Helsingin Sanomat Nyt and HS Metro HS Tehopaketti Booster Package HS Viikko, HS Kuukausiliite Monthly Supplement, HS Teema (Theme) Magazine

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1 Helsingin Sanomat Publication and Schedules Helsingin Sanomat Nyt and HS Metro HS Tehopaketti Booster Package HS Viikko, HS Kuukausiliite Monthly Supplement, HS Teema (Theme) Magazine p. 2-3 p. 4 p. 5 p. 6 Rates 2018 HS Tehopaketti Booster Package p Helsingin Sanomat p. 12 Advertisement Sizes (HS, HS Metro) p Classified Ads, List of Sections (HS, HS Metro) p. 15 Structure on Different Days of the Week p Fixed Position Ads p. 18 Creative Solutions p Text Ads p. 22 Regional Advertising p. 23 Thursday Section and Nyt Weekly Supplement p. 24 Classified Ads p Jobs p. 26 New Buildings Supplement p Family Announcements p Inserts HS Metro HS Viikko p p. 35 HS Kuukausiliite Monthly Supplement p HS Teema (Theme) Magazine p. 38 Contact Details Customer Services Advertising and media agencies: tel Corporate customers: tel yrityspalvelu@sanoma.c om 7

2 Helsingin Sanomat Publication and Schedules Helsingin Sanomat Readers: Total circulation: (Audited 2016) Reading time: 53 minutes on weekdays 57 minutes on Saturdays 66 minutes on Sundays Publication Helsingin Sanomat is published daily in 2018 with the exception of the following days: Monday 1.1. Sunday 7.1. Sunday 1.4. Monday 2.4. Wednesday 2.5. Friday Friday Saturday Sunday Sunday Tuesday Wednesday New Year's Day Day after Epiphany Easter Sunday Easter Monday Day after May Day Day after Ascension Day Midsummer Eve Midsummer Day Day after Midsummer Day after All Saints' Day Christmas Day Boxing Day The Saturday Section is published on Saturdays except on the following: HS is published with a Sunday layout and the Sunday rates apply to the following issues: Saturday 6.1. Saturday Thursday Saturday HS special supplements in 2018 HS Education Supplement published on Friday HS Summer Supplement published on Friday See the media rates and schedules at media.sanoma.fi 2 Media Information 2018

3 Helsingin Sanomat Publication and Schedules Pre-made Advertisements Publication Day Bookings Materials Monday Fri 9 am Fri 12 noon Tuesday Mon 9 am Mon 12 noon Wednesday Tue 9 am Tue 12 noon Thursday Wed 9 am Wed 12 noon Friday Thu 9 am Thu 12 noon Saturday Fri 9 am Fri 12 noon Sunday Fri 9 am Fri 12 noon Multichannel front- and full-page Advertisements to be Prepared Publication Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Bookings and Materials Thu 9 am Fri 9 am Mon 9 am Tue 9 am Wed 9 am Wed 9 am Thu 9 am The pre-made materials of multichannel ads follow the print schedule. Line Advertisements Advertisements to be Prepared Publication Day Bookings and Materials Publication Day Bookings and Materials Monday Fri 12 noon Monday Fri 9 am Tuesday Mon 10 am Tuesday Mon 9 am Wednesday Tue 10 am Wednesday Mon 9 am Thursday Wed 10 am Thursday Tue 9 am Friday Thu 10 am Friday Wed 9 am Saturday Fri 10 am Saturday Thu 9 am Sunday Fri 12 noon Sunday Fri 9 am Exceptions to the Schedule Publication Day Bookings Materials Thursday: Thursday section Thu 3 pm of prev. week Wed 12 noon Friday: Nyt Weekly Supplement Thu 3 pm of prev. week Wed 12 noon Saturday: Saturday section Fri 3 pm of prev. week Fri 12 noon Saturday: Motor vehicles, Depot and Boats classified ads (Saturday section) Wed 10 am Fri 12 noon Sunday: Fixed position on the Sunday pages Thu 9 am Fri 12 noon Sunday: Career & Jobs, Vacancies Fri 9 am Fri 12 noon Sunday: Classified ads of the Home section Thu 3 pm Fri 12 noon Sunday: Fixed positions in the Home section, Career & Jobs and ad spots Mon 3 pm Fri 12 noon See the exceptional schedules on public holidays at media.sanoma.fi 3

