MOTORCYCLE MAGAZINES 2017

Transcription

1 MOTORCYCLE MAGAZINES 2017 PRINT UND DIGITAL MOTOR PRESSE STUTTGART Advertising Rate Card / effective January 1, 2017 Brand Cosmos 2 MOTORRAD 4 PS 6 MOTORRAD Classic 7 FUEL 8 Combinations 9 Advertising Sizes and Rates 10 Classifieds in the market 12 Special Issues 14 Shopping Guide 16 Hotels 17 Ad Specials 18 Split-run Advertising/Regional 20 Digital Media 21 Contacts 24 SPECIALISING IN PASSION

2 STRONG MEDIA BRANDS IN THE MOTORCYCLE WORLD 2

3 REACHING MOTORCYCLE-KEEN TARGET GROUPS ON ALL CHANNELS Boundless enthusiasm for special-interest topics such as bikes and motorcycles, cars, sport and lifestyle, backed by coverage that enjoys the highest credibility this is what media by Motor Presse Stuttgart stand for. The classic motorcycle print brands have long since evolved into multi-media brands, offering points of contact across all channels for anyone interested in the world of two-wheeled vehicles, as well as prospective buyers and market insiders. In the digital world, the portfolio is rounded off with numerous websites, apps and social-media offerings. Irrespective of the channel Motor Presse Stuttgart keeps its finger firmly on the pulse of the community in all its offerings. SPECIALS ONLINE MOBILE Smartphones / Tablets TRAVEL / TRAININGS / EVENTS Fahrtraining 3 EDITIONS CLUB STUDIES SOCIAL NETWORKS READERSHIP POLLS

4 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 1903 PUBLISHED: every two weeks COVER PRICE: Euro 3.90 PAID CIRCULATION: IVW II/2016: 103,170 SUBSCRIPTION AVG. II/2016: 50,394 READERS PER ISSUE: AWA 2016: 630,000, MA 2016: 750,000 MOTORRAD ONLINE: PAGE IMPRESSIONS: 15,555,257* VISITS: 3,038,270* UNIQUE USERS: 910,000** *Source: IVW August 2016, ** AGOF June 2016 (avg./month April, May, June 2016) CONTACT Marcus Schardt MOTORRAD Formats and rates see page 10-13! MOTORRAD is Europe s oldest and biggest media brand for everything to do with the motorised two-wheeler. The German website is at the Englishlanguage website at The MOTORRAD magazine is published every two weeks on Fridays. The core themes of MOTORRAD are tests and comparisons of motorcycles, based on a 1000-point appraisal scheme comprising the categories Engine, Chassis, Day-to-day, Safety and Cost. This approach enables objective comparisons to be made between motorcycles across all genres and model years. In addition to this, the MOTORRAD editorial team maintains an endurance test fleet of motorcycles that are driven for 50,000 kilometres, logging all costs and unusual incidents. On completion of the endurance test, the editors open up the engine, examine all parts for wear-and-tear and award points. The magazine and website are regularly supplemented with tyre, clothing and accessory tests from all areas of motorcycling. MOTORRAD also presents new models, as well as reporting on the motorcycling scene, on exhibitions and shows and on the various race disciplines. This is all rounded off with an extensive travel and motorcyclelife section marked the 18th consecutive year of Motorcycle of the Year. The initiator of what is the biggest reader survey in the motorcycle media sector is Motor Presse Stuttgart with MOTORRAD, Europe s leading motorcycling magazine. 52,172 respondents from Germany chose their favourites among 208 categorised models. In the areas of Clothing and Accessories, the BEST BRANDS are chosen. The survey also generates data on brand images and purchasing behaviour. The evaluation of these results, which have been documented since 1999, allows trends and trend reversals to be identified, which can deliver extremely useful information for brand planning strategy. 4 For information on dates and technical specifications, please contact: Carmen Brix, Phone: , cbrix@motorpresse.de

5 SCHEDULE FOR PRINT 01/ / / / /2017 Gebrauchtkauf Spezial 06/ /2017 BMW Spezial 1 08/ /2017 MOTORRAD Unterwegs Spezial 10/ /2017 MOTORRAD Coach 12/ / / / / / /2017 BMW Spezial 2 19/ / / / / / / /2017 MOTORRAD Katalog 01/ /2018 ON-SALE DATE 23 Dec Jan Jan Feb Feb Feb Mar Mar Apr Mar Apr Apr Apr May May May Jun Jun Jul Jul Aug Aug Aug Sep Sep Sep Oct Oct Nov Nov Dec Dec Dec Jan CALENDAR WEEK CLOSING DATE Display ads 18 Nov Dec Dec Dec Jan Jan Jan Feb Feb Feb Mar Mar Mar Apr Apr Apr May May May Jun Jun Jul Jul Jul Aug Aug Sep Sep Oct Oct Nov Oct Nov Nov COPY DATE Display ads 24 Nov Dec Dec Jan Jan Jan Feb Feb Feb Mar Mar Mar Mar Apr Apr Apr May May Jun Jun Jul Jul Jul Aug Aug Aug Sep Sep Oct Oct Nov Oct Nov Dec CLOSING DATE Classifieds 05 Dec Dec Dec Jan Jan Jan Feb Feb Feb Mar Mar Mar Apr Apr Apr May May Jun Jun Jul Jul Jul Jul Aug Aug Sep Sep Oct Oct Nov Nov Oct Dec Oct COPY DATE Classifieds 07 Dec Dec Jan Jan Feb Jan Feb Mar Feb Feb Mar Mar Apr Apr Apr May May Jun Jun Jul Jul Aug Jul Aug Aug Sep Sep Oct Oct Nov Nov Oct Dec Dec

6 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 1974 PUBLISHED: monthly COVER PRICE: Euro 4.20 PAID CIRCULATION: IVW II/2016: 30,269 SUBSCRIPTION II/2016: 12,344 READERS PER ISSUE (AWA 2016): 250,000 PS THE MAGAZINE FOR SPORTY AND TECH-SAVVY BIKERS. PS concentrates on the sports-keen motorcyclist. The heart of the coverage beats with tests and the technology of all sport motorcycles. The editorial concept is rounded off with accessory tests, the national and international racing scene, plus tuning and customisation. With its consistently sports-based emphasis, PS reaches a clearly defined readership of sports-keen and technically savvy readers. The focus is on sports motorcycles and naked bikes. PS readers are first and foremost motorcycle enthusiasts who have an interest in sporty machines. In 2016, PS readers voted on the best sports motorcycles for the 25th time. 17,617 readers participated in the survey, supplying a wealth of interesting insights from the area of sports motorcycles. The seven category winners and the BEST BRANDS were also nominated from among a total of 110 machines. Additionally, the BEST BRANDS from the areas of clothing and accessories were also chosen. SIZES AND RATES PAGES SIZES* 1/1 page TA: 185 x 248 mm TS: 215 x 280 mm 1/2 page vertical (a) TA: 90 x 248 mm TS: 109 x 280 mm 1/3 page vertical** (a) TA: 58 x 248 mm TS: 73 x 280 mm 1/2 page horizontal (b) TA: 185 x 122 mm TS: 215 x 140 mm 1/3 page horizontal** (b) TA: 185 x 83 mm TS: 215 x 92 mm DATES ISSUE NUMBER 01/ / / / / / / / / / / / /2018 PRICE 8,990 5,350 3,540 ON-SALE DATE 07 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec CLOSING DATE & COPY DATE 17 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov CONTACT Silke Röber sroeber@motorpresse.de width x height TA: Type Area, TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 9. * Other formats on request. For bleed advertisements, please add 5 mm on all sides for trimming. ** Placement in readers letter section. 6 For information on dates and technical specifications, please contact: Iris Eifrig, Phone: , ieifrig@motorpresse.de

7 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 1987 PUBLISHED: 10 times a year COVER PRICE: Euro 5.70 PAID CIRCULATION: IVW II/2016: 21,774 SUBSCRIPTION II/2016: 8,812 READERS PER ISSUE (AWA 2016): 240,000 MOTORRAD Classic for individualists, collectors and fanatics DATES ISSUE NUMBER 01+02/ / / / / / / / / / /2018 ON-SALE DATE 09 Dec Feb Mar Apr May Jun Aug Sep Oct Nov Dec.2017 CLOSING DATE & COPY DATE 14 Nov Jan Feb Mar Apr May Jul Aug Sep Oct Nov.2017 MOTORRAD Classic is the major German-language magazine devoted exclusively to every aspect of classic motorcycles and the continuously expanding scene that comprises vintage bikes and younger classics. Historic and technical milestones, historical bike racing, restoration, and not least people and their lovingly cared-for vintage bikes are all key components of the editorial concept. Generous amounts of photographic material are combined with in-depth textual information. The quality of the presentation and the technical expertise that backs it are unmatched by any comparable title. For lovers of classic motorbikes built between the birth of the motorcycle and the 1980s, MOTORRAD Classic is an indispensable magazine. Readers benefit from inside knowledge and suggestions for activities that lift them out from among all that is average. The bikes presented stand for individuality, technical progress, style and character. SIZES AND RATES PAGES SIZES* PREISE PRICE 1/1 page TA: 185 x 248 mm TS: 215 x 280 mm 1/2 page vertical (a) TA: 90 x 248 mm TS: 109 x 280 mm 1/3 page vertical** (a) TA: 58 x 248 mm TS: 73 x 280 mm 1/2 page horizontal (b) TA: 185 x 122 mm TS: 215 x 140 mm 1/2 page horizontal** (b) TA: 185 x 83 mm TS: 215 x 92 mm 6,190 3,450 2,290 CONTACT Carmen Meister cmeister@motorpresse.de width x height TA: Type Area, TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 9. * Other formats on request. For bleed advertisements, please add 5 mm on all sides for trimming. ** Placement in readers letter section. 7 For information on dates and technical specifications, please contact: Carmen Brix, Phone: , cbrix@motorpresse.de

8 54 FUEL DREI EIN NEUER AUFTRAG. ZWEI HARLEYS. SÜDFRANKREICH. DAZU EIN TYP, DER DIR WEGFAHREN WILL. NICHT MIT MIR. FUEL DREI 55 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 2014 PUBLISHED: 4 times a year COVER PRICE: Euro 6.50 DATES ISSUE NUMBER 01/ / / /2017 ON-SALE DATE 24 Jan Apr Jul Oct CLOSING DATE & COPY DATE 01 Dec Mar Jun Sep FUEL FUEL stands for MOTORCYCLING & PASSION like no other magazine in the motorcycling segment, taking an utterly emotional approach to retro bikes, the retro-biking scene and the people behind it. FUEL is a motorcycling magazine infused and driven by passion. A magazine that reports more on the intimate relationship between riders and their machine than on new products, peak performance and tenths of a second. Terms like urban, handmade and style are the common denominators of all stories. FUEL is equally timeless, profound and entertaining. BUKOWSKI FÄHRT: HARLEY-DAVIDSON SPORTSTER ROADSTER & LOW RIDER S RIDE STOLE IT Like you SIZES AND RATES PAGES SIZES* PREISE PRICE GADGETS FÜR BIKER 1/1 page TA: 185 x 248 mm TS: 215 x 280 mm 1/2 page horizontal (a) TA: 90 x 248 mm TS: 109 x 280 mm 1/2 page vertical (b) TA: 185 x 122 mm TS: 215 x 140 mm 1/4 Page Only in promotion section 5,900 3,300 1,120 CONTACT Marcus Schardt mschardt@motorpresse.de width x height TA: Type Area, TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 9. * Other formats on request. For bleed advertisements, please add 5 mm on all sides for trimming. ** Placement in readers letter section. 8 For information on dates and technical specifications, please contact: Carmen Brix, Phone: , cbrix@motorpresse.de

9 COMBINATIONS ON ATTRACTIVE TERMS Extend your reach and at the same time improve the efficiency of your campaign with the flexible booking combinations of our media. -10% -10% -10% -15% -15% 9-20% Further combination possibilities on request. Combination discount only for PS, Fuel and MOTORRAD Classic COMBINATION TERMS: The combination discount may be claimed if an advertiser books the same page/mm volume in the titles included in the combination packages during a 12-month period. Change of motif, differing ad formats and variable scheduling dates are permitted.

10 ADVERTISING SIZES AND RATES: DISPLAY ADS Advertising Rate Card No. 62, effective January 1, 2017 PAGE FRACTIONS SIZES* 1/1 page TA: 185 x 248 mm TS: 215 x 280 mm 17,700 8,990 6,190 5,900 2/3 page TA: 121 x 248 mm TS: 140 x 280 mm 13,520 7,080 4,580-1/2 page vertical (a) TA: 90 x 248 mm TS: 109 x 280 mm 1/2 page horizontal (b) TA: 185 x 122 mm TS: 215 x 140 mm 10,100 5,350 3,450 3,300 1/3 page vertical** (a) TA: 58 x 248 mm TS: 73 x 280 mm 1/3 page horizontal** (b) TA: 185 x 83 mm TS: 215 x 92 mm 6,760 3,540 2, /4 page vertical** (a) TA: 43 x 248 mm TS: 57 x 280 mm 1/4 page horizontal** (b) TA: 185 x 60 mm TS: 215 x 72 mm 5,110 2,630 1,730 1,120 Only in promotion section GADGETS FÜR BIKER

