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3 (M units) '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 3

4 K unit K unit K unit K unit India x5 China x '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 0 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 ' Brazil x Indonesia x '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 0 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 4

5 Emerging countries lead the growth 5

6 Energy Global warming Air pollution Accidents 出典 ( ) 6

7 Energy Global warming Air pollution Accidents 出典 ( ) 7

8 : 8

9 Energy Global warming Air pollution Accidents 出典 ( ) 9

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11 Energy Global warming Air pollution Accidents 出典 ( ) 11

12 Beijing some years ago Current Beijing

13 Energy Global warming Air pollution Accidents 出典 ( ) 13

14 Traffic fatalities Over 1.2 million people die in traffic accidents around the world. Rank fatalities (1000 people) 1 India China 67 3 US 34 #of fatal accidents in Japan peaked in 1970 and is on the decline. History of traffic fatalities in Japan 16,765 Declining 12 yrs in a row 4 Russia 26 5 S. Africa Japan 4 Thousand people <2009 WHO >

15 Energy Global warming Air pollution Accidents 出典 ( ) (C)Copyright NISSAN MOTOR CO., LTD. 15

16 Energy Global warming Air pollution Accidents 出典 ( ) 16

17 Energy Global warming Air pollution Accidents 交通事故 出典 ( ) 17

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20 Energy Global Warming 大気汚染 Traffic accident 出典 ( ) 20

21 Laser scanner Laser scanner FR Camera Laser scanner AVM Camera Laser scanner Laser scanner 21

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23 FTA Improvement of market access Promotion and facilitation of trade on goods and services Protection of intellectual property, etc

24 What is harmonization? Different Regulation Different Certification Common Regulation Different Development, Different Specification Common Development Waist of the Money & Time Common Certification Harmonization activity Common Specification Facilitating Market Access

25 (1958 agreement and 1998 agreement) United Nations United Nations Economic Commission for Europe (UN/ECE) World Forum for Harmonization of Vehicle Regulations (permanent working party) (UN/ECE/WP29*) *WP29: Working Party Agreement concerning the Adoption of Uniform Technical Prescriptions for Wheeled Vehicles, Equipment and Parts which can be Fitted and/or be Used on Wheeled Vehicles and the Conditions for Reciprocal Recognition of Approvals Granted on the Basis of these Prescriptions harmonization mutual recognition Agreement concerning the Establishing of Global Technical Regulations for Wheeled Vehicles, Equipment and Parts which can be Fitted and/or be Used on Wheeled Vehicles harmonization 25 25

26 Facilitate harmonization of regulations / mutual recognition of certification under 58 Agreement UNECE harmonization India and China not join 58 Agreement yet Self-Certification ASEAN: Only Thailand and Malaysia join 58 Agreement Joined 58 Agreement (50 countries and 1 region) Not join 58 Agreement Yet UNECE harmonization

27 Automobile manufacturer Mutual recognition of approval on an individual component base (UNECE: Passenger Vehicles 47 items) Mutual recognition of whole vehicle type approval Our goal Market A Market B Market D Market C Market E

28 (UK) (UK) (UK) (UK) (UK) (UK) (UK) 1. Japanese Automakers in the EU: 1-1. Production and R&D facilities (UK) (BE) (BE) (BE) (PL) Laskowice (PL) (CZ) (PT) Production: 14 plants in 7 countries R&D: 17 centres in 5 countries Employment: 161,092 people - Purchases of EU parts: billion (FY 2012) (DE) Mitsubishi (PT) (DE) (ES) (ES) (ES) (ES) (ES) (HU) (FR) (FR) (DE) (DE) (DE) (DE) am Rhein (DE) : Production facilities : R&D facilities 1

