Megatrends and their Impact on the Future of Mobility

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1 Megatrends and their Impact on the Future of Mobility Lisa Whalen w w w. m a r k e t s a n d m a r k e t s. c o m w w w. m a r k e t s a n d m a r k e t s. c o m 1

2 MARKETSANDMARKETS THE WORLD S LARGEST REVENUE IMPACT COMPANY 01 INFLUENCING REVENUE DECISIONS OF 5,000+ customers including 80% of Fortune Companies 02 UNIQUE IP OF 30,000+ high growth and niche opportunities 03 RESEARCHING MARKETS WHICH WILL CONTRIBUTE TOWARDS 60% TO 70% of B2B revenues in the future 04 70% OF RESEARCH IS EXCLUSIVE 05 HEAVILY FOCUSED ON EXPLORING Impact of interconnections among markets w w w. m a r k e t s a n d m a r k e t s. c o m 2

3 WHAT IS COMING.. Megatrends Change Artificial Intelligence - Vehicles Augmented Reality Data Analytics Remote Diagnostics Telematics E-Tailing Ride Hailing/Sharing Cyber Security Electrification Electrification Disruptive developments in technology. new opportunities w w w. m a r k e t s a n d m a r k e t s. c o m 3

4 LET S TAKE A PULSE Which of the following megatrends do YOU think will have the greatest impact on the automotive market in the next decade and beyond? 1. Artificial Intelligence 2. Big Data & Analytics 3. Connectivity 4. Electrification w w w. m a r k e t s a n d m a r k e t s. c o m 4

5 ARTIFICIAL INTELLIGENCE: AUTOMATION 01 OEMs, technology companies, taxi aggregators pursuing rapid advancement of Semi-Autonomous/ Autonomous Vehicle 02 Contribution of automotive to AI industry expected to surpass $10B mark within next 5-7 years 03 Millions of new vehicles globally expected to have features like park-assist, electronic brake assist etc ultimately affecting aftermarket Long-Range Radar LIDAR Camera Short/Medium-Range Radar 04 Increasing complexity of automotive electronics architecture in ICE vehicles and electric vehicles. w w w. m a r k e t s a n d m a r k e t s. c o m 5

6 CONNECTIVITY CONNECTIVITY: The car of today is a connected data generating mobile machine. Besides cell phone coverage 3G, Bluetooth and Wi-Fi have gained SENSORS: popularity Sensor interface and integration with body electronics 03 The Connected Car market is projected to grow at a CAGR of 10.82% to reach USD 47B by TELEMATICS: Smartphone penetration, IoT, In-car connectivity enabling smart fleet operations and improvement in operational efficiency w w w. m a r k e t s a n d m a r k e t s. c o m 6

7 CONNECTVITY: TELEMATICS 01 Automatic crash notification, emergency calling, navigation, road assistance, remote diagnostic, & vehicle tracking gaining popularity 02 Global telematics markets set to reach $40B mark in next 5 years 03 Millions of new vehicles expected to leverage telematics solutions by CY21 in North America 04 North America telematics services markets set to reach $5B mark in next 5 years w w w. m a r k e t s a n d m a r k e t s. c o m 7

8 AUTOMOTIVE INDUSTRY: EARLY STAGES OF A TECHNOLOGICAL REVOLUTION CAR OF TODAY Increasingly Connected CAR OF TONIGHT Semi- Autonomous CAR OF FUTURE Fully Autonomous KEY ENABLERS Technology Innovations (Cloud and Data analytics) Changing Consumer preferences Evolving ecosystem UNDERLYING DRIVERS Improved safety Greater efficiency More Convenience w w w. m a r k e t s a n d m a r k e t s. c o m 8

9 AUGMENTED REALITY Penetration of augmented reality is set to cross 10% mark by CY2025 in new car sales globally Number of vehicles sold in USA having augmented reality HUD is estimated to reach 1.5M by CY2020 Global automotive AR industry projected at $8B, USA contributing $3B+, by CY2025 With augmented reality features.. expect more sensors in cars (global units, CY2025) Radar Lidar Sensor Fusion Image Sensors w w w. m a r k e t s a n d m a r k e t s. c o m 9

10 REMOTE DIAGNOSTIC 01 Remote diagnostic market estimated at $13B, expected to double in next 3-4 years 02 North America s contribution to remain significant ~40-50% 03 Road side assistance, automatic crash notifications, vehicle heath alert and vehicle tracking are major contributors 04 Increasing demand for security and safety features set to drive remote diagnostics w w w. m a r k e t s a n d m a r k e t s. c o m 10

11 E-TAILING 01 E-Tailing industry estimated at $26B (CY2016) expected to double over next five years 02 US contribution to global e-tailing market ~ 40%, 03 Global automotive e-tailing dominated by third party vendors like Alibaba, Amazon, E-Bay, Delticom AG, Autozone etc 04 Tires & wheels, electric products, interior accessories, Infotainment & engine components expected to lead the market w w w. m a r k e t s a n d m a r k e t s. c o m 11

12 RIDE HAILING/SHARING Increasing urbanization and traffic congestion bolster rapidly increasing demand for ride hailing/sharing industry Expected to witness four-fold growth in next 7-8 years in USA Average Traffic Congestion, 2015 Urban Population, E-Hailing services to Dominate the mobility on demand landscape w w w. m a r k e t s a n d m a r k e t s. c o m 12

13 DATA ANALYTICS 01 Anomaly detection market size expected to double in next 5 years 02 Network traffic analysis market to grow at a CAGR north of 13% 03 Network intelligence security market projected to grow at impressive CAGR ~17% 04 Threat intelligence market to grow with double digit CAGR w w w. m a r k e t s a n d m a r k e t s. c o m 13

14 ELECTRIFICATION 01 Battery electric vehicle market to grow more than four fold in next five years 02 UK, France, China and India have declared intentions to phase out ICE (by CY ) global scale for EVs 03 Growth of EVs helps reduce pollution and help oil importing countries save on import bill 04 Battery cost have come down considerably expected to reach $125-$150/KWh in near future ICE making way for EVs w w w. m a r k e t s a n d m a r k e t s. c o m 14

15 VEHICLE ELECTRIFICATION: POTENTIAL OPPORTUNITY MARKETS AND MARKETS ESTIMATES VEHICLE ELECTRIFICATION $20 billion in 2016 $35 billion by 2022 BATTERY MARKET $14 billion in 2016 CAGR 4% 1.3X $17 billion by 2021 The given market figures are MnM Estimates w w w. m a r k e t s a n d m a r k e t s. c o m 15

16 KEY RESTRAINTS KEY DRIVERS VEHICLE ELECTRIFICATION: ELECTRIC VEHICLE SALES Increasing government subsidy & tax rebates coupled with promotional programs from private organizations EV # PC Sales Volume Share Estimate by Region, 2016 Regular upgradation in battery technology resulting in increased vehicle range Increasing Government Regulations on Automobile Emissions Other**, ~10% North America, ~20% Asia ~35% Removal/Reduction of subsidies in the near future may hamper sales Poor charging infrastructure High Vehicle Cost Europe*, ~35% Inconvenience of Operation # - Includes only BEV and PHEV * - Includes 18 key Europe countries ; ** - Includes rest of world w w w. m a r k e t s a n d m a r k e t s. c o m 16

17 WHAT S NEXT: CONNECTED, ELECTRIC VEHICLE SEAMLESSLY INTEGRATES W/ CONNECTED LIFESTYLE Growth of social analytics (personal data and preferences - Ecommerce in the car, targeted advertisements) AR/VR drives new services and interactions Data seamlessly shared across the home, car and smart city infrastructure Use case: Consumer heath data is used to recommend proper diet, exercise regimen, sleep patterns and driving behavior J&J has a pilot project to use connected lifestyle to create healthier employees w w w. m a r k e t s a n d m a r k e t s. c o m 17

18 TO SUMMARIZE.. 01 Increase in autonomous vehicle sales by CY30, enabled by technology. Demand for ADAS features set to increase 02 Data Analytics application in Automotive set to increase multi-fold 03 ICE slowly making way for EVs 04 Connected, connected, connected Auto industry leaders equate quantum of change in next 5 years with that of last 50 years. let s prepare ourselves w w w. m a r k e t s a n d m a r k e t s. c o m 18

19 THANK YOU w w w. m a r k e t s a n d m a r k e t s. c o m 19

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