MaaS - AN ACCELERATING REVOLUTION AND THE LESSONS LEARNED TO DATE 20 FEBRUARY 2018

Transcription

1 MaaS - AN ACCELERATING REVOLUTION AND THE LESSONS LEARNED TO DATE 20 FEBRUARY 2018

2 Contents - re-introduction to Whim - what have we done during the last 11 month? - what has been the impact of Whim? - what have we learned? - what is next for Whim?

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4 From car ownership to Freedom of Mobility Today: car ownership with all related inconvenience Tomorrow: Ultimate Freedom with variety of services worldwide

5 From Ownership to Experience WHY OWN AND DRIVE AN OLD CAR WHEN YOU COULD USE A BRAND NEW ONE, WHENEVER YOU NEED? 5

6 The Netflix of transportation

7 Whim in Helsinki Timeline MaaS Global Established - Autumn 2015 Beta launched October 2016 Initial Commercial launch June 2017 Full commercial launch - December 2017

8 Trips made with Whim in Helsinki before and after Whim* 5% 1% 9% 3% 20% 48 % PT in total 74% of trips 40 % PT PT 74% *walking&cycling excluded from the result data, data based on surveys done among Whim users

9 Spending on transportation services per month* Average all 125 Average Whim Before Whim users * Before based on a survey executed among Whim users Number of taxi trips per user per month* Whim users

10 Initial Helsinki Offer - soft commercial launch 10

11 User Quotes I have used Whim now for 2 weeks. This is exactly the kind of service I need. Taxis have arrived and Bus tickets have worked I like the playfulness in the UI Taxi and Bus trips have been executed nicely Whim can find my location and optimize my routes The taxi view is pleasant for the eye I have had great experiences with having taxi drives with Whim! I feel the best solution for my transport is to leave private cars out, Whim seems to be the best solution As a positive test result: I used Sixt-rental cars through Whim and the whole chain from renting the car to returning the car worked perfect Perfect ride with taxi to the Länsisatama port with Whim Taxis seems to be now better informed of how to handle me as whim customer :) One taxi even greeted me with a welcome and my full name :) 11

12 Proudly presenting the world s first unlimited all-inclusive monthly plan. 12

13 All modes of transportation, for all your needs, with unlimited usage, all month long. Price less than car ownership Download for free from whimapp.com 13

14 WHIM unlimited unlimited public transport 14

15 WHIM unlimited + unlimited public transport Unlimited amount of taxi rides within 5km radius 15

16 WHIM unlimited + OR unlimited public transport Unlimited amount of taxi rides within 5km radius compact car every day you need one car share to be added Q

17 WHIM unlimited + OR = 499 unlimited public transport Unlimited amount of taxi rides within 5km radius compact car every day you need one car share to be added Q

18 Relaunch of Whim Urban package learning from customer feedback 18

19 So what happened in Helsinki? 19

20 PR and Marketing driving growth! 20

21 Preliminary findings from Helsinki attractiveness of Whim packages After launching new Whim packages (Urban and Unlimited) in December 2017 more than Whim downloads (total ios + Android) in the first three weeks Most of users who downloaded Whim also registered as pay-as-yougo users Urban Package (49 /month) has been the most popular package but also Unlimited Package (499 /month) subscriptions were made immediately after the launch Overall new packages seem to be more attractive than the ones originally introduced 21

22 10% of respondents spontaneously recall WHIM, same as Uber. What new services used through a mobile application to facilitate traveling and as alternatives to owning a car have you noticed? Open, % 1. What new services used through a mobile application to facilitate traveling and as alternatives to owning a car have you noticed to be available? Total 18 to 75 N = 589 Uber HSL/public transport/buses/trams/metro/vr Drive Now/OP Drive Now HSL Mobile ticket/mobile ticket Car rental/rental car Shared use Taxi City Car Club City bike GoNow Carpool Other Do not know, no answer WHIM Awareness Survey

23 Almost 50% are interested in WHIM! WHIM's attractiveness, % After seeing the description Very or somewhat interested % Had heard of earlier Had not heard of earlier 62% 34% Couples 51% Families with children 49% Very interested interested Somewhat Not very interes Not at all interesting I do not know 4a. How interesting does WHIM seem to you? Total 18 to 75 N = 589 Couples N = 258, Families with children N = WHIM Awareness Survey

24 What next for Whim? Grow and expand to global ecosystem 24

25 Urban mobility demand ABI Research Forecasts Global Mobility as a Service Revenues to Exceed $1 Trillion by

26 Whim in the West Midlands - Project Partners 26

27 Whim in the West Midlands, UK 27

28 Expanding Whim in UK Timeline West Midlands - Pay-as-you Go Beta launch Q West Midlands initial subscription packages Q West Midlands Full PAYG launch Q Launch at least 2 additional cities Q Continue to develop Whim partner ecosystem - ongoing 28

29 Whim 2018 developing the global ecosystem Birmingham Antwerpen Amsterdam Rotterdam Brussels Wien Munich Berlin Cambridge London Stockholm Copenhagen Oslo Vancouver Montreal Seattle Las Vegas Miami Singapore Japan and more. 29

30 Local ecosystems Taxi Short Distance Bus Long Distance Bus Public Transport Bike Sharing Cycle Car Rental Carsharing Other Service Payment System Parking Service Bus Gasoline Service Routing System Ticketing System 30

31 Global roaming network 31

32 QUESTIONS?