DAILIES Regional Issue

Transcription

1 DAILIES Regional Advertising section Floating advertisement* Prices for 4C in CZK Sat (MFD), Fri (LN) Fri Sat (MFD), Fri (LN) Fri Prague Area Bohemia Area Northern Moravia Southern Moravia Prices for 4C in CZK Advertising section 1 lines/1 col. (BW) Fri, Sat Fri, Sat Floating advertisement* Fri, Sat Advertisement next to title** 46 x 38 mm Fri, Sat Prague Area (Prague-City + Central Bohemia Regions) Prague-City Region Central Bohemia Region Usti nad Labem Region or Southern Bohemia Region or Plzeň Region or Olomouc Region or Zlin Region Liberec Region or Hradec Kralove Region or Pardubice Region or Region Vysočina Karlovy Vary Region North Moravia Region South Moravia region LIDOVÉ NOVINY Advertising section Floating advertisement* Prices for 4C in CZK Mon, Tue, Wed,, Sat Fri Mon, Tue, Wed,, Sat Fri Prague Area *** Bohemia Area *** North Moravia or South Moravia *** NOTES > * One-column advertisement (45 x 25 to 80 mm) placed in the editorial section, which is surrounded by editorial contents from at least 3 sides. ** On the some title of Regional it is possible to place a double sized advertisement next to the title size 92 x 38 mm. In individual cases it is possible to place this regional advertisement also on the title page of MF Dnes. *** There is a special TANDEM offer for personnel advertising in the supplement Managers movements in LN. (see page 25). OUR TIP! > All regional s for Prague, Bohemia and Moravia may be mutually combined. 2 regional s = 20% discount 3 and more regional s = 30% discount Only the Prague Area price can be applied to the individual combination of Prague-City and Central Bohemia s. Not applicable to the TANDEM offer. 12 DAILIES Regional issue Mafra Media Group

2 Valid from 1 January 2014 Deadline for orders: 3 working days prior to publishing. Deadline for source materials: 2 working days prior to publishing. Cancelation fees: 2 working days and less prior to publishing 100 %. All prices in the pricelist are for 4C advertisement and they do not include VAT. Additional charges and discounts see page 20 and 21. Advertisements may be placed in crossword puzzles of the regional editions for a 25% rate increase (advertisement dimensions 93 x 55 mm). REGIONAL ISSUE -DEILY > = Prague Region 2 = Central Bohemia Region = Prague Area 3 = Usti nad Labem Region = Liberec Region 5 = Hradec Kralove Region 6 = Pardubice Region 7 = South Bohemia = Plzen Region 9 = Karlovy Vary Region 10 = North Moravia = Olomouc Region 12 = Zlin Region 13 = South Moravia 14 = Vysocina Region REGIONAL ISSUE -DEILY LIDOVÉ NOVINY > = Prague Area * 2 = Bohemia Area * 3 = North Moravia** 4 = South Moravia 4 * Subscribers in Central Bohemia receive the issue Prague area. ** In the District Uherské Hradiště, the issue South Moravia is published. w w w. m a f r a. c z / s l u z b y DAILIES Regional issue 13

3 DAILIES METRO Valid from 1 January 2014 SQUARE ADS Prices in CZK for 4C in mm Total Bohemia Prague + Central Bohemia s Moravia Brno Plzen+Karlovy Vary or Pardubice+Hradec Kralove or Liberec+Usti nad Labem or Ostrava or Zlin+Olomouc South Bohemia Vysočina Printed edition /1 page 204 x /2 page - portrait 1/3 page (footer) 1/4 page - portrait (footer) 1/5 page - portrait 1/6 page - portrait 1/8 page - portrait 1/10 page - portrait 1/12 page - portrait 1/16 page - portrait 100 x x x x x x x x x x x x x x x 60, 121 x x x 45, 121 x Price for 1 mm/1sl LINE ADS * Prices in CZK for 4C Total Praha Bohemia Moravia * Square ads on pages and on line ads section (columns width in mm ) Daily Metro: published Monday to Friday In text advertisements graphically similar to the editorial material, MAFRA reserves the right to mark such an advertisement at the top of the advertisement space with INZERCE, 10 points in size. The client is not entitled to a price reduction on the advertisement. All prices in the pricelist are for 4C advertisement and they do not include VAT. Other formats are possible. For discounts and additional charges see page 20 a 21. TECHNICAL DATA > PAGE SIZE Type area size: 204 x 286 mm Number of columns: 5 Column width: 38 mm Number of columns / width in mm: 1/38 2/80 3/121 4/163 5/204 Minimum size of advertisement: 15 mm MATERIALS Technical conditions are identical to the technical conditions of the daily. See page 27. OUR TIP! > Apart from standard formats, there is a separate offer of special formats such as superpanorama, various panoramatic advertisements, advertisements in special forms, reaching into the editorial text. Samples of advertisements and price calculations on request. 14 DAILIES METRO Mafra Media Group

