Dedicated to Underhood Specialists PRINT DIGITAL VIDEO

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INTRODUCTION 2015 Dedicated to Underhood Specialists 20 years of servicing the Underhood repair market Underhood Service

the master technicians, yet remains clear enough for less-experienced techs to understand.

Underhood Service: Instructing and influencing the professional underhood specialist since 1995.

2 INTRODUCTION 2015 Dedicated to Underhood Specialists 20 years of servicing the Underhood repair market Underhood Service delivers your message to repair shops that derive 50% or more of their revenue from the service and repair of under-the-hood systems. Shop owners and technicians turn to Underhood Service because the technical nature of the articles expands the capabilities of the master technicians, yet remains clear enough for less-experienced techs to understand. Articles feature the latest technical information on A/C, engine management, fuel, cooling, ignition and other underhood systems. Underhood Service: Instructing and influencing the professional underhood specialist since PRINT Underhood Service Custom Publishing Franchise Pieces DIGITAL Underhood Service.com E-Zine Edition AutoCarePro e-newsletter Custom Webinars elearning Platforms Social Media Campaigns Custom Apps VIDEO Training Video Product Video Event Video Corporate Video On Demand List Rental Research Planning Events 24

technicians, Underhood Service offers you a multi-media

Distribution 128,226 Average Print Audience Website

Digital Edition 28,293 Monthly Page Views 4:59 Average

3 2015 AUDIENCE PROFILE Whether you re launching a new product, building awareness of a brand or educating technicians, Underhood Service offers you a multi-media channel trusted by readers and focused to deliver the best possible underhood content. Print 36,626 Qualified Circulation 91,600 Pass Along Distribution 128,226 Average Print Audience Website 78,425 Monthly Visitors 111,590 Monthly Page Views Digital Edition 28,293 Monthly Page Views 4:59 Average Visit Duration (Web) 6:13 Average Visit Duration (App) Total Monthly Impressions: 268,109 25

4 EDITORIAL CALENDAR 2015 JANUARY Throttle-By-Wire Motor and Sensor Diagnostics 10 Fuel Pump Replacement Tips and Tricks Performing The Complete Serpentine Belt Job Engine Sealing Guide: What, Where and Why for Gaskets and Sealants 10 Toughest Water Pump Jobs How-To Stop Returning Alternators and Starters and Make Peace With Your Rotating Electrical Supplier OE Engine Oil Specification Guide Sensitive Oxygen Sensor and Catalytic Converter Vehicles Diagnosing Direct Fuel Injection Carbon Build Up Symptoms Ad Closing: December 12 Ad Materials Due: December 19 MARCH Diagnosing Variable Length Intake Manifold Actuator and Sensor Problems Why Direct Fuel Injection High-Pressure Fuel Pumps Fail Oil Pan Gasket Installation Tips HVAC Climate Control Module Diagnostics How Old Coolant Destroys Water Pumps and Radiators Starters: Slow-Crank and No-Crank Diagnostics Code P420: Catalytic Converter and Oxygen Sensor Diagnostics Measuring Battery Voltage Drops and Grounds Ad Closing: February 5 Ad Materials Due: February 13 Editor: Andrew Markel, amarkel@babcox.com, ext. 296 FEBRUARY Performing Fuel Pump Pressure and Volume Tests Setting Timing Belt Tension After Replacement Inspecting Fine Wire Spark Plugs Measuring Oil Pump Performance A/C Refrigerant 1234yf: New Recovery and Recycling Machines (MACS Distribution) Understanding Common-Rail Diesel Systems Turbocharger Waste Gate Diagnostics TPMS: Servicing Vehicles With Mixed Sensors Hybrid Starters and Alternators Drivetrain Diagnostics: CVT Transmission Diagnostics and Service Ad Closing: January 14 Ad Materials Due: January 21 APRIL Networked Fuel Pump Module Diagnostics Spark Plug Removal Techniques Dealing With Contaminate R134a and 1234yf A/C Systems Deciphering Engine Oil Grades and Viscosities Turbo Series: Ford PowerStroke Understanding Mild-Hybrid Stop/Start Systems (Sensors, Modules, Starters and A/C Components) Inspecting Electric and Vacuum Actuated Motor Mounts Understanding Limp Home and Safe Modes Ad Closing: March 10 Ad Materials Due: March 13 MAY Direct Fuel Injection Carbon Build-Up Solutions Understanding Primary and Secondary Ignition Coil Wave Patterns Selling Gaskets: Why Replacing a Gasket is Less Expensive than Topping Off Diagnosing Intermittent Alternator/Charging Problems Solving Premature Catalytic Converter Failures Replacing Diesel Particulate Filters TPMS: Solving Slow Leaks Drivetrain Diagnostics: Mercon and Dexron Transmission Fluid Specifications and New Grades Ad Closing: April 9 Ad Materials Due: April 10 JUNE Inspecting Corroded Fuel Lines and Fabricating Replacements Six Reasons Why Timing Belts Fail Synchronizing Camshaft and Crankshaft Position Sensors Complete List of Vehicles With A/C Refrigerant 1234yf Diagnosing Low-Pressure Turbocharger System Problems Emissions: Key-Off EVAP Sensor and Pump Testing Finding Bad Electrical Ground Connections Cooling System: Electronic HVAC Coolant Control Valves and Auxiliary Pumps 10 Worst Timing Belt Jobs Ad Closing: May 12 Ad Materials Due: May 15 26

