Business Magazines Cross Platform Profile Circulation Certificate January to December 2014

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1 Business Magazines Cross Platform Profile Certificate January to December 2014 Setting the standard Fleet News Key information Certificate type Cross Platform % of circulation Audit issue circulation analysis Retail & Single Copy Sales 0% Single Copy Subscription Sales Metric type ABC total 1.02% Paid and Controlled 0% Sponsored Subscription Sales 0% Multiple Copy Subscription Sales 17,853 average (total) 16,349 average (print) 1,504 average (digital) Corporate Subscription Sales Period Non-Controlled Free 0.01% 0% Society/Association/Organisation 0% Controlled Free 98.97% 0% 1 January 2014 to 31 December 2014 No of issues Demographics included: 26 Geographical Analysis Industry/Business/Sector Job Function How many cars does your company operate? How many LCV's does your company operate? Do you have responsibility for Purchase/Specification and/or Recommendation of the following? Fleet Finance Policy Which make(s) of vehicle(s) do you operate in your fleet / Which manufacturer brands are represented in your fleet? Sources & Ages of Name and Address Records Market sector Freight/Transport: General Retail/Single Copy Sales Single Copy Subscription Sales Paid and Controlled Contact details Bauer Media Beverley Mason Media House Lynchwood Peterborough Business Park Peterborough PE2 6EA Bauer Media ABC Ref: /AG: /BMSv20/ Multiple Copy Subscription Sales Corporate/Gift Subscription Sales Society/Association Corporate Subscription Sales Controlled Free Non-Controlled Free 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 This certificate is supported by the following organisations 20,000

2 Net United Kingdom Other Countries Print Digital Print Edition Digital Edition Print Edition Digital Edition Average Per Issue 17,853 16,349 1,504 17,823 16,335 1, Average Retail Sales Per Issue Analysis for the Audit issue cover dated 27nov and distributed on 27 November 2014 Audit Issue 17,280 15,978 1,302 17,247 15,966 1, Retail & Other Single Copy Sales Single Copy Subscription Sales At full rate Less than full rate but not 50% Less than 50% but not 20% Less than 20% but not 10% Less than 10% of full rate Paid and Controlled Sponsored Subscription Sales Multiple Copy Subscription Sales At full rate Less than full rate but not 50% Less than 50% but not 20% Less than 20% but not 10% Less than 10% of full rate Corporate Subscription Sales Society/Association/Organisation Controlled Free 17,102 15,800 1,302 17,081 15,800 1, Individual requests 14,934 13,632 1,302 14,913 13,632 1, Company requests 2,168 2,168 2,168 2, Non-requested by name Non-requested by job title / function Non-Controlled Free Duplication The level of duplication on the mailing list for the audit issue was: 0% The percentage of the Audit Issue Print Edition which also opted to receive a digital copy is: 0% Basic cover price & subscription rates for the audit issue Basic cover price (UK): 4.00 Basic cover price (RoI): Basic annual rate (UK): Basic annual rate (OC): Bauer Media Page 2 of 18 1 January 2014 to 31 December

3 Controlled circulation for the audit issue Terms of control: Named fleet decision makers within UK companies responsible for decisions relating to the control of a fleet of 10+ Cars or LCVs. 0-1 Year 1-2 Years 2-3 Years Qty % Qty % Qty % Qty % 17, , , , Individual Requests - Print 13, , , , Individual Requests - Digital 1, , Company Requests - Print 2, , Company Requests - Digital Issue by issue analysis (variances will show only if over 10% +/- the average net circulation) Cover Date / ID Distribution Date Net Circ. Print Digital Variance % January January Jan-14 16,390 16, January 23 - February Jan-14 16,503 16, February February Feb-14 17,158 16, February March Feb-14 16,436 16, March 6 - March Mar-14 17,511 16,391 1,120 - March 20 - April Mar-14 17,558 16,383 1,175 - April 3 - April Apr-14 18,044 16,367 1,677 - April 17 - April Apr-14 18,059 16,380 1,679 - May 1 - May Apr-14 17,978 16,373 1,605 - May 15 - May May-14 17,961 16,359 1,602 - May 29 - June May-14 18,322 16,367 1,955 - June 12 - June Jun-14 17,879 16,361 1,518 - June 26 - July Jun-14 17,864 16,360 1,504 - July 10 - July Jul-14 17,937 16,367 1,570 - July 24 - August Jul-14 17,924 16,367 1,557 - August 7 - August Aug-14 18,128 16,355 1,773 - August 21 - September Aug-14 17,904 16,362 1,542 - September 4 - September Sep-14 17,401 16,355 1,046 - September 18 - October Sep-14 18,446 16,349 2,097 - October 2 - October Oct-14 18,096 16,356 1,740 - October 16 - October Oct-14 18,378 16,339 2,039 - October 30 - November Oct-14 18,405 16,350 2,055 - November 13 - November Nov-14 18,454 16,360 2,094 - November 27 - December Nov-14 17,280 15,978 1,302 - December 11 - December Dec-14 19,090 16,364 2,726 - December January Dec-14 19,095 16,383 2,712 - Bauer Media Page 3 of 18 1 January 2014 to 31 December