4 XXL Advertising offer Valid from 1 January 2014 Price 4C in CZK in mm Total Prague and Central Bohemia Plzeň Karlovy Vary South Bohemia Hradec Kralové Pardubice Ústí nad Labem Liberec South Moravia North Moravia Olomouc Zlín Vysočina Printed edition /1 page 204 x /2 page - portrait 1/3 page (footer) 1/4 page - portrait (footer) 1/5 page - portrait 1/6 page - portrait 1/8 page landscape 204 x x x x x x x x x x /8 page - portrait 100x Conditions for the provision: XXL includes titles Metro and 5plus2. It may be applied for one client also for advertisements of various advertising content (e.g. different products) as well as for advertisements published on various days within one calendar week. Inserted advertisements: Prices and technical conditions see page 22. Warranty claims: Orders of advertisements: Order confirmation: Potential warranty claims within XXL are settled with the publisher MAFRA a.s. and warranty claims are regulated by General commercial conditions for advertisements and brochure supplements in MAFRA a.s. stated in the valid price list. Orders on the basis of this price list XXL are accepted by MAFRA a.s. Business Department METRO, phone number: , , powerkombi@metro.cz Confirmation of the order within XXL will be carried out by the Business Department of Metro daily. Discounts: For number of publications see page 20. The discount for the combination of 2 and more regions 20%. All prices in the pricelist are for 4C advertisement and they do not include VAT. Realization of special, atypical formats of ads and inserted advertisements only after preceding agreement. w w w. m a f r a. c z / s l u z b y XXL Advertising offer 15

5 WEEKLY 5plus2 Valid from 1 January 2014 Price 4C in CZK in mm Total Prague and Central Bohemia Plzeň Karlovy Vary South Bohemia Hradec Kralové Pardubice Ústí nad Labem Liberec South Moravia North Moravia Olomouc Zlín Vysočina Printed edition /1 page 428 x /1 page 204 x /2 page landscape, portrait 1/3 page landscape 1/4 page landscape, portrait 1/5 page landscape, portrait 1/6 page landscape, portrait 1/8 page landscape 1/8 spage portrait 204 x x x x x x x x x x x All prices in the pricelist are exclusive of VAT and for 4C advertisement. Other formats are possible. For discounts and additional charges see page % combination discount valid for matching 2 and more regions. Prices of district editions are listed in separate price list. TECHNICAL DATA > PAGE SIZE Type area size: 204 x 286 mm Number of columns: 4 Column width: 47 mm Number of columns / width in mm: 1/47 2/99 3/152 4/204 Minimum size of advertisement: 15 mm MATERIALS Technical conditions are identical to the technical conditions of the daily. See page WEEKLY 5plus2 Mafra Media Group

6 Magazine CITY DNES Regional Prague City Magazine CITY DNES PRAGUE CITY REALITY PRAGUE FORMATS Trim Size in mm Type Area in mm Prices in CZK Prices in CZK 1/1 page 210 x x nd cover page 210 x x nd cover page 210 x x /2 page (landscape) - portrait 210 x x x x /3 page - (landscape - bottom) - portrait 210 x x x x /4 page (landscape - bottom) - portrait 210 x x x Title page * 87 x Advertisement on the services page ** 41 x Mosaic - module 1/9 60 x Mosaic - module 2/9 (landscape) - portrait 124 x x Mosaic - modulel 3/9 - (landscape - bottom) 188 x Mosaic - module 4/9 124 x Sponsoring of a page *** 100 x Sponsoring of a page *** + Advertisement on the services page ** 100 x x /4 page on the title page of real estate (portrait) 88 x /4 page on the title page of real estate (landscape - bottom) 181 x Real estate agencies tips 41 x NOTES > * Advertisement on the title page of the CITY DNES magazine (bottom side of the advertisement, size 87 x 34 mm is the final net format after trimming). ** Floating advertisement (41 x 80 mm) placed on the service page it is surrounded by editorial text from all four sides. *** Advertisement in the upper part of the left side (upper part of the advertisement, size 100 x 16 mm is the final net format after trimming). All prices in the pricelist are exclusive of VAT. Other formats are possible. Prices in CZK are valid for BW and colour advertisements. The CITY DNES PRAGUE magazine has a high combined circulation of 50,000 copies. 42,000 copies are the contribution to - the Prague-City edition and 8,000 copies further distributed to selected places in Brno. Deadline for orders: 15 working days prior to publishing. Deadline for source materials: 10 working days prior to publishing. Cancelation fees: working days prior to publishing: 50%. 14 working days prior to publishing and less: 100%. Materials and print - see page 27 - shodně s magazínem DNES+TV. Size discounts in magazines (total size of all advertisements) 15% 2 pages and more 20% 4 pages and more Individual calculation is possible Repetition discounts in magazines (repeated publishing of the same size) 10% 3 and more ads 15% 6 and more ads 20% 9 and more ads Individual calculation is possible If there is a requirement for follow-up advertisements, an additional charge of 15% is added to the 2nd advertisement and other follow-up advertisements. If there is a requirement for a fixed position, an additional charge of 15% is added to the price of the advertisement on the 1st position, and an additional charge of 10% is added to the price of the advertisement on the 2nd position. w w w. m a f r a. c z / s l u z b y MAGAZINE CITY DNES Regional Prague City 17

