Fahrerassistenz: Trends in der Fahrerakzeptanz - Kundennutzen, Bekanntheitsgrad und Kaufbereitschaft - Dr. J. Happe, Michael Lütz Garching, 8.4.

Transcription

1 Fahrerassistenz: Trends in der Fahrerakzeptanz - Kundennutzen, Bekanntheitsgrad und Kaufbereitschaft - Dr. J. Happe, Michael Lütz Garching, 8.4.8

2 Introduction Division Chassis & Safety Chassis & Safety Electronic Brake Systems Hydraulic Brake Systems Sensorics Passive Safety & ADAS Chassis Components Hydraulic-Electronic Control Units (HECU) - ABS -ESC Software Functions: - Adaptive Cruise Control - Regenerative Brake System - Active Front Steering - Hill Start Assist, Hill Descent Control - Deflation Detection System - Hydraulic Brake Assist - Trailer Stability Program Calipers & Discs Drum Brakes Brake Hoses Boosters Tandem Master Cylinders Electric Parking Brakes Pedal Modules Brake Pressure Regulators Steering Angle & Torque Sensors Wheel Speed Sensors Engine/Transmission Speed and Position Sensors Buckle Switch Sensors Chassis Sensors Sensor Clusters Airbag Control Units (ACUs) Front/Side Satellites Hybrid Gateways Occupant Classification Systems (OCS) Pre Crash Sensors Driver Assistance Systems - Radar -Lidar - Camera Chassis Electronics (1st tier customers) Electric Power Steering Washer Systems Suspension Systems Chassis Electronics 2 / Happe / 8/4/8 Continental AG

3 Introduction Business Unit Passive Safety & ADAS Business Segments Passive Safety Safety Assistance Systems Occupant Classification Product Integration & Validation Functions Front & rear crash sensing Side crash sensing Roll over sensing Pedestrian protection Functions e.g. Adaptive Cruise Control (ACC) Blind Spot Detection Lane Departure Warning Enhanced Night Vision Functions Adaptation of restraint systems as airbags or belt pretensioners to the size and weight of the passenger Functions Crash tests e.g. sledge test System engineering Advanced development & research Passive Safety Systems & Safety Assistance Systems Integration Products Airbag Control Unit, SPEED platform Acceleration Satellites Pressure Satellites clipsat Crash Impact Sound Sensing (CISS) Products Radar Sensors (e.g. 24 GHz, 77 GHz) Camera Systems Infrared Sensors (e.g. ClosingVelocity Sensor) Products Occupant Classification System (OCS) & Electronic 3 / Happe / 8/4/8 Continental AG

4 Layout of survey and questionnaire

5 Survey motivation Advanced Driver Assistance Systems ADAS Comfort Informing Single Sensor stand alone ACC LDW ACC S&G precrash Lane Keeping Safety Intervening Fusion Network 9 11 Consumer publicity acceptance advantages and disadvantages 5 / Happe / 8/4/8 Continental AG

6 Introduction Survey Location of the survey: IAA in Frankfurt, TÜV-Süd, DEKRA and Donaueinkaufszentrum in Regensburg boundary conditions/constraints today ADAS is market is not fully penetrated (technical and commercial) limited experience of some interviewed persons with ADAS (simulation only) Goal of the survey: The publicity of ADAS in the public (including sources of information) The individually estimation of the usefulness of ADAS The attitude towards ADAS (advantages, disadvantages and consumer acceptance) 6 / Happe / 8/4/8 Continental AG

7 Questionnaire Standardized Interview 7 / Happe / 8/4/8 Continental AG

8 Demographic Data Gender and Age 24% 34% 76% 66% n = 2 Female Male n = 134 Female Male 22% 18% 16% 8% 19% 25% 35% 57% n = > 51 n = / Happe / 8/4/8 Continental AG

9 Demographic Data Vehicle Type and Milage % 3% 2% 6% 2% 11% 6% 17% 6% 4% 5% 5% 3% 2% 17% n = 2 24% Subcompact Mediumclass Upperclass Sports car Convertible 29% Compact Upper Mediumclass Van SUV Other n = 13* % Subcompact Mediumclass Upperclass Sports car Convertible 31% 17% Compact Upper Mediumclass Van SUV Other 32% 27% 37% % n = 2 41% < km/year - km/year > km/year n = 13* < km/year - km/year > km/year 53% 9 / Happe / 8/4/8 Continental AG

10 Road Use Time of Road Use 26% 37% 12% 34% 54% 37% On which type of road do you drive mainly? On which type of road do you drive mainly? n = 2 Motorway Country road City n = 13* Motorway Country road City 44% 35% 51% 5% At which time of day do you drive mainly? 2% 63% At which time of day do you drive mainly? n = 2 At day At night At day and at night n = 13* At day At night At day and at night / Happe / 8/4/8 Continental AG

11 Vehicles equipped with ADAS Experiences with ADAS 3% 13% 97% Do you find any of those ADAS in your own car? n = 2 Yes No 87% Do you find any of those ADAS in your own car? n = 13* Yes No % 34% % Did you already drive a car equipped with an ADAS? 66% Did you already drive a car equipped with an ADAS? n = 2 Yes No n = 134 Yes No 11 / Happe / 8/4/8 Continental AG

12 Usefulness of the systems Consumer Acceptance Advantages and disadvantages of the systems

13 Overview How useful do these Advanced Driver Assistance Systems appear to you? Extremely useful Very useful Useful Less useful Useless Which advantages do you see in these systems? More safety More comfort More orientation No advantages Would you buy one of these Advanced Driver Assistance Systems (->acceptance)? yes no Maybe (depends on price) Which disadvantages do you see in these systems? Unconcentrated driving Distraction patronized by systems No disadvantages 13 / Happe / 8/4/8 Continental AG

14 Adaptive Cruise Control n 5 = 2 Ø : 2,27 Ø : 2,74 Useless (5) Less useful (4) Useful (3) Very useful (2) Extremely useful (1) More safety More comfort More orientation No advantages n 5 = Would you buy one of these Systems? Yes No Maybe n 5 = n 5 = 2 Unconcentrated driving Distraction Paternalism by systems No disadvantages 14 / Happe / 8/4/8 Continental AG

15 Traffic Sign Recognition n 5 = 2 Ø : 2,81 Ø : 2,94 Useless (5) Less useful (4) Useful (3) Very useful (2) Extremely useful (1) More safety More comfort More orientation No advantages n 5 = Would you buy one of these Systems? Yes No Maybe n 5 = n 5 = 2 Unconcentrated driving Distraction Paternalism by systems No disadvantages 15 / Happe / 8/4/8 Continental AG

16 Blind Spot Detection, Lane Change Assist n 5 = 2 Ø : 2, Ø : 2,42 Useless (5) Less useful (4) Useful (3) Very useful (2) Extremely useful (1) More safety More comfort More orientation No advantages n 5 = Would you buy one of these Systems? Yes No Maybe n 5 = n 5 = 2 Unconcentrated driving Distraction Paternalism by systems No disadvantages 16 / Happe / 8/4/8 Continental AG

17 Lane Departure Warning n 5 = 2 Ø : 2,46 Ø : 3,18 Useless (5) Less useful (4) Useful (3) Very useful (2) Extremely useful (1) More safety More comfort More orientation No advantages n 5 = Would you buy one of these Systems? Yes No Maybe n 5 = 2 n 5 = 2 Unconcentrated driving Distraction Paternalism by systems No disadvantages 17 / Happe / 8/4/8 Continental AG

18 Conclusion Publicity Highest name recognition for systems already in the market: Adaptive Cruise Control and Semiautomatic Parking Increasing publicity of the systems Increasing number of cars equipped with Advanced Driver Assistant Systems: 3 % in -> 13 % in Increasing experience with ADAS % in -> 34 % in Usefulness Highest usefulness for precrash and ACC Advantages ADAS still can't be separated in Comfort-Systems and Safety-Systems, but trend to Safety-Systems 18 / Happe / 8/4/8 Continental AG