Involvement-Index 2017 Which automobile brands are most talked about?

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1 Which automobile brands are most talked about? Projektteam Testentwicklung c/o Rüdiger Hossiep Ruhr-University Bochum Faculty of Psychology GAFO 04/979 Universitätsstraße Bochum testentwicklung.de Fon 0234/ Fax 0234/

2 How are the results of the involvement index accomplished? Page 2 The basis of the calculation of the involvement index is the number of contributions in forums at Motor-Talk.de, the largest German-speaking automobile forum. In addition, the data of the Federal Office for Motor Vehicles is accessed. For every automobile brand, the number of contributions in forums with the respective number of vehicles registered in Germany was set into relation. High values in the involvement index indicate that, in relation to the vehicle inventory of a brand, an aboveaverage number of contributions were written in forums. Low values indicate that, in relation to the vehicle inventory, a below-average number ofcontributions were written in forums. An average Involvement corresponds to a value of 1. Values less than 1 indicate a more or less below-average Involvement. Characteristic values above 1 correspond to a more or less above-average Involvement. In order not to distort the results, only those brands which indicate a wider inventory volume in Germany are listed in the Involvement index. Automobile brands with a very small vehicle inventory (e.g. Ferrari, Morgan or Tesla) are notincluded in the calculation.

3 What are the results? Page 3 The top field The first six places give an impression of stability and indicate no change from the previous year's ranking. Volvo reaches the first place here for the fifth time in succession in the Involvement index and can clearly extend its lead. Also the allocations of the second and third places of Audi and BMW remain unchanged - in spite of a small drop of the respective Involvement. The top group is composed of Land Rover at place four, Mercedes-Benz at place five and Saab at place six. The winners 2017 The current market leader Volvo also leads the field of the biggest winners in comparison with the previous year and therefore extends its lead over Audi. Further winners this year are Lexus (+5 places), Jaguar (+2 places) and Subaru (+4 places). As a result of a jump of five places upwards, Kia can additionally ensure a place for itself in the lower middle rankings. The losers 2017 Porsche is one of the greatest losers of this year's Involvement index and falls to ninth place behind VW and Opel. With this, the negative trend of the previous years also continues this year. However, another brand lists the highest involvement loss: Saab. Nevertheless the sixth place can be defended against VW even if the separation distance has significantly decreased. One of the losers is also Toyota, which has deteriorated by five places, and Alfa Romeo which cannot confirm the positive trend of the previous year and must give up two places. The Seat brand deteriorates, if only slightly, in the Involvement, however, in spite of that drops back by a total of six places in ranking. This applies exactly the same for thejeep brand, which also loses six places.

4 Ranking place Brand 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 8,00 Page Volvo Audi BMW Land Rover Mercedes Saab VW Opel Porsche Jaguar Ford Alfa Romeo Subaru Lexus Smart Honda Chrysler Lancia Toyota Mazda Kia Renault Mini Jeep Citroen Peugeot Hyundai Fiat Skoda Seat Chevrolet Dacia Suzuki Mitsubishi Daihatsu Nissan 1,48 1,25 1,09 1,05 0,98 0,87 0,76 0,68 0,65 0,60 0,59 0,52 0,42 0,39 0,35 0,34 0,32 0,32 0,29 0,26 0,24 0,24 0,22 0,20 0,18 0,13 0,12 0,12 0,11 0,11 0,10 2,76 3,56 3,31 3,92 7,48

5 Change 2017 vs Page 5-0,40-0,20 0,00 0,20 0,40 0,60 0,80 1,00 1,20 Volvo Lexus Jaguar Land Rover Subaru Mercedes Lancia Kia Daihatsu Honda Chevrolet Fiat VW Nissan Suzuki 0,00 Mazda 0,00 Citroen -0,01 Renault -0,01 Hyundai -0,01 BMW -0,02 Mini -0,03 Peugeot -0,03 Mitsubishi -0,03 Dacia -0,06 Chrysler -0,06 Opel -0,07 Ford -0,08 Skoda -0,08 Smart -0,11 Seat -0,12 Jeep -0,17 Audi -0,24 Porsche -0,24 Alfa Romeo -0,25 Toyota -0,27 Saab -0,31 0,10 0,08 0,06 0,01 0,01 0,01 0,01 0,00 0,00 0,28 0,24 0,24 0,20 0,95

6 Winners- and losers 2017 Page 6

7 Development Page 7 Platz Platz 1 Saab Saab Saab Audi Audi Audi Volvo Volvo Volvo Volvo Volvo 1 2 Volvo Audi Audi Saab Volvo Volvo Audi Audi Audi Audi Audi 2 3 Audi Volvo Volvo Volvo Saab Saab BMW / Mini BMW BMW BMW BMW 3 4 BMW / Mini BMW / Mini BMW / Mini Porsche BMW / Mini BMW / Mini Saab Land Rover Mercedes Land Rover Land Rover 4 5 Porsche Porsche Porsche BMW / Mini Porsche Mercedes Land Rover Mercedes Land Rover Mercedes Mercedes 5 6 Alfa Romeo Honda VW Mercedes Mercedes VW Mercedes Saab Saab Saab Saab 6 7 VW VW Mercedes VW VW Porsche Porsche Porsche Porsche Porsche VW 7 8 Honda Alfa Romeo Alfa Romeo Opel Opel Subaru Opel Opel VW VW Opel 8 9 Opel Mercedes Opel Alfa Romeo Subaru Opel VW VW Opel Opel Porsche 9 10 Mercedes Opel Honda Subaru Ford Land Rover Ford Ford Jaguar Alfa Romeo Jaguar Citroen Subaru Subaru Lancia Alfa Romeo Ford Subaru Honda Ford Ford Ford Subaru Toyota / Lexus Ford Ford Lancia Honda Honda Smart Smart Jaguar Alfa Romeo Ford Ford Lancia Chevrolet Honda Lancia Smart Lancia Lexus Smart Subaru Smart Smart Jaguar Honda Smart Alfa Romeo Jaguar Toyota Chrysler Toyota Lexus Toyota / Lexus Lancia Toyota / Lexus Jaguar Jaguar Jaguar Alfa Romeo Dacia Toyota Honda Smart Peugeot Citroen Smart Toyota / Lexus Toyota / Lexus Smart Toyota / Lexus Subaru Honda Chrysler Honda Fiat Fiat Chrysler / Jeep Smart Chevrolet Toyota / Lexus Lancia Alfa Romeo Alfa Romeo Subaru Chrysler Mazda Peugeot Chevrolet Peugeot Hyundai Chevrolet Kia Jaguar Subaru Jeep Lancia Chrysler / Jeep Jaguar Citroen Chrysler / Jeep Peugeot Rover Chevrolet Lexus Jeep Lexus Toyota Mitsubishi Chrysler / Jeep Peugeot Rover Renault / Dacia Kia Rover Kia Seat Mazda Mazda Skoda Mitsubishi Rover Renault / Dacia Chrysler / Jeep Seat Renault / Dacia Mini Mini Mini Kia Rover Mazda Fiat Citroen Mitsubishi Chrysler / Jeep Chrysler / Jeep Chrysler / Jeep Dacia Lancia Renault Seat Chevrolet Mitsubishi Hyundai Rover Renault / Dacia Peugeot Peugeot Lancia Renault Mini Lancia Rover Mazda Fiat Kia Hyundai Hyundai Hyundai Renault Seat Jeep Suzuki Seat Seat Kia Fiat Peugeot Citroen Chevrolet Peugeot Skoda Citroen Renault / Dacia Suzuki Suzuki Mitsubishi Citroen Fiat Fiat Mitsubishi Kia Kia Peugeot Jaguar Kia Kia Skoda Mazda Suzuki Seat Renault Skoda Citroen Hyundai Kia Daihatsu Renault / Dacia Suzuki Seat Mitsubishi Mitsubishi Mazda Citroen Peugeot Fiat Nissan Skoda Skoda Mazda Suzuki Mazda Mazda Citroen Mazda Hyundai Skoda Chevrolet Renault / Dacia Hyundai Seat Skoda Citroen Suzuki Fiat Hyundai Fiat Seat Hyundai Hyundai Daihatsu Nissan Nissan Skoda Skoda Suzuki Fiat Dacia Chevrolet Daihatsu Nissan Nissan Daihatsu Daihatsu Nissan Daihatsu Nissan Chevrolet Mitsubishi Dacia 32 Daihatsu Nissan Daihatsu Mitsubishi Suzuki Suzuki 33 Seat Suzuki Chevrolet Mitsubishi 34 Skoda Daihatsu Nissan Daihatsu 35 Nissan Daihatsu Nissan 36 The brands BMW & Mini, Toyota & Lexus, as well as Renault & Dacia were listed in 2013 together in each case in the statistics of the KBA. The brands Chrysler & Jeep until 2014 were maintained in a common forum on MotorTalk.de.

8 Bochumer Automobile Research Which automobile suits you? Page 8 Free participation in a motorist study What car would you like to drive: A functional family saloon? A racing car? A status symbol on four wheels? A cult collector's object? The expectations and desires that drivers can place on their car can be very different and stratified. Very often, many emotions also come into play. We wish to find out what motivates you in cars. For this purpose, we have developed the Questionnaire for the Automobile-related Handling Regulation - abbreviation: FAHR. Participate in FAHR and, clear of all charges, be provided with an assessment of your "driver psyche"! As well as a detailed analysis over what is important for you in case of cars, you are additionally provided with a feedback about which car brands and models suit your ideas best or least. Participation clear of all charges and further information at:

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