XTERRA is committed to becoming the leading lifestyle and adventure sports brand in the world.

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1 STRATEGIC ALLIANCE PROGRAM OVERVIEW Produced by: 1

2 Vision XTERRA is committed to becoming the leading lifestyle and adventure sports brand in the world. Embodying the phrase Live More, XTERRA inspires amateur and professional athletes to compete in diverse, spectacular, and challenging natural environments and introduces their constituents to information, resources, and brands that help them to lead the active lifestyles they desire. 2

3 XTERRA the Brand XTERRA is a: Global off-road triathlon and trail running series Award winning adventure television Forum for inspiration and education Dedicated community of active lifestyle enthusiasts XTERRA Gear products 3

4 Demographic Reach The XTERRA audience is a highly desirable international community of affluent, socially conscious, confident, and motivated individuals. Average age is 32 years old 70% of participants are men 84% hold a college degree 67% have annual incomes exceeding $75,000 Research suggests that the XTERRA community as a whole responds to companies engaged in meaningful way in promoting an active lifestyle. They tend to be trendsetters who are inspired by their peers. 4

5 Continued Growth XTERRA is the world s fastest growing multi-sport event. In the past year alone, XTERRA has: Increased the number of events by 30% Attracted nearly 100,000 participants worldwide Received 1 million website visits Aired on TV more than 1,700 times per annum 5

6 XTERRA Components XTERRA has developed a structured brand and one of the most recognizable names in the active lifestyle industry. XTERRA events are well-known as professional, highly organized, challenging events that can be duplicated around the globe. The XTERRA event structure is easily and effectively customized to reflect the business objectives of major strategic partners. 6

7 Events XTERRA is the only international off-road triathlon series in the world. It stands alone in producing world class global, active lifestyle events. Global Tour World Championship USA Championship (plus 16 other countries) Regional Championships XTERRA Points Series (amateur qualifying events) XTERRA Scramble Trail Run Series 7

8 Championships Competitors from across the United States compete for a chance at the U.S. Championship title: West: East: Midwest: Mountain: Southeast: Vail Lake, California (May) Richmond, Virginia (June) Milwaukee, Wisconsin (August) Ogden, Utah (August) Birmingham, Alabama (June) The U.S.A. Championship take place in late September/early October in Lake Tahoe, Nevada. Five hundred of the world s greatest triathlon athletes compete on one of the most difficult triathlon courses in the world on the island of Maui at the XTERRA World Championships. 8

9 XTERRA Points Series More than 50 events are produced each year between April and October providing participants the opportunity to qualify for the National Championship. Each year more than 5,000 athletes in the U.S. participate in XTERRA Points Series triathlons. Partner positioning extends to Points Series events through on-site activation, marketing, and media coverage. 9

10 XTERRA Scramble Trail Run Series More than 30 locales nationwide host 5K and 10K off-road amateur races attracting thousands of participants each year. These events help to expand the XTERRA community and extend the reach of corporate partners to the runners and future generation of XTERRA participants. The XTERRA Scramble Trail Run Series is being developed as a related, but stand-alone sponsorship platform. 10

11 Event Activities XTERRA Championship events are a festival like environment where the entire family is engaged and entertained. XTERRA Village showcases relevant gear and has food vending. XTERRA University is a forum where professional athletes share performance enhancing tips and strategies for competition. Awards and parties allow sponsors the opportunity to interact directly with the XTERRA constituents. 11

12 Event Activities - continued Athlete recovery areas mark the culmination of the race and provide athletes with necessary tools for recharging their bodies. XTERRA Scramble 5K and 10K trail runs appeal to runners of all skill levels. Children s physical activity areas and race introduces fitness to even young kids. 12

13 Television XTERRA s growth is due in part to its extensive television offering. Partners will receive spots in syndicated and made-for-tv programs as well as have the opportunity to be integrated in meaningful ways. More than 39 million TV impressions annually. XTERRA TV has garnered 26 Telly Awards and 5 Emmys. Syndicated shows air year round and reach 65% of U.S. households plus resort distribution. Annual 60-minute CBS Sports Spectacular World Championship show on Super Bowl Sunday. Telly Award Emmy Award 13

14 XTERRAPlanet.com With a focus on expanding the community to cultivate casual athletes into XTERRA participants, the site is increasingly becoming a destination for information on how to achieve and live this lifestyle. 2.3 million page views per year 15,000 on-line newsletter subscriptions Live race reports Custom content areas. The website and newsletter provide an opportunity for partners to connect with the XTERRA community year round. 14

15 Corporate Partnership Highlights A customized relationship can be created to connect your company in a meaningful manner. Opportunities include the following: Integration into events worldwide. Clear ownership of unique event element (recovery area, kids zone, transitions). Extensive media exposure and a high impression-to-cost ratio. True national visibility with widespread grass root activation opportunities. Turnkey promotional and event production support. Significant and consistent emotional connections to the adventure sport audience. A deep commitment by XTERRA to support your brand. 15

16 Benefits of Partnership A full array of benefits is available to help strengthen your brand through an XTERRA strategic alliance. Association with other appropriate major lifestyle brands Increased media and advertising exposure Retail and other promotional presence The ability to pass through rights to strategic partners 16

17 XTERRA Extended XTERRA extensions providing additional value for corporate partners include: XTERRA Foundation Involvement with XTERRA and its Foundation positions companies as being positive change agents with regard to childhood wellness. The foundation has impacted more than 20 communities in North America providing youth with tools for long-term success in all areas of their lives. XTERRA Fitness and Training Program Currently being developed, these fitness programs will provide XTERRA partners with a unique opportunity to connect to youth at the schools in their communities, allowing for meaningful brand relationships to be developed. 17

18 Future Opportunities Corporate Challenge Defined and produced as a fund raising tool for XTERRA social actions (fitness programs), corporate executives will compete against one another while attracting media attention and generating revenue for youth initiatives. XTERRAMobile A fully customized vehicle will travel to mass participatory events to promote healthy living and the XTERRA culture. The vehicle can be tracked nationally through media and on-line support and market national XTERRA events and TV programming. 18

19 In Good Company 2006 Corporate Partners Utah Sports Commission Nevada Commission on Tourism New Zealand Tourism Board Hawaii Tourism Authority 19

20 A Customized Platform Get Involved Benefit packages are designed to meet your company s objectives and level of involvement. Contact us for more information about how XTERRA can serve you. Tom Kiely tk@xterraplanet.com 20