4 Nyt Weekly Supplement and HS Metro Publication and Schedules Nyt Weekly Supplement (includes the TV Guide) Publication Day Bookings Materials Friday Thu 3 pm of the week prior to publication Wed 12 noon Published on Fridays with the following exceptions wk 19 Thu Thu 3.5 at 3 pm Tue 8.5 at 12 noon wk 25 Thu Thu 14.6 at 3 pm Tue 19.6 at 12 noon wk 52 no issue Week 51 (21.12.) is a double issue HS Metro Pre-made Materials Materials to be Prepared Publication Date Bookings Materials Monday Fri 9 am Fri 12 noon Tuesday Mon 9 am Mon 12 noon Wednesday Tue 9 am Tue 12 noon Thursday Wed 9 am Wed 12 noon Friday Thu 9 am Thu 12 noon Publication Date Monday Tuesday Wednesday Thursday Friday Bookings and Materials Thu 9 am Fri 9 am Mon 9 am Tue 9 am Wed 9 am HS Metro is published from Monday to Friday except on the following days Monday 1.1. Friday Monday 2.4. Tuesday 1.5. Wednesday 2.5. Thursday Friday Friday New Year's Day Good Friday Easter Monday May Day Day after May Day Ascension Day Day after Ascension Day Midsummer Eve only published from Wednesday to Friday Thursday Independence Day Christmas holidays HS Metro wkd is published every Friday except on the following days Good Friday Day after Ascension Day Midsummer Eve Summer break Christmas break 4 Media Information 2018

5 News Media HS Tehopaketti Booster Package Publication and Schedules Exceptions concerning HS Tehopaketti Booster Package in 2018 HS Tehopaketti Booster Package is available from Monday to Friday except on the following days: Monday 1.1. Friday Monday 2.4. Tuesday 1.5. Wednesday 2.5. Thursday Friday Friday Thursday Tuesday Wednesday New Year's Day Good Friday Easter Monday May Day Day after May Day Ascension Day Day after Ascension Day Midsummer Eve Independence Day Christmas Day Boxing Day Christmas break See the summertime exceptions at media.sanoma.fi issues of HS Metro are distributed to homes in the Helsinki Metropolitan Area. Exceptions to the Home Distribution of HS Metro Wednesday Thursday Wednesday 9.5. Wednesday Christmas break HS Metro home distribution. Media rates for Thursday apply. HS Metro only distributed on public transport networks. Media rates for Wednesday apply. HS Metro home distribution. Media rates for Thursday apply. HS Metro home distribution. Media rates for Thursday apply. On Thursday 21.6 HS Metro only distributed on public transport networks. Media rates for Wednesday apply. HS Metro is not published. See the summertime exceptions at media.sanoma.fi 5

6 HS Viikko, HS Kuukausiliite Monthly Supplement and HS Teema (Theme) Magazine Publication and Schedules HS Viikko Published 52 times a year on Fridays. Delivered with the daily mail to subscribers of HS Viikko. Publication Day Bookings Materials Friday Mon 9 am Wed 12 noon Exceptions to the Schedule Thu Fri 9 am of the previous week Wed 12 noon Thu Fri 9 am of the previous week Wed 12 noon HS Kuukausiliite Monthly Supplement HS Kuukausiliite Monthly Supplement is published once a month. Issue Theme of the End Section Publication Day Bookings Materials 1 Food Food, money, interior decoration Large food section, money Food, money Fashion, food, money Large food section, money Food, interior decoration, money Food Food, interior decoration, money Large food section, money Fashion, food, money Large food section, money HS Teema (Theme) Magazine Issue Publication Day Bookings and Amounts Pre-made Materials 1 Thu Fri Thu Thu Mon 5.3. Thu Thu14.6. Mon Thu Thu Mon Thu Thu Mon Thu Thu Mon Thu Media Information 2018

7 HS Tehopaketti Booster Package Helsingin Sanomat + HS Metro Text, City News, Culture, Finance, Science, International News, Sports, Travel Ad Pages Modules Columns x mm mm x mm Mon, Tue, Wed, Fri EUR Thursday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page* 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 7 Media Information 2018

