Mobility as a Service - The End of Car Ownership?

Transcription

1 Mobility as a Service - The End of Car Ownership?

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4 Mobility as a Service The Netflix of Transportation WHAT IF ALL TRANSPORTATION WAS CONVERGED AND TAILORED TO YOUR NEED AS MONTHLY PACKAGES?

5 Mobility Operator to Cover All Your Mobility Needs Pay as you re moved: Bike and segway service included 20 cents per minute in vehicles with others in 30 cents per minute for a nice car 50 cents per minute for a personal driver Only vehicles that use renewable energy 15 minutes package for 135 / month: 15 minutes from call to pick up with no more than 15 minutes delay compared to driving. No parking hassle Business world package for 800 / month: 5 minutes pickup in all EU Black car status everywhere Working conditions guaranteed Family package for / month: Enough space and child seats guaranteed Always traceable and safe trips for kids Includes one long family trip every month Home delivery included Cup of tea guarantee All your rides combined Morning tea included Tinder extension for a great weekend Movember special rides

6 Competitive advantage freedom of mobility Our service promise is total freedom of mobility.

7 Transportation is being hit by a DIGITAL TSUNAMI

8 Decline of car ownership Finland ARPU (Average Revenue Per User) New means of transport Sharing economy Global Market Servicizing in Transport ~300 / month market reshaped Telecom ~30 / month MaaS Internet of vehicles Expensive traffic space Self driving vehicles Private car usage < 4 % 240 / month Apps for traffic 8

9 Changing Urban Demographics Are Leading To Travel Problems That Today s Mobility Services Aren t Solving Factors Impact To Mobility Urbanisation Over 54% of the World s population lives in cities, expected to rise to 67% by 2050; urbanisation exceeds 80% in OECD countries More concentrated density Limited space Increased mobility demand Unbalanced Supply & Demand Insufficient Solutions Travel Problems Drivers spend 50 hours per year in congestion which stifles the economy of 1% of GDP 7 million lives are lost prematurely each year due to air quality; mobility is the largest sector contributor Private cars are utilised 4% of the time and account for 29% of transport trips on average, but account for 85% of our mobility expenditure Global mobility market needs new type of mobility services. Unproductive time spend Inconvenience & high costs Opportunity for innovation in new mobility services Inconsistent Transport Provisions Multiple apps & fragmented markets with several providers Fixed, inflexible routes Lack of information, integration & user experience Sources: World Bank, World Health Organisation, Inrix, European Commission, Eurostat 9

10 Converging Trends will lead to a Paradigm Shift from Vehicle Ownership to Vehicle Usage Transportation Landscape Transport = Private Vehicle Freedom /Convenience Status Progress Limited Services Disconnected Pollution Gen Y Urbanization Congestion Natural Resources Social Responsibility Connectivity Collaborative consumption Population Growth Globalization We are moving very quickly from public and private transport being separate businesses, to a more Integrated Multi Modal Mobility Network, due to changing demographics, preferences, and technology Transport = Door-to-door Mobility Seamless Door-todoor Mobility Improved Service Level & Customer Choice New Business Models Integrated Mobility: New technology enabled multi modal integration Opportunity to aggregate numerous mobility services as a single service 10

11 Money flows directly from end users to the whole ecosystem 11

12 Three ways for markets to evolve Winner takes it all Public transportation takes it all Roaming ecosystem Mobility as a Service (aggregators) Transportation providers 12

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14 MARKETS OPENING WITH INVESTMENTS

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16 Volkswagen Group is getting into the ride-hail game with a $300 million investment in Uber competitor Gett Recode Apple invests $1 billion in Chinese ride-hailing service Didi Chuxing Reuters NuTonomy raises $16M to make self-driving taxis a reality by Techcrunch Lyft raises $530 million in funding to battle Uber in the U.S Mashable At $68 Billion Valuation, Uber Will Be Bigger Than GM, Ford, And Honda Forbes Chinese taxi app Travice gains $600 million investment from Softbank, Alibaba Reuters 16

17 Volkswagen preps new strategy to become 'mobility provider Automotive News BMW s Head of Sustainability and Environmental, Ursula Mathar: "It s all about selling mobility FIA Mobility Coference General Motors CEO Mary Barra has said she expects the auto industry to change more in the next five years than it has over the last World Economic Forum Ford chairman: Our new transportation revolution will be like going from horses to cars Business Insider 17

18 THE LINE BETWEEN THE TECHNOLOGY AND AUTOMOTIVE INDUSTRIES IS BLURRING Transportation is being tied even more closely to cell phone, while autonomous driving technology is turning car into a computer > Development is expensive: Carmakers R&D budgets jumped 61 percent, to $137 billion from 2010 to 2014 Building alliances to share some of the risk and cost > Incumbent automotive giants and their would-be disruptors are teaming up 18

