Electric Vehicle Programs & Services. October 26, 2017

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1 1 Electric Vehicle Programs & Services October 26, 2017

2 2 Outline Electric vehicle (EV) market update MGE Programs, Services and Outreach Public charging Home charging Multi-family charging

3 Madison Gas and Electric 3 Investor-owned energy company Generates and distributes electricity to 149,000 customers in Dane County Purchases and distributes natural gas to 154,000 customers in seven south-central and western Wisconsin counties

4 4 Electric Vehicles EVs represent opportunity during flat to declining load growth If every light-duty vehicle was an EV, total U.S. electricity demand would increase about 25%* Source: Rocky Mountain Institute

5 5 Electric Vehicles National EV sales up 37% YTD over 2016 Expected to increase 50% in ,000 sold through end of June 2017 Less than 1% of market Local Wisconsin 50% increase from 2015 to 2016 Dane County 60% increase

6 6 Electric Vehicle Sales Why will this trend likely continue? Auto manufacturers look at global market Norway 42% new vehicles registered are electric Britain, France ban diesel and gasoline by 2040 China implement quotas for BEVs and PHEVs Manufacturers electrification strategies GM to roll out 20 all-electric vehicles over next 6 years, 2 in next 18 months Ford formed team to accelerate EV development Volvo 100% electrified by 2019

7 Electric Vehicle Sales 7 Lower battery costs leading to lower vehicle costs Batteries make up one-third of the vehicle cost Prices have fallen 77% in six years Vehicles driving ranges are increasing Chevy Bolt, Tesla Model 3 More manufacturers offering more vehicles in different classes Vehicles available for a wider range of driver needs

8 8 EV Charging Infrastructure Approximately 46 charging stations in Madison area Who owns them Public entities (e.g., UW-Madison, City of Middleton) Businesses to attract customers (e.g., HyVee, Kohls, Pick n Save, Hilton) Automobile dealerships (e.g., Rosen and Zimbrick Nissan) Third-party charging networks (EVgo) MGE (to support transportation electrification)

9 9 EV Charging Infrastructure How are they paid for? Fees to use the stations (offset some equipment/o&m costs) Different pricing models kwh, dwelling time, subscription Prices for goods and services (as an amenity) No one is making a profit offering public EV charging

10 10 Public Charging Locations 46 Locations (L2, DCFC) MGE-Owned (19) Private Business (9) Auto Dealers (7) UW Madison (7) Alliant (2) Tesla (1) City of Middleton (1) PlugShare.com

11 11 MGE s Public Stations Installed to study the need and understand grid impacts First 6 charging stations installed in 2009 Now 28 ChargePoint chargers (2 ports) at 19 locations 27 stations are Level 2 One DC fast charging station Plans to add more in 2017/ % powered by wind

12 12 MGE s Public Stations Stations were free until May 2015 EV-2 Electric Vehicle Public Charging Experimental Pilot Tariff Fees based on amount of time drivers are connected to the station L2 stations cost $2.00/hour DCFC stations are $5/hour Encourage drivers to disconnect once charging session is complete, increase availability to other drivers

13 13 MGE s Public Stations Based on nationwide average hourly fees operating on ChargePoint network Reduced fee (50%) to drivers who agree to share information about their vehicles, and driving and charging patterns Receive updates about the study and any operational issues with the charging stations About 300 participants

14 14 Public Charging Trends

15 15 Pilot MGE manages the installation process and owns and maintains the EV chargers Installs Level 2 ChargePoint chargers EV-1 Experimental Pilot Rider In 2017, approval to install up to 100 stations Level 2 charging benefits Gives utility more opportunity to manage charging time, avoid peaks Better ownership experience

16 16 Pilot Turnkey installation and maintenance MGE coordinates estimate and installation No upfront cost Participants pay $20/month ($ per day) for 5 years plus the cost of the electricity

17 17 Pilot Participants agree to allow MGE to analyze: Energy use Vehicle charging patterns Reactions to load management managed or smart charging MGE can remotely manage charging session when demand for electricity is high or to maximize bill savings Test packaged approach to planning, installing and payment for Level 2 charging stations Testing hardware and software

18 18 Pilot EV driver demographics Income over $100,000 Within the age group Own their residence Recruitment 30 customers enrolled Dealers Social media Customer communications

19 19 Multi-Family EV Charging Approximately 53% of Greater Madison residents are renters 80-85% of drivers charge at home MGE educates and assists with implementation Communicate the benefits of EV charging Attract new residents Meet demands of EV driving resident Perform site assessment Discuss costs rate impact, installation

20 20 Multi-Family EV Charging Partnership helps us better understand the market Resident & developer surveys No fees for charging 1 to 2 drivers per building Mostly new developments Developers use it to recruit residents About 10 properties have installed Level 2 charging stations Ovation, Galaxie, Factory District

21 21 Workplace Charging Why workplace charging? Important to accelerate EV market Enables employees who commute longer distances to own EVs Benefits to employers Recruit and retain employees Support sustainability initiatives

22 22 Workplace Charging Partners with business customers to install stations Assist with survey development Discuss costs, bill impacts Help develop policies and procedures Site assessment Education and outreach Videos, customer newsletter, workshop, HR association Approximately ten businesses have installed stations for employees (GE Healthcare, Sub-Zero, Promega)

23 23 Workplace Charging What we ve learned through surveys 91% of respondents think their employer should install EV charging stations for employees 35% of respondents more likely to purchase an EV if they had access to charging at work 61% would be willing to pay a fee for using the charging stations Feedback from business customers Human Resources question offering a benefit not available to all employees

24 24 Workplace Charging MGE s workplace charging initiative Installed two Level 2 ChargePoint charging stations with two ports for employee use at main office Adding station to West Campus Cogeneration Facility Three employees using stations Currently evaluating use to see what policies may be needed as EV adoption grows Share what we learn with customers

25 25 Electric Buses Partner with Madison Metro Transit on electric bus adoption Goal 50% electric fleet by 2035 Awarded FTA low or no-emission funding opportunity $1,278,950 for three Proterra buses, three charging stations MGE contributed the required local match, technical assistance Buses will charge overnight at depot Madison Metro recently applied for Tiger grant Facility to support electric buses

26 26 Education and Outreach Residential Customers Community events (ride n drives) Neighborhood outreach (festivals, newsletters) Customer communications (newsletters, social, videos) Nissan group buy discount Businesses, Developers and Property Managers Outreach through trade associations Customer communications (newsletters, social, videos) Chambers of Commerce

27 27 Dealerships Driver survey showed poor EV buying experience Partner with dealerships important to growth Offer training to sales staff on EV charging Provide online resources with information they can share with customers Provide dealerships with an opportunity to promote their dealerships and educational materials at events

28 28 Thank you! Debbie Branson New Market Manager

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