Archdiocese of Baltimore. Using GIS for Parish/School Marketing Spatial Systems Associates, Inc.

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1 Archdiocese of Baltiore Usig GIS for Parish/School Marketig Spatial Systes Associates, Ic.

2 Ageda Geeral Discussio of GIS Techology GIS Applicability to Catholic Churches ad Schools Marketig or Parishes ad Schools How ca I ake use of this techology?

3 What is GIS?? Itegratio of database techology with graphics techology Ability to query databases ad display the results graphically ad geographically Ability to aipulate ad query data geographically Ability to visualize spatial relatioships

4 GIS Applicatios for Parishes What are the boudaries of y parish? Where do people coe fro that atted y parish? What are the deographics of the regio fro which y parish draws parishioers? How have the deographics chaged over the last decade?

5 GIS Applicatios for Parishes Give populatio deographics, what percet of the populatio of a give area are registered to the local parish or ay parish? Give icoe deographics ad historical givig records, what percet of household icoe is beig cotributed to the local parish?

6 GIS Applicatios for Schools Where are our schools? Where do the childre coe fro that atted our schools? What excess capacity do we have i our schools ad where ca likely studets be foud? Give age deographics ad treds, where are ew schools likely to be eeded?

7 What is ivolved i arketig a parish Aalysis of existig parishioers Characteristics Age Race Icoe levels Aalysis of regio withi parish boudaries

8 Characteristics of a parish Locatio Facilities Moder vs. traditioal Maiteace level School? Liturgy Music Staff Progras

9 What characteristics are iportat to the regio? Exaples Laguage ad chagig deographics Predoiately youg faily or aged Race ad culture Music progra Active youth progra Social outreach

10 Aalysis of regio Look at the deographics of the regio ad deterie Growth/declie potetial what kid ad how fast? Needs of specific populatios ad where do they live?

11 Self aalysis Do you provide the services/progras that are ost eeded by your populatio? How have you chaged or pla to chage to accoodate chagig eeds? Developet ad ipleetatio of pla Pastor Parish coucil Staff ad coittees

12 Use of GIS Aalysis ad appig of curret coditios Where do y parishioers coe fro Do parishioers withi y boudary geerally atted y church why ot? Aalysis ad appig of treds Is the area expected to grow or declie i populatio? How are the deographics withi the regio chagig, ad what is y reactio to the chage?

13 Potetial arket Havig idetified the treds, what progras or resposes are i place withi y parish? How do I reach out to y target arket? GIS aalysis of deographics Geeratio of ailig lists for certai characteristics Developet of targeted ailigs Aalysis of respose

14 How do I pay for eeded chages? Aalysis of givig history by existig parishioers Idetify regios of high icoe/tithig potetial Target differet approaches to differet groups

15 Marketig for schools Aalysis of existig studet base Where do they coe fro? What are the characteristics of their hoe eviroet? Fro withi the draw regio, what chages are takig place related to school age populatio?

16 School characteristics Courses of study Size of school, capacity ad utilizatio Test scores relative to alteratives Trasportatio requireets Other activities Sports Clubs Affiliatio with parish

17 Icoe/cost aalysis What are the tuitio requireets vs. faily icoe characteristics of the school populatio? What kid of deographic chages are takig place i the regio? Where ight additioal studets coe fro, ad how do you reach the?

18 School arketig optios Mailigs Brochure Ope house persoalize ivitatio targeted to eighborhoods with high potetial Icetives/scholarships

19 Specific appig exaples Loyola Acadey

20 Where are the potetial childre? Lake Couty Mile 10 Mile Lake Michiga Loyola Acadey School Aged Childre (Age 5-17) by Cesus Block Group, 2000 Leged Loyola Acadey Studet Addresses City of Chicago Boudary 45 5 Mile Couty Boudaries Block Group Boudaries Road Classificatio Liited Access Higwhay Highway 21 Loyola Acadey Percetage of Total Populatio 0% - 9% % - 29% 30% - 39% 40%+ 10% - 19% 5 Mile DuPage Couty Co Cook Couty Mile Mile Miles Property of Loyola Acadey, Wilette, Illiois Data Provided by Cesus Bureau, 2000 / Mappig by Spatial Systes Associates, Ic. Noveber