8 HS Tehopaketti Booster Package Helsingin Sanomat + HS Metro With HS Tehopaketti Booster Package, you can choose the position in Helsingin Sanomat. In HS Metro, the ad is placed within the text. The Thursday rates include the additional distribution of HS Metro to households in the Helsinki Metropolitan Area. Domestic Modules Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page* 5 x x x x x x /2/ page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 8

9 HS Tehopaketti Booster Package Helsingin Sanomat + HS Metro Floating Ads Modules Columns x mm mm x mm EUR Within text, floating time 3 days 1/1 page* 5 x x /2 page 5 x x x x x x /4 page 5 x x x x x x Within text, floating time one week 1/1 page* 5 x x /2 page 5 x x x x x x /4 page 5 x x x x x x Domestic, floating time 3 days 1/1 page* 5 x x /2 page 5 x x x x x x /4 page 5 x x x x x x Domestic, floating time one week 1/1 page* 5 x x /2 page 5 x x x x x x /4 page 5 x x x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. Domestic floating ads are placed within the text in HS Metro. The floating period in HS Metro is from Monday to Friday. 9 Media Information 2018

10 HS Tehopaketti Booster Package Helsingin Sanomat + HS Metro In regional advertising, you can choose one or two regions. The price for two regions is the sum of the rates of each region. If you choose three regions, your ads will be visible nation-wide. The Thursday rates include the additional distribution of HS Metro to households in the Helsinki Metropolitan Area. You can find the regional rates of HS from Saturday to Sunday on page 35 of the Helsingin Sanomat price list. Retail East and West Module Columns x mm mm x mm Mon-Wed, Fri, EUR Thursday, EUR 2/1 page 528 x x /1 page* 254 x x x x x x x x x 88 5 x x x x 88 3 x x 88 2 x x x x 42 2 x x 88 1 x x 42 1 x You can find the regional rates of HS from Saturday to Sunday on page 35 of the Helsingin Sanomat price list. Retail Centre Module Columns x mm mm x mm Mon-Wed, Fri, EUR Thursday, EUR 2/1 page 528 x x /1 page* 254 x x x x x x x x x 88 5 x x x x 88 3 x x 88 2 x x x x 42 2 x x 88 1 x x 42 1 x * Multichannel options do not apply to full-page Retail ads. 10

11 HS Tehopaketti Booster Package Helsingin Sanomat + HS Metro See the list of Classified Ad sections on page 27. Classified Ads (not job advertisements) Modules Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page* 5 x x x x x x /2/ page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 11

12 Torstaina 9. lokakuuta 2014 Viikko 41. N:o 273 (41550). Irtonumero 3,00, kotiin tilattuna alk. 0,97 /pv (12 kk:n jatkuva tilaus). Liity Facebook-ryhmäämme: Facebook.com/MarksandSpencerFinland MARKSANDSPENCER.FI AVAAMME TÄNÄÄN KLO 12 MARKS & SPENCER -MYYMÄLÄN HELSINKIIN Asema-aukio 2 C 100 ensimmäiselle asiakkaalle Marks & Spencer Special Edition tuotekassi. Avajaispäivän ajan yli 50 :n ostoksista 10 :n M&S-lahjakortti. 80 sivua Helsingin Sanomat, HS Metro Advertisement Sizes 5 columns Front page 5 x 308 mm 2/1 page 10 x 365 mm 1/1 page 5 x 365 mm 5 x 226 mm 1/2 page 5 x 180 mm 5 x 42 mm A. B. A. B. C. D. 3 x 365 mm 3 x 226 mm 3 x 180 mm 3 x 88 mm 2 x 180 mm A. 2 x 88 mm B. 2 x 42 mm A. 1 x 226 mm B. 1 x 180 mm C. 1 x 134 mm D. 1 x 88 mm Column Widths 5 columns 1 column 47 mm 2 columns 99 mm 3 columns 150 mm 5 columns 254 mm 12 Media Information 2018

