Sand to Snow California to Colorado by eperformance Bikes

Transcription

1 Sand to Snow California to Colorado by eperformance Bikes Tour Concept and Services Susanne Brüsch / Pedelec Adventures March 2016

2 Synopsis Sand to Snow E-Bike Adventure Meets Consumer Events > 2,000mi tour on Haibike electric bikes powered by Yamaha > across the most iconic scenery of Western USA > In cooperation with Electric Bike Expo > promoting e-bikes in the USA & worldwide > We put men and machines to a hardness test > from desert to snow-covered mountains

3 Synopsis Sand to Snow Project Overview > April - June shows > Monterey - Denver via Monument Valley > Start at Sea Otter Classic in Monterey > Finish at E-Bike Expo Event in Denver > Present at Electric Bike Expo event in Palo Alto > Visit green lane cities San Francisco and Denver > World Premiere at Eurobike, August 2016 > USA Premiere at Interbike, September 2016 > Live shows and exhibitions 2016/17

4 Synopsis Sand to Snow You Reach > consumers, media & e-bike lobbyists in USA > over 3 million people worldwide > over a period of 2 years (tour + presentations)

5 Synopsis Sand to Snow You get > unique product & brand promotion > spectacular marketing material > international, long-term exposure

6 Scope Sand to Snow Scope Riding on Haibike e-mountainbikes the Western and most iconic part of the USA, this expedition aims to draw the attention of media, consumers and lobbysists to electric bikes in USA and worldwide. Pulling solar trailers, the riders will be eye-catchers in the cities, and at the numerous tourist sights along the way. The expedition will start at the USA s major bicycle event - Sea Otter Classic in Monterey. In addition, the -Bike Expo events for consumers and media to experience electric bikes will frame the start and the finish of the adventure tour in Palo Alto and Denver. In between, the team will hit the most contrasting climate conditions and scenery reaching from the lowest point of North America to the highest peak of the Rocky Mountains. Deserts and snow will make for stunning shots just like the great canyons, the arches, beaches and bustling city centers.

7 Route & Highlights Route Best of the West Finish Denver E-Bike Expo Event June 2016 San Francisco Palo Alto E-Bike Expo Event April 22-24, 2016 Monterey Start at Sea Otter Classic April 14-17,2016 Start Yosemite NP Mono Lake Disappearing water reserve Death Valley Lowest point of N. America Mt. Whitney Highest point in California Las Vegas Zion Bryce Canyon Escalante Grand Canyon Moab, Arches Slick Rock Trail Monument Valley Mt. Elber Highest peak of the Rocky Mountains Media & consumer event Green Lane city National park Other highlight

8 Facts Sand to Snow Facts Monterey - Denver via San Francisco & Monument Valley Electric Bike Expo Events at Palo Alto & Denver 2,000 miles / 3,220 km (Google bike trail) 40 days riding time (80 km/day average) 20 days for events, filming, fotoshoots, national parks, PR, social media, recreation, unforseen happenings 60 days estimated total time 5 States (California, Nevada, Arizona, Utah, Colorado) 3 media events (Monterey, Palo Alto, Denver) 2 E-Bike Expo consumer events (Palo Alto, Denver) 2 Green Lane Cities (San Francisco, Denver) 2 people + 6 temporary crew members 2 permanent bikes 2 solar trailers

9 Schedule Sand to Snow Tour Schedule April - June Shows April 15: April 22-24: April 25 - May 14: May 15 - June 10: June 11-19: June 17-19: August 2016: September 2016: Tour kick-off press event at Sea Otter Classic, Monterey E-Bike Expo, Palo Alto Palo Alto - Las Vegas via Yosemite, Death Valley* Las Vegas - Moab via Grand Canyon, Monument Valley* Moab - Denver via Rocky Mountains* E-Bike Expo, Denver, tour finish World Premiere at Eurobike, Friedrichshafen USA Premiere at Interbike, Las Vegas More detailed tour schedule see separate document * Dates are best estimates.

10 Team Sand to Snow Core Team Susanne Brüsch Head of Pedelec Adventures Project leader & main rider Press & social media Photography & presentations Andreas Törpsch Tour logistics Technical support Route & camp management Rider / driver Susanne Hassepaß & Liesa Rademacher CEO team of feinfilm Direction & Camera Post-Production Michael Burger Photography Data handling & editing Team support Rider / driver Nora Manthey Content manager Blog / social media PR assistance (mostly from London)

11 Team Sand to Snow Supporting Team Pete Prebus, Arizona, USA Media partner & part-time crew member / rider Publisher of ElectricBikeReport.com CMO at ExtraEnergy Services North America Marketing & PR manager at E-Bike Expo Marty Mares, Arizona, USA PR partner to approach the big US media Support in expedition planning and logistics Part-time crew member / exchange rider Christopher Alan, California, USA Media partner & part-time crew member (California) Support in expedition planning and logistics Publisher at Electric Car Insider