7 Regional Valid from 1 January 2014 Prague Area** Bohemia Area*** MFD + LN METRO Price in CZK Price in CZK Formats (in mm) (in mm) Mon Wed Fri Mon Wed Fri 1/1 page 285 x x Big corner (Junior page) 237 x x /2 page portrait 141 x x /2 page landscape 285 x x /3 page portrait 93 x x /3 page landscape 285 x x /4 page portrait (small corner) 141 x x /4 page landscape (bottom) 285 x x /8 page landscape 141 x x Prices in CZK for * North Moravia**** South Moravia***** MFD + LN METRO Price in CZK Price in CZK Formats (in mm) (in mm) Mon Wed Fri Mon Wed Fri 1/1 page 285 x x Big corner (Junior page) 237 x x /2 page portrait 141 x x /2 page landscape 285 x x /3 page portrait 93 x x /3 page landscape 285 x x /4 page portrait (small corner) 141 x x /4 page landscape (bottom) 285 x x /8 page landscape 141 x x Prices in CZK for * Deadline for orders: 3-5 working days prior to publishing. Deadline for source materials: 3 working days prior to publishing. Cancelation fees: 3 working days and less prior to publishing 100%. All prices in the pricelist are for 4C advertisement and they do not include VAT. For additional charges and discounts see page 20 and Power Kombi Regional issue Mafra Media Group

8 Valid from 1 January 2014 NOTES > POWER KOMBI = advertising combination of the nation-wide edition of the, Lidové noviny and Metro dailies. Advertisements must have the same size, colour and must be published on the same day. Predefined format pricing have priority over mm price calculations. * Listed mm price valid for calculation of advertisement up to 286 mm height and 5 columns width (i.e. up to the height and width of daily METRO page) ** In Lidové noviny, the Prague Region edition includes Prague-City, Prague-East, Prague-West and subscribers from the entire of Central Bohemia. *** The Bohemia Region edition the whole region of Pardubice, Hradec Kralove, Liberec, Usti nad Labem, Karlovy Vary, Plzen and South Bohemia. In Lidové noviny the Bohemia region edition the whole of Central Bohemia - free sale, apart from Prague-east, Prague-west and Prague-city. In daily METRO, is also published in Prague. **** The North Moravia edition includes Moravian-Silesian Region, Olomouc and Zlin. ***** The South Moravia edition includes South Moravia Region and Vysocina. Source materials of advertisement for POWER KOMBI combination: In the case of the POWER KOMBI advertisement combination and advertisement supplied by the customer to Mafra a.s. press it is necessary to hand in the source materials for but also the source material of the advertisement it self in the format of METRO daily (column width in mm: ). Other technical conditions are identical to the technical conditions of the daily. AUDIENCE REGIONAL > Oblast Praha Oblast Čechy Oblast Severní Morava Oblast Jiní Morava POWER KOMBI POWER KOMBI POWER KOMBI celkem 1,437 mil. oslovení celkem 1,322 mil. oslovení celkem 843 tis. oslovení celkem 659 tis. oslovení 625tis.navydání 357tis.navydání 254tis.navydání 215tis.navydání celkem 829 tis. oslovení celkem 931 tis. oslovení celkem 610 tis. oslovení celkem 439 tis. oslovení 327tis.navydání 281tis.navydání 216tis.navydání 165tis.navydání POWER KOMBI celkem 592 tis. celkem 709 tis. celkem 501 tis. celkem 345 tis. 252tis.navydání 230tis.navydání 180tis.navydání 143tis.navydání METRO celkem 608 tis. 298tis.navydání METRO celkem 391 tis. 76tis.navydání METRO celkem 233 tis. 38tis.navydání METRO celkem 220 tis. 50tis.navydání čtenáři se S/ V vzděláním ekonomicky aktivní čtenáři z vyí a střední třídy (ABC) KOHO EFEKTIVNĚ OSLOVÍTE V NAICH TITULECH: 64 % 62 % 70 % Vpopulacijetojen42%. Vpopulacijetojen53%. Vpopulacijetojen62%. w w w. m a f r a. c z / s l u z b y Power Kombi Regional 19