4 Geographical Analysis Print Edition Digital Edition Description of Free of Paid % of TOTAL 15, ,302 17, , Not Analysed Analysed 15, ,302 17, , Breakdown of Analysed Responses United Kingdom 15, ,281 17, , East Anglia East Midlands 1, , , Midlands 1, , , London Northern North West 1, , , South East 4, , , South West 1, , , Yorkshire 1, , , Scotland , , Wales Northern Ireland Other Countries Europe North America Central & South America Australasia & Pacific Rim Asia South East Asia Africa Middle East & N Africa Bauer Media Page 4 of

5 Industry/Business/Sector Print Edition Digital Edition Description of Free of Paid % of TOTAL 15, ,302 17, , Not Analysed Analysed 15,329 1,280 16,609 16, Breakdown of Analysed Responses Architecture/Construction 1, ,021 2, Car Dealer Charity/NGO Distribution 1, ,290 1, Engineering/ Engineering Trades ,057 1, Extraction of Minerals Fleet Service Company Food & Other Manufacturer Forestry/Fishing Government/Public Sector/Education/Health 1, ,842 1, Hotel/Catering Import/Export Insurance/Accountancy/Banking/Finance/ ,017 1, Business Services IT/Software Leisure Other Other Manufacturing Industries Pharmaceutical/Medical/R&D Supplier Transport & Communications ,049 1, Utility Company/Energy/Water Vehicle Manufacturer Vehicle Rental/Lease/Contract Hire 1, ,335 1, Wholesale/Retail Bauer Media Page 5 of

6 Job Function Print Edition Digital Edition Description of Free of Paid % of TOTAL 15, ,302 17, , Not Analysed Analysed 15,800 1,295 17,095 17, Breakdown of Analysed Responses Fleet Management 4, ,079 5, Transport Management 2, ,906 2, Administration 1, ,435 1, Senior Management 1, ,606 1, Chairman/Director 1, ,697 1, Sales/Marketing 1, ,193 1, Finance Director/Manager 1, ,089 1, Co.Secretary/Accountant Purchasing Human Resources/Personnel Other Bauer Media Page 6 of

7 Job Function This chart represents the analysed copies only. Fleet Management 5,079 Transport Management 2,906 Administration 1,435 Senior Management 1,606 Chairman/Director 1,697 Sales/Marketing 1,193 Finance Director/Manager 1,089 Co.Secretary/Accountant 486 Purchasing 712 Human Resources/Personnel 532 Other ,000 2,000 3,000 4,000 5,000 6,000 Bauer Media Page 7 of

8 How many cars does your company operate? Print Edition Digital Edition Description of Free of Paid % of TOTAL 15, ,302 17, , Not Analysed Analysed 15,795 1,283 17,078 17, Breakdown of Analysed Responses cars 1, ,034 2, cars cars cars cars ,048 1, cars 1, ,600 1, cars 1, ,825 1, cars 2, ,660 2, cars 3, ,773 3, cars 1, ,802 1, None Bauer Media Page 8 of

9 How many cars does your company operate? This chart represents the analysed copies only cars 2, cars cars cars cars 1, cars 1, cars 1, cars 2, cars 3, cars 1,802 None ,000 1,500 2,000 2,500 3,000 3,500 4,000 Bauer Media Page 9 of

10 How many LCV's does your company operate? Print Edition Digital Edition Description of Free of Paid % of TOTAL 15, ,302 17, , Not Analysed Analysed 15,794 1,283 17,077 17, Breakdown of Analysed Responses LCV's 1, ,565 1, LCV's LCV's LCV's LCV's LCV's 1, ,139 1, LCV's 1, ,448 1, LCV's 1, ,859 1, LCV's 2, ,790 2, LCV's 3, ,589 3, None 2, ,864 2, Bauer Media Page 10 of

11 How many LCV's does your company operate? This chart represents the analysed copies only LCV's 1, LCV's LCV's LCV's LCV's LCV's 1, LCV's 1, LCV's 1, LCV's 2, LCV's 3,589 None 2, ,000 1,500 2,000 2,500 3,000 3,500 4,000 Bauer Media Page 11 of

12 #REF! Do you have responsibility for Purchase/Specification and/or Recommendation of the following? This analysis allows for multiple responses by the addressee. This is an analysis of 14,518 copies, which represents 84.02% of the distribution of the audit issue Print Edition Digital Edition Description of Free of Paid % of TOTAL 15, ,302 17, , Not Analysed 2, , , Analysed 13,285 1,233 14,518 14, Responses 62,509 5,608 68,117 68,117 Breakdown of Analysed Responses Acquisition of Company Vehicles 5, ,676 5, Breakdown/Recovery Services 3, ,178 4, Business Travel 2, ,534 2, Contract Hire/Leasing/Leasing Company Vehicles 5, ,737 5, Daily Rental 3, ,711 3, Driver Training 3, ,571 3, Fleet Management 8, ,599 8, Fuel Cards 5, ,084 6, Insurance 4, ,428 4, Mobile Phones 2, ,347 2, Servicing Vehicles 3, ,772 3, Software Packages/IT/Telematics 3, ,553 3, Tyres/Exhausts 3, ,233 4, Vehicle Disposal 1, ,938 1, Vehicle Parts 2, ,265 2, Vehicle Security 1, ,679 1, Windscreen Replacement 3, ,812 3, Bauer Media Page 12 of