21 Where is the Catholic populatio? Lake Couty Mile Lake Michiga Loyola Acadey Catholic Populatio by Cesus Block Group, 2000 Leged Loyola Acadey Studet Addresses City of Chicago Boudary 22 Couty Boudaries Mile Block Group Boudaries Road Classificatio Liited Access Higwhay Highway Percetage of Total Populatio 21 Loyola Acadey 0% - 15% 16% - 31% Mile 48% - 63% 64% - 79% 80%+ 32% - 47% This ap displays the percetage of Catholic parishioers by block group. The percetages, assiged to each block group, were obtaied fro a study coducted by the Archdiocese of Chicago DuPage Couty Co Mile Mile Cook Couty Co Miles Property of Loyola Acadey, Wilette, Illiois Data Provided by Archdiocese of Chicago & Cesus Bureau, 2000 / Mappig by Spatial Systes Associates, Ic. Noveber 2004

22 Where are the youg childre? Lake Couty Mile 10 Mile Lake Michiga Loyola Acadey Childre Uder the Age of Five by Cesus Block Group, 2000 Leged Loyola Acadey Studet Addresses 22 City of Chicago Boudary 45 5 Mile Couty Boudaries Block Group Boudaries Road Classificatio Liited Access Higwhay Highway 21 Loyola Acadey Desity per Square Mile 0-99 Childre Mile Childre Childre Childre 800+ Childre DuPage Couty Mile Cook Couty Mile Co Miles Property of Loyola Acadey, Wilette, Illiois Data Provided by Cesus Bureau, 2000 / Mappig by Spatial Systes Associates, Ic. Noveber

23 Where are the iority childre? Lake Couty Mile Loyola Acadey Black Populatio (Age 0-17) by Cesus Block Group, Mile Lake Michiga Leged Loyola Acadey Studet Addresses 22 City of Chicago Boudary Mile Couty Boudary Block Group Boudaries Road Classificatio Liited Access Higwhay Highway 21 Loyola Acadey Percetage of Total (Age 0-17) Populatio 0% - 5% % - 10% 11% - 15% 16% - 20% 5 Mile 21% DuPage Couty Mile Co Cook Couty Mile 19 Miles Property of Loyola Acadey, Wilette, Illiois Data Provided by Cesus Bureau, 2000 / Mappig by Spatial Systes Associates, Ic. Noveber

24 Where is the hispaic populatio? Lake Couty Mile Loyola Acadey Hispaic Populatio (Age 0-17) by Cesus Block Group, Mile Lake Michiga Leged Loyola Acadey Studet Addresses 22 City of Chicago Boudary 45 Couty Boudaries Block Group Boudaries Mile Road Classificatio Liited Access Higwhay Highway 21 Loyola Acadey Percetage of Total (Age 0-17) Populatio 0% - 5% % -10% 11% - 15% 16% - 20% 21%+ 5 Mile Miles DuPage Couty Mile Mile Cook Couty Co Property of Loyola Acadey, Wilette, Illiois Data Provided by Cesus Bureau, 2000 / Mappig by Spatial Systes Associates, Ic. Noveber 2004

25 Illi w W Rocklad Rd er S Milw li d aukee Rocklad Rd ois N Waukega Rd 94 Ave Illi G Towlie Rd N ry d wes Rd th Alg o Rd E Al ui Rd W Golf RdE Golf Rd E Golf Rd W Golf Rd i Rd I9 0 o qu i R EA lgo qu 12 g Park Rd Irvig Par k N Rohlwig Rd I La ke S t La ke 294 S Rohlwig Rd 355 E Roosevelt Rd Roosevelt Rd Illiois terf ie ld Rd 294 Co I I Property of Loyola Acadey, Wilette, Illiois W North Ave Data Provided by Cesus Bureau, Mile Cicero Ave But 83 W Roosevelt Rd North Ave studets Miles 0 10 Mile S Cicero Ave STHY Roosevelt Rd E Roosevelt Rd W North Ave S Mahei Rd I 294 Illiois Illiois W Roosevelt Rd S S Colubie Ave K E North Ave 20 N Harle Ave E North Ave W North Ave E North Ave W North Ave 61+ Secodary Roads Local Road Mior Road 5 Mile W Irvig Park Rd studets Liited Access Higwhay Highway is Rd studets Zip Code Boudaries B Mahei Rd North Ave Irvig Park Rd St N E North Ave DuPage Couty 64 N Mahei Rd 90 Blvd 83 W I studets Dr Shore E Irvi studets N Lake Blvd studets studets Road Classificatio N Cicero Ave E Lake St Park 1-10 Couty Boudaries e Av ig l co E Irv Studet Addresses Li W Higg Rd Robert Kigery Hwy Park N Waukega Rd ig t Rohlwig Rd La ke S Loyola Acadey Feeder School Locatios Lake Michiga N Ca D ldw Q S ell Ave H E W Peterso Ave C T N L Ave Foster W Co Cook Couty ei Rd Lee St E Irv W O 58 W Touhy Ave E Touhy Ave W Touhy Ave Rd 41 ve Mah 90 Pa rk 43 A W Irv ig Mier St Depster St 58 ea d ke i R Ct Leged R U E Golf Rd Feeder Schools City of Chicago Boudary Loyola Acadey au ay 14 M ilw d Mid w is Rd N E Higg Alg Loyola Acadey 21 Elhurst Rd 72 Golf Rd o qu S Mai St W Alg Rd go q d Ra qui River Rd W N Elhurst Rd Rd Nuber of Studets J W qu i Dudee Rd 68 N Elhurst Rd orth wy Alg o Av e Ra ee EN W 5 Mile I st Hw y Rd W Dudee Rd y Hw e kie Mc H o Sk Rd rthwe F uk ilwa W No wy Rd SM S Illiois dee th W Dudee E Du Illiois Illiois thw es 41 Skokie Blvd Il d 10 Mile 45 W Illiois W Log Grove Rd Ra d R No r SH Y 22 W Mai St S 45 e ee Av N Rad Rd N Illiois Towlie Rd EU 83 E Mai St E Illiois E Towlie Rd US HY lwauk S Lake St 12 S Mi Sybol Code School Nae A St. Joh Brebeuf School B Pope Joh XXIII School C Mary Seat of Wisdo School D Sacred Heart/Hardey Preparatory School E St. Margaret Mary School F Holy Cross School G School of St. Mary H Northside Catholic Acadey J St. Norbert School K Sacred Heart School L St. Tarcissus School M St. Joa of Arc School N Iaculate Coceptio School O St. Athaasius School P St. Fracis Xavier School Q St. Mary of the Woods School R Faith Hope & Charity School S St. Juliaa School T Quee of All Saits School U Our Lady of Perpetual Help School 15 Mile E Park Ave W Illiois Top 20 Feeder Schools Buckley Rd Bay Rd Ave 137 is Illio To rk Buckley Rd Gree W Pa W Illi ois 21 Rd ukega ois N Wa Lake Couty Illiois 41 USHY Peterso Rd Illi I 94 N Illiois ois N USHY 45 N USHY 45 Illi ois Where are the feeder schools? / Mappig by Spatial Systes Associates, Ic Noveber, 2004 I

26 What are the icoe characteristics? Lake Couty Mile Loyola Acadey Media Household Icoe i 1999 by Cesus Block Group Mile Lake Michiga Leged Loyola Acadey City of Chicago Boudary 22 Couty Boudaries 45 5 Mile Block Group Boudaries Road Classificatio Liited Access Higwhay Highway Media Household Icoe 21 Loyola Acadey $0 - $39,999 $40,000 - $79, $80,000 - $119,999 $120,000 - $159,999 $160, Mile DuPage Couty Mile Cook Couty Mile Co Miles Property of Loyola Acadey, Wilette, Illiois Data Provided by Cesus Bureau, 2000 / Mappig by Spatial Systes Associates, Ic. Noveber

27 Geeral Approach Idetify desirable characteristics Develop pla to provide desired services Idetify populatio areas desirig those characteristics Develop arketig pla to approach the target regio Move forward with arketig pla

28 Discussio/Questios