5 Founded: EDITORIAL CALENDAR JULY How Piezoelectric Fuel Injectors Work For Direct Fuel Injection and Diesel Engines 10 Worst Spark Plug Replacement Jobs Detecting Internal Gasket Leaks Engine Cooling Systems: Solving Intermittent Overheating Diagnosing Starters and Anti-Theft/Security System Problems Zero-Weight Motor Oil: Why more late-model cars are specifying lighter oil Catalytic Converters: EPA Requirements for Replacement Parts and Documentation Telematics: Gold Mine or Potential Drivability Problem? Hybrid Battery Pack Replacement and Reconditioning Ad Closing: June 9 Ad Materials Due: June 10 SEPTEMBER Understanding Direct Fuel Injection Pressure Sensors and Data Understanding Ignition Circuits from the ECM to Spark Plug Electrode Gasket Installation Tips and Tricks HVAC: Diagnosing Low-Heat Production Problems Why Alternators and De-coupler Pulleys Fail Prematurely Detecting Slow Oxygen Sensors and Dead Catalytic Converters Solving Sensor Wiring Problems Ad Closing: August 7 Ad Materials Due: August 12 NOVEMBER Diagnosing Direct Fuel Injection Driver Signals Why Front Cover Gaskets Fail Detecting Water Pump Cavitation and Flow Issues Diagnosing Externally Regulated Alternators The Relationship Between Exhaust Backpressure and Oxygen Sensors Inspecting Diesel EGR Valves and Coolers Dealing With Dead CAN Bus Modules Drivetrain Diagnostics: Automatic Transmission Replacement Liability and Warranty Ad Closing: October 6 Ad Materials Due: October 9 AUGUST Selecting the Right Emissions Approved Fuel Hose for Fuel Injection Systems Measuring Timing Chain Slack and Wear A/C Oil System Requirements by Refrigerant and Manufacturer Recalibrating HVAC Door Motors and Sensors EVAP: Sealing a Fuel Tank after Replacement Diesel Injection Sensor Diagnostics Turbo Series: VW and Audi Turbocharger Systems TPMS: Top Driver Questions and Concerns Drivetrain Diagnostics: Reprogramming Modules, Sensor and Actuators After Transmission Replacement Ad Closing: July 9 Ad Materials Due: July 10 OCTOBER Fuel Pump Pressure Diagnostics Primary and Secondary Ignition Coil Wave Patterns Variable Valvetrain Service and Inspection Why You Need to Replace A/C Orifice Tubes and Reciever/Dryers Guide to New GF6 Motor Oils Turbo Series: GM Eco-Boost Low-Pressure Turbocharger Systems Rescuing Hybrids: What to Do and Not Do When Trying to Resurrect a Dead Hybrid Servicing Newer Low-Tension Serpentine and Stretch Belt Systems Ad Closing: September 3 Ad Materials Due: September 11 DECEMBER Performing Fuel Injector Balance Tests Misfire Diagnostics: Ignition Coil or Spark Plug? HVAC Humidity Sensors and Defroster Performance Emissions: Fixing EVAP Leaks Forever Resetting Engine Oil Life Monitors Turbo Series: Ford V6 EcoBoost Turbocharger Systems Ad Closing: November 18 Ad Materials Due: November 25 27