13 Do you have responsibility for Purchase/Specification and/or Recommendation of the following? This chart represents the analysed copies only. Acquisition of Company Vehicles 5,676 Breakdown/Recovery Services 4,178 Business Travel 2,534 Contract Hire/Leasing/Leasing Company Vehicles 5,737 Daily Rental Driver Training 3,711 3,571 Fleet Management 8,599 Fuel Cards 6,084 Insurance 4,428 Mobile Phones 2,347 Servicing Vehicles Software Packages/IT/Telematics Tyres/Exhausts 3,772 3,553 4,233 Vehicle Disposal Vehicle Parts Vehicle Security 1,938 1,679 2,265 Windscreen Replacement 3, ,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Bauer Media Page 13 of

14 Fleet Finance Policy Print Edition Digital Edition Description of Free of Paid % of TOTAL 15, ,302 17, , Not Analysed 1, , , Analysed 14,563 1,268 15,831 15, Breakdown of Analysed Responses Outright Purchased by Co. 4, ,366 4, Contract Hire/Leased 3, ,904 3, A Combination of the above 7, ,561 7, Bauer Media Page 14 of

15 Fleet Finance Policy This chart represents the analysed copies only. The percentages shown on this chart represent the analysed copies only. A Combination of the above 48% Outright Purchased by Co. 27% Contract Hire/Leased 25% Bauer Media Page 15 of

16 Which make(s) of vehicle(s) do you operate in your fleet / Which manufacturer brands are represented in your fleet? This analysis allows for multiple responses by the addressee. This is an analysis of 15,583 copies, which represents 90.18% of the distribution of the audit issue Print Edition Digital Edition Description of Free of Paid % of TOTAL 15, ,302 17, , Not Analysed 1, , , Analysed 14,304 1,279 15,583 15, Responses 67,274 5,203 72,477 72,477 Breakdown of Analysed Responses Alfa Romeo Audi 4, ,327 5, BMW 5, ,610 5, Chrysler Citroen 2, ,369 2, Fiat 1, ,495 1, Ford 7, ,000 8, Honda 1, ,721 1, Hyundai 1, ,184 1, Infiniti Isuzu Iveco Ford 1, ,320 1, Jaguar 1, ,477 1, Kia ,041 1, Land Rover 1, ,017 2, Lexus 1, ,125 1, Mazda 1, ,306 1, Mercedes-Benz ,441 5, MG Rover MINI 1, ,099 1, Mitsubishi 1, ,135 1, Nissan 1, ,866 1, Peugeot 2, ,843 2, Porsche Proton Renault 2, ,527 2, Seat 1, ,199 1, Skoda 1, ,795 1, Subaru Suzuki Toyota 2, ,300 2, Vauxhall 4, ,124 5, Volkswagen 5, ,726 5, Volvo 2, ,515 2, Other Bauer Media Page 16 of

17 Which make(s) of vehicle(s) do you operate in your fleet / Which manufacturer brands are represented in your fleet? This chart represents the analysed copies only. Alfa Romeo Audi BMW 833 5,327 5,610 Chrysler Citroen Fiat Ford Honda Hyundai Infiniti ,184 1,495 1,721 2,369 8,000 Isuzu Iveco Ford Jaguar Kia Land Rover Lexus 640 1,320 1,477 1,041 1,125 2,017 Mazda Mercedes-Benz MG Rover 262 1,306 5,441 MINI Mitsubishi Nissan Peugeot Porsche Proton Renault Seat Skoda Subaru Suzuki Toyota ,099 1,135 1,199 1,866 1,795 2,300 2,527 2,843 Vauxhall Volkswagen Volvo 2,515 5,124 5,726 Other ,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Bauer Media Page 17 of

18 Sources & Ages of Name and Address Records Description Less Than 1 Year Between 1 and 2 Years Between 2 and 3 Years Not Analysed (Includes Paid ) % of TOTAL 9,904 4,369 3,007 17, Not Analysed Analysed 9,904 4,369 3,007 17, Breakdown of Analysed Responses Print Editions 8,857 4,114 3,007 15, Controlled Free - Requested 8,698 4,097 3,005 15, Individual Requests 6,933 3,806 2,893 13,632 Company Requests 1, ,168 Controlled Free - Non Requested By Name By Job Title/Function Non Controlled Free By Name Not by Name Paid Enter Paid on this line - will not show on certificate Digital Editions 1, , Controlled Free - Requested 1, , Individual Requests 1, ,302 Company Requests Paid Enter Paid on this line - will not show on certificate. Bauer Media Page 18 of

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