Rates for Source: MATESZ Flash Report, rd Quarter, NOK 2013/4, 2014/1-3. Photo: Kurucz Árpád

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Martina Reed
5 years ago
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various thematic supplements. Target group Népszabadság has a highly qualified quality readership.

Besides daily news, they are especially open to news focusing on culture, science and the economy.

copies sold/day One reader picks one issue up twice on average 348,800 contacts are made between a given issue and its readers 47% of readers are

1 Product profile: Népszabadság offers reliable and quality content to media consumers and plays a key role in quality Hungarian content provision. Népszabadság is the most popular current affairs daily in Hungary which is published in a Budapest and national edition six days a week with various thematic supplements. Target group Népszabadság has a highly qualified quality readership. The target group holds secondary or higher education qualifications, mainly lives in urban areas and includes many managers. Besides daily news, they are especially open to news focusing on culture, science and the economy. Advantages for advertisers Much higher indices than the rest of the news dailies (based on Matesz and NOK data) 177,700 readers/day and 43,129 copies sold/day One reader picks one issue up twice on average 348,800 contacts are made between a given issue and its readers 47% of readers are women and 53% are men 40% hold higher education degrees, 73% at least hold a baccalaureate 70% are main shoppers, 49% AB status Népszabadság stands for quality in both its products and services Source: MATESZ Flash Report, rd Quarter, NOK 2013/4, 2014/1-3 Photo: Kurucz Árpád

2 Népszabadság National Size Black and white 4C Width Height Price Price Format (mm) (mm) ( ) ( ) Column mm (column = 52mm) 5,47 7,39 2/ / /2 landscape /2 vertical Junior C Junior page /3 vertical /3 landscape /4 ver t ical /4 landscape /8 landscape /8 vertical Strip / / / / / / / / / / / / Back page vertical strip Vertical strip advertisement FRONT PAGE Front page strip Front page ¼ landscape Full front page top strip , Four-column front page top strip , Two-column front page top strip , One-column front page top strip 52 39, PROGRAMME PAGE Strip advertisement One-column box

3 Népszabadság National Size Black and white 4C Width Height Price Price Format (mm) (mm) ( ) ( ) Column mm (column = 52mm) 5 7 ADVERTISING SURFACES ON THE FRONT PAGE Front page monocle ads Front page 1/ Half-jacket (C1 and C2 over front page) B B ADVERTISING SURFACES ON THE BACK PAGE Junior page (in the first section) Back page (in the second section) Double strip (in the first section) Other creative advertisements based on individual agreement DOUBLE-PAGE ADVERTISEMENTS Column double-page Maxi column /2 top double-page /2 bottom double-page U double-page Full size Size/column Block Max. size Double column Size/column Other panorama formats based on individual negotiation/depending on the surfaces used SPECIAL FORMAT SOLUTIONS Bubble advertisement Max. size Strip in the middle of the page based on individual agreement Special-shape bubble advertisement Max. size Negative junior page Full size Column size Special shape - half-page portrait Max. size Special shape - junior page Max. size Special shape - half-page landscape Max. size Special shape - half-page landscape bubble advertisement Max. size PRINT TECHNOLOGY NOVELTIES Post-it based on individual agreement 1/2 page jacket based on individual agreement 3/4 page jacket based on individual agreement

4 Népszabadság Budapest and Pest County / Countryside Size Black and white 4C Width Height Price Price Format (mm) (mm) ( ) ( ) Column mm (column = 52mm) 2,74 3,7 2/ / /2 landscape /2 vertical Junior C Junior page /3 vertical /3 landscape /4 vertical /4 landscape /8 landscape /8 vertical Strip / / / / / / / / / / / / Back page vertical strip Vertical strip advertisement PROGRAMME PAGE Strip advertisement One-column box column vertical Prices are quoted in EUR exclusive of VAT.

DISCOUNTS Quantity Frequency PRICE BRACKET (List price in ) Discount (%) Number of ads Discount 12 500 20 833 3% 3 3% 20 833 62 500 5% 6 5% 62 500 125 000 8% 13 7% 125 000 208 330 10% 26 10% 208 330

5 DISCOUNTS Quantity Frequency PRICE BRACKET (List price in ) Discount (%) Number of ads Discount % 3 3% % 6 5% % 13 7% % 26 10% % 52 12% % 65 15% % SURCHARGES Placement surcharge 20% Colour surcharge 15% Technical cost 5% NB: the technical cost is 5% of the price quoted. Other extra charges and discounts do not change this amount. INSERT Weight Netnet HUF/insert Under 20 g gramm gramm 23 Over 60 g Ordering deadline: 4 workdays prior to publication. Submission deadline: 2 workdays prior to publication in the case of print-ready advertisements. 4 workdays prior to publication in the case of not print-ready advertisements. to be negotiated Prices are quoted in EUR exclusive of VAT. Technical parameters: Published on: Monday-Saturday Number of pages: 20 Printing: rotation offset Colour: 4+4 Grid: 40 (100 Ipi) Paper: 45g standard newspaper Page format: 310 x 470 mm Mirror size: 280 x 420 mm We accept advertisements ready for printing in the modes and formats specified in the section Parameters for Advertisement Submission. Prices are quoted in HUF, exclusive of VAT and are valid until cancellation. Mworks Print Zrt. has specified rules applicable to further advertising conditions in the General Terms of Contract. MWORKS PRINT ZRT., 1082 Budapest, Futó utca ADVERTISMENT ORDERS: tel.: (1) , (1) , fax: (1) hirdetesinfo@nepszabadsag.hu

6 Maxi column U double-page Block Double column Creative panorama Creative panorama Advertisement combined with content Advertisement combined with content

7 PARAMETERS FOR ADVERTISEMENT SUBMISSION Kész hirdetéseket a következő módon lehet kiadónkba eljuttatni: On CD, DVD, PEN DRIVE or via (max. 10 MB): Women magazines hot!, Fanny, Lakáskultúra, Test és Lélek Gastro magazines Fanny Konyha, Ínyenc, Édes élet, Tina Konyha Youth magazines BRAVO, BRAVO Girl!, im Children's magazines Buci Maci Nemzeti Sport, Képes Sport, Nemzeti Sport Magazin, Sport publications Sport & Life, Hajrá Foci Autó-Motor Manager Magazin Világgazdaság Népszabdság publications Regional dailies 24 óra(komárom-esztergom), Heves megyei Hírlap, Nógrád Megyei Hírlap, Somogyi Hírlap, Tolnai Népújság, Új Dunántúli Napló, Új Néplap, Békés Megyei Hírlap, Petőfi Népe (Bács-Kiskun-Szolnok) plusz időszakos mellékletek Sunday newspapers Vasárnap Reggel mgyartas@mediaworks.hu gyartas@nemzetisport.hu amstudio@automotor.hu hirdgyart.manager@mediaworks.hu hirdgyart.vilaggazdasag@mediaworks.hu nszgyartas@mediaworks.hu megyeigyartas@mediaworks.hu Please make sure, that the following informations are include in your name of the ordering/adverteing company name of the publication size and colour of the ad publication date We accept ready material in eps, tif, pdf, ai format in 300 dpi image resolution and CMYK colour mode. A printing proof or chromaline needs to be supplied to guarantee colour quality. If this is not rovided, we do not accept any complaints made in connection with colour quality. Please make sure that you take account of the following during planning: Please transform the text in the file into an outline or curve Make sure that you use the right overprint, knock-out settings If the advertisement has been designed by using the InDesign programme, please make sure that the text layer is on top In the case of Photoshop eps/tif/jpg formats, we only accept flattened, CMYK, min. 300 dpi advertisements In the case of JPG compression, please use the Maximum Quality setting to minimise the distortion and fragmentation of smaller fonts and thin lines Technological limitations of the printing procedure applied (different paper qualities; variations in folding, cutting and colour alignment; thin graphical components in negative rotation; font size; making sure that text in black is on a black plate and explicitly avoiding the use of direct colours) We are unable to accept materials compiled in CorelDraw Further requirements for bleed advertisements: We recommend not placing any useful information within 5mm of the edge Cut and registration signs, as well as palettes must be placed at least 5 mm from the edge, however definitely outside the advertisement Please place a 5 mm border around bleed advertisements For advertisement to be designed: Kérjük, hogy a megjelentetni kívánt hirdetéshez a képeket és logókat 300 dpi felbontásban, a szöveget word Please send images and logos in 300 dpi and the text in Word format 4 workdays prior to publication in the case of advertisements intended for publication. IF THE MATERIAL SUBMITTED FAILS TO COMPLY WITH THE ABOVE-LISTED PARAMETERS, WE ARE UNABLE TO GUARANTEE THE CORRECT PUBLICATION OF THE ADVERTISEMENT, WHICH IS WHY WE ARE UNABLE TO ACCEPT ANY COMPLAINTS.

ADVERTISING RATE CARD 2018

ADVERTISING RATE CARD 2018 2 LILIT 3 ЛИЛИТ 4 LILIT LOOK 5 ЛИЛИТ LOOK 6 SIN 7 ПАТРОH 8 COPES LIETAS 9 GEO 10 LATVIJAS ARCHITEKTŪRA 11 LATVIJAS BŪVNIECĪBA 12 NEZINĀMĀ VĒSTURE 13 NEZINĀMĀ KARA VĒSTURE 14