Total ABC1 C2DE Total

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1 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: July June 2012 Adults Men Total ABC1 C2DE Total UNWEIGHTED SAMPLE EST.POPULATION 15+ (000s) (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Daily Newspapers - 6 Day AIR The Sun H A Daily Mail H A Daily Mirror/Record H AM Daily Mirror H A Daily Record H A Daily Star H A The Daily Telegraph H A Daily Express H A The Times H A The Guardian H A i Y N The Independent H A Financial Times Y A Net natnl dailies H P Gross natnl dailies H P Metro H L London Ev. Standard H L A Press & Jnl-Ab'deen Y R The Herald-Scotland Y R The Scotsman T R A Yorkshire Post T R Cour & Adtsr-Dundee Y R Evening Times-Glasgw T R Any reg morn/eveng H J Any regional evening H J Sunday Newspapers The Sun (Sunday) H X The Mail on Sunday H A Sunday Mirror H A The Sunday Times H A The People H A Sunday Express H A The Sunday Telegraph H A Daily Star Sunday H A The Observer H A Sunday Mail H A The Sunday Post H The Indepndnt on Sun H A Scotland on Sunday Y A Sunday Herald-Scot Y Net natnl Sundays H P Gross natnl Sundays H P

2 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: July June 2012 Adults Men Total ABC1 C2DE Total UNWEIGHTED SAMPLE EST.POPULATION 15+ (000s) (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Newspaper Supplements - Weekday/Saturday LONDON EV. STANDARD: ES Magazine H THE SUN ON SATURDAYS: TV Buzz (The Sun) H D DAILY MAIL ON SATURDAYS: Weekend H THE GUARDIAN ON SATURDAYS: Weekend H Money H The Guide H FINANCIAL TIMES ON SATURDAYS: FT Money Y THE INDEPENDENT ON SATURDAYS: The Independent Mag H The Information H THE DAILY TELEGRAPH ON SATURDAYS: Telegraph Magazine H Your Money H THE TIMES ON SATURDAYS: The Times Magazine H Saturday Review H THE TIMES ON WEEKDAYS: Eureka (Monthly) H DAILY EXPRESS ON SATURDAYS: Saturday H DAILY RECORD ON SATURDAYS: Saturday Plus H DAILY MIRROR ON SATURDAYS: We Love Telly! H DAILY STAR ON SATURDAYS: Hot TV H

3 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: July June 2012 Adults Men Total ABC1 C2DE Total UNWEIGHTED SAMPLE EST.POPULATION 15+ (000s) (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Newspaper Supplements - Sunday THE MAIL ON SUNDAY: You H Live H THE SUNDAY TIMES: The Sunday Times Mag H Style H Culture H Business H Money H THE PEOPLE: Take It Easy! H SUNDAY MAIL: Seven Days H THE SUNDAY TELEGRAPH: Business H Money H Stella H Seven H THE INDEPENDENT ON SUNDAY: The New Review H THE OBSERVER: The Observer Mag H Obs. Food Monthly H SUNDAY MIRROR: Celebs on Sunday H Homes & Holidays H DAILY STAR SUNDAY: OK! Extra H X SUNDAY EXPRESS: 'S' Magazine H Sun Exprss Financial H THE SUN (SUNDAY): Fabulous H X Local Weekly Newspapers Any Free H W Any Paid For H W

4 PUBLICATION SYMBOLS The notes below refer to the publication symbols which follow the publication names in this report. H May be analysed on a base of 6 months or longer. Y May be analysed on a base of 12 months or longer. T May be analysed on a base of 24 months or longer. A Publications suffixed by the letter 'A' have suffered significant losses in circulation during the period covered by the report and the published data have been adjusted. D TV BUZZ (THE SUN ON SATURDAYS). Buzz changed its name to TV Buzz in August 2011, effective on the questionnaire from October F JOHN LEWIS EDITION. Due to a change in its publication frequency, John Lewis Edition has been treated by NRS as a quarterly since January 2012; prior to that it was treated as a bi-monthly. The estimates published for this period are based on a combination of a bi-monthly frequency for July - December 2011 and a quarterly frequency for January June J REGIONAL DAILY NEWSPAPERS. Net readership figures are shown for two groups of regional titles: ANY REGIONAL MORNING OR EVENING and ANY REGIONAL EVENING. For titles which are not published on a Saturday, claims for Monday interviewed respondents are simulated based on Tuesday-Saturday results. L Published data for the LONDON EVENING STANDARD and METRO relate to Monday - Friday readership (Tuesday - Saturday interviews). Claims for Monday interviewed respondents have been simulated, based on Tuesday - Saturday results. M The combined figures for the DAILY MIRROR/RECORD are net readership figures for the Daily Mirror and the Daily Record. The combined figures for the ARCHANT TITLES are net readership figures for Cheshire Life, Lancashire Life, Derbyshire Life and Countryside and Yorkshire Life. N The following titles appeared on a Masthead screen for New Titles during the past 12 months: i (July - September 2011 and January - June 2012) P Net and gross readership figures for NATIONAL DAILY NEWSPAPERS include all national daily newspapers with a recommended minimum analysis base of 6 months. Net and gross readership figures for NATIONAL SUNDAY NEWSPAPERS include all national Sunday newspapers with a recommended minimum analysis base of 6 months. R INDIVIDUAL REGIONAL MORNING and EVENING NEWSPAPERS. Data for certain regional morning and evening newspapers are published individually in this report. W Figures for FREE and PAID FOR LOCAL WEEKLY NEWSPAPERS are obtained by a special question. It should be noted that they are not obtained by the standard EML method. No individual titles are asked about. Results are shown for readership in the past seven days. X Figures for The Sun (Sunday) are available from April The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 3 months April - June 2012 Figures for Fabulous (The Sun) are available from October The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 9 months October June Figures for OK! Extra (Daily Star Sunday) are available from October The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 9 months October June Figures for Birds are available from October The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 9 months October June Z FHM, GQ, OK! and Q are shown on the publication screen in larger type-face, and in inverted commas. Reader's Digest was part of an EML split-sample experiment during July June CLASSIC CARS - Please refer to the caution in Bulletin 127 regarding analysis of data for this publication. ASOS - The figures shown for this publication are derived from a 'Special Reading' question asked in the NRS interview from April 2011.

5 Women Total (000s) %

6 Women Total (000s) %

7 Women Total (000s) %

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