The World Leader in High Performance Signal Processing Solutions Automotive Webinar

Transcription

1 The World Leader in High Performance Signal Processing Solutions Automotive Webinar October, 2013

2 Making Tomorrow s Cars Better Safer Protect; Prevent; Predict Mark Gill VP Automotive Greener Hybrid, electric, and internal combustion engine advancements Smarter Information and entertainment converging David A. Zinsner VP Finance & CFO Submit Your Questions Online At Anytime During the Webcast Maria C. Tagliaferro Director of Corporate Communications

3 Worldwide Automotive Semiconductor Industry Source: IHS isuppli

4 2020 ADI $5 Billion Automotive SAM Source: ADI estimates

5 20+ Years Serving Automotive Safety Crash Detection / Prevention System Electronic Stability Control Navigation/Driver Information System Body/Chassis Control System Satellite Sensor Dual-axis Airbag Sensor Low g Chassis Control Sensor ADXL st Monolithic MEMS Airbag Sensor Pitch Gyro Roll Gyro Yaw Gyro Airbag Seatbelt Pretensioner RADAR

6 ADI Automotive Revenue $500M $250M Source: ADI Estimates

7 Automotive Ecosystem

8 Automotive Ecosystem Consumers >60 Car Brands >150 Tier 1 Suppliers Semiconductor Innovations Collaboration

9 Model Year 2018 Design Cycle Initial Engagement to Determine RFI / RFQ Example : Model Year 2018 Project Tier 1 Supplier Development Production Start Safe Launch Car Brand MY 2018 $$$$ Zero ppm ADI Development A Sample Release 5 Years

10 Automotive Requirements Exceed Industrial and Consumer Mobile Phones Industrial Applications Automotive Typical Life Cycle 1 yr 10 yrs 10 yrs Failure Rate 5,000 ppm >10 ppm 1 ppm ppm = parts per million

11 Certified In All Major Quality Standards World Class Automotive Quality Systems Prequalified Automotive Catalog All New Automotive ICs Adhere to AEC-Q100 Zero Defect Management Technical Committee Members of Automotive Electronics Council Manufacturing Sites ISO/TS Certified

12 Government Initiatives

13 Government Initiatives Safer ESC Greener 2014 Rearview cameras 2017 Rollover prevention 2014 Autonomous braking 2016 Pedestrian safety systems 2014 ESC mandate 2014 Truck pre-crash safety system mandate Centralizing regulations New safety requirements for drivers and vehicles mpg mpg 2014 Euro 6 emissions Phased reduction of internal combustion engines Aggressive emissions targets similar to EU Clean air regulations Greater use of electric vehicles Beijing and Shanghai offering clean vehicle incentives

14 Complex Problems, Precise Solutions

15 Complex Problems, Precise Solutions Analog Domain Digital Domain Analog Domain Sensor Amp ADC Digital Signal Processing DAC Amp Output Safer Software Control / MCU Greener Power Management Smarter

16 Safer: Complex Problems, Precise Solutions

17 Greener: Complex Problems, Precise Solutions

18 Smarter: Complex Problems, Precise Solutions

19 ADI Automotive Strategies

20 Converters Amplifiers DSP Sensor Power RF

21 Safer: Passive Safety to Protect Occupants

22 Safer: Active Safety to Prevent Accidents ECU

23 Safer: Changing Driver Demographics Elderly Distracted Inexperienced Congested

24 Safer: Predict Accidents Using Radar-based ADAS Advanced Driver Assistance System (ADAS)

25 Safer: Predict Radar Analog Front End (AFE) 10x10mm Integrated Package

26 Greener: Improving Internal Combustion Engines

27 Greener: Improving Internal Combustion Engines Precise Measurement and Control Temperature Position Pressure Timing

28 Greener: Engine Idle Start-Stop Systems

29 Greener: Engine Idle Start-Stop Systems

30 Greener: Battery Monitoring for Hybrid and Electric Vehicles Chevy Volt (courtesy GM) Integrated ARM microcontrollers

31 Smarter: Infotainment Telematics, Handsfree GPS / Navigation Audio, HD Radio Video Distribution and Entertainment

32 Smarter: High Fidelity Audio Processing SigmaStudio Graphical Audio Optimization Tool and DSP

33 Smarter: Real-Time Optimization Adapts Audio to the Driving Environment

34 Smarter: Premium Audio Experiences Provide Differentiation Among Brands

35 Safer Greener Smarter

36 Growth of ADI s Automotive SAM $9B $6B $3B Source: ADI Estimates

37 Growth Driven by Confluence of Factors Increasing electronic content per vehicle Accelerating vehicle unit growth Technology as a differentiator in premium brands Proliferation in mass market cars to meet government initiatives

38 ADI Is Making Tomorrow s Cars Better Stability Control Accident Prevention Zero Accidents Higher Efficiency Flexible Energy Sources Zero Emissions Comfortable Smart Connected Intelligence

39 ADI Automotive Opportunity High precision signal processing technology is enabling & advancing trends of safer, greener, smarter vehicles Mark Gill VP Automotive ADI combines circuit, systems, and process know-how to achieve industry leading precision under harsh conditions David A. Zinsner VP Finance & CFO ADI s served available market is doubling approximately every 5 years, reaching $5B in 2020 Maria C. Tagliaferro Director of Corporate Communications Submit Your Questions Online via the Webcast Interface