CITIES FOR MOBILITY, June 2, Antoine FERAL Strategic anticipation and 1 CHALLENGE BIBENDUM /07/2014

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1 CITIES FOR MOBILITY, June 2, 2014 Antoine FERAL Strategic anticipation and Sustainable development - Michelin 1 MICHELIN CHALLENGE BIBENDUM /07/2014

2 The way forward? *Much less energy consumption and GHG emissions *New functionnalities But also -energy diversification (for ICEs & electric powertrains) -better road safety -adaptation to urbanization -ICT development & interconnectedness -new business models for new ways of life & new economic conditions clean, safe, connected and still affordable

3 Food for thought 71g CO 2 /km on the Shanghai 2007 roads with a modified Logan! Less than 30g CO 2 /km in the Monte Carlo rally 2009 with a Michelin demonstrator!

4 Breakthrough technologies are already there! Motorized Wheels for EVs PSA-BB1 Urban RWD EV prototype 4 seats, L: 2,50m 0-30 km/h : 2,8s Autonomy: 120km Mass: 600kg Max speed: 90km/h P < 15 kw Page 4 /

5 Fuel cells Page 5 /

6 Food for thought Sun S rays Photovoltaic pannels 55m² Electric Current Water Electrolysis + Compression Oxygen Storage up to 300 bars Hydrogen Storage up to 300 bars Exhaust: Water Fuel cell Electric drive vehicle km/year

7 An ambitious set of objectives and a clear timeline are required. Page 7 / ZE mode mandatory by 2030 in cities? Average GHG emissions 50g CO 2/km by 2040? Road transport CO 2 emissions halved by 2050? NO DOGMATIC POSITION BUT COOPERATION!!!

8 What is challenge bidendum for? Solutions for the growth of mobility Every day people moves to cities Global Trends 80% of the population will live in cities by 2030 Global Issues Around 2 billions of cars by 2030 to foster a better life through sustainable mobility Bring together international public and private mobility actors with a view to promote Solutions exist Medias Innovation in mobility at the heart of growth & urban well-being Academics & research Private companies Pub Associa Pollution Climate Change Road fatalities Congestion Price of energy Multi modal transport Connectivity Clean vehicles Shared transport Urgent to act For o Growth & urban Well-Being 2014 Michelin Challenge Bibendum 09/01/2014 8

9 The place to be with A format globally hailed by participants (In Berlin, 95% very satisfied or satisfied) 1 Technical tests and rallies 2 Ride & Drive and 3 Innovation Center Demonstrations Stringent t technical tests t Where people who attend the and rallies to analyze the event can test for themselves performances of each and observe first hand the technology progress made possible by new technologies Where industrialists, research institutes and other organizations present their latest innovations Prospective Workshops 4 4 PROSPECTIVE WORKSHOPS Where mobility experts debate societal, technical and regulatory developments at global level WHERE EXPERTS ON MOBILITY DEBATE SOCIETAL, TECHNICAL AND REGULATORY DEVELOPMENTS AT GLOBAL LEVEL 5 Conferences & Leaders Forum Where political and business leaders provide a global view of the stakes and possible progress for a sustainable mobility 6 Meeting with Students & the General Public Where a selected public, in an open event configuration, can discover these new technologies 2014 Michelin Challenge Bibendum 09/01/2014 9

10 THE PLACE TO BE FOR A MAJOR VISIBILITY OPPORTUNITY 6,000 professional from 80 countries 650 journalists from 40 countries (Berlin 2011 key facts) 4 rallies More than 300 vehicles 70 booths in the Innovation Center 10,000 people during the public days 50 conferences & workshops 800 university students Around 100 international companies Dozens of political leaders and public administrations top executives 2014 Michelin Challenge Bibendum 10

11 Where DOES THE 12th Edition takes PLACE? Chengdu (CHINA), November 2014 Active on smart city concept / Metropolis of 15 million people Capital of Sichuan, in western / 4th largest city in China / Large automotive industry plants (Volvo, VW, Toyota, Geely, Hyundai ) / Strong support from Chinese authorities ( Go-West strategy) 2014 Michelin Challenge Bibendum / a strategic and business place oriented city 09/01/

12 Building & Sharing Knowledge: a methodological approach focusing on an umbrella theme and 6 fields of study Societal demand Winning Technologies New Economic Tools Innovation in mobility at the heart of g growth & urban well well--being Targeted Public Policies Innovative Eco Systems Macro economics & social implications of massive deployment 2014 Michelin Challenge Bibendum 09/01/

13 Challenge Bibendum core themes CO 2 reduction objectives Private funding (New inst. /PPP) Ultra-Low Emission Zones Last Mile Delivery Door to Door solutions (PT / ITS) 13

14 Low Emission Zones Road user charging Parking charge Interroperability and Data sharing between urban areas Innovative bicycle scheme, and fast cycles lanes New friendly streets and public spaces Under construction Freight Last Mile Delivery Clean city logistics Sustainable Urban Mobility Plans Set CO 2 standards Support to buy EV Financing schemes for charging stations Promotion of Renewable fuels Coordination national/local levels International tools: MCTF / CDM / CO2 cities targets TARGETED PUBLIC POLICIES Mobilize private funding PPP for innovative solutions New services for PT Door-to-Door Solutions for people Efficient i & convenient pricing for multi. trips Advanced priority systems for PT Adapted infrastructures (ie. induction, rapid charg.) Open data for appli. traveller information User-friendly HMI for traveller information Specific PT body for metropolitan areas 14

15 THANK YOU FOR YOUR ATTENTION! From Stuttgart to Chengdu (November 11-15, 2014) 15