13 Helsingin Sanomat, HS Metro List of Classified Ad Sections Apartments (Sundays in the HS Home section) New buildings High-value properties Apartments Helsinki Metropolitan Area Helsinki south Helsinki west Helsinki north Helsinki east Espoo Kauniainen Vantaa Apartments West Uusimaa Kirkkonummi, Siuntio Inkoo Lohja Karkkila, Vihti Raasepori, Hanko Apartments Central Uusimaa Järvenpää, Mäntsälä, Hyvinkää Kerava, Tuusula Nurmijärvi, Pornainen Apartments Eastern Uusimaa Porvoo, Sipoo Loviisa Pukkila, Askola Myrskylä, Lapinjärvi Apartments rest of Southern Finland Riihimäki Lahti, Orimattila Hämeenlinna Apartments rest of Finland Apartments overseas Right of residence apartments Farms and forest properties Prefrabricated houses Plots Helsinki Espoo Kauniainen Vantaa Kirkkonummi Inkoo Sipoo Rest of Southern Finland Rest of Finland Overseas Want to Buy Apartments Helsinki south Helsinki west Helsinki north Helsinki east Espoo Kauniainen Vantaa Rest of Southern Finland Rest of Finland Want to buy farms and forest properties Want to buy apartments and plots overseas Want to Buy Plots Rental Apartments For rent Want to rent Rental apartments overseas Holiday homes and plots Southern Finland Central Finland Northern Finland Domestic Overseas Want to buy holiday homes and plots Holiday homes for rent Want to rent holiday homes Real estate agents Housing websites Home Kitchens Home interior Home security services Domestic appliances and furniture Moving services For sale Services for homes Garden Construction and repair services Rental construction machinery Building materials Saunas and bathrooms Fireplaces and accessories Tools and machinery Motor vehicles (In the Saturday section of Helsingin Sanomat on Saturdays. Normally in the classified ads on other days.) Cars Lorries and buses Motor homes Motorcycles Microcars Mopeds and scooters Other vehicles ATVs Want to buy Vans Want to rent Depot (In the Saturday section of Helsingin Sanomat on Saturdays. Normally in the classified ads on other days.) Driving gear Car wash services Garages Car parts and accessories Towing services MOT inspection services Repair and servicing Paintshop services Other services For sale Want to buy Trailers Dismantling services Tyres and tyre change Windscreens and repairs Spare parts Rental services Boats (In the Saturday section of Helsingin Sanomat on Saturdays. Normally in the classified ads on other days.) Engines Motorboats For sale Want to buy Services Sailing boats Boats Boating gear Moorings and boatyards Want to rent Jobs (In Career & Jobs on Sundays. Normally in the classified ads on other days.) Vacancies Vacant offices Job-seekers Nominations (only HS, on Sundays) 13

14 Helsingin Sanomat, HS Metro List of Classified Ad Sections * Only available via the online shop Education Adult education Vocational training University of Applied Sciences education Language training Music education Other education Dance schools Coaching University education Premises For sale Want to buy For rent Want to rent Enterprises Lawyer's offices IT services Accounting and financial statements Equipment and furniture Consultation services Business connections Businesses For sale Businesses for sale Want to buy Services to companies Machinery B2B Announcements Grants Meetings Public notices Calls for bids Research allowances Goods and Hobbies Digital devices Auctions Flea markets Children's goods Farmers' markets and shops For sale Want to buy Instruments Stereo-Hifi equipment Markets and jumble sales Want to rent Services Lawyer's offices Expert services Dentists Care services IT services Hairdressers and barbers Beauty services Accounting and financial statements Consultation services Legal affairs Want to acquire services Services provided Psychotherapy Cleaning services Health services Peer support Animal World Pet shops Vets Animal shows and events Cats Dogs Other animals Services Products and equipment Boarding Antiques and Collections Antiques and old objects Antiques auctions Second-hand bookshops Collecting Art Leisure Time (HS Metro: Leisure time sections on Fridays in the WKD section of HS Metro) Films Galleries Religious events Gigs Concerts Fitness centres Children's events Fairs and other events Other events Exhibitions and museums Restaurants Dances Theatres Sports and exercise venues Leisure activities Audio and movie recordings 14 Media Information 2018