11 2/1 pages TA: 392 x 248 mm TS: 430 x 280 mm 35,400 17,980 12,380 11,800 2x 1/2 page TA: 392 x 122 mm TS: 430 x 140 mm 20,200 10,700 6,900 6,600 width x height TA: Type Area TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 3. * Other formats on request. For bleed advertisements, please add 5 mm on all sides for trimming. ** Placement in readers letter section. For bleed advertisements please keep all important text and graphic elements within a safety area of min. 10 mm from trim. 2/1 page advertisements must be supplied as double pages with a 5 mm bleed difference on all sides. DISCOUNTS / DISPLAY ADS 3+ pages 5 % 6+ pages 10 % 9+ pages 15 % 12+ pages 20 % 18+ pages 21 % 24+ pages 22 % 30+ pages 23 % 3+ pages 5 % 6+ pages 10 % 9+ pages 15 % 12+ pages 20 % 15+ pages 21 % 18+ pages 22 % 21+ pages 23 % 2+ pages 5 % 3+ pages 9 % 4+ pages 12 % 5+ pages 15 % 6+ pages 20 % 8+ pages 25 % 2+ pages 10 % 4+ pages 15 % 6+ pages 20 % 8+ pages 25 % (Placements within an order year) Display and lineage ads are discounted separately. 11 PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY TECHNICAL SPECIFICATIONS: The current and binding technical specifications can be found at: DELIVERY OF PRINTING MATERIAL: Printing material for ads in the editorial section must be delivered in electronic form via the DUON portal on Support is available at: support@duon-portal.de or directly by phone

12 CLASSIFIEDS IN THE MARKET MARKT motorradonline.de HOW TO CALCULATE THE PRICE OF YOUR AD Number of columns x height of ad x price per millimetre 3 columns (=137mm) x 105 mm 248 Type area 185 x 248 mm MAX. FLEXIBILITY FOR YOUR MESSAGE 1 columns (=43mm) x 50 mm 185 More options on the Internet 2 columns (=90mm) x 20 mm 2 columns (=90mm) x 60 mm TECHNICAL DATA Delivery of printing material: Classified ads for the Markt should be sent only via our website making use of the MOTORRAD electronic data transmission. 12 For a personalised offer, please get in touch with: Silke Röber, Phone: , sroeber@motorpresse.de and Carmen Meister, Phone: , cmeister@motorpresse.de

13 CLASSIFIEDS IN THE MARKET Classifieds: b/w Spot colour (2c/3c) 4c Job offers/search Hotels/restaurants Motor sports clubs 1) b/w Spot colour (2c/3c) 4c Trader collective 2) per entry Discounts according to number of entries 13 Frequency Discount: Placements within a 12-month period: 3+ ads 3 % 6+ ads 5 % 12+ ads 10 % 24+ ads 15 % 52+ ads 20 % 3+ ads 3 % 6+ ads 5 % 9+ ads 10 % 12+ ads 15 % 24+ ads 20 % 3+ ads 5 % 6+ ads 10 % 8+ ads 15 % 12+ ads 20 % 24+ ads 25 % 1) Minimum ad height 10 mm 2) No agency commission All prices in Euro plus VAT. For combinations please refer to page 9. Prices per mm height for 43 mm column width.

14 MOTORRAD SPECIAL ISSUES SPECIAL ISSUE DATES On-sale date: Closing date: Copy date: MOTORRAD KATALOG The leading standard reference work covers the entire spectrum of the motorcycle and scooter market. All photos, data, test results and prices, plus accessories, clothing and all addresses. 05 Dec Oct Oct time a year 04 Apr Jan Jan MOTORRAD BMW SPEZIAL The BMW-dedicated special issue for all motorcyclists with a special interest in the brand. Includes all important tests of the brand, background information, technology and history. 29 Aug Jan Jan times a year MOTORRAD UNTERWEGS SPEZIAL Fascinating travel articles, fabulous biking adventures, important information relevant to motorcycling holidays the visual highlight of the Motorrad Group. 18 Apr Mar Mar time a year SIZES* 1/1 page TA: 185 x 248 mm TS: 215 x 280 mm 1/2 page TA: 90 x 248 mm TS: 109 x 280 mm TA: 185 x 122 mm TS: 215 x 140 mm 1/3 page TA: 58 x 248 mm TS: 73 x 280 mm MARKT 1/4 page (1 column) 43 x 248 mm (2 column) 90 x 122 mm (4 column) 185 x 60 mm b/w 4c 10,800 6,210 4,150 1,720 2,400 5,900 3,300 2, ,120 5,600 3,220 2, , /8 page (1 column) 43 x 122 mm (2 column) 90 x 60 mm (4 column) 185 x 29 mm b/w 4c 860 1, Trader collective per entry 89 + Online 100 Hotels per entry 290

15 SPECIAL ISSUE DATES On-sale date: Closing date: Copy date: MOTORRAD GEBRAUCHTKAUF SPEZIAL Used-bike special featuring the most important used machines on the German market with prices, tech specs and extensive buyer guidance. 28 Feb Jan Feb time a year MOTORRAD COACH Everything the motorcycle rider needs to know in order to improve his riding technique, make his biking safer and have more fun while doing it. 23 May Apr Apr time a year MOTORRAD action team The travel program of the MOTORRAD action team, one of the world s biggest providers of motorcycle travel, training and events. 20 Sep Aug Aug time a year SIZES* 1/1 page TA: 185 x 248 mm TS: 215 x 280 mm 1/2 page TA: 90 x 248 mm TS: 109 x 280 mm TA: 185 x 122 mm TS: 215 x 140 mm 1/3 page TA: 58 x 248 mm TS: 73 x 280 mm MARKT 1/4 page (1 column) 43 x 248 mm (2 column) 90 x 122 mm (4 column) 185 x 60 mm b/w 4c 5,200 2,990 2, ,040 6,900 3,900 2,900 3,900 2,300 1, /8 page (1 column) 43 x 122 mm (2 column) 90 x 60 mm (4 column) 185 x 29 mm b/w 4c DISCOUNTS width x height TA: Type Area / TS: Trim Size Discount transfer from MOTORRAD or 10% combination discount for MOTORRAD advertisers All prices in Euro plus VAT. Other sizes on request. * For bleed advertisements please add additional 5 mm on all sides for trimming.

16 CLOTHING AND ACCESSORIES SHOPPING GUIDES The big Clothing and Accessories shopping guides are published as bound inserts in MOTORRAD, PS and MOTORRAD Classic the perfect platform for your brand(s) at the start of the season. Give motorcyclists an overview of your new products and highlights for the 2017 season. A product listing is published in a 1/9-page format. CLOTHING Per entry Print + Online 599 EUR ACCESSORIES Each shopping guide 260,000 copies CONTACT Silke Röber sroeber@motorpresse.de TOMTOM RIDER 410 PREMIUM PACK. GREAT RIDES EDITION. TomTom Rider 410 auch als Premium Pack: Neben allen Funktionen, die der Rider 410 bietet, erhalten Sie beim Premium Pack eine Anti-Diebstahl-Lösung, Reise-Tragetasche und ein Autohalterungsset inkl. 499,99 Web-Nr DATES Issue Number: On-sale date: 05/ Feb / Mar / Mar / Mar / Apr / Apr Closing date: Copy date: 09 Jan Dec Feb Jan. 2017

17 HOTELS & CO. Ad booking options for hotels, guesthouses, B&Bs and tourism associations in the two-wheeler magazines published by Motor Presse Stuttgart. MOTORRAD HOTEL GUIDE 2017 MOTORRAD UNTERWEGS SPEZIAL MOTORRAD action team PROGRAMM Brief description: The booklet is enclosed as a tip-in in MOTORRAD 08/2017 and MOTORRAD Unterwegs. It describes accommodation specifically for bikers in seven countries in Europe. This on-the-road special features fascinating travel articles, fabulous biking adventures, important information relevant to motorcycling holidays the visual highlight of the Motorrad Group. The MOTORRAD action team, one of the world s leading providers of motorcycle travel, training and events, publishes its extensive travel programme. It also appears in MOTORRAD 21/2017 on 29 September Print-run: Publication: On-sale date: Booking date: approx. 200,000 copies annually MOTORRAD 8: 31 March 2017 MOTORRAD Unterwegs: 18 April 2017 MOTORRAD + MOTORRAD Unterwegs: 30 Jan. 17 approx. 30,000 copies annually 18 April March 2017 approx. 50,000 copies annually 20 September August Ad rates: Hotel listing in booklet 1 entry: 90 x 40 mm entry: 90 x 84 mm entry: 90 x 172 mm 990 Hotel listing in Special 1 entry: 90 x 40 mm entry: 90 x 84 mm entry: 90 x 172 mm 560 Hotel listing in programme 1 entry: 90 x 40 mm entry: 90 x 84 mm entry: 90 x 172 mm 1,599 All prices in Euro plus VAT.

18 AD SPECIALS Ad Specials are truly special. In conjunction with classic display ads, Ad Specials represent the highlight of any print campaign. The wide range of different options in print production appeal to all the senses, and each additional stimulus supports the advertising message and turns it into an experience. The feel of the paper, surprising finish effects or exciting foldouts really make your advertising tangible. Ad Specials are all perceived in a positive and attractive light and generate a higher-than-average level of involvement. The recent VDZ Study Ad Specials Print with all the senses found that Ad Specials score with the reader in every respect. We are pleased to place our wide experience with all kinds of Ad Specials at your disposal. It goes without saying that we are also delighted to hear your own creative suggestions and ideas, which we can then work with you to develop and implement. In addition to providing advice, we can also take care of the production of the Ad Specials for you. GATEFOLD The classic gatefold is a page of advertising that folds out to the left from the inside front cover. MORE OPTIONS ON THE INTERNET DOUBLE GATEFOLD AFTER THE TITLE PAGE POSTCARD-TIPPED INSERTS 18 Tipped inserts are glued to a master advertisement in such a way as to allow the reader to detach and use them easily. Superb. Coming directly after the cover, this Ad Special makes a really big impression. Fold-out pages to the left and right open up in a double gatefold, creating an area of four pages of advertising. The generous spaces are ideal for product showcasing which really draws the reader in.

19 LOOSE INSERTS Printed material not bound into the magazine. MOTORRAD / PS / MOTORRAD CLASSIC/ FUEL WEIGHT NON-SUBSCRIBERS SUBSCRIBERS up to 10 g up to 20 g up to 25 g up to 30 g up to 35 g up to 40 g up to 45 g up to 50 g No competition clauses for loose inserts. Prices per 1,000 copies. Other sizes and weights on request. All prices in Euro plus VAT. Min. print run: 30,000 copies BOUND INSERTS A bound insert is printed material bound into the magazine. MOTORRAD / PS / MOTORRAD CLASSIC / FUEL PAGES / WEIGHT NON-SUBSCRIBERS SUBSCRIBERS 4-page / up to 13 g 6-page / up to 20 g 8-page / up to 26 g 12-page / up to 37 g Prices per 1,000 copies. Prices for bound inserts combined with postcards, booklets or product samples available on request. Other sizes and weights on request. All prices in Euro plus VAT. TIPPED INSERTS Tipped inserts are glued to a master advertisement in such a way as to allow the reader to detach and use them easily. The following options are available: STUCK-ON POSTCARD and other rectangular, unfolded printed matter. MOTORRAD / PS / MOTORRAD CLASSIC/ FUEL NON-SUBSCRIBERS from SUBSCRIBERS from Prices per 1,000 copies. Other sizes and weights on request. CDS/DVDS/PRODUCT SAMPLES on request or at unter BOOKLET Discounts for loose inserts/bound inserts/tip-ins per title Loose inserts, bound inserts and tipped inserts (total circulation only): discount combined with space advertisements according to number of ads/ad specials. They count as 1/1 page each. No combination discount for loose inserts, bound inserts and tipped inserts. MOTORRAD / PS / MOTORRAD CLASSIC/ FUEL WEIGHT NON-SUBSCRIBERS SUBSCRIBERS Booking and cancellation dates Loose inserts 3 weeks before on-sale date. Tipped inserts: see closing date for coloured ads. Bound inserts 7 weeks prior to on-sale date. To be supplied as early as possible. Please provide 5 samples when placing order. For split-run ads we reserve the right to reschedule placements. up to 20 g up to 30 g up to 40 g Delivery At least 2 weeks before on-sale date. Suitable for mechanised processing, perfectly packed and ready for production, on EURO interchangeable pallets only and delivered DDP to the printer. Prices per 1,000 copies. Other sizes and weights on request. All prices in Euro plus VAT. Ad Special-Portal Technology and delivery Binding technical specifications, information on dates, samples and data delivery can be downloaded from Or please call For a personalised offer, please get in touch with: Steffen Dycke, Phone: , sdycke@motorpresse.de

20 INDIVIDUAL AND REGIONAL: YOUR MESSAGE PLACED PRECISELY SIZES* NIELSEN AREAS 4c b/w Nielsen areas Germany 1/1 page TA: 185 x 248 mm TS: 215 x 280 mm Nielsen I Nielsen II Nielsen III a Nielsen III b Nielsen IV Nielsen V-VI-VII Austria Switzerland 3,250 4,050 3,150 3,150 3,252 2,950 2,450 2,750 2,750 3,350 2,650 2,650 2,750 2,450 2,250 2,350 I II IIIa IIIb IV Schleswig-Holstein, Hamburg, Bremen, Lower Saxony North Rhine-Westfalia Hesse, Rhineland- Palatinate, Saarland Baden-Wuerttemberg Bavaria 1/2 page* TS: 109 x 280 mm TS: 215 x 140 mm 1/4 page* TA: 90 x 122 mm - 2-column - type area only width x height TA: Type Area TS: Trim Size Nielsen I Nielsen II Nielsen III a Nielsen III b Nielsen IV Nielsen V-VI-VII Austria Switzerland Nielsen I Nielsen II Nielsen III a Nielsen III b Nielsen IV Nielsen V-VI-VII Austria Switzerland 1,850 2,350 1,800 1,800 1,850 1,650 1,400 1, , All prices in Euro plus VAT. For bleed advertisements please add additional 5 mm on all sides for trimming. * 1/4 and 1/2 pages only with right to reschedule placements. 1,550 1,850 1,500 1,500 1,550 1,350 1,200 1, V-VI-VII Berlin and new federal states Austria / Switzerland Slight deviations in coverage areas from the Nielsen areas are possible for technical reasons. We retain the right to reschedule placements. Discounts: 10% discount when booking total circulation or domestic print run. Discount system: The discounts are calculated separately for each part run. If a splitrun order is placed in addition to an insertion in the complete run, the discount for the split-run order is calculated after adding the volume booked in the complete run. Any higher discount entitlement thus calculated applies only to this split-run order. If the complete domestic run is booked, the total volume of both bookings may be discounted together. This total volume, however, does not apply when calculating the split-run discount. 20

21 DIGITAL MEDIA EUROPE S NO. 1 ON THE NET! THE MOBILE FORMATS BY MOTORRAD CONTACT Nicole Tilly ntilly@motorpresse.de Produced by an independent team of editors, MOTORRAD online takes the undisputed expertise of the market leader MOTORRAD and combines it with up-to-the-minute information and multimedia products. unites the websites of its sister publications PS, MOTORRAD Classic and FUEL, as well as those of the MOTORRAD-HEL- DEN-Club and MOTORRAD action team, in a single portal. With some 6,000 tests, 19,000 news items, 165,000 photos and over 1,000 videos, MOTORRAD online is a must-read for every biking enthusiast wanting to know about motorcycle, clothing and accessory tests, new products, industry news, small ads, travel, sports and entertainment. The various sections reflect the full breadth of the motorcycle market: from comparative product tests and buyer guidance for motorcycles, clothing and accessories, to travel tips and exhibition specials. With all information on a specific product available at a glance, the user benefits from ideal buyer guidance. The social-media presences MOTORRAD on on Twitter and MOTOR- RAD at Instagram plus the video channel and the weekly MOTORRAD newsletter together reach over 275,000 fans and followers. The content on motorradonline.de is optimised for use on mobile devices and has been specially developed with motorcyclists in mind. Whereas the mobile portal offers smartphone access to the main content of the site, the free MOTORRAD app makes it even easier for iphone and Android users to visit the News, Multimedia and Markt (classified ads) sections. We offer advertisers the option of booking a mobile banner in the app. The banner will appear ROS Run of Site, wherever a banner space is available. 21 Target group MOTORRAD online reaches, accompamies and advices all motorcyclists young and young-at-heart users with an above-average income. These users are opinion leaders, communicative and active consumers. They are highly mobile, covering many miles each year by motorcycle and car. Coverage Page Impressions: 15,555,257* Visits: 3,038,270* Unique User: 910,000** *IVW August 2016, **AGOF June 2016 Channels Home page Rotation Motorcycles Clothing Accessories Travelling Scene + Sports Minimum booking volume: 1,500

22 DIGITAL MEDIA THE MOBILE FORMATS BY MOTORRAD motorradonline.de fuel-online.de ps-online.de motorrad-classic.de 1000ps.de motorcycle-magazine.com Belegungseinheiten Rotation motorradonline.de fuel-online.de ps-online.de motorrad-classic.de 1000ps.de motorcycle-magazine.com 1000PS.DE The 1000PS crew offers a unique combination of content and commerce. On YouTube and 1000PS.de the 1000PS crew rocks with cool and cheeky videos the motorcycle scene. On 1000PS.de motorcycle dealers offer new and used motorcycles. 3,000,000 video views per month 140,000 subscribers on YouTube 432 dealer customers in Germany 208,000 fans on Facebook 8000 Instagram Followers Coverage PIs per month: 1,800,000* Visits per month: 500,000* Registered users: 145,000* Newsletter subscribers: 28,000* *Source: publishers information August 2016 Channels: Home page Run of site Minimum booking volume: 1, For details please contact: Nicole Tilly, Phone: , ntilly@motorpresse.de

23 MOTORRAD/BANNER SIZES, PRICES AND DETAILS ADVERTISING FORMATS ONLINE AD SIZE IN PIXELS CPM IN EURO FIXED PLACEMENTS ON MOTORRADONLINE.DE Ad Bundle Banderole Ad Billboard Expandable Medium Rectangle Expandable Skyscraper Halfpage Ad Interstitial Medium Rectangle PreRoll Ad 20 PreRoll Ad 30 Skyscraper Superbanner U-Shape / Fireplace Wallpaper 728 x x x x x x 250 > individual max. 200 x 600 > 480 x x x x 250 max. 20 seconds max. 30 seconds 160 x 600 / 200 x x x x x x x colour code ADVERTISING FORMATS MOBILE AD SIZE IN PIXELS CPM IN EURO CHANNEL PRICE PER MONTH* Mobile Banner 6:1 Mobile Banner 4:1 Mobile Banner 2:1 Mobile Medium Rectangle Pushdown Ad / PreExpand Interstitial Advertising formats and rates: effective January All prices in Euro plus VAT. Rates subject to change in For current ad formats and prices see: Targeting demographic geographic technology 320 x x x x x x 416 Criteria age, gender, education, net household income etc. countries, regions, cities, post code areas browser, operating system, tablet etc. TARGETING OPTIONS Euro per item. Combine a maximum of 3 items. Further targeting options can be found here: Clothing Motorcycles Travelling Home page Scene + Sports Accessories 3,000 10,000 1,000 2, ,000 Format: 300 x 150 Pixel, 20 KB (gif, jpg not animated) Advertising Address your audience without coverage waste! MOTORRAD Online and Mobile offer a host of targeting options for your advertising. Besides classic banner placements, we offer numerous specials and cooperation options, such as the sponsorship of individual topic specials, advertorials, competitions and much more. For further information please get in touch with: Nicole Tilly, Phone: , ntilly@motorpresse.de 23

24 MOTOR PRESSE STUTTGART STUTTGART Street address Motor Presse Stuttgart GmbH & Co. KG Leuschnerstraße 1, D Stuttgart Fax Advertising Sales: Order Processing: Head of Advertising Sales Marcus Schardt: Advertising Sales MOTORRAD, MOTORRAD CLASSIC, PS, FUEL, MOTORRADonline Silke Röber: Carmen Meister: Online Sales Nicole Tilly: Order Processing MOTORRAD, PS Iris Eifrig: MOTORRAD, MOTORRAD CLASSIC, FUEL, MOTORRADonline Carmen Brix: BERLIN Motor Presse Stuttgart GmbH & Co. KG Corinna Stahlke, Bärbel Kubisch Storkower Straße 132, Berlin Phone: Fax: HAMBURG / HANNOVER / BREMEN Motor Presse Stuttgart GmbH & Co. KG Corinna Stahlke, Maike Mente Leverkusenstraße 54, Hamburg Phone: Fax: vbhamburg@motorpresse.de DÜSSELDORF / COLOGNE Motor Presse Stuttgart GmbH & Co. KG Reinhard Oppermann, Thorsten Treppe, Simone Schroer-Thewalt, Daniela Linnartz Neubrückstraße 2, Düsseldorf Phone: Fax: sschroer-thewalt@motorpresse.de FRANKFURT Motor Presse Stuttgart GmbH & Co. KG Gerhard Reith, Normann Bretz, Evelin Knies-Gansert Kurhessenstraße 95, Frankfurt Phone: Fax: eknies@motorpresse.de STUTTGART Motor Presse Stuttgart GmbH & Co. KG Michael Roy, Bettina Mertz Leuschnerstraße 1, Stuttgart Phone: Fax: mroy@motorpresse.de MUNICH / AUSTRIA Motor Presse Stuttgart GmbH & Co. KG Claus Mayer, Renate Weiland Parkstraße 27 / Fasanenpark Unterhaching Phone: Fax: rweiland@motorpresse.de ITALY Rosy Pommerschein Via Reno 2c, I Rom Phone: Fax: pommerschein@tin.it Bank account Landesbank Baden-Württemberg IBAN DE BIC/SWIFT-Code SOLADEST600 Due to cogent tax regulations, please indicate your VAT Registration no. and your tax indentification no. when ordering. All advertising orders are processed exclusively in accordance with our General Terms and Conditions. For the current General Terms and Conditions, please see: