Nissan Motor s Global Strategy & Two Vision ZERO. November 18, 2013 Toshiyuki Shiga Representative Director & Vice Chairman Nissan Motor Company Ltd.

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1 Nissan Motor s Global Strategy & Two Vision ZERO November 18, 2013 Toshiyuki Shiga Representative Director & Vice Chairman Nissan Motor Company Ltd.

2 POWER Brand & sales power 8 Global market share by FY16 (%) 8 Sustainable COP (%) FY13 Outlook 6.4% 5.4% 2

3 Global Strategy Offensive Strategy Emerging markets Leadership Strategy Entry markets Premium market Autonomous driving Partnership Strategy 3

4 Emerging Countries Leading the Growth Source: Nissan Motor 4

New plant investments FY13 FY14 Under construction Under construction India new plant (Powertrain) (From Sept.) Jatco Thailand new plant (From Sept.) Under construction Mexico new plant (From Nov.

5 New plant investments FY13 FY14 Under construction Under construction India new plant (Powertrain) (From Sept.) Jatco Thailand new plant (From Sept.) Under construction Mexico new plant (From Nov.) Under construction Under construction Under construction Under construction Oct. 2013/ 1on1 Brazil new plant (Spring) Thailand new plant Indonesia new plant Russia St. Petersburg plant expansion Under construction China Dalian new plant Under construction Jatco Mexico new plant 5

6 New Car Source of Sales (mature markets vs. growth markets) Replacement New Require products / services that cater to the needs of first-time buyers Typical scene in an emerging market Datsun brand offers new values 6

7 Introduction of Datsun India, Indonesia, Russia, & South Africa in 2014 Datsun s target customers 400,000 rupee (approx. 660,000) or less Dream Access Trust 7

8 Market Needs & Opportunities in India 250,000 50% of the market by 2016 Demand by price range 200, , ,000 50,000 Nissan s share at 0% today 00,000 Less than Rs.200,000 Rs.200, ,000 Rs.225, ,000 Rs.250, ,000 Rs.275, ,000 Rs.300, ,000 Rs.325, ,000 Rs.350, ,000 Rs.375, ,000 Rs.400, ,000 Rs.425, ,000 Rs.450, ,000 Rs.475, ,000 Rs.500, ,000 Rs.525, ,000 Rs.550, ,000 Rs.575, ,000 Rs.600, ,000 Rs.700, ,000 $5,000 $7,500 $10,000 $12,500 $15,000 $17,500 Rs.800, ,000 Rs.900,001-1,000,000 Rs.1,000,001 and above 1USD=45.7 INR 8 8

9 Progress & Goal of Infiniti Business Premium Market Analysis Premium brands account for 11% of total light-vehicle sales. But represent 50% of industry profits Infiniti Q50 world debut at Detroit auto show 9

10 Building Stronger Infiniti Business Relocation of HQ to Hong Kong Grand opening ceremony held on May 2012 Currently IML 15 nationalities Infiniti Q50 world debut at Detroit auto show 10

11 Active Recruitment of Dedicated Personnel Johan Develop Asia s first premium brand with a team of professionals and experts Michael Daniel SVP of NML in charge of global Infiniti since last July. Served as president of Audi s American operation VP of Infiniti Americas since this September. Served as COO of Porsche Cars North America Managing Director of Infiniti China since this May Served as Previous vice president of BMW s joint venture in China Speaks fluent Chinese 11

Connections with governments Shift toward smaller / cheaper cars + IT

12 Adapting to the changing environment alone is tough Investment Customers needs Growth of emerging countries Speed Diverse green technologies Connections with governments Shift toward smaller / cheaper cars + IT changes to automobile society Human resources Technologies 12

13 Capitalize on partnerships and local resources Share investments Capitalize on local insights Partnership Capitalize on local talents Complement technologies Complementarity Synergy Alternative Offset 13

14 Partnerships created so far 14

15 Case1:Renault Nissan Alliance Common Module Family Applied from Rogue / X-Trail in FY2013 Electrical & Electronics architecture Vehicle type Engine compartment FR under body Cockpit RR under body MPV Heavy weight High Position Heavy weight SUV High hood SED Middle weight Middle Position Middle weight H/B Low hood Light weight Low Position Light weight 15

Case2: Partnership Strategy with Daimler Infiniti Q50

turbo Joint production of 4-cylinder gasoline engine

Applied to Mercedes Benz C Class & Infiniti models

16 Case2: Partnership Strategy with Daimler Infiniti Q50 Diesel engine essential for Europe and downsizing turbo Joint production of 4-cylinder gasoline engine in Tennessee, U.S. starting from mid Applied to Mercedes Benz C Class & Infiniti models Infiniti Q30 adopt some components of Daimler 16

Leadership Strategy Preparations to accomplish Nissan Power 88 hit

Investments will bear fruits going forward.

