Margaux Bekaert Charly Cnops

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Jodie Cobb
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1 Margaux Bekaert Charly Cnops 1

1. The 4L trophy The 4L Trophy is an adventurous Raid in the Moroccan desert.

challenging Moroccan terrain from 16 February to 26 February.

by students from the ESC Rennes School of Business.

Paris-based organization Enfants du Désert in delivering educational and sporting equipment to schools

Europe s leading sporting and humanitarian event for students!

With the only navigational tools: compass, a road book and a map!

parts with more ease and which carries out the fewer miles while having validated all the secret

Hundreds of Renault s 4L and adventurers will all carry a universal message and will try to browse the

In the Merzouga dunes will be distributed nearly 80 tons of school supplies as part of humanitarian

2 1. The 4L trophy The 4L Trophy is an adventurous Raid in the Moroccan desert. Driving Renault 4Ls, teams will attempt to cover a distance of 6,000 kilometers, over some very challenging Moroccan terrain from 16 February to 26 February. The event has been organized by Desertours exclusively for students to participate in and is supported by students from the ESC Rennes School of Business. In addition to the thrill of the race, teams will have the privilege of working along with the Paris-based organization Enfants du Désert in delivering educational and sporting equipment to schools in remote areas of Morocco - and sharing in the excitement of recipient communities. Europe s leading sporting and humanitarian event for students! The sporting aspect is very present on the 4L Trophy Raid being based on various tests and orientation. With the only navigational tools: compass, a road book and a map! A ranking is done every night, the crew that won the day s stage is the one who passed the difficult parts with more ease and which carries out the fewer miles while having validated all the secret passage controls. Beyond the adventure, students also go for social and humanitarian issues. Hundreds of Renault s 4L and adventurers will all carry a universal message and will try to browse the 6000 km. In the Merzouga dunes will be distributed nearly 80 tons of school supplies as part of humanitarian action undertaken since the first edition of the Raid. The 4L is also an act of solidarity with the country that hosts: Morocco. In partnership with the association Enfants du Désert located in Paris, the 4L Trophy support the education of helpless children. The goal this year is to enroll in good condition more than children. The organization is responsible for the donations and the participants will serve as transport for the didactic donations. 2 3

2. The team Charly Cnops, 23 years old Student at the Artesis High School

(B). Margaux Bekaert, 23 years old Student at the High School in Ghent

Media Coverage Raid 4L Trophy has a cell press based in Paris.

to ensure maximum visibility before, during and after the event.

solidarity through active events with great media potential.

3 2. The team Charly Cnops, 23 years old Student at the Artesis High School in Antwerp and he is in his final year of master s degree Product Design (B). Margaux Bekaert, 23 years old Student at the High School in Ghent and she is in her final year of bachelor s degree in nursing (B). 3. Media Coverage Raid 4L Trophy has a cell press based in Paris. It is the subject of a communication plan and an implementation of tools to ensure maximum visibility before, during and after the event. The trophy gives a dynamic image of adventure, self-transcendence and solidarity through active events with great media potential. Television Three hours of national and international television news, reports and daily soaps. Radio More than 40 radio reports Presse 1721 articles in the national and regional press, 116 articles in specialized press and 174 articles on websites. Team Rocky 4 5

We will provide a young and dynamic image for your company, in addition to this, the advertisement will be

The Renault will ride in the Paris region and will also pass through Belgium, France, Spain and Morocco.

The 4L is eye-catching and draws the attention of passersby. 5. How to support us?

Your advertisement can be positioned anywhere on the vehicle. You want to enjoy the exclusivity?

Media impact The 4L Trophy is the sports and humanitarian event the most publicized in Europe (television,

4 4. Why support us? Communication support Sponsoring us is an inexpensive way to make publicity for your business. We will provide a young and dynamic image for your company, in addition to this, the advertisement will be nomad. The Renault will ride in the Paris region and will also pass through Belgium, France, Spain and Morocco. The image conveyed by our 4L is that of a sports car, prepared for the adventure. The 4L is eye-catching and draws the attention of passersby. 5. How to support us?? Financial partnership You can enhance your image by becoming a financial partner of the association. Your advertisement can be positioned anywhere on the vehicle. You want to enjoy the exclusivity? It is of course possible. Media impact The 4L Trophy is the sports and humanitarian event the most publicized in Europe (television, radio, print, Internet) so it is beneficial for you to put your logo on our vehicle. Your logo will also be seen on our website. Humanitarian aspect The 4L Trophy is a raid where the humanitarian environment and development are predominant. By sponsoring us you develop your brand while engaging in two major and actual concerns. A gift Making a donation is also a good way to support us during our adventure. You can also benefit tax advantages. 6 7

6. Our Budget Our budget for participation in the Raid 4L Trophy 2012: Registration fees The fee is for registration of the pilot, co-pilot and

Vehicle preparation Revision of the vehicle, technical changes to prepare the raid, spare parts, tools and equipment required and also car

Gasoline and tolls The raid of 6000 km round trip Paris - Marrakech 3100 1100 1000 Insurance 400 Communication 1100 Printing of brochures, Web

5 6. Our Budget Our budget for participation in the Raid 4L Trophy 2012: Registration fees The fee is for registration of the pilot, co-pilot and the vehicle, round trip boat to cross Gibraltar, hotel or camping accommodation in Morocco, technical assistance and medical assistance. Vehicle preparation Revision of the vehicle, technical changes to prepare the raid, spare parts, tools and equipment required and also car registration and technical inspection. Gasoline and tolls The raid of 6000 km round trip Paris - Marrakech Insurance 400 Communication 1100 Printing of brochures, Web hosting, Stickers, T-Shirts Miscellaneous Contact Charly Cnops charly.cnops@gmail.com Molenstraat Sint-Martens-Latem Margaux Bekaert b.margaux@gmail.com Etbos Moerbeke-Waas More info Budget Total:

20th editio. th to 26 of F MANN4LAS MIGRATION TEAM 113

20th editio. th to 26 of F MANN4LAS MIGRATION TEAM 113 n 20th editio 017 2 y r a u r b e th to 26 of F 6 1 From th MANN4LAS MIGRATION TEAM 113 THE 4L TROPHY RAID The 4L TROPHY RAID is a fantastic sportive adventure for students from 18 to 28 years. The aim