19 CITIES WILL CHANGE

20 Huge Implications for Society as a Whole World economy Use of time Environment Urban planning Transport offering

21 FROM CORRIDORS TO HUBS

22 2025 in Helsinki you can lead a perfectly good life without being forced to own a car

23 ABOUT THE IMPACT

24 Urban Mobility System Upgrade: How shared selfdriving cars could change city traffic Luis Martinez and Philippe Crist

25 24hrs. peakhrs. a a * a b * b b car TaxiBots and AutoVots will travel more than today s cars car TaxiBot repositioning +25% more kilometres travelled due to bus replacement, pick-ups, drop-offs and repositioning car AutoVot repositioning +103% more kilometres travelled due to bus replacement, re-positioning

26 Urban Mobility: System Upgrade Why What we did What we found Scenario: 24 hours 24hrs. peakhrs. number of cars required to provide the same trips as before:

27 Urban Mobility: System Upgrade Why What we did What we found Scenario: 24 hours 24hrs. peakhrs. number of cars required to provide the same trips as before: 5%

28 Urban Mobility: System Upgrade Why What we did What we found -15% vehicle kilometres Scenario: 24 hours

29 Urban Mobility: System Upgrade Why What we did What we found -22% vehicle kilometres Scenario: Peak hours

30 Urban Mobility: System Upgrade Why What we did What we found -27% CO 2 emissions Scenario: 24 hours

31 Urban Mobility: System Upgrade Why What we did What we found Only 2% more cars would be necessary for handling EV recharging and range issues.

32 MaaS Global to revolutionize the global transportation market with Whim THE NETFLIX OF TRANSPORTATION

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34 Life situation and unexpected incidents affecting your daily mobility Situation of life What kind of major events does the user experience in her life? INVESTMENT Studies abroad Dating Moving Pet Marriage Kids Work travel Hobbies Kids to schools Weather Injury, disease Shopping Hours What does the day of a user look like? CONSUMPTION MONTHLY PACKAGE Pension Ability to move Migration Weekends Events SINGLE JOURNEY Lifecycle What needs and necessities different phases of life bring? Worklife Grown up Family Large transit Birthdays, parties Seminars Vacations Calendar What does the year of the user look like? 34

35 The Entire Industry Ecosystem Car Rental Taxi Bike sharing Short Distance Bus Carsharing Public Transport Parking Service Whim Whim Comp1 1 Comp2 2 Long Distance Bus Taxi Public Transport Routing System Gasoline Service Other Services Payment System Ticketing System

36 Whim scales because the pieces exist and grow Birmingham Amsterda m Helsinki Vienna Taxi Long Distance Bus Public Transport Short Distance Bus Bike Sharing Cycle Toronto Car Rental Carsharin g Bus Parking Service Other Service Gasoline Service Payment System Routing System Ticketin g System 36

37 ONE SINGLE SOLUTION (APP) Better than owning a car Variety of operators and transport providers in same platform. Both public and private (taxi, public transport, train, car sharing, car rental, ride sharing, parking, logistic services, ferries, ships, bikes) will ensure that customers are getting where ever they want.

38 From Ownership to Experience WHY OWN AND DRIVE AN OLD CAR WHEN YOU COULD USE A BRAND NEW ONE, WHENEVER YOU NEED? 38

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41 ::: Impact based subsription

42 ::: Towards Unlimited Travel

43 Roadmap Helsinki launch 10/2016 West Midlands UK Lauch + 3 areas areas 2018 Global availability LOOKING FOR 15 NEW LOCATIONS FOR

44 Results from Helsinki

45 Trips made with Whim in Helsinki before and after Whim* 9% 3% 5% 1% 20% 48% PT in total 74% of trips 40% PT Private Car Bike Other PT Taxi Private Car Rental Car 74% *walking&cycling excluded from the result data, data based on surveys done among Whim users

46 Spending on transportation services per month* ,5 4 Number of taxi trips per user per month* ,5 3 2,5 2 4,5 40 1, Average all Average Whim users 1 0,5 0 1 Before Whim Whim users * Before based on a survey executed among Whim users

47 What does a MaaS operator need? Step 1: Contracts between transportation providers and MaaS operators to buy transportation from at least: Public transport (urban, intercity) Taxi or taxi-like service Access to car (car share, car rental etc.) Step 2: API s allowing 3 rd party service providers including Information about transportation services (timetables, routing, locations, disturbances etc.) Background payment, hailing, ticketing, validation. To learn more about technical integrations for MaaS, go to: No need for city financing, just co-operation and active enabling. If a city or government wants to speed MaaS incentivise the end user

48 Get more information and be part of the MaaS ecosystem MaaS-API: Whim: MaaS Global: