INSERO QUARTERLY, Q4 2014

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1 INSERO QUARTERLY, Q Nordic electric vehicle market overview with the latest sales figures, infrastructure overview and the main market tendencies FEBRUARY 2015

2 INSERO QUARTERLY, Q INTRODUCTION TO INSERO QUARTERLY What is Insero Quarterly? A quarterly publication visually presenting: Nordic electric vehicle (EV) sales in the last quarter and Year-To-Date (YTD) and divided into car segments. Includes Denmark, Norway, Sweden and Finland. Overview of the charging infrastructure roll-out in the individual countries. Status on the national EV incentives. Cross-border price comparisons on specific EV models and conventional cars in several car segments, including vans. National comparisons between a specific EV and a similar conventional car in each segment. Who is Insero Quarterly for? The short answer is: everyone with an interest in the Nordic EV market! 10 specific target audience groups are: Public authorities/municipalities Interest groups and professional organisations Energy companies/providers Infrastructure operators Suppliers to the (e-)mobility industry Car manufacturers/importers/leasers ICT/service companies Other manufacturers/service providers with e-mobility growth potential Consultants International companies looking at the Nordic market Why is Insero Quarterly Relevant to my Business? IQ provides an unprecedented and continuously updated overview of the Nordic e-mobility market situation, which in turn leads to: Concrete market data to form a basis for a strategic/product decision Cohesive market insights painting the full picture of the respective countries and their current e-mobility market on prices and sales A common work of reference for the industry across the Nordic countries Behind IQ Insero E-Mobility: A Team Specialised in E-mobility Insero E-Mobility is the leading Nordic e-mobility consultancy company and offers a variety of consultancy services ranging from practical hands-on consultancy to strategic analyses and complete e-mobility strategies. Integration and Implementation We offer hands-on consultancy to municipalities and companies looking to integrate electric vehicles in their car fleets. We can offer concrete insights about the various available vehicle options as well as the accompanying charging infrastructure possibilities. Analysis and Strategy The e-mobility market is still in its infancy and under constant development. We specialise in analysing its trends and operators internationally too. We translate these extensive insights into tailor-made analyses, go-to-market strategies and concrete business development for our customers targeting the market. NEXT EDITION The next edition of Insero Quarterly (Q1 2015) is out in early May DISCLAIMER The figures behind the statistical output in this publication are obtained from sources which we believe to be reliable. However, we accept no legal liability of any kind for the publication contents, nor any information contained therein nor conclusions drawn from it by any part. The text in the bullets represents what we have derived to be some of the most relevant points, but Insero E-Mobility accepts no responsibility for the consequences of any actions resulting from the information in this publication. All rights reserved. The publication may not be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior consent of the publishers. Single graphs or diagrams may be used in public presentations to highlight certain industry developments, as long as Insero E-Mobility is clearly and visibly credited.

3 TABLE OF CONTENTS INSERO QUARTERLY, Q EXECUTIVE SUMMARIES NORDIC AND NATIONAL 5 2. NORDIC SALES STATISTICS FROM Q4 20 & YEAR-TO-DATE CHARGING INFRASTRUCTURE OVERVIEW NATIONAL INCENTIVES FOR ELECTRIC VEHICLES PRICE COMPARISONS BETWEEN ELECTRIC AND CONVENTIONAL VEHICLES SOURCES & CONTACT US 32

4 1. EXECUTIVE SUMMARY INSERO QUARTERLY, Q DENMARK THE MAIN TENDENCIES FROM DENMARK The total number of electric vehicles in Denmark has now surpassed 3,000, with more than half of them sold during 20. This year was very positive in comparision with 2013, where the Danish sales figures actually stagnated a bit. In 20 they rose by more than 167 %. Check out the figures Q4 of 20 represented the best selling quarter in 20, as October, November and December were the three best selling individual months throughout the year. Check out the figures It is interesting to notice that the plug-in hybrid vehicle segment took 5 % of the market in 20, as they have not previous sold well at all in Denmark. The relative success can be subscribed to the BMW i3 REX version, which as the only plug-in hybrid gets a huge discount on the registration tax The infrastructure roll-out is very well underway in Denmark, where it is being driven by several private operators looking to make a business providing electricity for electric vehicles. Especially interesting is the fact that a Danish fast charging network is now also developing along the main motorways. There is currently a charging station available for every 3 electric vehicles in Denmark. Check out the figures In terms of incentives for electric vehicles, there is an important ongoing discussion about this in Denmark and a solution is expected soon. The current exemption from registration tax has so far not been prolonged beyond the end of 2015, which is putting the Danish market in a limbo. However, central politicians within the government have promised a solution in the early part of 2015 and indicated that they still believe in the necessity of a large-scale roll-out of electric vehicles. Check out more It will be interesting to see if the positive sales continue in Q as the end of the exemption of registration tax gets closer and still no solution has been presented

5 TABLE OF CONTENTS INSERO QUARTERLY, Q EXECUTIVE SUMMARIES NORDIC AND NATIONAL 5 2. NORDIC SALES STATISTICS FROM Q4 20 & YEAR-TO-DATE CHARGING INFRASTRUCTURE OVERVIEW NATIONAL INCENTIVES FOR ELECTRIC VEHICLES PRICE COMPARISONS BETWEEN ELECTRIC AND CONVENTIONAL VEHICLES SOURCES & CONTACT US 32

6 2. SALES STATISTICS NATIONAL SALES FIGURES BY SEGMENTS YEAR-TO DATE 20 Denmark 20 proved to be a very good year for electric vehicle sales in Denmark, as they increased by an impressive 167 % compared with % A-segment B-segment C-segment D-segment E-segment PHEV Other Van-segment EV SALES 20 The 20 sales in Denmark were strong with the country experiencing its three best selling months ever The total end of the year sales figures lead to a rise of 167 % compared with 2013 Jan Feb Mar Q1 Apr May Jun Q2 Jul Aug Sep Q3 Oct Nov Dec Q4 YTD 20 YTD 2013 The sales figures are divided into segments (numbers above and percentages below) E-segment 28% Other Van-segment PHEV A-segment 1% 5% 3% % 9% B-segment SEGMENTS SHARE OF 20 SALES The A-segment is up by 3 % of the total sales since Q3 20 The C-segment is up by 3 % since Q3 20, but this is actually a reduction, as the BMW i3 has been moved from the D- to the C-segment 0% D-segment 40% C-segment The E-segment is up by 3 %, bringing it up to more than 1 out of 4 electric vehicles sold PHEVs are up by 4 % due to the BMW i3 (REX), while the Van-segment has increased from less than 1 % to 3 %