12 Team Sand to Snow Supporting Team Sascha Nachtnebel, Germany Media partner & part-time crew member / rider Pedelec Adventures webmaster Founder & CEO at greenfinder.de CTO at ExtraEnergy Services North America Uwe Schlemender, Germany Part time crew member Solar charging infrastructure Founder & CEO of ecomo21 European distributor for Weehoo Stephen Rogers, Colorado, USA Part-time crew member / rider Support in expedition planning and logistics Founder & CEO of Weehoo

13 Sponsorship Sand to Snow Sponsorship Packages Lead Sponsorship: Platinum EUR 30,000 EUR Text EXCLUSIVE (only bike / system brand) 20,000 EUR Te NON-EXCLUSIVE (other bike/ system brands possible) Budget Product or Service 10,000 EUR 3,000 EUR Product, service Text or budget Text NON-EXCLUSIVE Budget Product or service Budget Product or service BRONZE SILVER GOLD PLATINUM

14 Sponsorship Sand to Snow What You Get Service Items Bronze Silver Gold Platinum Sponsor s Logo on Pedelec Adventures website with link on all tour related publications (press releases, posters, post cards) in film credits & multivision shows on team clothing S-size logo M-size logo L-size logo XL-size logo Top position Company introduction on Pedelec Adventures website on press releases Product introduction on Pedelec Adventures website Photos (product / action / documentary) professionally taken and edited high-res photos to be chosen from best-ofselection of approx. 500 pictures Exclusive photos 20 exclusive product / action photos 10 photos 25 photos 50 photos 200 photos (link) Short film (rights of use)

15 Services Sand to Snow What You Get Company introduction 2-3 paragraph company introduction on the Pedelec Adventures website / tour page with link to your website (example: ) Company introduction in all Pedelec Adventures press releases related to the tour Product description Introducing your product, its specifications and unique characteristics on the website (example: drive ) Photos Professionally taken and edited photos (product / action / documentary) of your choice in print and web resolution with full rights of use Film Full rights to use of the tour film trailer, video clips during the trip and après tour film documentary

16 Services Sand to Snow What You Get International PR Regular press releases to international mailing list before, during and after the tour in English and German. High-resolution press pictures for download All press material is provided on the Pedelec Adventures website and to our sponsor(s) to re-distribute through their channels. Editorial articles by Susanne Brüsch in the leading (e)-bike related publications worldwide Social Media Tour page and blog reports on Pedelec Adventures website Regular posts and interaction on Pedelec Adventures accounts at Facebook, Instagram and Twitter Project management Concept, organization and management of project Logistics, support vehicle and travel arrangements Team set-up and riding of the tour

17 Services Sand to Snow Live Shows Eurobike and Interbike 2016 Multivision show with photos, film and the best stories At the show s main stage or Haibike booth Display of the tour bikes and accessories Hand-out of sponsors brochures Posters to draw visitors attention Postcards to be widely distributed Printed press releases with tour conclusion in the press centers of Eurobike in English (and German at Eurobike) Articles in trade show editions of industry magazines

18 Services Sand to Snow More Live Shows Planned Events at Tradeshows, events & bike/outdoor stores 2017 Winter /spring 2017 Winter to fall 2017 February 2017 February 2017 February 2017 March 2017 March 2017 March 2017 March 2017 April 2017 Bicycle dealerships USA : Propel, New York Poison Spider, Moab Utah Motostrano, Redwood California Globetrotter stores Germany Bicycle dealerships, Germany ISPO Munich, Germany f.re.e Munich, Germany Fahrrad Essen, Germany IAA Bike Freiburg, Germany VeloBerlin, Berlin, Germany Taipei Cycle Show, Taiwan Copenhagen Bike Show, Denmark China Cycle Show, Shanghai, China

19 Services Sand to Snow Screen & Poster Presentation At all 2016 events of the ExtraEnergy LEV Component Special Exhibition (see attached document) March - June 2016 March 2016 May 2016 June 2016 July 2016 Aug 2016 Sept 2016 Oct 2016 Oct 2016 E-Bike Expo: Houston, Palo Alto, Denver, Las Vegas, USA Taipei Cycle Show, Taipei, Taiwan (Preview) China Cycle Show, China (first impressions) ExtraEnergy open house, Tanna, Germany e:bike festival, Kitzbühl, Germany Eurobike, Friedrichshafen, Germany Interbike, Las Vegas, USA Intermot, Cologne, Germany Taichung Bike Week, Taichung, Taiwan

20 Media Cooperations Network Sand to Snow

21 Sponsors we have worked with Network Sand to Snow

22 If your dreams don t scare you they are too small (Richard Branson)

23 Contact Susanne Brüsch (mobile) Pedelec Adventures Katzbachstr Berlin, Germany Facebook: facebook.com/pedelecadventuressusannebruesch