Getting Started: Your Earth Day EV Event
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- Brooke Simpson
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1 Getting Started: Your Earth Day EV Event
2 Today s Presenters Kylie Morgan Plug In America Stan Hanel NDEW/DEED City Captain Secretary/Board of Directors Member of the Las Vegas Electric Vehicle Association Guy Hall Electric Auto Association
3 What is Drive Electric Earth Day? International event to promote electric vehicles. Events organized by individuals and organizations. Sponsors: FLO, the exclusive national charging sponsor Audi of America, national silver level sponsor Photo Credit: Rick Denzien
4 Is Drive Electric Earth Day Just Another NDEW? DEED is new opportunity for EV enthusiasts DEED teams can: Create their own EVent (similar to NDEW) DEED teams can join up with existing Earth Day Events
5 Why Should DEED Teams Partner? Earth Day Events bring value to EV advocates and educators Bring an audience of an interested demographic Handle much of the administrative and event management workload Cover event costs Helps draw your volunteers DEED brings value to existing Earth Day Events Showcase EV sustainability solution to Earth Day Events Brings excitement to Earth Day Event Increases event promotion and awareness
6 Who Are Possible DEED Partners? Non-Profit Organizations Environmental groups / chapters Transportation Advocates Local Government Air Districts Park Districts City / County Businesses Workplace Utilities Hospitals, Medical Organizations Others Education: High School, Colleges Religious: Churches, Synagogues, Mosques,... Build partnerships for future engagements
7 Sacramento Guy Hall - Earth Day Events 2018 EAA Drive Electric Earth Day Event Monterey Trail High School Earth Day Sacramento City College Earth Day Cosumnes River College Earth Day VSP Insurance Earth Day Kaiser Roseville Hospital Earth Day Davis CIty E.D. Placer County E.D. Tahoe Earth Day Environmental Council of Sacramento Earth Day South Lake Tahoe Earth Day George Washington Carver High School Earth Day
8 Reaching Out To Potential Partners How to find potential partners Friends and Family Newspaper Event Calendars Government Leaders Eventbrite.com Local chapter of ElectricAuto.org Understand Their Priorities and How to Integrate Date, Time, Venue EV Information Center, EV Showcase, or EV Test Drives Promotion Plans Other EV Plans / Activities
9 FAQ Who can sponsor my event? Events can be sponsored locally by any automaker, charging company, or other organization. Local sponsors can be promoted on your event s marketing materials. FLO and Audi of America should be recognized as national sponsors on all marketing materials What vehicles should I showcase at my event? Drive Electric Earth Day focuses solely on plug-in electric vehicles. Emphasis should be given to freeway-capable production vehicles although others may be included. When is Drive Electric Earth Day? The whole month of April!
10 Resources Templates Event kits Vinyl banner EV Educational Materials Press Social Media tips Webinars Marketing, Event Coordination, EV owner network Event Coordinator Guide
11 Insurance - How we can help May be required by some hosts / venues Existing Earth Day event may already have insurance - benefit of co-locating Insurance: what s covered Doesn t cover test drives, owner ride along, fingers in doors, etc. Require Dealers to provide insurance for their test drives EAA Members ($35/year) can be covered with the EAA Policy
12 Stan Hanel - NDEW/DEED City Captain National Drive Electric Week Event Book and reserve location/date/time Security requirements for traffic control Insurance requirements Food and beverage Provide 10 booths Total visitation: 200-plus attendees Total plug-in vehicles participating: 42 Marketing Outreach: Social Media + some Press coverage Photo by Stan Hanel. Springs Preserve museum parking lot with photovoltaic solar canopy that provided power to ChargePoint CT2020 AC Level 2 stations and refueled four Nissan LEAFs shown in right foreground.
13 Stan Hanel - NDEW/DEED City Captain Drive Electric Earth Day Event Part of GreenFest 2019 event Better opportunities to work with local automotive dealerships on Saturday No cost for food and beverage, tables/chairs. or security. Lots of free advertising Anticipated foot traffic GreenFest 2019 event + co-located Farmers Market = 10,000 + Event site has photovoltaic solar + charging ports + parking for static electric car show display + electric car procession participants
14 Next Steps Register Visit DEED website to find an event near you or register to organize one Sign up / join Webinars Sierra Club EAA - ElectricAuto.org (join or sign up on mailing list) PIA - pluginamerica.org/take-action/ EVent Coordination - Saturday, February 16th, 10 AM Pacific EVent Promotion / Outreach? - February/March TBD Download EAA s Event Coordinator Guide (from ElectricAuto.org)
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16 Questions? Kylie Morgan at with questions regarding Drive Electric Earth Day or National Drive Electric Week.
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