6 PRINT RATES 2015 Rates [2015] Times 1pg 2/3pg 1/2pg 1/3pg 1/4pg 1/6pg 1x $7,375 $5,390 $4,430 $3,110 $2,470 $1,765 3x $7,345 $5,365 $4,405 $3,100 $2,460 $1,760 6x $7,315 $5,335 $4,390 $3,075 $2,445 $1,755 9x $7,235 $5,285 $4,340 $3,035 $2,430 $1,740 12x $7,090 $5,175 $4,250 $2,970 $2,370 $1,700 18x $6,940 $5,060 $4,165 $2,925 $2,320 $1,665 24x $6,790 $4,955 $4,075 $2,855 $2,270 $1,630 36x $6,490 $4,745 $3,905 $2,730 $2,110 $1,560 TechGroup Multiple Magazine Discounts: Earn 20% off the 2015 rates when placing an ad schedule with two TechGroup magazines Earn 30% off the 2015 rates when placing an ad schedule with three TechGroup magazines Color Rates Standard Process Colors $925 Four-Color Process, per page $1,125 PMS Colors $1,000 Specialty Inks & Varnish per request Insert Mechanical Charges Handling, bind-in, tip-in $1,400 net Preferred positions available upon request: Second cover, third cover, fourth cover, center spread, island, consecutive fractional units, other preferred positions 2/3 Page 1/3 Page Vertical 1/6 Page Horizontal 1/2 Page Island 1/4 Page Horizontal 1/2 Page Horizontal 1/2 Page Vert. 1/4 Page Vert. 1/4 Square 1/3 Page Island 1/3 Page Horizontal 1/4 1Col. 1/6 Vert. Classified Ads Reach more than 100,000 shops across the country with a Tech Group Direct Classified ad. These rates reflect the ad being placed in Brake & Front End, ImportCar and Underhood Service Magazines Rates Postage Stamp: $263 1/6-Page: $875 1/4-Page: $1,313 1/3-Page: $1,750 Color Charges Black + 1 Color $75, 2 Colors $100, + 3Colors $125, + 4 Colors $150 Display classified advertising units do not serve as rate holders and are not subject to agency commission. Payment is required with order. 28

7 2015 SPECS Ad Unit Dimensions Width-inches Depth-inches Full page trim size 7-7/8 10-3/4 Live Area 1/2 inside trim Full Page Bleed, add 1/8 all sides past trim Spread non-bleed Spread bleed 15-3/4 10-3/4 Send spreads as one document 2/3 page 4-1/2 10 1/2 page Horizontal 7 5 1/2 page Vertical 3-3/8 10 1/2 page Island 4-1/2 7-1/2 1/3 page Horizontal 7 3-5/16 1/3 page Vertical 2-1/8 10 1/3 page Island 4-1/2 5 1/4 page Horizontal 7 2-1/2 1/4 page Vertical 3-3/8 5 1/4 page Square 4-1/2 3-3/4 1/4 page One-column 2-1/8 7 1/6 page Horizontal 4-1/2 2-1/2 1/6 page Vertical 2-1/8 5 Postage Stamp Classified 2-1/8 1-1/2 Format: PDF (Press optimized) Trapping: We process all ads through a workflow system that traps the ads (to SWOP specifications) for print, overriding application trap settings. Overprinting/trap settings within vector EPS files are maintained. Note: We recommend color type over any black or color background should be 8 pt. or larger. Electronic File Transfer: files accepted up to 10MB Advertising Terms and Conditions Electronic File Transfer: You will receive an acceptance and can then log in and upload files. Uploading files: 1. Create a directory if you wish, otherwise files will just be placed in the UserID folder. 2. Open directory you wish to place files in. 3. Type in comments, regarding ads, publication, etc. 4. Click the Browse button and navigate to select the files you want to upload. 5. After the files are selected, click the Upload button to send. We will receive an automated that files have been uploaded and it will display the file name and any comments. Using a web browser, go to First time only, click the RequestAcct button. Complete the form (both User ID and Company fields should be the Advertiser Name) and click the Save button. ADVERTISING SERVICES: Cindy Ott cott@babcox.com , ext Embassy Pkwy. Akron, Ohio

DIGITAL 2015 UnderhoodService.com The most-visited website in the B2B underhood space UnderhoodService.

com also has expanded technical content, enhanced video and a vast products section. UnderhoodService.com delivers customers your display ad will get plenty of eyeballs.

