Advertising for CEDE 2018 Exhibitors 27. Środkowoeuropejska Wystawa Produktów Stomatologicznych. Central European Dental Exhibition

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Alison Walker
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1 Advertising for CD 2018 xhibitors Środkowoeuropejska Wystawa Produktów Stomatologicznych Poznań,

27TH Środkowoeuropejska Wystawa Produktów Stomatologicznych Prices valid for registered CD 2018 xhibitors only!

The App provides numerous features and services before, during or after the event like: exhibitors catalogue and exhibition floorplan, Congress lecture programme, information about speakers,

Banner on the CD 2018 app screen Poznań, Poland 20 22. 09. 2018 Displaying of the xhibitor s banner on the mobile app screen. Format of the banner: png.

advertising in the CD 2018 mobile app Displaying of the full size advert in the mobile app. The advert appears on the screen upon each start of the app Format of the advert: png.

2 27TH Środkowoeuropejska Wystawa Produktów Stomatologicznych Prices valid for registered CD 2018 xhibitors only! Advertisement in CD 2018 app CD 2018 mobile app Free mobile app available fo r ipads, iphones and smartphones/ tablets operated by Android / Windows. The app will run until next update for CD. The App provides numerous features and services before, during or after the event like: exhibitors catalogue and exhibition floorplan, Congress lecture programme, information about speakers, individual planner (selected lectures, booths etc.), social sharing features (Facebook). The app a perfect tool to organize your stay at CD 2018 and store important notes or contact information. Banner on the CD 2018 app screen Poznań, Poland Displaying of the xhibitor s banner on the mobile app screen. Format of the banner: png. portrait screen orientation: 360 px (width) x 50 px (height) landscape screen orientation: 1024 px (width) x 90 px (height) Deadline for delivery of the advert: April 30, UR Fullscreen advertising in the CD 2018 mobile app Displaying of the full size advert in the mobile app. The advert appears on the screen upon each start of the app Format of the advert: png. portrait orientation of the screen: 1080 px (width) x 1920 px (height) (please leave the margin without any text of 90 px on the top and 240 px at the bottom of the add) landscape orientation of the screen: 1920 px (with) x 1080 px (height) (please leave the margin without any text of 240 px on each side) Deadline for delivery of the advert: August 30, UR 1

Advertising in CD 2018 prints CD 2018 guide book and the Congress programme The print contains the programme of the Congress, lectures/presentations Poznań, Poland 20 22. 09.

) In the second half of April 2018 the guide book/programme is sent out to over 18,000 dentists, technicians and dental assistants.

pl RSRVD Net prices: Cover page 4 Cover page 3 Cover page 2 other advertisement print: April 2018 1 575 UR circulation: 18 500-19 000 copies Gross dim: 170 mm (width) x 235 mm (height) 1 425 UR 1 425

3 Advertising in CD 2018 prints CD 2018 guide book and the Congress programme The print contains the programme of the Congress, lectures/presentations Poznań, Poland accompanying CD 2018, information about the lecturers and basic information about the exhibition (visitor s registration, events, fairgrounds, etc.) In the second half of April 2018 the guide book/programme is sent out to over 18,000 dentists, technicians and dental assistants. Deadline for delivery of the advert: March 20, Środkowoeuropejska Wystawa Produktów Stomatologicznych TH RSRVD RSRVD Net prices: Cover page 4 Cover page 3 Cover page 2 other advertisement print: April UR circulation: copies Gross dim: 170 mm (width) x 235 mm (height) UR UR - subject to advice Advertising in printed newsletter CDNWS The printed newsletter is issued in Polish version only and send out to over Polish dentists. Remaining copies will be distributed among visitors of the exhibition. The newsletter includes one advert only. D V Deadline for R delivery of the advert: June 15, 2018 S Rprice: Net print: June 2018 gross size: 267 mm (width) x 190 mm (height) min. resolution 300 dpi file format: pdf Circulation: copies UR Pre-exhibition guide book Plan your stay at CD 2018" The guide book (Polish version only) contains the Congress programme, Poznań, Poland company lectures programme, exhibition floorplan, list of the exhibitors. Logotypes of the advertising xhibitors will be placed on the floor plan. The guidebook is used by exhibition visitors as a handy version of the exhibition catalogue. About copies will be sent out to dentists, technicians and dental assistants and remaining copies will be 27 Środkowoeuropejska Wystawa Produktów Stomatologicznych TH print: August 2018 size: 210 mm (width) x 220 mm (height) + bleeds of 5 mm on each side circulation: copies 2 distributed during the exhibition. Deadline for delivery of the advert: July 22, 2018 Net prices: cover UR cover UR cover 2 RSRVD UR inside page 750 UR Side modules inside 875 UR 4 pcs. - each of 46 mm (width) x 195 mm (height) 2 ADVRTISING FOR CD 2018 XHIBITORS

4 Advertising in CD 2018 prints Advertising in the printed exhibition catalogue Printed exhibition catalogue includes: list of exhibitors, contact data, exhibition floorplan, list of product groups represented by exhibitors. The catalogue is distributed (free) among xhibitors, visitors and Congress delegates. 01 full page inside - without specifying location 500 UR 120 mm (width) x 215 mm (height) + 4 mm bleeds on each side 02 full page inside - next to the exhibitor s catalogue entry 625 UR 120 mm (width) x 215 mm (height) + 4 mm bleeds on each side 03 cover page UR 115 mm (width) x 215 mm (height) + 4 mm bleeds on each side 04 cover page UR 115 mm (width) x 215 mm (height) + 4 mm bleeds on each side 05 cover page UR 120 mm (width) x 215 mm (height) + 4 mm bleeds on each side 06 band around the catalogue RSRVD 625 UR 07 bookmark - according to the design provided by xhibitor subject to advice Deadline for delivery of the advert: July 15, 2018 Advertising in the printed Congress programme 08 full page inside - without specifying location 700 UR 120 mm (width) x 215 mm (height) + 4 mm bleeds on each side 09 cover page UR 115 mm (width) x 215 mm (height) + 4 mm bleeds on each side 10 cover page UR 115 mm (width) x 215 mm (height) + 4 mm bleeds on each side 11 cover page UR 120 mm (width) x 215 mm (height) + 4 mm bleeds on each side Deadline for delivery of the advert: July 15, 2018 Technical requirements: Dim. of the catalogue/programme book: 120 mm (width) x 215 mm (height) All adverts in full colour. File formats:.cdr,.tif,.jpg,.eps,.pdf,.prn. Please send uncompressed files. Colour model: CMYK. Max. ink load (C+M+Y+ K) 320. xhibitors is resposible for the content and quality of delivered materials. 3

5 Advertising in the Congress and xhibition materials Logotype on the Congress participants ID badges stimated circulation: badges Deadline for delivery of the logotype: June 15, 2018 LOGO UR Logotype on the Vistors ntry Card LOGO The free entry card is generated on-line by every visitor to get the access to the exhibition pavilions. stimated circulation: pcs. Deadline for delivery of the logotype: February 28, 2018 Net price UR RSRVD druk: kwiecień 2018 nakład: 18,5-19 tys. egz. format brutto: 170 mm (szer.) x 245 mm (wys.) Logotype on the Congress bag Congress bag including congress materials is received by every participant of the 2. Polish Dentistry Union Congress. stimated circulation 1400 pcs Deadline for delivery of the logotype - February 20, UR RSRVD 4

Distribution: 3 000 copies Deadline for delivery of the advert - April 20, 2018. Deadline for delivery - September 17, 2018.

6 Advertising in the Congress and xhibition materials Advertising insert in Congress bag Logo in the CD 2018 notebook ach congress participant receives the notebook within congres materials. ach congress participant receives the bag with congress materials. Circulation approx pcs. Max. size of the insert - up to 10 pages of A4 format. Distribution: copies Deadline for delivery of the advert - April 20, Deadline for delivery - September 17, UR 550 UR Advertising in the pocket Congress programme The mini Congress Programme is received by each Congress participant. The programme includes: programme of the 2nd Polish Dentistry Union Congress, exhibition floorplan. Afer folding the pocket programme match the ID badge holder. Dim: 105 mm (width) x 148 mm (height) Circulation: approx copies Deadline for delivery of the advert: July 30, 2018 Poznań, Poland Środkowoeuropejska Wystawa Produktów Stomatologicznych TH UR Distribution of xhibitor s advertising materials in entrance halls Advertising materials delivered by xhibitors will be distributed by the Organiser s staff on the counters located in Western ntrance and astern ntrance to the fairgrounds. Max. dimensions of the materials: 5 pages of A5 format. The offer is available for max. 5 exhibitors. stimated circulation: pcs. Deadline for delivery of the materials: September 17, UR 5 ADVRTISING FOR CD 2018 XHIBITORS

Large size outdoor and indoor advertising

2) D V R S R 8 m. (width) 4 m. (height) 8 m.

(height) 1 250 UR 1 250 UR Patio Patio Double

Double sided banner between pavilions 8 and 8A

7 Large size outdoor and indoor advertising Patio Patio Banner on the pawilion 7A (7A.1; 7A.2; 7A.3; 7A.4; 7A.5) Banner on the pavilion 7 (7.1; 7.2) D V R S R 8 m. (width) 4 m. (height) 8 m. (width) 4 m. (height) UR UR Patio Patio Double sided banner between pavilions 7 and 8 (7-8) Double sided banner between pavilions 8 and 8A (8-8A) D V R S R 8 m (width) 4 m (height) 8 m (width) x 4 m (height) UR 6 ADVRTISING FOR UR CD 2018 XHIBITORS

3) Patio Baner in the Western ntrance (WZ3) RSRVD 8

(height) RSRVD 3,10 m (width) x 4,55 m (height) 1

8 Large size outdoor and indoor advertising Patio Banner on the pavilion 8A (8A.1; 8A.2; 8A.3) Patio Baner in the Western ntrance (WZ3) RSRVD 8 m. (width) 4 m. (height) RSRVD 3,10 m (width) x 4,55 m (height) UR 875 UR Outdoor Banner outside the pavilion 7A (facing pav. 15) (7A.7) Outdoor Baner outside the pavilion 8A (facing pav. 15) (8A.9) 3,10 m (width) 4,55 m (height) 3,10 m (width) 4,55 m (height) 750 UR 750 UR 7

Large size outdoor and indoor advertising Banner above the Western ntrance

) (WWZ) Location of the banners WSTRN NTRANC CAR NTRY GAT 15,65 m (width)

12) Advertising flags at the Western or astern ntrance 8 m (width) 1,35 m

9 Large size outdoor and indoor advertising Banner above the Western ntrance (from Śniadeckich Str.) (WWZ) Location of the banners WSTRN NTRANC CAR NTRY GAT 15,65 m (width) 5,50 m (height) UR Banner in the astern ntrance (WW.12) Advertising flags at the Western or astern ntrance 8 m (width) 1,35 m (height) Dimensions of the single flag: 1 m (width) 5 m (height) Up to 4 flags are available UR Prepress flag file preparation, print, assembly UR 8

Large size outdoor and indoor advertising Outdoor Banner on the pavilion 15 facing pav. 8A (15.

2B) Full size: 25,20 m (width) 5,90 m (height) Half-size (left side/right side): 12,00 m (width)

(height) Dimensions of the single module: 2,90 m (width) 1,40 m (height) - full size module 4 875

single module 800 UR two modules 1 200 UR Outdoor Banner on the portable rack (KW) Outdoor

10 Large size outdoor and indoor advertising Outdoor Banner on the pavilion 15 facing pav. 8A (15.4; 15.5) Outdoor Banner above the entrance to pavilion 15 from pav. 7A i 8A (15.2A ; 15.2B) Full size: 25,20 m (width) 5,90 m (height) Half-size (left side/right side): 12,00 m (width) 5,90 m. (height) Dimensions of the single module: 2,90 m (width) 1,40 m (height) - full size module UR - half-size module UR Two modules (left-side and right-side) are available Net Price: single module 800 UR two modules UR Outdoor Banner on the portable rack (KW) Outdoor Individual outdoor advertising 2,95 (width) 1,45 m (height) 800 UR Individual outdoor advert provided by xhibitor. Location between the complex of pavilion 7, 7a, 8, 8A and the pavilion 15. The price subject to advice 9

Large size outdoor and indoor advertising Teren zewnętrzny Outdoor banner next to the

3 Teren zewnętrzny Outdoor banner next to the pavilion 12 (12.

(width) 9,20 m (height) 950 UR 1 170 UR xhibitor s individual indoor advertising

11 Large size outdoor and indoor advertising Teren zewnętrzny Outdoor banner next to the fair centre (CTB.1; CTB.2; CTB.3 Teren zewnętrzny Outdoor banner next to the pavilion 12 (12.2) Up to 3 banners are available, each of dim: 5,20 m (width) 2,55 m (height) 3,10 m (width) 9,20 m (height) 950 UR UR xhibitor s individual indoor advertising constructions Location of any individual form of advertising indoor constructions by exhibitors is subject to the prior aproval by the Organisers. Net price is subject to advice 10

The cups produced and delivered by xhibitor The net price subject to advice Multimedia advertising Advertising spot displayed on the screen at

of 3,84 m (height) x 6,40 m (width). The screen on the above-ground passage linking pavilions 8A and 15.

presentation per 1 min 60 / 480 / 1440 200 UR one presentation per 3 min 20 / 160 / 480 150 UR one presentation per 5 min 12 / 96 / 288 100 UR

12 Advertising on paper cups for coffee served by MTP Cafe points xhibitor s logo/advert can be placed on paper cups used by catering points of MTP Cafe. The cups produced and delivered by xhibitor The net price subject to advice Multimedia advertising Advertising spot displayed on the screen at above-ground passage (between pav. 8A i 15) Displaying of short 5 second advertising spot run on the LCD screen dim. of 3,84 m (height) x 6,40 m (width). The screen on the above-ground passage linking pavilions 8A and 15. Advert format: *avi, *wmv or *mov file width: 640 px height: 384 px Frequency No of spots displayed during: 1h / 8h / 3 days Net price one presentation per 1 min 60 / 480 / UR one presentation per 3 min 20 / 160 / UR one presentation per 5 min 12 / 96 / UR Advertising spot on the LCD screen in the patio The LD screen will be located in the central point of the patio between pavilions 7, 7A, 8, 8A The single spot takes 20 sec. The advertising spots will appear in the loop every 5 minutes Max. 18 ads in the loop. Net price for 20 sec. spot Net price for production of 20 sec. HD spot 275 UR 75 UR 11

Multimedia advertising Advertising on the interactive exhibition map Interactive floorplan of CD 2018 exhibition will be displayed on multimedia touchscreen totems. Totems (3 pcs.

The interactive map will be easy and intuitive tool for finding the company booth on the floorplan and displaying xhibitors adverts in the form of picture or clip. 1.

13 Multimedia advertising Advertising on the interactive exhibition map Interactive floorplan of CD 2018 exhibition will be displayed on multimedia touchscreen totems. Totems (3 pcs.) will be located n the patio between exhibition pavilions 7, 7A, 8, 8A and in pavilion 15, where Congress sessions will take place. The interactive map will be easy and intuitive tool for finding the company booth on the floorplan and displaying xhibitors adverts in the form of picture or clip. 1. BASIC pakage - comprises: company name, pavilion and booth number, description - as per the catalogue entry provided, address, contact data, company logo. included in the xhibitor s registration fee and two extended paid packages 2. MAXI package - comprises Basic Package extended with: product picture gallery up to 10 images; QR code to scan the xhibitor s visit card; additional positioning the xhibitors visit card on the browser's bar; placement of the company name in Promoted category. 75 UR 3. VIP Package - available for 10 exhibitors only! Includes MAXI Package extended with: company logotype on the exhibition floorplan; promotional clips displayed on the totem screen; the VIP category will be always displayed in the search box; advertising time of 55 sec. on the LD screen which is an integral part of the totem. 250 UR contact for technical details of interactive floorplan: MON Mr. Łukasz Domaradzki lukasz@meon.pl ; mobile phone

14 Location of the indoor/outdoor large size advertisements WSTRN NTRANC CAR NTRY GAT ASTRN NTRANC How place the order? The order has to be placed through the on-line platform xhibitor s Panel on the following order forms. Form Br - advertising in CD 2018 prints Form R - other advertising Only the orders from registered CD 2018 xhibitors will be accepted. by submitting Technical specification of large size advertisement - scale 1:10, resolution 720dpi (300 dpi for banner over 100m²), colour profile CMYK or vector graphics - files type: tiff or pdf. - TIFF files, CMYK, PC (32 bits) without layers, masks, patches. How to send the files with the advert? Please send the files with the advert design through WeTranster at : reklama@cede.pl or upload (the files up to 50 MB) to the following FTP server: ftp://cede.pl user: reklama password: advert 13

Tools for promotion and advertising

Tools for promotion and advertising TRANSPORT AND LOGISTICS EXHIBITION Verona, 21-24 february 2019 www.transpotec.com Table of contents Promotional Opportunities In Reception pag. 3 On line pag. 4 Pocket