RAB / GfK MRI FORMAT PROFILE: URBAN OLDIES. A B C D E F G H U.S. Women 18+ Adults Listen to Urban Oldies Format (Total Week Cume)

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1 Adults - U.S. Men Men - Women Male Female Age 8-4 Age 5-34 Age Age Age Age 65+ Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

2 Adults - U.S. Men Men - Women Age + Age -34 Age 8-34 Age 8-49 Age 5-54 Age Age 50+ Median Age Race: White Only Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

3 Adults - U.S. Men Men - Women Race: Black/African-American Only Race: Other Race/Multiple Classifications Spanish, Hispanic, Latino Origin or Descent Personally Speak Only Spanish at Home Personally Speak Mostly Spanish, but Some English, at Home Personally Speak Spanish and English Equally at Home Highest Level Education Completed/Highest Degree: Master's Degree or Professional School Degree or Doctorate Degree Highest Level Education Completed/Highest Degree: Bachelor's Degree Highest Level Education Completed/Highest Degree: Associate Degree, Academic Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

4 Adults - U.S. Men Men - Women Highest Level Education Completed/Highest Degree: Associate Degree, Occupational/Vocational Highest Level Education Completed/Highest Degree: Some College, But No Degree Highest Level Education Completed/Highest Degree: High School Graduate - High School Diploma or Equivalent, such as GED Highest Level Education Completed/Highest Degree: Did Not Gradulate High School Currently Attending College or University Employed Full-Time Employed Part-Time Not Employed Temporarily Employed * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

5 Adults - U.S. Men Men - Women Retired (Not Employed) Not Employed; Principal Shopper for HH Occupation: Professional and Related Occupations Occupation: Management, Business and Financial Operations Occupation: Sales and Office Occupations Occupation: Natural Resources, Construction and Maintenance Occupations Occupation: Other Employed Household Income: $50,000+ Household Income: $00,000- $49,999 * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

6 Adults - U.S. Men Men - Women Household Income: $50,000- $99,999 Household Income: $00,000- $49,999 Household Income: $75,000- $99,999 Household Income: $60,000- $74,999 Household Income: $50,000- $59,999 Household Income: $40,000- $49,999 Household Income: $30,000- $39,999 Household Income: Under $0,000 Median Household Income ($00) * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

7 Adults - U.S. Men Men - Women Marital Status: Single, Never Married Marital Status: Currently Married Marital Status: Legally Separated, Divorced, or Widowed Marital Status: Engaged to be Married Marital Status: Sole Parent (Single Parent) Any Child(ren) Under Age 8 Livig in Household Child Under Age 8 Living in Household Children Under Age 8 Living in Household 3 Children Under Age 8 Living in Household Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

8 Adults - U.S. Men Men - Women or More Children Under Age 8 Living in Household No Children Under Age 8 Living in Household Own Residence Rent Residence Live Rent-Free in Residence Census Region: North East Census Region: South Census Region: Midwest Census Region: West * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

9 Adults - U.S. Men Men - Women Census Sub-Region: New England Census Sub-Region: Mid Atlantic Census Sub-Region: South Atlantic Census Sub-Region: East South Central Census Sub-Region: West South Central Census Sub-Region: East North Central Census Sub-Region: West North Central Census Sub-Region: Mountain Census Sub-Region: Pacific * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

10 Adults - U.S. Men Men - Women County Size: A County Size: B County Size: C County Size: D Radio Formats: Adult Contemporary (Mon-Sun 4- Hr Radio Formats: Adult Hits (Jack, etc.) (Mon-Sun 4-Hr Radio Formats: Adult Standards/Easy Listening (Mon-Sun 4-Hr Radio Formats: All News (Mon- Sun 4-Hr Radio Formats: All Sports (Mon-Sun 4-Hr Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

11 Adults - U.S. Men Men - Women Radio Formats: All Talk (Mon- Sun 4-Hr Radio Formats: Alternative (Mon-Sun 4-Hr Radio Formats: CHR/Top 40 (Mon-Sun 4-Hr Radio Formats: Classic Hits (Mon-Sun 4-Hr Radio Formats: Classic Rock (Mon-Sun 4-Hr Radio Formats: Classical (Mon- Sun 4-Hr Radio Formats: Country (Mon- Sun 4-Hr Radio Formats: Ethnic (Mon- Sun 4-Hr Radio Formats: Gospel (Mon- Sun 4-Hr * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