Average Monthly Impressions..........................111,590 Average Monthly Visitors.

8 DIGITAL 2015 UnderhoodService.com The most-visited website in the B2B underhood space UnderhoodService.com provides the same high-quality editorial online that our readers have always received in print. In addition to lots of easily searchable content, UnderhoodService.com also has expanded technical content, enhanced video and a vast products section. UnderhoodService.com delivers customers your display ad will get plenty of eyeballs. Combine that with large, run of site ad positions in addition to special opportunities and sponsorships, and UnderhoodService.com is your perfect online media partner. Average Monthly Impressions ,590 Average Monthly Visitors ,425 Digital Edition Sponsorship An Exclusive Sponsorship Program is available with each monthly edition of Underhood Service For complete information, see page 32 of the Underhood Service Media Guide AutoCarePro e-newsletter AutoCarePro AutoCarePro: Import Edition AutoCarePro: Tech Report For Complete information see page 41 of the TechGoup Media Kit 30

2015 DIGITAL Website 2 1 3 4 Sizes 1-6 blocks 7 or more 1,

$2,585 $2,326 925 x 50 to 925 x 300 3, 4, 5, 6 - Medium

$700 $625 125 x 125 Transitional $2,045 per week 500 x 500

the month Website - High Impact Ad Positions 1-6 Blocks 7

(100x100) Sidebars (160x600) $2,470 $2,225 (two creatives

Video $2,150 $1900 5 Transitional (500x500) $2,250 per

Formats Accepted: GIF, Animated GIF, JPG, SWF, Rich Media,

9 2015 DIGITAL Website Sizes 1-6 blocks 7 or more 1, 2 - Leaderboard $2,250 $2, x 90 2b - Content Pusher $2,585 $2, x 50 to 925 x 300 3, 4, 5, 6 - Medium Rectangle $1,915 $1, x 250 7, 8, 9, 10 - Button $700 $ x 125 Transitional $2,045 per week 500 x 500 Block 1 = Day 1 thru 15 Block 2 = Day 16 thru last day of the month Website - High Impact Ad Positions 1-6 Blocks 7 or more Wallpaper (500x1080) $2,700 $2,430 GIF, JPG, BMP, PNG; click URL. 100KB Page Peel (640x480) $2,590 $2,320 (collapse ad (100x100) Sidebars (160x600) $2,470 $2,225 (two creatives needed) In Story (300x250) $2,300 $2,070 Homepage Featured Video $2,150 $ Transitional (500x500) $2,250 per week Page-Peel 9 10 Sidebars In Story Ad File Formats Accepted: GIF, Animated GIF, JPG, SWF, Rich Media, 3rd Party Ad Tags Max File Size: 80k URL: Please include URL for click-through link (Note: Do not embed URL into Flash ads.) 31

DIGITAL 2015 Digital Sponsorship UNDERHOOD SERVICE S

touch points to enhance your marketing message.

marketing opportunities via print, online and social media

experience that only UNDERHOOD SERVICE can deliver.

Two Monthly Emails to Underhood Service Subscribers Banner

10 DIGITAL 2015 Digital Sponsorship UNDERHOOD SERVICE S Digital Edition and App deliver additional impressions and touch points to enhance your marketing message. Sponsorship of UNDERHOOD SERVICE S digital issue expands marketing opportunities via print, online and social media channels, providing readers with an engaging interactive experience that only UNDERHOOD SERVICE can deliver. This exclusive monthly sponsorship is available for only $5,000 per month. Sponsored by Sponsorship Package Includes: Five targeted branding positions 1. Two Monthly s to Underhood Service Subscribers Banner Logo 2. Web Edition of Underhood Service Banner Logo Video 3. App App Launch Image "Sponsored By" callout with logo displays when App version launches. Provide logo. App banners 4. Promotion via Underhood Service's Online Properties TireReview.com World Tire Report Newsletter ad Social Media Sponsorship mention when the Digital Edition is ready for viewing 5. Print Ad Logo and Sponsored By message Ad specs available upon request. 32

Dedicated to Undercar Specialists PRINT DIGITAL VIDEO

Dedicated to Undercar Specialists PRINT DIGITAL VIDEO INTRODUCTION 2015 Dedicated to Undercar Specialists 84 years of servicing the undercar market Brake & Front End has been serving high-volume repair