29 837,679 1,018, , , Japanese Automakers in the EU: 1-2. Trends in production and imports 1,015, ,063 1,245,469 1,020,674 1,296,516 1,038,754 1,369, ,980 1,509, ,831 1,789, ,158 1,693, ,300 1,136, ,709 1,250, ,793 1,302, ,903 1,383, ,870 1,376,811 *Provisional 371,576 Units 1,800,000 1,600,000 EU production JPN EU vehicle exports Average currency rate(yen/euro) ,400, ,200,000 1,000, , , , , EU production by Japanese automakers has risen steadily. In 2013, JAMA members produced a total of 1.38 million* vehicles, of which more than two-thirds were sold in the EU. *Preliminary figure 2

30 2. Imported Vehicles in Japan s Home Market 2-1. Market shares The share of European vehicles in Japan s home market has steadily grown over the past two decades. In 2013, European brands held a 4.9% of share of Japan s overall domestic market. Share (in units and %) of European Vehicles in Japan s Home Market Units 250,000 Number of European vehicles sold Share of European vehicles Number of U.S. vehicles sold Share of U.S. vehicles 6% 4.6% 4.9% 5% 200, % 150, % 3.3% 3.4% 3.0% 3.1% 3.1% 3.6% 3.9% 3.8% 3.8% 3.8% 3.9% 4.0% 3.6% 3.3% 3.5% 4% 3% 100,000 2% 1.4% 1.6% 1.4% 50, % 0.9% 0.8% 0.7% 0.5% 1% 0.4% 0.3% 0.4% 0.3% 0.3% 0.2% 0.2% 0.2% 0.3% 0.3% 0.3% 0 0% 1995 '96 '97 '98 ' '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 Note: Includes mini-vehicles. 3

31 2. Imported Vehicles in Japan s Home Market: 2-2. Recent developments Source: JAIA Foreign-brand imported vehicles only Results of 2013 Looking at Japan s domestic automobile market last year, sales of passenger cars were down 3.8% from the previous year while mini-vehicles were up 6.7%, resulting in the overall market remaining almost unchanged at + 0.1%. Sales of foreign-brand imported vehicles were up 16.1% from the previous year to 280,500 units, which was a great result, by far exceeding the initial forecast. (From a speech by JAIA* chairman at press conference on 15 Jan 2014) *Japan Automobile Importers Association Volkswagen Golf named Japan Car of The Year German automaker Volkswagen AG s mainstay Golf small passenger car was selected as Car of The Year in Japan on Saturday, becoming the first imported car to win the award since it was created in (Jiji Press, 23 Nov 2013) European brands to expand number of dealers European brands plan to increase the number of their dealerships or expand existing functions. Audi: Will increase number of dealers by 10%, to 125 sites. Mercedes:Will expand dealer functions. VW: Will double number of dealers year-on-year in Fiat: Will increase number of dealers by 30% to 200 sites in (From Nikkei Shimbun, 13 Feb 2014) 4

32 3. Strengthening Economic/Cooperative Relations between the EU and Japan Automotive ties between Europe and Japan Toyota Peugeot Citroën Automobile Czech (Czech Republic) 50% equity stake Toyota Joint development of a fuel-cell system, sports vehicle, lightweight technology, and post-lithium-ion battery technology Supply of diesel engines (from 2014) BMW (Germany) Fiat (Italy) Mazda 50% equity stake 70% equity stake PSA Peugeot Citroën (France) Supply of finished vehicles Supply of finished vehicles Supply of diesel engines 30% equity stake Mitsubishi Supply of finished vehicles Supply of engines Aston Martin (UK) Supply of engines and transaxles 1.55% equity stake Lotus (UK) Supply of finished vehicles jointly developed in the EU Supply of diesel engines Suzuki Supply of finished vehicles (from 2015) Supply of diesel engines Supply of finished vehicles jointly developed in the EU EU Japan PCMA Rus (Russia) Mitsubishi Fuso Daimler (Germany) Renault (France) Isuzu GM Europe 89% equity stake 3.1% equity stake Supply of diesel engine spare parts Supply of diesel engine spare parts UD Trucks 100% equity stake AB Volvo (Sweden) 15% equity stake 1.55% equity stake 3.1% equity stake Nissan 44.3% equity stake Porsche (Germany) Cooperative sales ties in the Japanese market Subaru As of August

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