right target audience, the right media and the right message to deliver at the right time. About CAR: An integrated audience database covering the automotive, powersports and truck fleet aftermarkets. Contains contextual data for demographics and engagement. Includes behavioral data based on topic, interest areas and engagement metrics. Customized filter options to select specific titles, companies, functions or geographical areas. Babcox Research Let Babcox Research build your market knowledge and competitive advantage with insightful research solutions tailored to your needs. We offer a full spectrum of market research capabilities. Our experienced research team specializes in: Target Audience Analysis Brand Studies Product Tests & Preferences Trade Satisfaction Buying Behavior Trends Social Listening Focus Groups We manage all phases of research projects, including the development of the project overview, an outline of objectives and deliverables, sampling, data collection, tabulation, statistical analysis and reporting. Babcox Media 3550 Embassy Parkway Akron, OH

24 I read Tire Review cover to cover because they re always at the forefront of issues that are affecting independent tire dealers. They are quickest to market, quickest to identify issues, and they give well-considered opinions on how those issues should be handled to avoid any adverse impact on your business. -Jim Melvin Jr., Melvin s Tire Pros & Auto Service Centers Tire Review cares about the independent tire dealer. I wish I had all of my past issues in front of me because there is stuff in there that I read and I like that I implement in my store. And you know, if it doesn t work then I can change back. It s not going to bankrupt the company in one day. But what I read helps me and then I try to implement it. -Alpio Barbara, Redwood General Tire In order for us to improve and grow our business, we need to be aware of industry trends and factors that impact our industry, and Tire Review provides that information. Whether it is news about manufacturing, regulations or marketing, we can always find useful information in Tire Review that helps us in our daily work. -Dan and Dale Nothdurft, Tires, Tires, Tires Wow...I can t believe this but I ve been reading Tire Review for almost 30 years now! Tire Review is such an informative, up-to-date, well-rounded and reliable industry news source. I love that Tire Review is as involved as it is on social media sites like Facebook and Twitter, and it s great that I can actually flip through the pages of the magazine online. -Tania Flynn-Warminski, Flynn s Tire & Auto Service For more information contact: Randy Loeser, Publisher p x285 rloeser@babcox.com 3550 Embassy Parkway Akron, Ohio Babcox.com