17 Leadership Strategy Preparations to accomplish Nissan Power 88 hit the climax in FY2013, the end of the first half of the plan. Investments will bear fruits going forward. + At the same time, Nissan is pursuing sustainable mobility under the vision and leadership strategy. Challenges to develop sustainable mobility Social Value Vision (Goal) Leadership Strategy (Solution) 17

18 Challenges by Nissan 18

19 Challenges by Nissan 19

20 Challenges to Develop Sustainable Mobility Energy Global warming Air pollution Accidents A h b Fossil fuels Emission Safety 20

21 Vision : 2 ZERO Energy Global warming Air pollution Zero emission Accidents A h b Zero fatality 21

22 2 Approaches of Leadership Strategy Energy Global warming Air pollution Accidents Electrification Vehicle Intelligence A h b 22

23 Electrification for Zero emission Energy Global warming Air pollution Accidents 交通事故 A h b 23

24 Shift from fossil fuel-powered cars to cars powered by renewable energy Fossil fuels Bio fuel Electric power Regeneration Storage Driving energy Ford Model T of 1908 Electric Vehicle 24

25 100% EV Nissan LEAF Launched in December

26 Nissan LEAF Users Voice 26

27 Compelling Attributes of EV Home charging Inexpensive electricity Zero emission Ultimate quietness Agility Around-the-clock connected services 27

LEAF Owners Event in San Francisco 5,061 Switch

28 Aggregate Global Sales of Approx.87,000 units (as of October 2013) History of Nissan LEAF Sales Volume More than 50,000 units JPN Kanagawa Prefecture 22,908 30,431 US Nissan LEAF Owners Event in San Francisco 5,061 Switch EV Project in U.K. FY10 FY11 FY12 FY13 FCST EUR 28

29 FAQ No matter how much you boost the number of eco-friendly EV, wouldn t the issue remain unsolved as long as the power is generated by fossil fuels such as oil and coal? 29

30 Adoption of renewable energy is key However, power generated by natural energy is unstable. It is a challenge to supply at need. sunlight wind Unstable power supply water 30

31 EV for Energy Storage Using EV as energy storage enables practical use of renewable energy. sunlight EV wind 電気 water Store electricity 31

32 Connect with power grid エネルギー IT network 温暖化出典 : NASA earth observatory ( 渋滞交通事故 People Power grid 32

10 MWh Nissan GHQ 10MWh/day 22,000 Approx.

33 Power Storage Capacity EV Battery Capacity 1 24 kwh Power Consumption Average Household 10 kwh/day 400 Approx.10 MWh Nissan GHQ 10MWh/day 22,000 Approx.530 MWh Nishi-ku, Yokohama (53,000 households) 530MWh/day 33

Nissan LEAF s Value as Storage Battery Storage battery capacity(kwh)/price( ) LEAF has 7 million value as storage battery (excluding vehicle value) Storage battery for household use

34 Nissan LEAF s Value as Storage Battery Storage battery capacity(kwh)/price( ) LEAF has 7 million value as storage battery (excluding vehicle value) Storage battery for household use on the market 単位(万円) Nissan LEAF 24kWh/2980K Yen Power supply capacity of a LEAF(24KWh) For about 160 Days For about 29 Days For about 10 Days 34

35 LEAF to HOME 2-way energy management by PCS* Sold about 2000 units (as of the end of October 2013) *PCS : Power Control System 35

36 Power Saving Initiative with Nissan LEAF A trial in Osaka Prefecture delivered expected results. Annual saving ( 10,000) ,000 Annual driving distance 12,000km 48,000 Annual driving distance 7,000km 36

37 Real-world Evaluation at NATC (Nissan Advanced Technical Center) Peak shaving by EV commuters charging discharging 37

scheme (office building) Power consumption Working 勤務時間 hours 1 2 3 B B B V V V 3 6 9 12 15 18

38 V2B (Vehicle to Building) EVs parked at the office supply electricity and contribute to peak shaving EVs are charged by the time when an employee leaves ピークカットの考え方 ( オフィスビル ) Peak shaving scheme (office building) Power consumption Working 勤務時間 hours B B B V V V EV battery status o clock Arrival Departure charging discharging charging 38

39 Leveling Power Consumption with EV If 10% of cars in Japan are replaced with EV, it results in 5% peak shaving [ GW ] 200 discharging 5% reduction Power (total of 10 utility companies around Japan) 100 charging Charging for driving Time 時間 Source: Nissan Motor 39

40 In Pursuit of Smart Community Big-scale real-world evaluation is underway around the world Holland Amsterdam Denmark Japan Yokohama city, Toyota city etc. Colorado Amsterdam city EDISON Project Testing next-generation energy & social system Smart Grid City England Spain China Korea Hawaii Texas Low Carbon London Smart City Málaga ECO-CITY Jeju Smart Grid Island project Pecan Street Project 40

Proposal of New Mobility Choimobi Yokohama city revolutionary

persons (in the front & the rear) Max speed : approx.

rated power 8kW, max.15kw Range : approx.

41 Proposal of New Mobility Choimobi Yokohama city revolutionary clean safe OAL OAW OAH : (mm) Capacity : 2 persons (in the front & the rear) Max speed : approx. 80km/h Weight : 470kg(w/ doors) 500kg(w/out doors) Output : rated power 8kW, max.15kw Range : approx. 100km Charging method/time : standard 200V, approx.4 hrs accessible 41

42 Vehicle Intelligence for Zero Fatality Energy Global Warming 大気汚染 Traffic accident A h b 42

43 Traffic Fatalities More than 1.2 million people die in traffic accidents around the world. Rank fatalities (1000 people) 1 India China 67 3 US 34 #of fatal accidents in Japan peaked in 1970 and is on the decline. Yet over 4,000 people die every year. History of traffic fatalities in Japan 16, Declining 12 yrs in a row 4 Russia 26 5 S. Africa Japan 4 <2009 WHO >

44 Economic loss inflicted by traffic accidents around the world Approx. 60 tril. / year Estimated by Nissan Research Cen 44

45 Economic costs of road traffic congestion 非効率時間 / ストレスからの解放 Approx. 44 tril. / year Estimated by Nissan Research Cente 駐車場所の探索 45

46 Economic opportunity of autonomous driving (per year) Accident loss 60tril Congestion loss 44tril 104tril.* Equivalent to 2% of global GDP (equivalent to GDP of South Korea) 46

47 Impediment to safety More than 90% of traffic accidents are caused by human errors Others Driver 93% 47

48 3 Factors of Vehicle Intelligence recognition judgment action 48

49 Application of State-of-the-art Technologies 100 times more capable than a human being in terms of recognition, judgment, and action 判断 Judgment 10 4 [T FLOPS] Processing Speed Frame rate Response [fps] [s] 03 認知 Recognition 操作 Action 49

50 Better Recognition High speed camera recognizes images in slow motion 50

Affinity between EV and autonomous driving Motor

zone. Inverter control ensures quick acceleration

Motor Inverter Output torque acceleration [G] EV

51 Affinity between EV and autonomous driving Motor generates maximum torque in low-speed revolution zone. Inverter control ensures quick acceleration and sharp response in whole speed range. Motor Inverter Output torque acceleration [G] EV [Nm] ICE Vehicle speed (km/h) responsiveness time [sec] 51

52 Value of Vehicle Intelligence(VTR) Safe mobility for everyone through autonomous driving 自動運転のデモ動画 52

53 Silicon Valley Office, Nissan Research Center opened in

Autonomous driving technologies will be applied

Laser scanner Laser scanner FR Camera Laser

54 Autonomous driving technologies will be applied to multiple models by 2020 The first proving ground specifically designed for autonomous driving vehicle is under construction in Japan. Laser scanner Laser scanner FR Camera Laser scanner AVM Camera Laser scanner Laser scanner 54

55 Car becomes your partner Source : Wikimedia Commons 55

56 56

New Era of Electrification and Vehicle Intelligence. Dr. Haruyoshi KUMURA Fellow Nissan Motor Co., Ltd.

New Era of Electrification and Vehicle Intelligence Dr. Haruyoshi KUMURA Fellow Nissan Motor Co., Ltd. Passenger-km per Capita [km] Travel Increase with Economic Growth 16,000 14,000 12,000 10,000 8,000