Formula. Sponsorship proposal Team Formula NUST

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1 Formula Sponsorship proposal Team Formula NUST

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3 Pakistan Navy Engineering College (PNEC), the Karachi campus of National University of Sciences & Technology (NUST) Islamabad, is proud to announce the 2012 Formula SAE project: a premier collegiate engineering competition which challenges students to apply their engineering concepts and skills in the design and fabrication of a prototype race car as per Society of Automotive Engineers (SAE) specifications. The students must design and subsequently test the sports vehicle to optimize it for faster and reliable performance. The PNEC Formula SAE team (Formula NUST) is a group of budding engineers committed to experiencing high-end automotive design and engineering. Members of the PNEC Formula SAE team (Formula NUST) add a new dimension to their engineering knowledge and expertise during the practical application of their theoretical knowledge in such a project. Students exhibit immense dedication and commitment as they juggle their technical responsibilities to the team in parallel with an intense engineering degree course load. The students of PNEC have proven their metal in the past in various local and international competitions. Most notably the Shell Eco-Marathon, which is an international competition organized by Shell to promote development of eco-friendly cars for the future. We take this opportunity to invite you, as a part of our business community, to become a valued shareholder in our students project. Your sponsorship in support of the design and production of the race car through gift of personnel time, services, components and monetary support will be greatly appreciated. Participation benefits are listed in the brochure attached, and we urge you to support this student-driven effort generously. Looking forward to your support and participation, Regards Dr Johar K Farooqi Associate Professor, Mechanical Engineering Pakistan Navy Engineering College National University of Sciences & Technology, Islamabad 3

4 National University of Sciences & Technology (NUST) is Pakistan s premiere engineering university. It is the only Pakistani university to be ranked amongst the top the 300 universities of the world. Pakistan Navy Engineering College (PNEC) is the Karachi campus of NUST. Due to its unique location, Karachi, which is the commercial and industrial hub of the country, it plays a greater role in research and development activities. Students from PNEC have history of achieving great laurels and representing their nation on international platforms. 4

5 have a history of accomplishing laudable feats and making their nation proud by achieving recognition the world over. Teams from our college regularly participate in the Shell ECO Marathon, which is an international competition organized by shell to promote development of eco-friendly cars. The exposure during such experiences has enabled our students to handle the work load that comes with committing to an event like Formula SAE. With your help and support, our team shall deliver a commendable result in the next Formula SAE competition and add it to our list of accomplishments. 5

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10 is a student design competition organized by SAE (Society of Automotive Engineers). The concept behind Formula SAE is that a fictional manufacturing company has commissioned college students to design, engineer and build Formula-style open cockpit race cars. The prototype race car is to be evaluated for its potential as a production item. Each team designs, builds and tests a prototype based on a series of rules, whose purpose is both ensuring on-track safety (the cars are driven by students themselves) and promoting clever problem solving. Over 250 teams from around the world participate in this event which is conducted on various racing circuits around the globe. 10

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12 This event tests the cornering capability of the race car as it travels around a figure-eight circuit. This event rates the quality of engineering design and innovations are judged. This event tests the ability for the vehicle to accelerate from rest over a 75 m distance. A cost report submitted by the teams is scrutinized with respect to the car being manufactures by a hypothetical industrial firm. The drivers must maneuver the car through the tight turns and slaloms without knocking over the cones. An objective presentation which delivers a comprehensive business case that convinces the judges that the teams design best meets the demands. Fuel economy is calculated over 22 km course which tests both the driver and the car. 12

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18 is composed of undergraduate students from Pakistan Navy Engineering College (PNEC), which is a constituent college of National University of Sciences &Technology (NUST). Students from PNEC have a history accomplishing commendable feats and making their nation proud by achieving recognition the world over. Carrying on this tradition of excellence and hard work, Team Formula NUST is aiming to participate in the Formula SAE event in The team is highly motivated and has numerous innovative ideas. With your help, Team Formula NUST hopes to carry the national flag to the Formula SAE motor sports competition (a field where Pakistan is relatively unknown) and establish Pakistan as a serious competitor, further reinforcing our image as an upcoming industrial nation. 18

19 Become the first Pakistani team to participate in the Formula SAE event at the Silverstone circuit in UK in the summer of Create recognition for Pakistan at the international motorsport stage. Finish amongst the top teams. Bring innovative features into the design. Educate aspiring teams from our experience for the future. Create interest for motorsports engineering within the students in our country. 19

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21 Drivetrain Torsen limited slip, custom alum housing. Six speed sequential gear box. Chassis Tubular 4310 Chromyl Suspension Four wheel independent suspension system. Fully adjustable custom drilled shocks Engine 600cc Honda CBR 600 F4 Electronics Ecu Motec M400 Stanoalone Electronic Fuel & Ignition with Traction Brake Disk brakes with cross drilled and slotted rotors. 21

22 Team formula NUST has been diligently working on this project for one year. The design phase is now complete and we are in the process of commencing the fabrication of the car. 22

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26 International Publicity: International Publicity: The SAE competitions attract over 140 teams and numerous corporate giants such as Airbus, Brawn GP, National Instruments, Shell etc. from all over the world, thus generating tremendous media interest as well as an opportunity to connect with many businesses, which could lead to potential corporate partnerships with your company. National & Local Publicity: The team plans to launch a marketing campaign to create awareness of Formula SAE events through which the team shall promote the project and its sponsors. The campaign includes : Media campaign on local radio channels and national television channels. Team posters to be put up in various educational institutions. Promote the team and its sponsors through its official website and numerous social networks where the team has a respectable following. National Pride: This shall showcase Pakistan s technological prowess in the international arena further reinforcing our image as an emerging industrial national. 26

27 Complete ownership of the car. Right to name the car. Right to display the car at company events. Unveiling event theme according to company choice. Right to use the car in company marketing campaign. Color scheme of company s choice. Company logos at the desired positions. Team shirts & driver apparels of desired choice & color. Special mention of company in all merchandises, interviews & publications. Team website theme of company s choice. Progress report by the team. All benefits of lower sponsorship packages. Company name to be incorporated into the name of the car. (As per team s choice) Color scheme of major portions of the car of company s choice. Large Company logo on the nose and prominent logos on both sides. Ability to display the car at selected company events. (As per team s choice) Company advertising stands will be on display wherever the car will move; inland & abroad. Prominent company logos on team website. Prominent Company logo on team uniform and helmet. All benefits of lower sponsorship packages. 27

28 Prominent company logo to be featured on the sides of the car. Recognition during media exposure. Company logo at garage/pit site. Company logo on team uniform and helmet. Medium Company logo on team website. Company name to be mentioned in interviews on the event site. Company logo on posters and publicity t-shirts. All benefits of lower sponsorship packages. Small Company logo on side of car. Company logo on team uniform and helmet. Company name mentioned in magazine articles. Recognition as a sponsor. In-kind sponsor A package shall be awarded according to the price of the part contributed by the company. Company logo on back and side of car. Small company logo on team uniform and helmet. Small company logo on team website. Company name mentioned in magazine articles and in event site interview. Recognition as a sponsor. All benefits of lower sponsorship package. 28

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31 Sponsor Logos Sponsor Logos 31

32 FACULTY ADVISOR TEAM LEADER HEAD MARKETING & FINANCE DR. JOHAR K FAROOQI johar@pnec.edu.pk Cell : MUHAMMAD ARIJ ARIF arijarif@gmail.com Cell : ALI NAVED MIRZA ali_naved@hotmail.com Cell :