CEREAL COLD 24 FT. SECTION

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Stanley Bradley
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1 COLD 24 FT. SECTION HQ DeCA PLANOGRAM CLASS 1 STORES - 5 SHELVES in Shelf: 1 Top Nat/Org Shelf: 2 Nat/Org Shelf: 7 Top Mainstream BISCUITS Shelf: 8 Mainstream Shelf: 12 Bags CHOCOLA HONEY GR... Shelf: 3 Nat/Org Shelf: 9 Mainstream Shelf: 13 Bags 9.12 in Shelf: 4 Nat/Org Shelf: 5 Nat/Org Shelf: 10 Mainstream Shelf: 14 Bags MALT O MEAL HONEY OA in Shelf: 6 Base Nat/Org Shelf: 11 Base Mainstream Shelf: 15 Base Bags 4 ft 4 ft 4 ft 4 ft 4 ft 4 ft Left-right 1 MARCH 2017 HQ DeCA PLANOGRAM APPROVED BY CATERY MANAGER BARBARA MERRIWEATHER AND MERCHANDISING SPECIALIST STEPHEN ARMBRUSTER. FACIN MAY BE ADJUSTED TO ACCOMMODATE LOCAL AND REGIONAL ITEMS ( END OF FLOW). FACIN MAY BE ADJUSTED TO MEET CUSTOMER DEMAND-CAO MUST BE INVOLVED IN THE THE PROCESS ALONG WITH STORE MANAGEMENT APPROVAL. ITEM POSITIONS MUST NOT BE CHANGED AT ANY TIME. Cereal-Cold.psa Page: 1 of 6

2 COLD 24 FT. SECTION HQ DeCA PLANOGRAM CLASS 1 STORES - 5 SHELVES in 9.12 in in POST GG SUPER POST HBO GRANOLA HR BAG BACK TO NATURE Shelf: 1 Top Nat/Org Shelf: 2 Nat/Org Shelf: 3 Nat/Org D IAN CF Shelf: 4 Nat/Org Shelf: 5 Nat/Org BACK TO NATURE NATUR ES NATUR ES BEAR BEAR BEAR NATU NATU NAKED NAKED NAKED NATUR NATUR RE RE GRAN BANAN ALL ES ES D 0339 IAN HONEY KIND HEALT QUAKE QUAKE KIND KIND R R HEALT VANILL REAL REAL KELLO GG QUAKE QUAKE R R RM RM QUAKE R REAL QUAKE R NATUR SUNBE SUNBE NATUR 7024 LT LT HEART/H DARK BERRY E'S ENVIR RAISIN BANAN EART COCOA FRUITFU PATH O S, AS HNY KARMA L FLAX KIDZ Shelf: 6 Base Nat/Org BIG G BIG G NATURE 7565 PROTEIN HONEY CHEERIO NUT WHE HONEY VALLEY FIBER RAISIN S MEDLEY AT NUT FIBER CHOC ONE WHEA NUT OATS... CRUNC... CHEX CHEX OAT HONEY ONE TIES BRAN CLUSTE C... Shelf: 7 Top Mainstream BIG G MULTI GRAIN CHERRIOS Big G Multigrain Family /New Shelf: 8 Mainstream HONEY NUT CHEERIOS CHEERIOS Shelf: 9 Mainstream HONEY BIG G NUT CHEERIOS CHEERIOS Shelf: 10 Mainstream TRIX TRIX BISCUITS LUCKY CHARMS REESE'S PEANUT BUTTER PU... Shelf: 11 Base Mainstream REESE'S PEANUT BUTTER PU COCOA PUFFS LUCKY CHARMS BIG G CHEX CINNAMON TOAST CRUNCH C BIG G RICE CHEX GENERAL MILLS KIX COOKIE STAR WARS CRISP CINNAMON TOAST CRUNCH C Rice Chex Family /New FLAKES RICE KRISPIES RALSTO N ESSENTI ALLY Kellogg's MINI- G G G'S Special K WHEATS FROSTE FROSTE SPECIAL Fruit & NOURISH FROST D D K FRUIT Yogurt SPK LITTLE MINI MINI & Y... /New APPLE BITES WHEAT... WHEAT SPECIAL K SPECIAL K RED BERRI FLAKES COCOA KRISPIE S SPECIAL K VANILLA SPECIAL K W FLAKES APPLE JACKS MINI WHEA MINI WHEATS BITE SI APPLE JACKS FAMILY G'S SMACKS FLAKES SMORES FROOT LOOPS LIFE CINNAMON RAISN BRAN RALSTO N CRUNCH Y GRANOL CAP'N CRUNCH PEANUT BUTTER POPS LIFE RAISIN BRAN RAISIN BRAN CRUNCH CAP'N CRUNCH QUAKER 276 POST RALSTO POST POST POST POST GRAPE POST N SPOON SHREDD GG GG POST POST SQUARE BRAN - RAISIN FROSTE SIZE ED PROTEIN CRANB GREAT GREAT S FLAKES NUTS BRAN D SHREDD WHEAT HONEY ERRY GRAIN GRAIN WBR... SHREDD ED & BRAN OATS... ALMON S S ED W... D PECAN RAISIN/ C... DATE RAISIN BRAN CAP'N CRUNCH BERRIES Raisin Bran Crunch /New POST HONEY BUNCHE S OF POST HONEY BUNCHES OF OATS POST COCOA PEBBLES RALSTO POST N HONEY OAT BUNCHE MORE S CINNAMO... HONEY OF POST HONEY RALSTO N BUNCHES OF OATS & OATS... MORE W/HONE POST HONEY BUNCHES OF OATS POST FRUITY PEBBLES Shelf: 12 Bags Shelf: 13 Bags MALT O MEAL BERRY COLOSSAL... Shelf: 14 Bags MARSHMA CHOCOLA FRUITY DY... Shelf: 15 Base Bags MINI SPO MALT O MEAL TOOTIE FR HONEY GR COCOA DYNO BITE MALT O MEAL HONEY OA MALT O MEAL LDEN PUFFS 2X Left-right 1 MARCH 2017 HQ DeCA PLANOGRAM APPROVED BY CATERY MANAGER BARBARA MERRIWEATHER AND MERCHANDISING SPECIALIST STEPHEN ARMBRUSTER. FACIN MAY BE ADJUSTED TO ACCOMMODATE LOCAL AND REGIONAL ITEMS ( END OF FLOW). FACIN MAY BE ADJUSTED TO MEET CUSTOMER DEMAND-CAO MUST BE INVOLVED IN THE THE PROCESS ALONG WITH STORE MANAGEMENT APPROVAL. ITEM POSITIONS MUST NOT BE CHANGED AT ANY TIME. Cereal-Cold.psa Page: 2 of 6

3 COLD 24 FT. SECTION SHELF:1 Top Nat/Org WIDTH:48 in MERCH HEIGHT:17.00 in DEPTH:22 in SPACE AVAIL:3.05 in POST GG SUPER NUTTY GRANOLA 11.00OZ in 6.35 in 2.00 in Front POST HBO GRANOLA HR BAG 11.00OZ in 5.99 in 2.30 in Front BACK TO NATURE GRANOLA APP OZ in 6.91 in 2.91 in Front BACK TO NATURE ALMOND CHIA OZ in 6.91 in 2.91 in Front NATURES PATH LOVE CRUNCH O OZ in 6.40 in 3.30 in Front NATURES PATH LOVE CRUNCH O OZ in 6.40 in 3.30 in Front SHELF:2 Nat/Org WIDTH:48 in MERCH HEIGHT:15.12 in DEPTH:24 in SPACE AVAIL:0.41 in ORGANIC CH OZ in 6.50 in 3.00 in Front NATURE VALLEY PROTEIN CRUN OZ in 6.50 in 2.40 in Front NATURE VALLEY PROTEIN CRUN OZ in 6.50 in 2.40 in Front BEAR NAKED GRANOLA FRUIT & OZ in 6.33 in 2.33 in Front BEAR NAKED BANANA NUT ALL N OZ in 6.50 in 2.50 in Front BEAR NAKED ALL NATURAL FIT G OZ in 6.50 in 2.50 in Front NATURES PATH LOVE CRUNCH O OZ in 6.40 in 3.30 in Front NATURES PATH LOVE CRUNCH O OZ in 6.40 in 3.30 in Front SHELF:3 Nat/Org WIDTH:48 in MERCH HEIGHT:15.00 in DEPTH:24 in SPACE AVAIL:2.54 in ORGANIC HO OZ in 6.50 in 3.00 in Front ORGANIC CO OZ in 6.50 in 3.00 in Front KIND HEALTHY GRAINS OATS & H OZ in 6.62 in 2.61 in Front KIND HEALTHY GRAINS CINNAMO OZ in 6.62 in 2.61 in Front KIND VANILLA BLUEBERRY CLUS OZ in 6.62 in 2.61 in Front QUAKER REAL MEDLEYS GRANOL OZ in 6.30 in 2.00 in Front QUAKER REAL MEDLEYS GRANOL OZ in 6.30 in 2.00 in Front SHELF:4 Nat/Org WIDTH:48 in MERCH HEIGHT:16.12 in DEPTH:24 in SPACE AVAIL:2.15 in CF BERRY VA OZ in 7.40 in 2.00 in Front HONEY NUT OZ in 7.40 in 2.00 in Front CRUNCH HONEY OZ in 6.35 in 1.84 in Front CRUNCH! 13.80OZ in 6.35 in 1.84 in Front CRISP TOASTED OZ in 6.35 in 1.84 in Front QUAKER RM SUPER GRAINS CINN OZ in 6.00 in 2.00 in Front QUAKER RM SUPER GRAINS BLU OZ in 6.00 in 2.00 in Front SHELF:5 Nat/Org WIDTH:48 in MERCH HEIGHT:16.12 in DEPTH:24 in SPACE AVAIL:3.65 in FRUIT & NUT 13.50OZ in 6.25 in 1.75 in Front OATS & HON OZ in 6.25 in 2.00 in Front OZ in 6.35 in 1.84 in Front G CLUST OZ in 6.35 in 1.84 in Front CRISP CINN CRU OZ in 6.35 in 1.84 in Front QUAKER REAL MEDLEYS CHERR OZ in 6.40 in 1.81 in Front QUAKER NATURAL APPLE CRANB OZ in 6.40 in 1.81 in Front SHELF:6 Base Nat/Org WIDTH:48 in MERCH HEIGHT:14.00 in DEPTH:26 in SPACE AVAIL:0.01 in SUNBELT RAISINS, DATES & ALM OZ in 6.30 in 2.03 in Front SUNBELT BANANAS & ALMONDS OZ in 6.30 in 2.03 in Front HEART/HEART HNY TOAST OZ in 7.60 in 1.75 in Front DARK COCOA KARMA 16.10OZ in 7.60 in 1.75 in Front Page: 3 of 6

4 COLD 24 FT. SECTION BERRY FRUITFUL 15.60OZ in 7.60 in 1.75 in Front NATURE'S PATH FLAX PUMPKIN OZ in 6.29 in 2.00 in Front ENVIRO KIDZ CHOCO CHIMPS 10.00OZ in 6.30 in 2.50 in Front SHELF:7 Top Mainstream WIDTH:240 in MERCH HEIGHT:17.00 in DEPTH:22 in SPACE AVAIL:2.79 in BIG G PROTEIN CHEERIOS OATS OZ in 7.66 in 2.00 in Front HONEY NUT MEDLEY CRUNC OZ in 7.65 in 2.00 in Front WHEAT CHEX 14.00OZ in 6.27 in 2.20 in Front BIG G HONEY NUT CHEX 12.50OZ in 7.65 in 1.85 in Front NATURE VALLEY CHOC OAT CLUSTE OZ in 7.65 in 1.88 in Front FIBER ONE HONEY C OZ in 7.62 in 2.06 in Front FIBER ONE 16.20OZ in 7.61 in 2.06 in Front WHEATIES 15.60OZ in 7.60 in 2.74 in Front RAISIN NUT BRAN 17.10OZ in 7.60 in 2.04 in Front GENERAL MILLS KIX 12.00OZ in 7.63 in 2.64 in Front SPECIAL K FRUIT & Y OZ in 7.77 in 1.75 in Front Kellogg's Special K Fruit & Yogurt 19.10OZ 1 /New in 7.77 in 2.25 in Front NOURISH SPK APPLE OZ in 7.77 in 1.75 in Front MINI-WHEATS FROST LITTLE BITES 15.20OZ in 7.77 in 1.75 in Front G MINI WHEAT OZ in 7.77 in 2.00 in Front G MINI WHEAT OZ in 7.77 in 2.00 in Front LIFE CINNAMON 18.00OZ in 7.50 in 2.49 in Front LIFE 18.00OZ in 7.50 in 2.49 in Front QUAKER SQUARES WBR OZ in 7.30 in 1.88 in Front BRAN FLAKES 17.30OZ in 8.02 in 2.58 in Front POST GRAPE-NUTS 20.50OZ in 6.35 in 1.80 in Front POST RAISIN BRAN 20.00OZ in 7.13 in 1.88 in Front SHREDDED OZ in 7.56 in 2.25 in Front POST SPOON SIZE SHREDDED W OZ in 7.50 in 2.05 in Front POST SHREDDED WHEAT & BRAN 18.00OZ in 7.60 in 2.40 in Front POST GG PROTEIN HONEY OATS OZ in 7.50 in 2.05 in Front POST GG CRANBERRY ALMOND C OZ in 6.40 in 1.88 in Front POST GREAT GRAINS PECAN 16.00OZ in 6.33 in 2.10 in Front POST GREAT GRAINS RAISIN/DATE 16.00OZ in 6.33 in 2.10 in Front SHELF:8 Mainstream WIDTH:192 in MERCH HEIGHT:24.00 in DEPTH:24 in SPACE AVAIL:5.71 in BIG G MULTI GRAIN CHERRIOS 12.00OZ in 7.65 in 2.50 in Front Big G Multigrain Family 18.00OZ 1 /New in 9.50 in 2.75 in Front BISCUITS 12.00OZ in 7.63 in 2.63 in Front BIG G CHEX 12.00OZ in 7.63 in 2.30 in Front BIG G RICE CHEX 12.00OZ in 7.63 in 2.50 in Front Rice Chex Family 18.00OZ 1 /New in 9.50 in 2.75 in Front SPECIAL K 12.00OZ in 7.37 in 2.69 in Front SPECIAL K VANILLA A OZ in 7.50 in 1.75 in Front MINI WHEA OZ in 7.77 in 2.25 in Front SMACKS 15.30OZ in 7.50 in 2.73 in Front RAISN BRAN 18.70OZ in 7.60 in 2.56 in Front RAISIN BRAN 18.70OZ in 7.77 in 2.00 in Front RAISIN BRAN 23.50OZ in 7.84 in 2.25 in Front POST HONEY BUNCHES OF OATS OZ in 7.50 in 2.03 in Front OAT MORE HONEY W/ OZ in 7.28 in 2.06 in Front POST HONEY BUNCHES OF OATS OZ in 7.50 in 2.05 in Front SHELF:9 Mainstream WIDTH:192 in MERCH HEIGHT:24.00 in DEPTH:24 in SPACE AVAIL:0.15 in Page: 4 of 6

5 COLD 24 FT. SECTION HONEY NUT CHEERIOS 12.25OZ in 7.70 in 2.08 in Front CHEERIOS 8.90OZ in 7.70 in 2.08 in Front REESE'S PEANUT BUTTER PU OZ in 7.69 in 2.07 in Front REESE'S PEANUT BUTTER PU OZ in 7.65 in 2.64 in Front COOKIE CRISP 11.25OZ in 7.65 in 2.09 in Front STAR WARS 10.50OZ in 7.65 in 2.00 in Front ESSENTIALLY YOU RED OZ in 7.50 in 1.88 in Front SPECIAL K RED BERRI OZ in 7.77 in 1.75 in Front SPECIAL K W OZ in 7.77 in 2.50 in Front MINI WHEATS BITE SI OZ in 7.77 in 2.53 in Front SMORES 10.20OZ in 7.77 in 2.00 in Front CRUNCHY GRANOLA R OZ in 7.63 in 2.06 in Front RAISIN BRAN CRUNCH 18.20OZ in 7.77 in 2.40 in Front Raisin Bran Crunch 24.80OZ 2 /New in 7.77 in 2.53 in Front POST HONEY BUNCHES OF OATS OZ in 7.50 in 2.03 in Front OATS & MORE W/HONEY 14.50OZ in 7.28 in 2.06 in Front SHELF:10 Mainstream WIDTH:192 in MERCH HEIGHT:18.00 in DEPTH:24 in SPACE AVAIL:6.16 in HONEY NUT CHEERIOS 17.00OZ in 7.65 in 2.70 in Front BIG G CHEERIOS 12.00OZ in 7.65 in 2.65 in Front COCOA PUFFS 11.80OZ in 7.69 in 2.07 in Front CINNAMON TOAST CRUNCH C OZ in 7.63 in 2.00 in Front FLAKES 18.00OZ in 7.77 in 3.18 in Front FLAKES 15.00OZ in 7.56 in 2.25 in Front FLAKES 15.00OZ in 7.83 in 2.25 in Front FLAKES 19.00OZ in 7.50 in 2.53 in Front CAP'N CRUNCH PEANUT BUTTER 17.10OZ in 8.15 in 2.80 in Front CAP'N CRUNCH 20.00OZ in 8.15 in 2.85 in Front POST HONEY BUNCHES OF OATS OZ in 7.67 in 2.22 in Front POST HONEY BUNCHES OF OATS 18.00OZ in 7.67 in 2.22 in Front SHELF:11 Base Mainstr... WIDTH:192 in MERCH HEIGHT:14.00 in DEPTH:26 in SPACE AVAIL:4.44 in TRIX 10.70OZ in 7.70 in 2.08 in Front TRIX 14.80OZ in 7.65 in 2.64 in Front LUCKY CHARMS 11.50OZ in 7.70 in 2.06 in Front LUCKY CHARMS 16.00OZ in 7.70 in 2.73 in Front CINNAMON TOAST CRUNCH C OZ in 7.65 in 2.40 in Front RICE KRISPIES 12.00OZ in 7.81 in 2.40 in Front COCOA KRISPIES CER OZ in 7.77 in 2.00 in Front APPLE JACKS 12.20OZ in 7.74 in 2.61 in Front APPLE JACKS FAMILY OZ in 9.75 in 2.78 in Front FROOT LOOPS 12.20OZ in 7.55 in 2.61 in Front POPS 12.50OZ in 7.83 in 2.75 in Front CAP'N CRUNCH BERRIES 18.70OZ in 8.14 in 2.80 in Front POST COCOA PEBBLES 15.00OZ in 7.65 in 2.40 in Front POST FRUITY PEBBLES 15.00OZ in 7.60 in 2.40 in Front SHELF:12 Bags WIDTH:48 in MERCH HEIGHT:15.00 in DEPTH:24 in SPACE AVAIL:3.00 in CINNAMO OZ in in 2.00 in Side CHOCOLA OZ in 9.25 in 2.00 in Side HONEY GR OZ in in 2.50 in Side 90 SHELF:13 Bags WIDTH:48 in MERCH HEIGHT:15.00 in DEPTH:24 in SPACE AVAIL:3.00 in Page: 5 of 6

6 COLD 24 FT. SECTION OZ in in 2.00 in Side FRUITY DY OZ in in 2.00 in Side COCOA DYNO BITE OZ in in 2.00 in Side 90 SHELF:14 Bags WIDTH:48 in MERCH HEIGHT:17.50 in DEPTH:24 in SPACE AVAIL:1.75 in BERRY COLOSSAL OZ in in 3.00 in Side MINI SPO OZ in in 3.00 in Side HONEY OA OZ in in 3.00 in Base SHELF:15 Base Bags WIDTH:48 in MERCH HEIGHT:20.00 in DEPTH:24 in SPACE AVAIL:2.25 in MARSHMA OZ in in 2.00 in Side TOOTIE FR OZ in in 2.50 in Side LDEN PUFFS 2X 30.60OZ in in 3.00 in Base Page: 6 of 6

CEREAL COLD 56 FT. SECTION

CEREAL COLD 56 FT. SECTION HQ DeCA PLANOGRAM CLASS 3 STORES - 5 SHELVES Shelf: 1 Top Nat/Org Shelf: 4 Nat/Org 85 85 58 67 67 44 Shelf: 88 6 Granola 38 38 Shelf: 2 Nat/Org 46 00 00 Shelf: 7 Granola Shelf: 3 Nat/Org Shelf: 8 Granola