15 Helsingin Sanomat Structure on Different Days of the Week Structure on Different Days of the Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday A Front page Front page Front page Front page Front page Front page Front page Domestic Domestic Domestic Domestic Domestic Domestic Domestic City News City News City News City News City News City News City News International International International International International Back page International Finance Finance Finance Finance Finance Sports Travel ads Travel ads Travel ads Travel ads Travel ads Travel ads Sports Sports Sports Sports Sports Back page Back page Back page Back page Back page Children's news Back page B Culture Culture Culture Culture Culture International Sunday Regional retail + other ads Science Opinions Regional retail + other ads Science Opinions Regional retail + other ads Science Opinions Regional retail + other ads Science Opinions Regional retail + other ads Science Opinions Finance Travel ads Sports Finance, Career & Jobs Job advertisements Today Today Today Today Today Classified ads Classified ads Classified ads Classified ads Classified ads Events Events Events Events Events Comics Comics Comics Comics Comics Radio and TV Radio and TV Radio and TV Radio and TV Radio and TV Weather Weather Weather Weather Weather C Thursday section Life, Food, Health Nyt Weekly Supplement + TV Guide Culture Regional retail + other ads Culture Regional retail + other ads Opinions Opinions Today Today Events Events Comics Comics Radio and TV Radio and TV Weather Weather D Saturday section Travel, Cars Home section Kuukausiliite Monthly Supplement 1 x month 15

16 Helsingin Sanomat Fixed Position Ads A Section Front page, multichannel First spread, A6 7 News opening, A7 or A9 Columns x mm mm x mm Monday-Thursday, EUR Friday-Saturday, EUR Sunday, EUR 5 x x x x x x First right-hand page* 5 x x A section centrefold 10 x x A section back cover* 10 x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. B and C Section Columns x mm mm x mm Monday-Thursday, EUR Friday-Saturday, EUR Sunday, EUR Sunday pages, C section* 5 x x Events, reminder 2 x x Weather page 2 x x TV programme pages 1 x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 16 Media Information 2018

17 Helsingin Sanomat Fixed Position Ads Thursday Section, Nyt Weekly Supplement, Saturday Section Columns x mm mm x mm Thursday, EUR Nyt, Friday, EUR Saturday, EUR Front page 5 x x Back page* 5 x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. Home Section (Sunday) Columns x mm mm x mm Sunday, EUR Front page 5 x x Page 3 2 x x Page 5* 5 x x Back page* 5 x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. Career & Jobs (B Section, Sunday) Columns x mm mm x mm Sunday, EUR Nominations 2 x x

18 Helsingin Sanomat Creative Solutions Advertisement Sizes U Path Tunnel HS 528 x 88 mm + 2 pcs 99 x 277 mm HS Thursday and Saturday sections 528 x 88 mm + 2 pcs 99 x 138 mm HS 320 x 226 mm L HS 254 x x 277 mm Steps HS 254 x x x x x 46 mm Creative Solutions U, EUR Tunnel, EUR Steps, EUR L, EUR Path, EUR HS text Mon-Thu Fri-Sat Sun Thursday section Thursday Saturday section Saturday Media Information 2018

19 Helsingin Sanomat Text Ads Domestic Modules Columns x mm mm x mm Monday-Thursday, EUR Friday-Saturday, EUR Sunday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page* 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 19

20 Helsingin Sanomat Text Ads Text, City News, Culture, Finance, Science, International, Sports, Travel ad pages Modules Columns x mm mm x mm Monday-Thursday, EUR Friday-Saturday, EUR Sunday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page* 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 20 Media Information 2018

21 Helsingin Sanomat Text Ads Floating Ads Modules Columns x mm mm x mm EUR Domestic (the ad will be published with the Domestic news in section A of the paper). Floating time one week 1/1 page* 5 x x /2 page 5 x x x x x x /4 page 5 x x x x x x Domestic (the ad will be published with the Domestic news in section A of the paper). Floating time 3 days 1/1 page* 5 x x /2 page 5 x x x x x x /4 page 5 x x x x x x Text. Floating time one week 1/1 page* 5 x x /2 page 5 x x x x x x /4 page 5 x x x x x x Text. Floating time 3 days 1/1 page* 5 x x /2 page 5 x x x x x x /4 page 5 x x x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 21

22 Helsingin Sanomat Regional Advertising In regional advertising, you can choose one or two regions. The price for two regions is the sum of the rates of each region. If you choose three regions, your ads will be visible nation-wide. Retail, East or West Modules Columns x mm mm x mm Saturday or Sunday, EUR 2/1 page 10 x x /1 page 5 x x x x /2 page 5 x x x x /4 page 5 x x x x x x x x 88 1 x x x x x x 88 1 x x The Mon-Fri rates of regional advertising can be found on page 21 of the HS Tehopaketti Booster Package prices. Retail, Centre Modules Columns x mm mm x mm Saturday or Sunday, EUR 2/1 page 10 x x /1 page 5 x x x x /2 page 5 x x x x /4 page 5 x x x x x x x x 88 1 x x x x 42 1 x x x x Multichannel options do not apply to full-page Retail ads. 22 Media Information 2018

23 Helsingin Sanomat Thursday Section (Food, Health, Life) Nyt Weekly Supplement (weekly events and TV Guide), Saturday Section Thursday Section, Nyt Weekly Supplement, Saturday Section Modules Columns x mm mm x mm Thursday section Nyt, Friday Saturday section 2/1 page 10 x x /1 page half 10 x x /1 page* 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 23

24 Helsingin Sanomat Classified Ads Classified Ads and Sports Associations Apartments**, Motor vehicles***, Antiques and collections, Animal world, Home, Education, Services, Goods and hobbies, Announcements, Leisure time, Depot***, Boats***, Enterprises. Modules Columns x mm mm x mm Monday-Thursday, EUR Friday-Saturday, EUR Sunday, EUR 2/1 page 10 x x /1 page half 10 x x /1 page* 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x x x x x x x 42 1 x x x x 42 1 x x x x x x Line Ads The minimum height is 6 mm for 1-column line ads and 20 mm for 2-column ads. The maximum height of line ads is 134 mm. EUR/cmm * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. ** Apartments is published in the Home section on Sundays. *** Motor vehicles, Boats and Depot are published in the Saturday section on Saturdays. 24 Media Information 2018

25 Helsingin Sanomat Job Advertisements In the classified ads from Mon-Sat. In the B section of the paper after the Career & Jobs content on Sundays. Jobs Modules Columns x mm mm x mm Monday-Thursday, EUR Friday-Saturday, EUR Sunday, EUR 2/1 page 10 x x /1 page half 10 x x /1 page* 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 25

26 Helsingin Sanomat Job Advertisements Line Ads Monday-Thursday, mm, EUR/cmm Friday-Saturday, mm, EUR/cmm Sunday, mm, EUR/cmm The minimum height is 6 mm for 1-column line ads and 20 mm for 2-column ads. The maximum height for 1- and 2-column line ads is 134 mm Nominations (Sunday), Career & Jobs Line Ads Ad width is always 1 column (47 mm). Book a Nomination online at HS.fi/nimitykset. Sunday, EUR/cmm 2.7 Helsingin Sanomat New Buildings Supplement Publication Published 11 times a year 16.1., 6.2., 6.3., 10.4., 8.5., 12.6., 14.8., 11.9., 9.10., and Schedules Bookings Materials to be Prepared Pre-made Materials Tuesday 12 noon of the prev. week Wednesday 12 noon of the prev. week Thursday 12 noon of the prev. week New Buildings Supplement Fixed Positions Columns x mm mm x mm EUR Front page 5 x x Back page 5 x x Modules Columns x mm mm x mm EUR 2/1 page 10 x x /1 page 5 x x ½ page, horizontal 5 x x ¼ page, horizontal 5 x x Multichannel options do not apply to full-pages of the New Buildings Supplement. 26 Media Information 2018

27 Helsingin Sanomat Family Announcements Family Announcements only private individuals' ads are published in the sections Births, Engagements, Marriages, Greetings and Congratulations* Monday-Thursday Friday-Saturday Sunday four-colour/black-and-white, EUR/cmm Line, drawn and picture ads Birthdays, Wedding anniversaries, Families, Invitations, Thanks, Missing, Found* four-colour/black-and-white, EUR/cmm Line and picture ads The maximum height for 1-column line ads is 6 mm and for 2-columns 20 mm. The maximum height is 134 mm. The minimum height of drawn and picture ads is 42 mm. Obituaries, Remembrances** The minimum height is 66 mm. The maximum height for 1 column is 134 mm. Thanking for condolences* black-and-white, EUR/cmm black-and-white, EUR/cmm The minimum height is 42 mm * The prices include VAT. ** 27

28 Helsingin Sanomat Family Announcements Remembrance Cards, Funeral Services, Family Celebrations, Estate Inventories Modules Columns x mm mm x mm Monday-Thursday, EUR Friday-Saturday, EUR Sunday, EUR 2/1 page 10 x x /1 page half 10 x x /1 page* 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x x x x x x x 42 1 x x x x 42 1 x x x x x x Line ads Monday-Thursday, mm, EUR/cmm Friday-Saturday, mm, EUR/cmm Sunday, mm, EUR/cmm The minimum height for 1-column line ads is 6 mm and for 2-columns 20 mm. The maximum height for line ads is 134 mm * Multichannel full-page. HS print paper + visibility for a day alongside the articles of HS.fi + HS Metro. 28 Media Information 2018

29 Helsingin Sanomat Inserts Insert Formats with a Newspaper Layout Standard Products Broadsheet 400 mm x 560 mm Tabloid 280 mm x 400 mm Narrow broadsheet 355 mm x 560 mm Low tabloid 280 mm x 355 mm Cropped Products Broadsheet 385 mm x 520 mm Poster tabloid 295 mm x 440 mm Tabloid 260 mm x 380 mm Narrow broadsheet 335 mm x 520 mm Large poster tabloid 340 mm x 440 mm Low tabloid 240 mm x 320 mm or 260 mm x 330 mm Dimensions of Pre-made Prints Maximum size Minimum size width 280 mm, height 400 mm width 105 mm, height 220 mm 29

30 Helsingin Sanomat Inserts Helsingin Sanomat Broadsheet/ Tabloid Special newsprint Weight less than copies** copies Rates EUR / copies copies copies more than copies under 20 g / 8 pages g / 12 pages g / 16 pages g /20 pages g / 24 pages g g / 28 pages g / 32 pages g / 36 pages g / 40 pages g A 20% discount is offered for distribution on Monday and Tuesday. A 10% increase is added to the Sunday distribution rate. ** Distributions of less than copies may be booked with an accuracy of one week / one week float. We will notify customers of the distribution day two weeks in advance. Fixed Insert Helsingin Sanomat Full Issue and Digital Edition Monday-Thursday, EUR Friday-Saturday, EUR Sunday, EUR 4 page pages or 8 consecutive pages in the paper. No pre-determined placement. Cancellations Cancellations must be made one (1) month prior to the publication day. Cancellations made after this are subject to a 30% charge of the gross distribution rate. The net distribution rate will be charged for inserts cancelled after the material deadline. Contact ilmoitusliitteet@sanoma.fi 30 Media Information 2018

31 HS Metro Ad Rates Fixed Positions Columns mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR Centrefold Spread, pages x x Page x x 365 Back page Front page corner + bottom banner Front page bottom banner 5 x x TV page 5 x x Front page corner 1 x x Creative Solutions mm x mm Mon-Wed, Fri, EUR Thursday, EUR Wrap 2 x 528 x Mini Wrap 331 x x Triangle 150 x Islet 150 x Giant circle diameter 365 mm Circle (diameter 125 mm) Circle (diameter 100 mm) Spread embedding Embedding / Page dominator Sticker on the cover (76 x 76 mm) diameter 125 mm diameter 100 mm % of spread print area 50% of page print area incl. front page corner + bottom banner Floating Text Ads, Floating Time Mon-Fri Modules Columns x mm mm x mm Monday-Friday, EUR 1/1 page 5 x x /2 page 5 x x x x x x /4 page 5 x x x x x x

32 HS Metro Ad Rates Within Text Modules Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x Media Information 2018

33 HS Metro Ad Rates See the list of classes of Classified Ads on p Classified Ads Modules Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x Freely selected sizes cmm Media Information

34 HS Metro Ad Rates See the list of classes of Classified Ads on p Classified Ads: Jobs and Education Ads Module Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page 5 x x x x x x /2 page 5 x x x x x x x x x x x x 88 2 x x x x x x x x x x 88 2 x x x x 42 1 x x x x x x 88 1 x x x x x x 42 1 x x x x 42 1 x x x x x x Freely selected sizes cmm Media Information 2018

35 HS Metro Inserts Distribution Solutions Fixed Insert and Line Insert* Cancellations Mon-Wed, Fri, EUR Thursday, EUR 4 pages pages pages pages * The line insert is printed at the same time as HS Metro on the same paper. Cancellations must be made one (1) month prior to the publication day. Cancellations made after this are subject to a 30% charge of the gross distribution rate. The net distribution rate will be charged for inserts cancelled after the material deadline. Distribution Solutions Number of Distributors Distr. volume, pcs, max. EUR The distribution solutions are net-priced, media agency discount is not granted. Distribution solutions always require an ad in HS Metro. The ad is not included in the distribution price. HS Viikko Fixed Positions Fixed Position Columns x mm mm x mm Friday, EUR A section back page 5 x x B section back page 5 x x Modules 2/1 page 10 x x /1 page 5 x x /2 page 5 x x Media Information

36 HS Kuukausiliite Monthly Supplement Ad Sizes 2/1 page 460 mm x 297 mm 1 1/2 pages 342 mm x 297 mm 1/1 page 230 mm x 297 mm 1/2 page 112 mm x 297 mm 1/2 page 230 mm x 146 mm 1/4 page 60 mm x 297 mm 1/4 page 112 mm x 146 mm Back page 230 mm x 272 mm 5 mm bleeds must be added around the edges of all ad materials. The content elements should be positioned about 5 mm from the outer edges of the ad. HS Kuukausiliite Monthly Supplement Fixed Positions mm x mm EUR 2 nd -3 rd pages 2/1 460 x th -5 th pages 2/1 460 x th -7 th pages 2/1 460 x Page next to Table of Contents 1/1 230 x Back page 230 x Module mm x mm EUR 2/1 page 460 x /2 pages 342 x /1 page 230 x /2 page horizontal 230 x /2 page vertical 112 x /4 page 112 x /4 page vertical 60 x Media Information

37 HS Kuukausiliite Monthly Supplement Inserts Distribution Area All of Finland Uusimaa Region Helsinki Metropolitan Area Stapled Insert Paper Weight pcs, EUR pcs, EUR pcs, EUR 4 pages 90 g/m g pages 90 g/m g pages 70 g/m g pages 70 g/m g The insert size is 210 x 297 mm. Insert paper for inserts with 4 and 8 pages is UPM Star PEFC 90 g/m 2. Insert paper for inserts with 12 and 16 pages is UPM Star PEFC 70 g/m 2. The package price includes printing, paper, distribution and insert enclosure. Distribution rate EUR / pcs Distribution Area All of Finland Uusimaa Region Helsinki Metropolitan Area Distribution Rates of Stapled and Glue-Drop Inserts pcs pcs pcs max. 11 g g g g A glue-drop insert is always positioned on top of the customer's own ad. Sizes of Pre-Made Prints Maximum size Minimum size Centrefold Insert width 210 mm, height 297 mm width 115 mm, height 240 mm Glue-Drop Insert width 200 mm, height 200 mm width 80 mm, height 80 mm Cancellations Cancellations must be made four (4) months prior to the publication day. Cancellations made after this are subject to a 30% charge of the gross distribution rate. The net distribution rate will be charged for inserts cancelled after the material deadline. 37 Media Information 2018

38 HS Teema (Theme) Magazine Ad Sizes 2/1 page 340 mm x 240 mm * 1/1 page 170 mm x 240 mm * Column Widths 2 columns 1 column 170 mm 2 columns 78 mm 1/2 page 170 mm x 115 mm 1/2 page 78 mm x 240 mm 78 mm x 115 mm * 5 mm bleeds around the edges. Ads must have bleeds on all four edges of the page. The use of bleeds is indicated using crop marks. HS Teema (Theme) Magazine Fixed Positions Columns x mm mm x mm EUR Page 3, 1/1 page 2 x x Back page, 1/1 page 2 x x Modules 2/1 page 4 x x /1 page 2 x x /2 page 2 x x /2 page 1 x x /4 page 1 x x