12 Adults - U.S. Men Men - Women Radio Formats: Hispanic - All Genres (Mon-Sun 4-Hr Radio Formats: Hot AC (Mon- Sun 4-Hr Radio Formats: Hot Country (Mon-Sun 4-Hr Radio Formats: Hurban (Mon- Sun 4-Hr Radio Formats: Jazz (Mon- Sun 4-Hr Radio Formats: Mexican/Tejano/Ranchera (subset of Hispanic) (Mon- Sun 4-Hr Radio Formats: News/Talk (Mon-Sun 4-Hr Radio Formats: Oldies (Mon- Sun 4-Hr Radio Formats: Public (Mon- Sun 4-Hr * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

13 Adults - U.S. Men Men - Women Radio Formats: Religious (Mon-Sun 4-Hr Radio Formats: Rhythmic (Mon-Sun 4-Hr Radio Formats: Rock (Mon- Sun 4-Hr Radio Formats: Soft Adult Contemporary/Lite Rock (Mon- Sun 4-Hr Radio Formats: Spanish AC (subset of "Hispanic) (Mon- Sun 4-Hr Radio Formats: Tropical (subset of Hispanic) (Mon- Sun 4-Hr Radio Formats: Urban - All Genres (Mon-Sun 4-Hr Radio Formats: Urban AC (Mon-Sun 4-Hr Radio Formats: (Mon-Sun 4-Hr * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

14 Adults - U.S. Men Men - Women Radio Formats: Variety (Mon- Sun 4-Hr Traffic Reports Any Sports Play-by- Play on Radio Radio Daypart Cumes: Monday-Sunday 4-Hours Radio Daypart Cumes: Weekday 6-0AM Radio Daypart Cumes: Weekday 0AM-3PM Radio Daypart Cumes: Weekday 3-7PM Radio Daypart Cumes: Weekday 7PM-Midnight Radio Daypart Cumes: Weekday Midnight-6AM * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

15 Adults - U.S. Men Men - Women Radio Daypart Cumes: Weekend 6-0AM Radio Daypart Cumes: Weekend 0AM-3PM Radio Daypart Cumes: Weekend 3-7PM Radio Daypart Cumes: Weekend 7PM-Midnight Radio Daypart Cumes: Weekend Midnight-6AM Most Often Radio at Home - Typical Weekday Most Often Radio in Vehicle - Typical Weekday Most Often Radio at Work - Typical Weekday Most Often Radio Other Place (Not Home, Vehicle, Work) - Typical Weekday Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

16 Adults - U.S. Men Men - Women Most Often Radio at Home - Typical Weekend Most Often Radio in Vehicle - Typical Weekend Most often Radio at Work - Typical Weekend Most Often Radio Other Place (Not Home, Vehicle, Work) - Typical Weekend Ever AM Radio Ever FM Radio Ever Internet Radio Ever Satellite Radio Listened to Radio Online - Last 30 Days Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

17 Adults - U.S. Men Men - Women Visited a Radio Station, Radio Program or Radio Personality's Web Site - Last 30 Days Houehold Subscribes to Satellite Radio Advertising on Radio Provides Me with Useful Information About Bargains - Agree with Statement Advertising on Radio Provides Me with Meaningful Information About the Product Use of Other Consumers. - Agree with Statement Advertising on Radio Provides Me with Useful Information About New Products or Services - Agree with Statement For Me, Advertising on Radio Is Amusing - Agree with Statement Vehicle Currently Owned/Leased Has AM/FM Radio Vehicle Currently Owned/Leased Has Satellite Radio Vehicle Currently Owned/Leased Has CD Player (Single CD or Multi-Disc) * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

18 Adults - U.S. Men Men - Women Vehicle Currently Owned/Leased Has MP3 Player Connection Vehicle Currently Owned/Leased Has DVD Player TV Total (Monday-Sunday) Prime-Time Cume Audience TV Weekday Prime-Time Cume Audience (8-PM Eastern/Pacific), 7-0PM Central/Mountain) TV Saturday Prime-Time Cume Audience (8-PM Eastern/Pacific, 7-0PM Central/Mountain) TV Sunday Prime-Time Cume Audience (7-PM Eastern/Pacific, 5-0PM Central/Mountain) TV Daytime Cume Audience (Weekdays 9AM-4PM Eastern/Pacific, 9AM-3PM Central/Mountain) TV Early Fringe Cume Audience (Weekdays 4-7:30PM Eastern/Pacific), 3-6:30PM Central/Mountain) TV Late Fringe Cume Audience (Weekdays :30PM-AM Eastern/Pacific, 0:30PM-Midnight) * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

19 Adults - U.S. Men Men - Women TV Weekend Sports Cume Audience (Saturday-Sunday Afternoon) TV Weekend Children's Shows Cume Audience (Saturday-Sunday Morning) Downloaded a TV Program from Internet - Last 30 Days Watched a TV Program Online - Last 30 Days Visited a TV Network or TV Show's Website - Last 30 Days Household Subscribes to Cable TV Household Subscribes to Digital Cable Viewed Any Cable TV (Including Pay) - Past Week Heavy Cable TV Viewing (Including Pay) - Past Week Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

20 Adults - U.S. Men Men - Women Viewed Any Premium Cable Channels - Last 30 Days Viewed Any Video-On- Demand TV Programs - Last 30 Days Viewed Any Video-On- Demand Movies - Last 30 Days Viewed Any Video-On- Demand Programming - Past Household Has a Satellite Dish Household Has a Digital Video Recorder (DVR) Household Has TiVo-Brand DVR Video Recorder (Stand- Alone) Any Internet/Online Activity - Last 30 Days Downloaded Music from Internet - Last 30 Days * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

21 Adults - U.S. Men Men - Women Downloaded Podcasts/Podcasting from Internet - Last 30 Days Downloaded a Movie from Internet - Last 30 Days Watched a Movie Online - Last 30 Days Visited Online Blogs, Wrote Online Blog, Posted Comment or Review on Blog, Online Forum, Message or Bulletin Board - Last 30 Days Uploaded or Added Video to Website - Last 30 Days Visited a Chat Room - Last 30 Days Used - Last 30 Days Used Instant Messenger/IM Online - Last 30 Days Visited Facebook.com - Last 30 Days * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

22 Adults - U.S. Men Men - Women Visited Flickr.com - Last 30 Days Visited LinkedIn.com - Last 30 Days Visited MySpace.com - Last 30 Days Visited Photobucket.com - Last 30 Days Visited Shutterfly.com - Last 30 Days Visited Twitter.com - Last 30 Days Visited YouTube.com - Last 30 Days Rated or Reviewed a Product or Service on Any Social Network - Last 30 Days Ever Used Text Messaging on Cellular/Mobile Phone/Smartphone to Communicate with Friends or Family * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

23 Adults - U.S. Men Men - Women Ever Used Text Messaging on Cellular/Mobile Phone/Smartphone to Vote in a Contest, Make a Choice, or Give an Opinion Ever Looked at an Advertisement Sent with Text Message on Cellular/Mobile Phone/Smartphone Ever Used Text Messaging on Cellular/Mobile Phone/Smartphone to Respond to an Advertisement or Make a Purchase Ever Signed Up for a Text Message "Alert" Service to Cellular/Mobile Phone/Smartphone Ever Received a Text Message "Alert" on Cellular/Mobile Phone/Smartphone Ever Redeemed a Mobile Coupon from Cellular/Mobile Phone/Smartphone Ever Watched a Downloaded or Streamed TV PRogram on Cellular/Mobile Phone/Smartphone Ever Watched Live Television on Cellular/Mobile Phone/Smartphone Ever Listened to a Podcast on Cellular/Mobile Phone/Smartphone * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

24 Adults - U.S. Men Men - Women Ever Listened to Music on Cellular/Mobile Phone/Smartphone Ever Visited a Website for News on Cellular/Mobile Phone/Smartphone Ever Visited a Website for Sports on Cellular/Mobile Phone/Smartphone Ever Visited a Website for Weather on Cellular/Mobile Phone/Smartphone Ever Visited a Search Engine on Cellular/Mobile Phone/Smartphone Ever Visited or Used a Social Networking Site on Cellular/Mobile Phone/Smartphone Ever Searched for Information About a Product on Cellular/Mobile Phone/Smartphone Read Any Daily Newspaper Read Any Sunday Newspaper Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

25 Adults - U.S. Men Men - Women Read Advertisements in Weekday Newspaper Read Advertisements in Sunday/Weekend Newspaper Read Classified Advertising in Weekday Newspaper Read Classified Advertising in Sunday/Weekend Newspaper Read Circulars/Inserts/Fliers in Weekday Newspaper Read Circulars/Inserts/Fliers in Sunday/Weekend Newspaper Read Newspaper on e- Reader/Tablet - Last 6 Personally Referred to Yellow Pages (Paper or Internet) - Past Week Personally Referred to Paper Yellow Pages - Past Week * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);

26 Adults - U.S. Men Men - Women Personally Referred to Internet Yellow Pages - Past Week Have Seen Digital/Video Ads in Shopping Malls - Last 6 Have Seen Digital/Video Ads in Bars/Pubs - Last 6 Have Seen Digital/Video Ads in Gym/Health Clubs - Last 6 Have Seen Digital/Video Ads in Medical Offices - Last 6 Have Seen Digital/Video Ads in Airports - Last 6 Have Seen Digital/Video Ads at Gas Stations - Last 6 Have Seen Digital/Video Ads in Office Building Elevators - Last 6 Have Seen Digital/Video Ads in Stores - Last 6 * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index * Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index Unwgtd (000) Horz % Vert % Index GfK MRI Doublebase Weighted to Population (000);