Corporate Design Manual Erste Bank Group
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1 Corporate Design Manual Erste Bank Group
2 CORPORE DESIGN MANUAL What is the corporate design manual? Introduction and basic guidelines The Erste Bank Group is serving more than eleven million customers in five countries. The key to lasting success is best quality customer service throughout the whole Group. Creating an unified CD manual for an unified approach towards customers helps us to keep up with our customers demands no matter in which country they enter a branch. The visual appearance of an enterprise is defined by its corporate design (CD) by which the company presents itself towards external audiences (customers, shareholders and partners) as well as towards internal audiences (employees). A strong and consistent corporate design produces high recognition and is a key factor for successful and stringent branding. This CD manual primarily covers the correct use of logos, colours and typefaces, business forms, print advertising, folders, brochures, savings books, payment cards, internet- and PC applications. Additional topics, e.g. invitation card design, have also been incorporated in this version. This manual contains binding rules for the visual appearance within the Erste Bank Group and explicitly covers the brands Subsidiary companies (members of the local groups) have to be incorporated into the common appearance on a national level in order to maintain and strengthen the Group s position as an overall provider of financial solutions. The respective local mother company of each country shall take the responsibility for the implementation of CD manuals in line with this group manual for their national subsidiaries. Consistent visual appearance is crucial for success in marketing and branding. Therefore any changes are subject to prior group marketing approval. This is the first unified release of a CD manual with international scope in the Erste Bank Group and it will replace the current local CD manuals according to a bilaterally agreed time schedule. We are convinced that this first release of a common Group- CD will further strengthen our strong appearance this from a local as well as from an international point of view. Vienna, Signature Erste Bank (Austria), Česká spořitelna (Czech Republic), Slovenská sporiteľňa (Slovak Republic), Erste Bank (Hungary) and Erste Bank (Croatia).
3 CORPORE DESIGN MANUAL Page 1 of 4 CHAPTER 1: LOGOS 1.1. Logos 1.2. Company names and abbreviations 1.3. Erste Bank logo Sizes 1.4. Double logo Sizes Česká spořitelna logo Proportions Česká spořitelna logo Sizes Slovenská sporiteľňa logo Proportions Slovenská sporiteľňa logo Sizes 1.7. Erste Bank Hungary logo Sizes 1.8. Erste Bank Croatia logo Sizes 1.9. Logos - Code of practise Sub-logos Erste Bank Sub-logos Česká spořitelna Sub-logos Slovenská sporiteľňa Sub-logos Erste Bank Croatia CHAPTER 2: COLOURS 2.1. Colours Effect to be achieved Dark Blue Effect to be achieved Red Effect to be achieved Light Blue Colours Logo 4c Colours Logo 1c 2.4. Colours Code of practise CHAPTER 3: FONTS 3.1. Fonts Franklin Gothic Book Franklin Gothic Demi Corporate S Bold Corporate S ExtraBold CHAPTER 4: BUSINESS PAPERS Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) (personalised) Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) Business Stationery 210x297 (DIN A4) and senior management (personalised) Stationery 210x297 (DIN A4) Business and personal correspondence Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) (personalised) 4.2. Short message 210x Envelope 229x114 (DIN C5/6) Envelope 162x229 (DIN C5) Envelope 229x324 (DIN C4) Envelope 250x353 (DIN B4) Envelope 220x110 (~DIN C5/6) Envelope 229x162 (DIN C5) Envelope 324x229 (DIN C4) Envelope 162x114 (DIN C6) Envelope 220x110 (~DIN C5/6) Envelope 229x162 (DIN C5) Envelope 353x250 (DIN B4) Envelope 162x114 (DIN C6) Envelope 221x110 (~DIN C5/6) Envelope 229x162 (DIN C5) Envelope 323x228 (~DIN C4) Envelope 229x110 (~DIN C5/6) with window (2 versions) or without window Envelope 260x190 (~DIN B5) Envelope 331x229 (~DIN C4) Business card 90x Business card 90x Business card 90x55
4 CORPORE DESIGN MANUAL Page 2 of Business card 90x55 and senior management Business card 90x55 Central units Business card 90x55 Organisational units Business card 90x Business card 90x Business card 90x Business card 90x Complimentary cards 210x Complimentary cards 210x Complimentary cards 210x100 and 90x Complimentary cards 210x Complimentary card 210x100 CHAPTER 5: ADVERTISEMENTS Advertisement 210x297 (DIN A4) Advertisement 180x Advertisement 125x Advertisement 180x Advertisement 90x Advertisement 85x Advertisement 125x Text advertisement 125x Recruitment advertisement 131x Advertisement 210x297 (DIN A4) Advertisement 205x Advertisement 138x Advertisement 126x Advertisement 58x Advertisement 88x Text advertisement 88x Recruitment advertisement 131x Advertisement 297x420 (DIN A3) Advertisement 210x297 (DIN A4) Advertisement 297x210 (DIN A4) Advertisement 210x148 (DIN A5) Advertisement 58x Text advertisement 90x Recruitment advertisement 140x Advertisement 210x297 (DIN A4) Advertisement 185x Advertisement 180x Advertisement 137,5x Advertisement 129x Text advertisement 90x Recruitment advertisement 87x Advertisement 265x Advertisement 210x297 (DIN A4) Advertisement 175x Advertisement 180x Advertisement 125x Advertisement 180x Advertisement 90x Advertisement 85x Advertisement 125x Text advertisement 210x297 (DIN A4) Recruitment advertisement 130x190 CHAPTER 6: BELOW THE LINE ADVERTISING MERIALS AND POSTERS 6.1. Formats and paper grades 6.2. Colour navigation system for advertising material Prospectus 210x297 (DIN A4) with picture Prospectus 210x297 (DIN A4) without picture Prospectus 210x297 (DIN A4) with table (3 columns) Prospectus 210x297 (DIN A4) with table (1 column) Prospectus 210x297 (DIN A4) with picture Prospectus 210x297 (DIN A4) with graph Prospectus 210x297 (DIN A4) Brochure 148x210 (DIN A5) with picture Brochure 148x210 (DIN A5)
5 CORPORE DESIGN MANUAL Page 3 of 4 without picture Brochure 148x210 (DIN A5) Brochure 148x210 (DIN A5) Prospectus 100x210 with picture Prospectus 100x210 without picture Prospectus 100x Prospectus 100x Prospectus 105x148 (DIN A6) with picture Prospectus 105x148 (DIN A6) without picture Prospectus 105x148 (DIN A6) Prospectus 105x148 (DIN A6) Product sheet 210x297 (DIN A4) with picture Product sheet 210x297 (DIN A4) without picture 6.8. PC form 210x297 (DIN A4) Poster 594x841 (DIN A1) with picture Poster 594x841 (DIN A1) without picture Poster 594x841 (DIN A1) with picture, flash and partner logos Poster 420x594 (DIN A2) with picture Poster 420x594 (DIN A2) without picture Poster 420x594 (DIN A2) with picture, flash and partner logos CHAPTER 7: EVENTS Poster 594x841 (DIN A1) Invitation card 148x210 (DIN A5) Invitation card 148x210 (DIN A5) Invitation card 148x210 (DIN A5) Response card 148x210 (DIN A5) Invitation card 100x Invitation card 100x Invitation card 100x Invitation card 210x Invitation card 210x Invitation card 210x Ticket 210x Envelope 229x162 (DIN C5) Envelope 229x114 (DIN C5/6) Invitation card 148x210 (DIN A5) Invitation card 148x210 (DIN A5) Invitation card 148x210 (DIN A5) Response card 148x210 (DIN A5) Invitation card 100x Invitation card 100x Invitation card 100x Invitation card 210x Invitation card 210x Invitation card 210x Galéria folder 140x Galéria folder 140x Presentation cheque Presentation cheque
6 CORPORE DESIGN MANUAL Page 4 of Presentation cheque Presentation cheque Presentation cheque CHAPTER 8: SAVINGS BOOK & PAYMENT CARDS Savings book 80x Savings book 90x Savings book 90x130 Wrapper for children 93x Savings books 85x Cards Logo position and colour definitions Cards 85x Cards 85x Cards 85x Carrier 210x297 (DIN A4) Payment cards Carrier 210x297 (DIN A4) Grid cards Cards 85x Cards 85x55 CHAPTER 9: PC & INTERNET USE 9.1. Colours for PC use RGB values 9.2. Font for PC use Arial Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) Stationery 210x297 (DIN A4) Fax 210x297 (DIN A4) Fax 210x297 (DIN A4) Fax 210x297 (DIN A4) Fax 210x297 (DIN A4) Fax 210x297 (DIN A4) 9.5. PC form 210x297 (DIN A4) Powerpoint template 240x Powerpoint template 240x180 Follow-up page without picture Powerpoint template 240x180 Follow-up page with picture Powerpoint template 180x Powerpoint template 180x240 Follow-up page without picture Powerpoint template 180x240 Follow-up page with picture 9.8. Colours for internet use Hexadecimal values 9.9. Font for internet use Arial Corporate Internet Style Guide CHAPTER 10: VARIOUS Folder file 223x Folder file 223x Folder file 223x Sticker Bankomat (M) sticker Certificate 210x297 (DIN A4) Namelabel for employees Security cards 86x Personal ID card 105x Personal ID card 80x Table flag 155x Banner Flags Sign board
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